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Bachelor of Management studies [BMS] (Marketing) - Course Overview




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Updated On - January 25th 2019

Bachelor of Management Studies (BMS) Marketing Top Colleges, Duration, Syllabus, Salary

BMS Marketing is usually a 3-year undergraduate program, the least eligibility criteria are 10+2 from a reputed college or its equivalent examination. Admission to BMS Marketing relies upon the aspirant’s performance in the relevant entrance test and a counseling round.

Marketing is the action or business of promoting and selling products or services. The course is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organizations.

Here are the top colleges and institutes who offer admission into BMS Marketing are as follows:

The course is valuable to give a chance to build up your research abilities and set you up for a fruitful profession in public or private part. Candidates can likewise have employments in little organizations, enormous corporate, government and non-government associations, consultancies and public relation agencies. The individuals who have composing abilities additionally can go for sales, advertising, creative writing for product promotion, management; and so forth. BMS Marketing graduates can likewise work in retail chains, PC organizations, service organizations, and development firms, food makers, construction firms manufacturing firms as well as arts organizations.

An average fee for the BMS Marketing program in India ranges between INR 5,000 to 8 lacs, for the duration of three years. Such applicants are hired as Marketing Manager, Market Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Executive, Marketing Communications Manager, Public Relations (PR), Sales Manager Director etc. The average salary of Marketing can be in the range of INR 3 to 10 lacs per annum.

BMS Marketing: Course Highlights

Given below are few of the important highlights of the course.

Course LevelGraduate
Duration of the Course3 years
Examination TypeSemester and Annual
Admission ProcessEntrance exam and Merit Based
Average Course FeeINR 5,000 to 8 lacs
Average Starting SalaryINR 2 to 10 Lacs
Top Recruiting CompaniesICICI, HDFC, Cognizant Technology Solutions Corp, Tata Consultancy Services, Accenture, HCL, IBM, etc.
Top Job AreasTourism Dept., Educational Institutions, FMCG, Hospitality, Banking Sector, Retailing Sector, IT Sector, Media & Advertising Sector, Market Research, Consultancy Services etc.
Top Job PositionsMarketing Manager, Market Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Executive, Marketing Communications Manager, Public Relations (PR), Sales Manager Director etc.

BMS Marketing: What is it all about?

BMS Marketing degree has turned out to be a standout amongst the most wanted degrees in regard to the two candidates and bosses in recent years. With the advancement of digital media as well as online marketing, most associations or organizations currently like to have their own in-house marketing teams which care for every one of the undertakings like keeping up client relations, market research, bringing traffic to sites, retention as well as engagement.

Marketing programs are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. BMS Marketing degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyze advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

The course is appropriate for those candidates who are seeking their vocation in marketing are expected to have decent and well-developed decision-making skills and must be innovative in their approach to the business issues and situations. Candidates must have leadership quality as well as leaders must be confident in their capability in order to drive a brand forward and different marketing areas.

Candidates must be able to understand technology related tools, software, applications and technologies that will enable the savvy marketer to immediate translate concepts into reality and input to more lateral and creative thinking.

Candidates must also be able to understand sociology as it has a good impact on the behavior and selections of individuals that why what, when and where – is required to remain relevant.

BMS Marketing course study enables the applicants to achieve adequate skills in supervision as well as control of organization activities and to plan as well as handle workers at the same time. The same acts as a platform to enhance the skills and knowledge base of the applicants and to gain entrepreneurial skills. The program study acts as fundamental work for candidates to have a doctoral-level program in the field of Marketing. Moreover, the applicants can get an excellent career in their interested domain of specialization.

BMS Marketing: Top Institutes 

Mentioned below are some colleges in India that offer the course.

