BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:
- mobile phones
- display advertising
- other digital media.
Know More About Digital Marketing Courses
The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.
The average annual course fee in India ranges between INR 10K and 1 Lakh, varying across institutes.
Admission to the course is based on the candidate’s performance at the 10+2 level, or in a relevant entrance test, often followed by a round of Personal Interview.
Popular areas of recruitment for such graduates include:
- IT & Software Companies
- Electronics Companies
- Digital Marketing Agencies
- Digital Marketing Department of MNCs etc.
- Data Analytics Agencies
- Online News Portals
- Magazines and Similar Publications.
The average annual salary offered to such professionals in India ranges between INR 15 and 50 lakhs, increasing with experience and expertise.
B.B.A. in Digital Marketing: Course Highlights
Tabulated below are some of the top highlights of the course.
|Minimum Eligibility Criteria||10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%.|
|Admission Process||Merit-based/ Based on counselling after qualification of entrance test|
|Examination Type||Semester System|
|Major Entrance Exam||PESSAT, DSAT, JUEE, NPAT, DU BBA Entrance Exam, BVP CET, DU JAT, ITM NEST, etc.|
|Top Recruiting Areas/Fields||IT Companies, Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, Startups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies, Online News Portals, Magazines and Similar Publications, and such.|
|Top Recruiters||Samsung, LG, Apple, Google, Oppo, Microsoft, HP, Amazon, among others.|
|Top Job Profiles||Digital marketing strategist, Digital marketing executive, SEO analyst, Social media specialist, Google AdWords specialist, Email marketing specialist, Web Analyst, Online reputation manager, Teacher, and suchlike.|
|Average Starting Salary||INR 2 to 8 Lacs|
|Total Course Fee||INR 50K to 3 Lacs|
B.B.A. in Digital Marketing: What is it About?
Digital Marketing is a relatively new field of marketing, and has been designed to equip eligible candidates with a specialization in:
a wide range of applications and techniques used in the field of Digital Marketing.
- basic sub-disciplines of management.
- various aspects of digital marketing.
- research on what is being most viewed, and how often and for how long.
- concepts of sales conversions.
- methods that enable an organization to analyze marketing campaigns.
- what on the internet is working and what isn’t.
- operation of the modern world of marketing.
- Pursuing advanced research in the discipline.
- what content works and doesn’t work in an industry, etc.
Basically, Internet is the most closely associated channel with digital marketing, but there are other channels as well, including:
- wireless text messaging
- mobile instant messaging
- mobile apps
- electronic billboards
- digital television and radio channels, etc.
Such graduates interested in pursuing higher studies in the discipline may go for advanced courses such as MBA, Ph. D., M. Phil., etc. in the subject.
B.B.A. in Digital Marketing: Who should opt?
Ideal candidates for the course would typically possess:
- an innovative and creative mind.
- good communication and interpersonal skills, as the line of work requires them to deal with clients from various backgrounds.
- aptitude for Mathematics.
- critical thinking skills.
- innovative imagination to promote various products and goods.
- friendly, patient nature.
B.B.A. in Digital Marketing: Top Institutes
Listed below are some of the top institutes in India which offer the course:
|NAME OF INSTITUTE||CITY||AVERAGE ANNUAL FEES|
|Christ University||Bangalore||INR 1,42,000 (course)|
|Narsee Monjee Institute of Management Studies (NMIMS University)||Mumbai||INR 6,71,000 (course)|
|Shaheed Sukhdev College of Business Studies (SSCBS)||New Delhi||INR 3,377 (course)|
|Quantum University||Roorkee||INR 70,000 (course)|
|Madras Christian College (MCC)||Chennai||INR 27,919 (course)|
|ICFAI Business School (IBS)||Hyderabad||INR 1,09,000 (course)|
|Kristu Jayanti College (KJC)||Bangalore||INR 50,000 (course)|
|New Delhi Institute of Management (NDIM)||New Delhi||INR 73,300 (course)|
|AIMS Institute||Bangalore||INR 58,000 (course)|
|GIBS Business School||Bangalore||INR 83,333 (course)|
|Flame University||Pune||INR 5,13,000 (course)|
|SRM University||Tamil Nadu||INR 86,667 (course)|
|Manav Rachna International University (MRI)||Faridabad||INR 1,54,000 (course)|
|Lovely Professional University (LPU)||Jalandhar||INR 1,00,000 (course)|
|Patna College||Patna||INR 20,000 (course)|
|Arihant Group of Institutes (AGI)||Pune||INR 19,000 (course)|
|Mitsom College||Pune||INR 67,000 (course)|
|Patna Women’s College (PWC)||Patna||INR 20,000 (course)|
|Galgotias University School of Business (GBS)||Greater Noida||INR 87,000 (course)|
|Prestige Institute of Management Dewas (PIMD)||Indore||INR 33,000 (course)|
|KIIT School of Management||Bhubaneshwar||INR 2,63,000 (course)|
Eligibility for B.B.A. in Digital Marketing
Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.
