Instagram Marketing is a way of promoting and marketing a brand on the social media platform Instagram. It is a way brands use to connect with the targeted audiences. Instagram allows its users to upload photos and videos on their Instagram handle and edit them with a plethora of options which can also be served as a way of marketing on Instagram.
As Instagram Marketing is a type as well as part of Digital and Social Media Marketing one might have to Choose Digital Marketing or Social Media Marketing.
As Instagram has more than 1 billion active users it is one of the best platforms to promote a product. And over 2 million businesses connect to its users on Instagram.
A person looking for marketing over Instagram can look below at some of Instagram Marketing courses curated by us.
After completing these courses one can choose to become Social Media Expert, Social Media Enthusiast, Social Media Marketing Specialist, Social media Coordinator, Film and video editor, Market research analyst, etc. and can earn with minimum Pay of INR 3,00,000.
Apart from the courses mentioned above, there are plenty of instagram marketing short courses offered by colleges as well as online websites like Coursera and some universities.
Since these courses can be pursued at UG, PG and as short-term certifications, these courses help the students to enhance their employability. Below are the highlights of different Instagram Marketing courses offered in India.
| Popular Courses |
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| Duration |
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| Eligibility |
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| Average Fees |
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| Online Courses | Available |
| Types of Online Courses | Coursera, Futurelearn, Udemy, edx etc. |
| Top Job Prospects | Social Media Expert, Social Media Enthusiast, Social Media Marketing Specialist, Social media Coordinator, Film and video editor, Market Research Analyst etc. |
| Average Salary |
|
As you might have got a brief idea about Instagram Marketing Courses let’s dive a little deep in each Courses.
Certificate Instagram Marketing Courses
- As popularity is increasing day by day for Instagram Marketing courses these courses are being offered in both modes that are Online mode as well as Offline mode and day by day Online courses are getting popularity due to various benefits Such as easy access, anytime anywhere learning content etc.
- The duration of certificate course can range from a month to a year and can cost upto INR 60,000, while a fresher can earn upto INR 3,00,000-3,50,000 by doing a certificate course.
- These are suitable for those who are working and want to be upgraded with knowledge along with a new skill to grow higher in positions. Also, it is suitable for those who want to learn a new skill to get an understanding of how the course will be.
- These courses do not require much time, that is a person can learn these courses by just giving 2 to 3 hours a day.
- Students who have completed 10th or 12th can opt for this type of course.
Instagram Marketing Offline Certificate Courses
Many institutes and training centres offer Instagram Marketing certificates through classroom methods of teaching. We have curated some of the best courses offered offline by some of the top universities/institutes.
| Certificate Name | Colleges/ Institutes Offering | Average Fees |
|---|---|---|
| Digital and Social media Marketing | Simplilearn, IIM Skills, Digital Vidya, NIIT | INR 16,000-20,000 |
| Digital Marketing and data analytics | Digital Vidya, Simplilearn, upGrad, Learning Catalyst | INR 30,000-50,000 |
How are Admissions in Certificate Programs of Instagram Marketing Courses Done?
- There are no entrance exams for certificates however some institutes can take admissions on the basis of scores obtained in 10th or 12th or Some premier institutes may analyse your profile and then get you admitted.
- Enrolment in online certificate programs can be simply done by applying on the website of the course provider.
Top Colleges for Instagram Marketing Course Certificates in India
Given below are some colleges/institutes that offer certificate courses both online and offline.
Colleges for Online Instagram Marketing Course Certificates
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Instagram Influencer Mastery Bundle | Sorav Jain | Self paced | INR 13,999 |
| Instagram Marketing 2024: Complete Guide to Instagram Growth | Udemy | 4 hours | INR 360 |
| Growing Your Audience on Instagram | CreativeLive | 2 hours | USD 9 |
| Instagram Training | Later | Self paced | Free |
Colleges for Offline Instagram Marketing Course Certificates
| College Name | Duration | Admission Process |
|---|---|---|
| Aditya Institute of Management Studies, Mumbai | 6 Months | Merit-Based |
| Institute of Integrated Digital Marketing, Nagpur | 90 days | Merit-Based |
| Talentedge, Gurgaon | 4 months | Merit-Based |
| Delhi School of Communication, Delhi | 3-6 months | Merit-Based |
| Manipal Pro Learn, Kolkata | 6 months | Merit-Based |
Diploma and PG Diploma Instagram Marketing Courses
- These courses give you a wide briefing about the course which can help you decide the field for your graduation and career.
