Marketing Analytics Courses deals with Web Analytics, Retail Business, Product Management, Forecasting Model, Business Analytics, Marketing Strategy, Market Research used in businesses to determine the overall marketing attribution and effectiveness.
Aspirants can pursue Marketing Analytics courses if they meet the eligibility requirements set for the course. Candidates with at least 50% marks in class 10th or 12th are eligible to pursue Marketing Analytics Courses, such as Marketing Analytics Courses Online by Coursera, Edx, etc which are provided free of cost. Also, they can pursue BCom Marketing, BBA Marketing, and other courses in relevant fields.
After completing courses in Marketing Analytics, students will get jobs in various profiles such as Marketing coordinator, Entry-level data analyst, Online marketing analyst, Associate marketing analyst, Financial marketing analyst, Publishing industry analyst, Business process analyst, etc. According to Payscale, the average salary after Marketing Analytics Courses in India ranges from INR 3,30,000 to INR 7,00,000 per annum.
2.2 Diploma Courses
3.1 Udemy
3.2 Coursera
3.3 Edx
- Marketing Analytics Course Syllabus
- Skills Required to be a Marketing Analyst
- Scope of Marketing Analytics Courses
6.1 Top Job Profiles
6.2 Top Recruiters
All About Marketing Analytics Courses
Marketing Analytics Courses will help in learning about the most important marketing metrics and how to apply them to your data. It will help you in learning about Web Analytics, Social Media Analytics, Digital Ad Analytics, Customer Analytics, basics of Forecasting, database and big data etc.
- Marketing Analytics Courses fees range from INR 500 to INR 80,000.
- Admissions to Marketing Analytics Courses are done in an organized manner and no entrance test is conducted. Students can simply apply online on the web portal of the course provider.
- The duration of the Marketing Analytics Courses is around a few hours to some days and 3-5 years.
- Marketing Analytics Courses will help those who want to start their career in marketing research and those who are already in their jobs as this can help them in their salary hike.
- Starting their career as marketing analysts. The candidates can use their marketing database skills in analysing the marketing metrics to use them in data.
Types of Marketing Analytics Courses
There are different types of degrees available under Marketing Analytics Courses. Students who learn Marketing Analytics statistical analysis software can opt for an online certificate course available on some course provider websites. Below are given a shortlist of various degrees available for Marketing Analytics Courses.
Certificate Marketing Analytics Courses
The Marketing Analytics Certifications are mainly meant to provide additional knowledge to the students in learning about how to apply various marketing metrics into data. The students mainly apply for these courses after their Class 10th or 12th level of education.
Some of the Certificate Marketing Analytics courses are given below in the table chart:
| Course Name | Average Fees |
|---|---|
| Marketing Analytics by Coursera | Free |
| Marketing Analytics becoming an Analytics Pro by Udemy | INR 2,880 |
| Marketing Analytics by Edx | INR 66,636 |
| Introduction to Marketing Analytics by Udacity | INR 22,849 |
| Marketing Analytics Course by Jigsaw Academy | INR 24,000 |
| Marketing Analytics by Future Learn | Free |
| Marketing Analytics Course by Class Central | Free |
| Course Management Marketing Analytics by NPTEL | Free |
Diploma Marketing Analytics Courses
Some of the Diploma courses in Marketing Analytics courses are given below in the table chart:
| Top Colleges | Course Name | Average Fees |
|---|---|---|
| Dr Babasaheb Ambedkar Marathwada University, Sikkim University | Diploma in Sales and Marketing Management | INR 10,000 to INR 80,000 |
| Government Polytechnic, Indian Institute of Commerce and Trade | PG Diploma in Advertising and Marketing Management | INR 80,000 |
| JK Business School, Bangalore University | PG Diploma in Marketing Management | INR 1,00,000 |
Read About: PG Diploma in Marketing
Undergraduate Marketing Analytics Courses
Undergraduate courses in Marketing Analytics are offered for 3-years. Some of the undergraduate courses in Marketing Analytics courses are given below in the table chart:
| Top Colleges | Course Name | Average Fees |
|---|---|---|
| Jain University, Cochin University | B.Com in Marketing | INR 2,00,000 to INR 4,00,000 |
| Flame University, ICFAI University, IMS Unison University | BBA in Marketing | INR 2,00,000 to INR 5,00,000 |
Postgraduate Marketing Analytics Courses
Aspirants who are interested to pursue masters courses in this field can pursue various postgraduate courses in Marketing Analytics that are offered for 2-years. Some of the postgraduate courses in Marketing Analytics courses are given below in the table chart:
| Top Colleges | Course Name | Average Fees |
|---|---|---|
| Chhattisgarh University, St. Xavier’s College | MCom Marketing | INR 1,00,000 to INR 4,00,000 |
| Shailesh J Mehta School of Management, SP Jain Institute of Management | Master in Marketing Management | INR 1,00,000 to INR 4,00,000 |
Top Online Marketing Analytics Courses
These courses are available for free and can be pursued immediately. Many top websites provide online courses that can assist students to upskill themselves and increase their job positions.
