Public Relations (PR) is the type of communication between an organisation or a public figure and Public dealing with exchange of information between an organisation or public figure with the Audience.
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- PR Specialists promote the goods, services and image of their clients which can include public figures, business or industrial enterprises, government institutions or non-profit organisations.
- They are responsible for making the Brand Image of a company or its product.
- They work together with mass media professionals by writing and distributing press releases or by organising and managing press conferences to generate publicity.
- PR professionals can also maintain direct contact with the public through social media platforms and blogs.
- The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favourable view about the organization, its leadership products, or political decisions.
There are many Job Prospects in the field of Public Relation which include Public Relations Manager, Communications Specialist, Events Executive, Director of External Affairs.
The average salary of a Public Relations officer is INR 3,00,000 per annum in India.
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Public Relations Courses Highlights
Earning a degree, certificate, diploma, masters as well as Doctorates in these courses can increase students’ employability chances & can make them eligible for top position in an organisation.
We have enlisted a brief about the Public Relations courses below for a better idea.
| Popular Courses |
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| Duration |
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| Eligibility |
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| Average Fees |
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| Online Courses | Available |
| Types of Online Courses | Edx, Coursera, Udemy, etc. (Includes Paid and Unpaid courses) |
| Top Job Prospects | Brand Manager, Events Executive, Director of External Affairs, etc |
| Average Salary |
|
Certificate in Public Relation Courses
Certificate courses are most sought after jobs as their popularity is increasing day by day. These courses can be offered in both online as well as offline modes. Their fees depend on the type of course, duration of course and mode of the course.
- These courses are specially designed to equip the students with basic Skills required and to give them a basic understanding of the course opted.
- These are suitable for those who are working and want to be upgraded with knowledge along with a new skill to grow higher in positions.
- Also, it is suitable for those who want to learn a new skill to get an understanding of how the course will be.
- These courses do not require much time to learn.
Students who have completed 10th or 12th can opt for this type of course.
Online Certificate in Public Relations Courses
The table below shows some of the best online Public Relation course certificates available on different platforms:
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| The Ultimate Public Relations Masterclass | Udemy | 3 Hours | INR 481 |
| Introduction to Public Relations | Alison Courses | 3 Hours | INR 580 |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more | Coursera | 11 Hours | INR 3,641 |
| Public Library Marketing and Public Relations | Edx | 1 month | INR 3,613 |
These are just a few of the multiple certificate programs available online.
Offline Certificate in Public Relation Certificate
Many institutes and training centres offer Public Relations course certificates through classroom methods of teaching.
Though the list of such courses is also endless, we have accumulated some of the top courses in the list below:
| Certificate Name | Duration | Colleges/ Institutes Offering | Fees |
|---|---|---|---|
Certificate Program in Advertising and Public Relations |
1 month - 6 month | INR 11,800- 20,000 | |
Advance Certificate in Public Relations |
6 months | INR 7,000 | |
Certificate in Event management and Public Relations |
3-6 months |
|
INR 30,000- 55,000 |
How to Get Admissions in Certificate Programs of Public Relations?
Admissions in the Public Relations certificate courses are not done in a proper organized manner like that in bachelor and master courses.
There are no particular entrance exams either which are conducted for admission in these courses.
- Enrollment in online certificate programs is simply done by applying on the website of the course provider.
- Some premier institutes do analyse your profile and then answer to questionnaires asked.
Top Colleges for Certificates in Public Relations Course
Given below is a vivid description of top colleges offering these certificates. We have categorized this according to colleges offering online certificates and offline certificates.
Colleges for Online Public Relations Course Certificates
| College Name | Location | Duration | FEES |
|---|---|---|---|
| Welingkar School | Mumbai | 6 months | INR 11,000- INR 20,000 |
| International Career Institute | US | 6 months | INR 90,000 |
| Delhi School of Communication | New Delhi | 3 months | NA |
Colleges for Offline Public Relation Course Certificates
| College Name | Duration | Location | Fees |
|---|---|---|---|
| Xaviers Institute of Business Management Studies | 6 Months | Mumbai | INR 7,000 |
| Advent School of communication | 3 Months | Salt lake city Kolkata | INR 30,000 |
| Actor Studio of communication | 6 months | Salt lake city Kolkata | INR 55,000 |
| Delhi School of Communication | New Delhi | 3 months | - |
Diploma and PG Diploma in Public Relations Courses
These courses can be preferred by those who want to enter the Job Sector soon.