- These courses can be preferred by those who want to enter the Job Sector soon or those who do not want to dive deep and give 3 to 4 years for those courses.
- Some Institutes offer both Diploma Courses (3 years) and Post Graduate Diploma Courses (2 years).
- The Diploma Courses can be pursued after one has completed 12th or 10th class while Post Graduate Diploma can be done after one has completed Graduation.
The Average salary of a Diploma Candidate can be between INR 2,00,000 and 5,00,000 in India whereas from PG diploma one can Expect INR 8,00,000 on an average.
Top Diploma Instagram Marketing Courses
Some of the popular diploma courses which can be pursued in the field of In Instagram Marketing are given below.
| Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Diploma in Instagram Marketing | Indian School of Business Management and Administration, University of Technology | INR 5,000-30,000 |
| Diploma in Social Media Management | Indian School of Business Management and Administration, Centre for Design Excellence | INR 5,000-50,000 |
Top Instagram Marketing PG Diploma Courses
These courses can be pursued only after one has completed his Graduation.
Some of the top PG Diploma in Instagram Marketing courses in India are given below.
| PG Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Post-Graduation Diploma Social Media Marketing | G D Goenka University | INR 1,00,000 |
| Post Graduate Diploma in Digital and Social Media Marketing | Parul University, upGrad | INR 20,000 |
How are Admission in Diploma and PG Diploma in Instagram Marketing Courses Done?
- Admissions in diploma courses is done on the basis of the minimum score required for admission which is given by university/college.
- The cut off list is released by the college/University after all the applicants have filled their applications.
- For Admission in Diploma courses, Scores of Class 12th are considered, whereas for PG Diploma Graduation Scores are taken into account.
Top Colleges Offering Diploma and PG Diploma in Instagram Marketing Courses
Given below are some of the colleges in India which offer Instagram Marketing Courses in both diploma and PG diplomas.
Colleges for Diploma in Instagram Marketing Courses
| College/ University Name | Admission Process | Fees |
|---|---|---|
|
Indian School of Business Management and Administration, New Delhi |
Merit-Based | INR 7,900 |
| University of Technology, Jaipur | Merit-Based | INR 80,000 |
| Asia Pacific Institute of Management, New Delhi | Merit-Based | INR 40,000 |
Colleges for PG Diploma in Instagram Marketing Courses
| College/ University Name | Admission Process | Fees |
|---|---|---|
| G D Goenka University, Haryana | Merit-Based | INR 1,00,000 |
| Parul University, Vadodara | Merit-Based | INR 20,000 |
| Pearl Academy, Mumbai | Merit-Based | INR 4,66,000 |
Bachelor Instagram Marketing Courses
- These courses are pursued by those who want to get a good grasp and knowledge of the said course and to earn a graduate degree.
- This degree enables a candidate to get a deep knowledge of the course readying them for future employable benefits.
- To pursue Degree course, one needs to have passed 12th from a recognised Board with minimum 55% and after pursuing 12th one can opt for Bachelor’s in Instagram Marketing course
- Duration of Bachelor courses is of 3 years whereas some Specialization can also be of 4 years.
- These courses can cost from INR 3,00,000 to 4,00,000.
Top UG Instagram Marketing Courses
Undergraduate Instagram Marketing courses are mainly divided into two fields, bachelors in Arts and bachelors in Science. The table below shows the major subjects you can opt.
| Courses | Colleges | Duration | Average Annual Fees |
|---|---|---|---|
| BBA in Social Media Marketing | Ajeenkya DY Patil University, WLC College | 3 Years | INR 2,00,000 |
| BBA in Digital Business and Marketing | Indira Institute of Management | 3 Years | INR 50,000 |
How is Admission in Bachelor Instagram Marketing Courses Done?
Admission to this course is done on the basis of score obtained in 12th exams and some institutes/universities conduct their own entrance examinations for offering admission. Admission process generally varies across colleges.
Bachelor Instagram Marketing Courses Entrance Exams
The following table gives the exam considered for admission in undergraduate Instagram Marketing courses in India.
| Name of the Exam | Conducted by | Exam Date |
|---|---|---|
| NPAT | NMIMS | To be Announced |
| DU JAT | Delhi University | To be Announced |
| PES SAT | PES University | To be Announced |
Colleges for UG Instagram Marketing Courses
Here we are with some of the best institutes for a Bachelor’s in Instagram Marketing course:
| College/ University | Admission Process | Average Annual Fees |
|---|---|---|
| Ajeenkya DY Patil University, Pune | Merit-Based | INR 72,000 |
| Quantum School of Business, Roorkee | Merit-Based | INR 84,000 |
| ASM Group of Institution, Pune | Merit-Based | INR 72,000 |
| WLC College, Bangalore | Merit-Based | INR 2,91,000 |
Postgraduate Instagram Marketing Courses
To gain advanced knowledge and skills a master’s degree can be beneficial. Master’s programs typically require 2-3 years.
