Master of Arts or M.A. in Advertising and Public Relations is a postgraduate course which introduces students to the advertising strategies, ethics and management skills. The course takes two years to be completed.
M.A. Advertising and Public Relations course was set up keeping the changing needs of the industry as the goal. The course addresses the growing demand for professionals for the advertising and public relations industry. The basic eligibility for admission to the course is a Bachelor’s degree from any recognized university.
The average tuition fee for M.A. Advertising and Public Relations in government aided college ranges from 30,000 INR to 40,000 INR for two years. While in some universities fee is very minimal like Makhanlal Chaturvedi National University For private institutions, like Amity University the fee may be as high as 1 Lakh INR and more.
Once the course is over, one can seek employment in advertising and public relations, can seek employment in advertising agencies, PR agencies or in the corporate communication department of client organization.
The job designations which are ideal for the students are marketing manager, public relations executive, product brand manager etc. The initial salary in these positions varies from 10.000 INR to 25,000 INR per month.
M.A. Advertising Public Relations is a specialized course for students who have passion for creative events and discovering new thinking abilities . The main objective of the course is to provide basic concepts and principles in relation to better decision making in the fields of advertising and public relations.
The advertising and public relations industry is soaring high nowadays as more and more creative individuals are being produced in the market. This course helps to discover the skills and artistry within a person and to establish themselves in the industry.
If you are good at communicating, have strong written and visual skills, the creative ability to promote a product; then Advertising and Public Relations course is the right choice to be made . This course is apt for students who have a pleasing personality with excellent communication skills and mind full of creativity to influence the others.
This course is also ideal for students who seek to work as an event manager, product brand manager, media planning manager.
The course is of two years duration, with two semesters in each year, making it a total of 4 semesters. Similarly, for distance program the duration is two of years.
M.A. Advertising and Public Relations is available at many colleges in India. Some of the top institutes across the country are listed below:
Name of Institute
Dr. Zakir Hussain Institue
Dr. Zakir Hussain Institue
Kushabhau Thakre University, CGU
Makhanlal Chaturvedi National University of Journalism
People’s Institute of Media Studies
School of Broadcasting and Communication
Jethro Institute of Distance Education
Madurai Kamraj University
The eligibility for admission to M.A. Advertising and Public Relations is a Graduation degree from any recognized university.
While most colleges require to have 45-50% marks in the graduation program.
Admission to M.A. Advertising and Public Relations course, majority of colleges in India is merit-based. However, few universities like Rai University considers the scores of entrance test for admission to the program.
Usually colleges follow merit-based admission process, and a personal interview round. Students who fulfill the criteria are then granted admission in the respective colleges.
There are few universities which considers the scores of entrance exams. For example: Rai University considers the scores of National and State level Entrance exams and Kushabhau Thakre University conducts their own entrance exam.
After M.A. in advertising and public relations, student turns out to be an expert with the skills of influencing the general public to buy products or services in the most creative manner. Thus, creating demand in the industry. The most career options are in the field of advertising managing, public relations managing, market managing, media planning.
Over 2,50,000 people are presently working in this industry. The job projections suggest a growth of over 30% for marketing analysts, advertising managers and public relations managers. The most creative, well organized candidates with top-notch analytic and communication skills will land the best jobs.
The current salary trend for various job profiles in the advertising and public relations industry and its aligned fields are given in the graph below:
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