Jai Hind CollegeMumbai20,000
Gargi CollegeNew Delhi8,000
Sri Guru Govind Singh College of CommerceNew Delhi9,200
Deen Dayal Upadhyay CollegeNew Delhi10,000
Shivaji CollegeNew Delhi10,000
GIBS Business SchoolBangalore83,333
Keshav MahavidyalayaNew Delhi14,524
Shaheed Sukhdev College of Business StudiesNew Delhi12,000
New Delhi Institute of Management (NDIM)New Delhi73,000
Madras Cristian CollegeChennai27,919

BMS Marketing: Eligibility  

Given below is the minimum eligibility requirements to be fulfilled by students aspiring for BMS Marketing course

  • 10+2 or any other equivalent qualification with at least 50% marks.
  • Some of the very reputed college and institutes conduct an entrance test for admission.

BMS Marketing: Admission Process

Admission to BMS Marketing program relies upon merit-based admission procedure. Few institutes are likewise conducting their own entrance test to select deserving candidates. The MHCET is one of the known entrance exams for the course. Those applicants who cleared the entrance test must have to attend group discussions or a personal interview as part of the selection process.

Given below is some Entrance examinations which is held in the country to get admission to BMS Marketing program is:

  • DU JAT (Delhi University Joint Admission Test)
  • IPMAT (IIM Indore Integrated Program in Management Apt.)
  • ST. Xavier’s Entrance Exam
  • NPAT (National Test for programs after 12th)
  • UGAT-AIMA (Under Graduate Admission Test – AIMA)
  • BUMAT (Bharati Vidyapeeth Deemed University Management Test)
  • GOT (GITAM Online Test).

BMS Marketing: Syllabus and Course Description

A Semester- wise breakup of the program’s syllabus is mentioned below.

Semester ISemester II
Foundation of Human SkillsIndustrial Law
Introduction of Financial AccountsComputer Applications in Business
Business LawManagerial Economics I
Business StatisticsBusiness Mathematics
Business CommunicationIntroduction of Cost Accounting
Principles of Management IEnvironmental Management
Introduction to ComputersManagement Accounting
Business Environment-
Semester IIISemester IV
Managerial Economics IIResearch Methods in Business
Marketing ManagementPublic Relations Management
Business Aspects in Banking & InsuranceHuman Resource Management
Production Management & Materials ManagementService Sector Management
Strategic ManagementFinancial Management
Productivity and Quality ManagementElements of Logistics Management
Direct & Indirect TaxesCooperatives & Rural Markets
Export-Import Procedures & Documentation-
Semester VSemester VI
Business Ethics & Corporate Social ResponsibilityEconometrics
Elective I:International Finance
Special Studies in MarketingIndian Management Thoughts & Practices
Special Studies in FinanceInternational Marketing
E-CommerceElective II
Project WorkRetail Management
Entrepreneurship & Management of SMEInvestment Analysis and Portfolio Management
Operation Research-

BMS Marketing: Career Prospects

After pursuing BMS Marketing from a perceived Institute, an applicant has an option to create a decent career in this sector. Marketing requires arranging and planning of strategy so as to convey goods and services successfully to the clients. Marketing sector incorporates sales promotion, pricing, market research, product development, and distribution. Almost in all organizations, marketing managers are being employed.

Marketing managers usually work in advertising, manufacturing, publishing, finance, and insurance, retail etc.

Related BMS Marketing courses

Read more about Bachelor in Management courses

Market Research AnalystsMarket research analysts are in charge to perform research as well as gather the information to help a business market its products as well as services.INR 3 to 4 Lacs
Brand ManagersBrand managers are in charge of making a lasting impression on customers and enhancing product sales as well as market share. They are also in charge to look market trends and oversee marketing as well as advertising activities to convey the right message for their product or service.INR 9 to 10 Lacs
Marketing ManagersThey are in obliged for creating implementing, as well as executing the strategic marketing techniques for the entire organization in order to attract the potential customers as well as retain existing ones.INR 6 to 7 Lacs
Marketing ExecutivesMarketing executives are in charge to enhance profits by developing sales plans that match customer requirements and by promoting the services or ideas.INR 2 to 5 Lacs
Advertising ManagerAn advertising manager is in charge to plan as well as directs the promotional and advertising campaigns of the organization in order to create and generate interest in a product or service.INR 8 to 10 Lacs



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