Master in Marketing Management Eligibility, Top Colleges, Syllabus, Duration, Salary

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Sakshi Gupta

Content Curator | Updated on - Dec 31, 2020

Master in Marketing Management is a 2 year master degree program, the minimum eligibility is bachelor degree from a recognized institutes and colleges or its equivalent exam.

Some of the top colleges and institutes which provide admission to (M.M.M.) are as follows:

The average tuition fee charged for Master in Marketing Management program in India ranges between INR 10,000 to 8 Lacs.

Admission to Master in Marketing Management course depends upon commence of applicant's performance in a relevant entrance exam, and resulting round of counselling.

Marketing Management is planning, arranging, analysis, implementation, investigation and control of programs intended to make and maintain gainful exchange with target purchasers to achieve authoritative goals. programs covers all marketing management viewpoints, including useful territories of marketing management such as marketing research from the theoretical and practical perspective, industrial marketing and marketing management, clients behaviour etc.  

The program instructs graduates for a wide variety of career paths within the public, private and not-for-profit sectors. Career openings lie in regions like marketing management, technical writing, sales, consulting, training, etc. Candidates may also find jobs in computer companies, stores, utility companies, food producers, construction firms, art organizations, manufacturing firms and alike.

Such postgraduates are hired in capacities such as Associate Professor, Consultant, Management Trainee, Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager Etc. Average salary of the candidates in this field is INR 6.25 Lacs.

Master in Marketing Management: Course Highlights

Given below are some of the main highlights of the course.

Course Level Master Degree
Duration of the Course 2 years
Examination Type Semester
Eligibility Bachelor Degree
Admission Process Entrance exam and Merit Based
Average Course Fee INR 10,000 to 8 Lacs
Average Starting Salary INR 2 to 12 Lacs
Top Recruiting Companies Exim, SEA, Al Futtaim Kaybee, RAK Bank, KOJ Establishment, Ranbaxy Fine Chemicals India, Sony, Al Ghanim, Spencer’s Retail Ltd India, Avalon Consulting, Strategic Foods, KPMG, Raymond Ltd, AW Rostamani, Landmark, Tata Consultancy Services Ltd India, Reckitt & Benckiser, Cognizant Technology, Landmark, Retail, Solutions India, Redington, Tech Mahindra, Gulf, etc.
Top Job Areas Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies etc.
Top Job Positions Associate Professor, Consultant, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager etc.

Master in Marketing Management: What is it all about?

The programme is intended to help students to flourish in the multicultural and ultra-competitive marketing workplace. Candidates rapidly get a handle on the primary components of marketing procedure through real-life situations (such as market research, sales force, promotions, etc.) or how to apply them in complex market condition. Additionally, they can select one of the expert tracks offered in the programme, on the basis of candidates professionalism or personal interests.

By pursuing Master in Marketing Management Degree, candidates are acquainted with prominent marketing strategies and are taught how to instruct, execute and advance productive and viable marketing systems. Candidates will also likely figure out how to adjust to quickly evolving innovations, construct client maintenance and fulfilment, and between the client and the individuals who they work with on their marketing team.

Master in Marketing Management course furnishes candidates with theoretical and practical training to build up skills to run the marketing branch of a business or organization. Courses include directing, conducting and analyzing broad market research before assembling together marketing campaigns. Candidates may also learn about management, product development and sales promotion. Additionally, many programs in marketing or marketing management put a solid emphasis on internet technologies, social networking and rising media stages that organization may utilise to market products and services.

The course is appropriate for those candidates who need to increase significant involvement and experience in implementing and developing integrated marketing issues and develop skills in working with other line managers to get the best result.

Those candidates who wish to enhance their studies in the common area of marketing as well as expertise in a related field are appropriate for it. Candidates must have social media skills, only after this they may understand the differences between old-style one-way media discussions and the group interactivity. Candidates additionally good with data or analytical skills for example technologies capture and make accessible gigantic measures of information about seller and buyer conduct.