Marketing Analytics Courses: Udemy
The following are the list of Marketing Analytics Courses from the Udemy platform:
| Course Name | Duration | Average Fees |
|---|---|---|
| Marketing Analytics Forecasting Models with Excel | 7 hours | INR 1,920 |
| Marketing Analytics and Retail Business Management | 11 hours | INR 1,920 |
| Marketing Analytics Customer Value and Promotion Strategy | 1.5 hours | INR 1,280 |
| Web Analytics and Digital Marketing Analytics | 43 mins | INR 5,120 |
| Customer Analytics in Python | 5 hours | INR 5,120 |
| Marketing Analytics Customer Value and Promotion Strategy | 1.5 hours | INR 1,920 |
| Marketing Analytics Full Marketing Research Masterclass | 3.5 hours | INR 5,120 |
| Market Analytics To Become a Data-Driven Marketing Expert | 2 hours | INR 5,120 |
Marketing Analytics Courses: Coursera
The following are the list of Marketing Analytics Courses from the Coursera platform:
| Course Name | Duration | Average Fees |
|---|---|---|
| Foundations of Marketing Analytics | 7 months | Free |
| Business Analytics | 6 months | Free |
| Applying Data Analytics in Marketing | 12 hours | Free |
| Strategic Business Analytics Specialization | 5 months | Free |
| Customer Analytics | 12 hours | Free |
| Marketing Strategy Specialization | 6 months | Free |
Marketing Analytics Courses: Edx
The following are the list of Marketing Analytics Courses from the Edx platform:
| Course Name | Duration | Average Fees |
|---|---|---|
| Marketing Essentials | 5 weeks | INR 11,076 |
| Marketing Foundations | 4 weeks | INR 11,076 |
| Digital Marketing and Data-Driven Analytics | 4 weeks | INR 14,786 |
| Analytics for Decision Making | 4 weeks | INR 18,501 |
| Digital Marketing Analytics: Tools and Techniques | 4 weeks | INR 29,646 |
Check Out: Digital Marketing Courses
Marketing Analytics Courses Syllabus
Marketing Analytics Courses comprises various topics like Profit-driven modelling and model evaluation, Customer churn (retention) modelling, Customer segmentation and profiling Customer value (CLV) modelling and many more. Although, to have a good understanding of Marketing Analytics courses you need to have a thorough understanding of all the topics. Here we have mentioned the detailed syllabus of Marketing Analytics Courses:
| Introduction to R programming | Recommendation Engine and Retail Analytics |
| What Consumer Wants | RFM and Market Basket Analysis |
| Segmentation Targeting and Positioning | Customer Churn and Customer Lifetime Value |
| Demand Forecasting and Pricing | Text Mining and Sentiment Analytics |
| Pricing | Social Network Analysis and Excel Dashboards |
| Marketing Mix Models and Advertising Models | - |
Skills Required to become Market Analyst
After completing the Marketing Analytics Courses a candidate can learn about various skills during their jobs. The following are the top skills required by marketing research analysts irrespective of their expertise
| Statistical analysis software | Business intelligence and reporting software |
| SQL databases and database querying languages | Data mining |
| Programming skills | Data visualization |
| Survey/query software | good analytical and numerical skills |
Scope of Marketing Analytics Courses
After the completion of the Marketing Analytics Courses employment opportunities are mostly depending on the level of expertise and experience in the industry. Students can get a job in various top companies that are related to this sector. The different jobs a candidate can opt for after the Marketing Analytics course are Marketing coordinator, Entry-level data analyst, Online marketing analyst, Associate marketing analyst, Financial marketing analyst, Publishing industry analyst, Business process analyst, and many more.