- 10+2 education completed, preferably in the Commerce stream, from a recognized educational Board.
- Preferably, Commerce subject as the main subjects of study at the 10+2 level.
- A minimum aggregate score of 55% (50% for SC/ST/OBC candidates) at the 10+2 level.
B.B.A. in Digital Marketing: Admission Procedure
Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.
Listed below are some of the entrance exams conducted in the country for admission to the course.
- PESSAT (PES Scholastic Aptitude Test)
- DSAT (Dayanand Sagar Admission Test)
- JUEE (Jagannath University Entrance Test)
- NPAT (National Test for Programs after class XII)
- DU (Delhi University) BBA Entrance Exam
- BVP CET (Bharati Vidyapeeth Common Entrance Test)
- DU JAT (Delhi University Joint Admission Test)
- ITM NEST (ITM National Entrance and Scholarship Test).
B.B.A. in Digital Marketing: Syllabus & Course Description
Tabulated below is a semester-wise breakup of the course’s syllabus.
|SEMESTER I||SEMESTER II|
|Organizational Behavior||Finance Management|
|Basics of Management||HR Management|
|SEMESTER III||SEMESTER IV|
|Basics of Digital Management||Social Media Marketing|
|Digital Design and Communication||Advertising|
|Internet Technologies||Data Analytics|
|SEMESTER VII||SEMESTER VIII|
|Web Design & Development||Project Management|
|Content Marketing||Business Laws & Ethics|
|Lead Generation & Email Marketing||Digital Marketing Laws|
B.B.A. in Digital Marketing: Career Prospects
Digital Marketing, also referred to as Data-driven Marketing, offers great career opportunities to its graduates, in India as well as abroad, due to the increasing importance of Digital Marketing and competition in various MNCs and business houses which have dedicated digital marketing teams.
Such graduates can get recruited in leading government and private industries, in fields like:
- Digital Marketing Agencies
- Digital Marketing Department of MNCs and Companies
- Data Analytics Agencies
- Internet Technology Businesses
- Social Media Marketing Agencies
- Online News Portals
- Magazines and Similar Publications, etc.
Such graduates can assume job roles such as:
- professional blogger
- freelance digital marketer
- You-tuber, etc.
Some of the popular professional avenues open to such graduates are listed below along with their corresponding job description and salary offered for each post.
|JOB PROFILE||JOB DESCRIPTION||AVERAGE ANNUAL SALARY|
|Web Analyst||A Web Analyst develops, maintains, and modifies broad/complex computer systems, and applies analysis and design techniques to complex computer systems. They usually support a broad functional area such as the PCC web portal and various web applications, as well.||INR 2 to 7 Lacs|
|Email Marketing Specialist||An Email Marketing Specialist uses statistical analysis to create campaigns, and coordinates the maintenance, integrity, and security of various databases. They develop and code for all direct and interactive marketing campaigns and communicates requirements to the primary database vendor and clients.||INR 2 to 6 Lacs|
|Project Manager||A Project Manager is responsible for planning, budgeting, overseeing, and documenting every aspect of the project they are working on. They work closely with upper management to ensure that the scope and direction of each project is on schedule.||INR 2 to 5 Lacs|
|Social Media Manager||A Social Media Manager manages social media marketing campaigns and day-to-day activities including, creating, and managing all published content (images, video and written). They also monitor, listen to, and respond to users in a social way while cultivating leads and sales.||INR 2 to 6 Lacs|
|Web Designer||A Web Designer designs, codes and modifies websites, from layout to function and according to the specifications laid down by the client.||INR 2.5 to 6 Lacs|
|Teacher||A teacher is responsible for creating lessons and teaching those lessons to the entire class, and tracking student’s progress. They conducting tests, create, and reinforce classroom rules, and work with school administration.||INR 2 to 4 Lacs|