- Some Institutes offer Diploma Courses (3 years) as well as Post Graduate Diploma Courses (2 years).
- The Diploma Courses can be pursued after you have completed 12th or 10th class while Post Graduate Diploma can be done after one has completed Graduation.
- Average salary of a Diploma Candidate can be INR 2-5 LPA in India.
Top UG Diploma Public Relations Courses
Some of the popular diploma courses are given below:
| Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Diploma in Event Management and Public Relations |
|
INR 65,000- 1,20,000 |
Top PG Diploma Public Relations Courses
PG Diploma courses are pursued after one has completed his or her graduation.
Some of the top PG Diploma Public Relation Courses in India are given below.
| PG Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| PG Diploma in Public Relations | INR 4,000 | |
| P.G. Diploma in Mass Communication and Journalism Public Relations | INR 19,500 | |
| PG Diploma in Advertising and Public Relations |
|
INR 2,30,000 |
| PG Diploma in Public Relations and Corporate Communication |
|
INR 22,000-30,000 |
How to Get Admission in Diploma and PG Diploma Public Relation Courses?
Admission for diploma courses are solely done on the basis of merit. The cut off list is released by the concerned college after all the applicants have filled their applications.
For the Diploma courses, merit of Class XI or XII score is considered, while Graduation score is considered for PG Diploma.
Top Colleges Offering Diploma and PG Diploma in Public Relation Courses
Given below are the colleges in India which offer Public Relation courses as both diploma and PG diplomas.
| College Name | Location | Fees |
|---|---|---|
| Mumbai | INR 2,20,000 | |
| New Delhi | INR 65,000 | |
|
Actor Studio of communication |
Salt Lake City, Kolkata | INR 65,000 |
| Mumbai | INR 75,000 |
Colleges for PG Diploma Public Relations Courses
| College Name | Location | Fees |
|---|---|---|
| Indian Institute of Mass Communication | New Delhi | INR 1,02,000 |
| Indian School of Events and Experiential Marketing | Mumbai | INR 1,00,000 |
| Faculty of Media Studies and Humanities | Faridabad | INR 1,36,000 |
Bachelor in Public Relations Courses
These courses are pursued by those who want to get a good knowledge of the said course and to earn a graduate degree.
- A Bachelor’s degree can qualify degree holders for a career in Children Psychologist, Industrial Counselling Psychologist, etc.
- This course can be of duration of 3 years. Also, A person can opt for some specialisations.
- These courses can cost from INR 3 to 4 lakhs.
Top UG Courses for Public Relations
| Courses | Colleges | Duration | Fees |
|---|---|---|---|
| BA Public Relations | 3 years | INR 2,000- INR 30,000 |
How to Get Admission in a Bachelor Public Relations Course?
Admission to this course is done on the basis of the score obtained in various entrance exams.
- These entrance exams are taken at national, state or university level.
- Students are selected on merit basis
- They can also avail scholarships based on their scores.
Various Entrance Exams are listed below:
| Entrance Exam | Conducting Body |
|---|---|
| DU Entrance Exam | Delhi University |
| JMI Entrance Exam | Jamia Milia Islamia |
| JNU Entrance Exam | Jawaharlal Nehru University |
| IIMC Entrance Exam | Indian Institute of Mass Communication |
Colleges for Bachelor Public Relations Courses
| Colleges | Location | Fees (INR) |
|---|---|---|
| School of Broadcasting and Communication | Mumbai | INR 7,50,000 |
| B R Ambedkar Open University | Hyderabad | INR 2,000 |
| Venkateshwara Open University | Noida, Mumbai | INR 30,000 |
| Asian Academy of Film and Television University | Noida | NA |
Master Public Relations Courses
- Earning a master’s degree helps individuals gain the advanced training and leadership skills necessary to conduct research and supervise technological teams.
- Master’s programs typically require 2 years.
Top PG Courses in Public Relations
| Courses | Colleges | Duration | Fees |
|---|---|---|---|
| MA in Advertising and Public Relations | 2 Years | INR 5,00,000 |
How to Get Admission in a PG Public Relations Course?
Admission to this course is done on the basis of score obtained in various entrance exams.
- These entrance exams are taken at national, state or university level.
- Students are selected on merit basis and They can also avail scholarships based on their scores.