Few colleges and universities offer doctoral courses in marketing for those expecting to perform proper research in the field. A Doctor of Philosophy (Ph.D.) in Marketing ordinarily gets ready candidates for positions in scholastic and academic foundations. Candidates may expect to gain more information about the relationships between clients and products, breakdown of industry socio-economics and essentials of behavioural and quantitative marketing techniques.

Master in Marketing Management: Top Institutes

Given below are some of the top institutes in India that offer the course.

University of Delhi New Delhiq INR 10,000
Jamnlal Bajaj Institute of Management Studies Mumbai INR 3,00,000
ICFAI Business School Hyderabad INR 6,25,000
Shailesh J Mehta School of Management IIT Bombay Mumbai INR 1,25,000
Christ University Bangalore INR 1,53,000
SP Jain Institute of Management Mumbai INR 8,00,000
Institute of Management Technology Ghaziabad INR 8,25,000
KJ Somaiya Institute of Management Studies Mumbai INR 6,04,000
Narsee Monjee Institute of Management Studies Mumbai INR 6,58,000
Department of Management Studies IIT Delhi New Delhi INR 4,00,000
Vinod Gupta School of Management Kharagpur INR 3,12,000
Symbiosis Institute of Business Management Pune INR 7,85,000

Master in Marketing Management: Eligibility

The eligibility criteria for the Master in Marketing Management program is a bachelor degree or its equivalent with at least 50% of marks from the authorized college or institute.

Master in Marketing Management: Admission Process

As the initial step of admission, the candidates must have to appear for the entrance tests carried out broadly or exclusively by the colleges or institute.

The candidates may receive the application form from the official website of the college and institution as well as from the website of the concerned authority that provide the entrance test.

Once the applicant scores the cut off mark in the entrance test, they can apply for the Master in Marketing Management program in the college and institute that offers the same. Here the applicants being called for final round selection, on the basis of marks of the entrance test. Few colleges and institutions carry out interview only where as numerous others taking GD and interview as part of the final selection.

Following are a few entrance tests that are conducted by some of the colleges in India:

Master in Marketing Management: Syllabus and Course Description

A year- wise breakup of the course’s syllabus is tabulated below.

Semester I Semester II
Principles & Practices of Management Services Marketing
Principles of Marketing Retail Marketing
Fundamentals of Management Accounting Sales Management & Personal Selling
Managerial Economics Distribution Management & Logistics
Research Methodology Market Research
Consumer Behaviour Relationship Marketing
Business Communication Indian Economic Environment
Fundamentals of Information Technology Field Work + SPSS
Semester III Semester IV
International Marketing Brand Management
Laws related to Marketing Strategic Marketing
Financial Services Marketing Export Documentation & Forex Management
Marketing Communication Direct Marketing
Retail Operations Management Industrial Marketing
Project Work Rural & Agricultural Marketing
Foreign Language Entrepreneurship Development & Project Management
Virtual Marketing Foreign Language

Master in Marketing Management: Career Prospects

Candidates who have completed the Master in Marketing Management have a wide verity of job opportunities in private and government sector as well.

Candidates may do marketing through web designing, social media, pay-per-click, search media optimization, search engine optimization and articles.

Those candidate who have finished their Master in Management degree may earn 40,000 to 65,000 monthly in India. The salary structure relies upon the profile and reputation of the business firm.

Master in Marketing Management annual salary
Associate Professor Associate Professor is in charge for academic discipline research and teaching responsibilities as suitable, and must be designed to support and help the needs of the departments of college. INR 5 to 6 Lacs
Consultant Consultants are in charge to help the organization through expertise and advice to enhance their business performance with regards of profitability, operations, management structure, and strategy. INR 8 to 9 Lacs
Assistant Manager Assistant Managers are responsible to help a manager keep the stores running frequently taking through some managerial tasks and overseeing employees and providing decent customer service. INR 5 to 6 Lacs
Marketing Manager Marketing Manager is in charge for creating and developing implementation and execution strategic marketing plans for a company or entire organization in order to catch potential clients and retain existing customers also. INR 6 to 7 Lacs
Relationship Manager Relationship managers are responsible for dealing with an individual client and advice them for numerous banking and financial products as well as providing services offered by bank. INR 3 to 4 Lacs