Top PG Instagram Marketing Courses
Most popular course offered in the PG program is mentioned in the following table with the colleges offering the course, average fees, duration of the course and the domain of the course.
| Courses | Colleges Offering | Average Annual Fees |
|---|---|---|
| MA in Social Media | G D Goenka University, Manipal Academy of Higher Education, Simplilearn | INR 50,00- 2,50,000 |
| MBA in Social media | Rutgers Business School, upGrad | INR 1,00,000-2,50,000 |
Colleges for Master Instagram Marketing Courses
The table below shows some of the most sought-after colleges for studying Masters Instagram Marketing courses:
| Name of the College/ University | Location | Average Annual Fees |
|---|---|---|
| G D Goenka University, Sohna | Merit-Based | INR 2,45,000 |
| Manipal Academy of Higher Education, Manipal | Entrance-Based | INR 3,00,000 |
Doctorate Instagram Marketing Courses
A Doctorate Degree is one of the highest degrees conferred in India and this course is opted by those who want to dive deep in a particular area of their study, who want to do research-oriented works or want to opt for teaching profession.
For PhD in Instagram Marketing a candidate should possess a Master's Degree in Instagram Marketing from a Recognized University.
The PhD Course in Instagram Marketing is 3-5 years.
Top Doctorate Instagram Marketing Courses
Most popular course offered in the PhD program is mentioned in the following table with the colleges offering the course, average fees, duration of the course and the domain of the course.
| Course Name | Colleges | Admission Process |
|---|---|---|
| PhD Digital marketing | Institute of Management Technology, Ghaziabad | Entrance-Based |
How are Admission in Doctorate Instagram Marketing Courses Done?
The admission process is done on the basis of the rank acquired by the candidates in the PhD entrance exams.
- Admissions for the Instagram Marketing doctorate courses are done through entrance exams like CSIR-UGC NET, UGC NET, GATE, etc.
- Some of the colleges also conduct additional selection processes like the group discussion and personal interview after the entrance exams for shortlisting the candidates.
- The basic eligibility for this is the completion of master degree or the PG diploma degree.
Colleges for Doctorate Instagram Marketing Courses
Here we are with some of the best institutes for a PhD in Instagram Marketing course:
| Colleges | Admission Process | Average Annual Fees |
|---|---|---|
| Institute of Management Technology | Entrance-Based | INR 15,00,000 |
What are the Top Job Options After Geography Courses?
Candidates Desirous of Pursuing a career in Instagram Marketing have Plethora of Job opportunities for them in these sectors such as Social Media Expert, Social Media Enthusiast, Social Media Marketing Specialist, Social media Coordinator, Film and video editor, Market research analyst, etc. but the type of job one can secure after obtaining a degree/ diploma/ certificate in Instagram Marketing varies as per the chosen specialisation.
Source: College Websites
Check out the different job profiles available for Instagram Marketing below:
Social Media Manager
A Social Media Manager is one who manages social media campaigns, increases the brand’s presence on social networking sites, builds a network of social media influencers, posts and comments on relevant posts, engages in online conversations and attends to customer feedback and queries.
Starting Salary: INR 4,00,000
Skills Required
- Community Management
- Writing Skills
- Have knowledge of latest Instagram marketing trends
Market Research Analyst
Market Research Analyst studies the conditions of the market & observes the possibility of sale of a service or product. They gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services.
Average Salary: INR 3,50,000
Skills Required
- Confident Presentation Skills
- Commercial Awareness
- Have a strong IT Skill
- Ability to notice patterns within statistics
Social Media Enthusiast
A social media enthusiast is one who is updated with all the trends and ongoings related to social media. He is always updated and has creative thinking to come up with new ideas or posts. He is well aware of how to reach his marketing goals.
Average Salary: INR 3,00,000
Skills Required
- Communication Skills
- Creative Writing
- Creativity
- Customer centric
- Agility
What Skills are Required in Instagram Marketing Courses?
To be a Marketer on Instagram one needs to have some skills. Some of it are listed below:
Photography
It is the art of taking Pictures with Camera and recording light with that camera.