Marketing Analytics Courses: Top Job Profiles
Below are given the descriptions of various job descriptions and salaries of various job Profiles:
| Job Profile | Job Description | Average Salary |
|---|---|---|
| Marketing Analyst | Marketing is an individual who studies the marketing conditions to assess the potential sales and services for the companies. They collect and analyse data on the market conditions and consumer demographics. | INR 4,80,000 |
| Research Analyst | Their main job roles are to collect, research, analyse, interpret data to use in business decision making. They present data related to marketing operations, financing, accounting, economics to conclude for themselves. | INR 4,50,000 |
| Business Analyst | They work with different organisations to help them in improving their business processes and systems. They bridge the gap between IT and business using different data analytics. | INR 4,90,000 |
| Marketing Coordinator | They help organisations to market their products by developing and implementing marketing and advertising campaigns. They track the data of sales and maintain promotional inventory material, plan meetings, maintain the database and prepare reports for them. | INR 3,03,000 |
Top Recruiters
Candidates after completing a Marketing Analytics course can land a job in various companies in several positions from a Marketing Analytics research analyst to a business process analyst depending on their level of skills. Some of the top recruiters in India with the average salary they offered to these job profiles are given below:
| Company Name | Average Salary |
|---|---|
| American Express | INR 3,50,000 |
| Dell Technologies | INR 4,20,000 |
| Accenture | INR 5,60,000 |
| Bloomberg | INR 4,00,000 |
| J.P. Morgan | INR 5,00,000 |
| PepsiCo | INR 3,00,000 |
| Merkle | INR 6,00,000 |
| FedEx | INR 5,20,000 |
| Oracle | INR 4,30,000 |
| IBM | INR 3,00,000 |
Marketing Analytics Courses: FAQs
Ques. Is marketing analytics a good career?
Ans. Much of the compiled data to be utilized in business marketing campaigns, additionally requires a creative mind capable of exploring insights into consumers. For individuals who would like to blend statistics and math along with creative thinking, this career path can be an incredible choice.
Ques. What are the programs available under the Marketing Analytics courses?
Ans. The programs available under Marketing Analytics courses are only at the online and offline Certificate levels.
Ques. How long is a Marketing Analytics Course?
Ans. The duration of the Marketing Analytics course will however differ according to the course level. As it is an online certificate course, it may take mostly some hours to complete.
Ques. What is a Marketing Analytics Course?
Ans. Marketing Analytics Courses will help in learning about the most important marketing metrics and how to apply them to your data. It will help you in learning about Web Analytics, Social Media Analytics, Digital Ad Analytics, Customer Analytics, basics of Forecasting, database and big data.
Ques. What is the specialization of the course?
Ans. Microsoft Excel, Powerpoint, SQL, data analytics, google analytics are some of the specializations which will help you in learning the Marketing Analytics database programming.
Ques. What is the eligibility criteria for Marketing Analytics courses?
Ans. The eligibility criteria will depend on the level of degree you are opting for. The minimum eligibility criteria for any marketing analytics course is a Class 12 certificate.
Ques. Are there any Entrance Exams to take admission to Marketing Analytics courses?
Ans. No, there are no such entrance tests, students can directly enrol by applying in the online courses.
Ques. What are the fees of a marketing analytics course?
Ans. As there are a lot of options available to choose from, the average marketing analytics course fee can range anywhere between INR 5,000 to 80,000.
Ques. What is the average salary after completing a Marketing Analytics course?
Ans. The average salary after Marketing Analytics Courses in India for beginners ranges between INR 3,30,000 to INR 7,00,000 per annum.
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