Top Photography Courses
Some of the best courses in Photography have been listed below:
| Course | Provider | Platform | Duration | Fees |
|---|---|---|---|---|
| Photography- become a better photographer | Bernie Raffe AMPA | Udemy | 5.5 hours | INR 360 |
| Photography Masterclass | Phil Ebiner | Udemy | 23.5 hours | INR 360 |
| Professional Photography Course | Shaw Academy | Shaw Academy | 4 weeks | Free |
Photoshop
Photoshop is the art of editing photo and video in a view to make it more attractive
Some of the best Photoshop courses are given below
| Course | Provider | Platform | Duration | Fees |
|---|---|---|---|---|
| The Ultimate 2D/3D Photoshop & Graphic Design Course! | HN Academy | Udemy | 2.5 hours | INR 360 |
| Ultimate Adobe Photoshop Training: From Beginner to Pro | Christian Doru Barin | Udemy | 15 hours | INR 360 |
| Photoshop 2024 Essential Training: The Basics | Julieann Kost | Linkedin Learning | 6 hours | - |
Instagram Marketing Courses Online Fees and Rating Comparison
We have listed the best online Instagram Marketing courses in order of rating provided to them by the students enrolled. The fees, duration, Provider of these online courses are mentioned below in the table.
| Certificate Name | Provider | Platform | Duration | Fees |
|---|---|---|---|---|
| Photography- become a better photographer | Bernie Raffe AMPA | Udemy | 5.5 hours | INR 360 |
| Photography Masterclass | Phil Ebiner | Udemy | 23.5 hours | INR 360 |
| Professional Photography Course | Shaw Academy | Udemy | 4 weeks | Free |
| Filmmaking for All: Tell Your Story Through Video | Dan Mace | Skillshare | 30 minutes | Free |
| Filmmaking on The Go: Beginner's Class to Shoot Great Video | Scott Baker | Udemy | 2 hours | INR 360 |
| DIY Cinematography: Make Your Video Look Like a Movie | Ryan Booth | Skill Share | 40 minutes | Free |
| The Ultimate 2D/3D Photoshop & Graphic Design Course! | HN Academy | Udemy | 2.5 hours | INR 360 |
| Ultimate Adobe Photoshop Training: From Beginner to Pro | Christian Doru Barin | Udemy | 15 hours | INR 360 |
| Photoshop 2024 Essential Training: The Basics | Julieann Kost | Linkedin Learning | 6 hours | - |
Comparison of Online Platforms Offering Instagram Marketing Courses
The table given below gives some points to compare the online Photoshop courses offered by the two most popular agencies, Udemy and LinkedIn Learning. In this case, we have compared their Photoshop courses.
| Parameters | Udemy | LinkedIn Learning |
|---|---|---|
| Fees | INR 360 | - |
| Student Rating | 4.6 | 4.5 |
| Enrolments | 129392 | 54324 |
| Duration | 15 hours | 6 hours |
| Created by | Christian Doru Barin | Julieann Kost |
Instagram Marketing: FAQs
Ques. Is Social Media Marketing a good career?
Ans. As the trend is increasing day by day there is high demand for Social Media Marketer in many top organisations and one can opt for any role including Social Media Marketer, Market research Analyst, etc.
Ques. What jobs can you get with a Social Media Marketing degree?
Ans. There are many jobs in this field some of which are enlisted below
- Content Manager.
- Social Media Specialist.
- Digital Media Supervisor.
- Engagement Coordinator.
- Social Media Analyst.
- Online Community Manager.
- Public Relations Manager.
- Digital Marketing Manager.
Ques. What degree do you need for social media marketing?
Ans. Individuals interested in social media marketing often need a bachelor’s Degree to get ahead in their career.
Ques. How long does it take to learn social media marketing?
Ans. The learning duration depends on the type of course chosen like a certificate can be achieved in months whereas a degree can take 2-3 years.
Ques. What qualifications do one need to work in Internet marketing?
Ans. You'll need:
- knowledge of English language.
- the ability to use your initiative.
- leadership skills.
- customer service skills.
- business management skills.
- ambition and a desire to succeed.
Ques. What skills does a social media manager need?
Ans. Skills required for a social media manager is
- Excellent Communication
- Creativity
- Writing Ability
- Content Curation
- Project Management
- Aptitude to Learn
- Marketing
- Flexibility
Ques. How much money do social media marketers make?
Ans. Usually Social Media Marketers can earn INR 3,00,000 in India on an average and at entry level.
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