Various Entrance Exams are listed below:
Top Colleges for Master Public Relations Courses
| Colleges | Location | Fees |
|---|---|---|
| School of Broadcasting and Communication | Mumbai | INR 7,50,000 |
| Institute of Management and Technical Studies | Noida, Banglore | INR 91,000 |
| VPGR institute of technology | Chennai | INR 13,500 |
| The Global Open University | Nagaland | INR 24,000 |
Job Roles after Public Relations Courses
Public Relations Manager
A Public Relations Officer is responsible for implementing promotional campaigns, organizing events and interacting with the press to keep the client's favourable image.
A Public Relations officer is essentially responsible for maintenance popularity. They utilize all media and networking methods to create, sustain and handle their clients' credibility.
Skills Required
- Excellent communication skills both orally and in writing.
- Excellent interpersonal skills.
- Presentation skills.
- Initiative.
- Ability to prioritise and plan effectively.
- Awareness of different media agendas.
- Creativity.
Salary Offered
- An early career Public Relations (PR) Manager with 1-4 years of experience earns an average total compensation of INR 4,11,745.
- A mid-career Public Relations (PR) Manager with 5-9 years of experience earns an average total compensation of INR 7,98,117.
Events Executive
Event Planners execute activities including identifying and scheduling sites, working very closely with clients and vendors, overseeing logistics, planning budgets and bookkeeping, managing risk, and providing event documentation.
Managers of events plan and arrange marketing, industry, and social functions.
They are responsible for maintaining a variety of activities, maintaining interaction with the targeted audience and appropriate promotion of the event's advertisement.
Skills Required
- Organizational Skills.
- Communication.
- Networking Savvy.
- A Basic Understanding of Events.
- Client-first Approach.
- Problem-solving.
- Negotiation and Budgeting.
- Multitasking.
Salary Offered
The Average salary offered to Events executives is INR 2,50,000.
Director of External Affairs
A Public Relations Director is a powerful position with multiple duties, such as overseeing personnel, managing or coordinating PR activities, such as written statements or conferences, and interacting with other officials.
Skills Required
- Knowledge of Advertising and Brand making
- Teamworker
- Should have good communication
- Should have leadership qualities
- Problem-solving.
- Multitasking.
Salary Offered
Salary offered to the Director of External Affairs is INR 3,00,000 to INR 7,00,000.
Media Relations Officer
A Media Relations Officer establishes and maintains a nice picture for a particular business, agency, public persona or product with the use of a broad range of media as well as through organized marketing campaigns and PR initiatives.
Skills Required
- Connection with Media Personnel
- Good Communication
- Problem-solving.
- Multitasking
Salary offered
Salary offered to Media Relations officers is INR 2,50,000 to INR 6,00,000.
Skills Required in Public Relations Courses
There are many courses to opt for and of varied durations but Pursuing those require few skills though they are not of that highly technological requirements but a student with such technical skills will always be preferred.
Media Relations Officer
Skills Required for Media Relations Officers are
- Connection with Media Personnel
- Good Communication
- Problem-solving.
- Multitasking
Top Courses for Media Relations
| Course | Platform | Provider | Duration | Fees |
|---|---|---|---|---|
| Media Crisis Communications | Udemy | TJ Walker | 1 hour | INR 455 |
| Negotiation, Mediation and conflict Resolution | Coursera | ESSEC Business School | 5 Month | INR 3,641 |
| Strategic Brand Management | Edx | Curtin University | 12 Week | INR 14,674 |
Media Relations Syllabus
| Role of Media in Society | Public Relations, Advertising, Cinema – Contemporary analysis |
| Characteristics of Indian Society – Demographic and Sociological impact of media in general | Mass campaigns for specific issues – Social concerns, environment, human rights, gender equality. |
| Impact of media on specific audiences – Women, children, etc | Mass media effects studies and their limitations |
| Print, electronics journalism – Demand, Challenges and responsibility. | The press, radio, television, cinema and traditional form of communication |
Event Management
Basic Skills Required for Event Management are:
- Organizational Skills.
- Communication.
- Networking Savvy.
- A Basic Understanding of Events.
- Client-first Approach.
- Problem-solving.
- Negotiation and Budgeting.
- Multitasking.
Top Courses for Event Management
| Course | Platform | Provider | Duration | Fees |
|---|---|---|---|---|
| How to become an event manager | Udemy | Chris Powell | 2.5 hour | INR 455 |
| Event Management for beginners | Udemy | Lisa Price | 1.5 Hour | INR 455 |
| Crowd Manager | Udemy | Dale Justice | 2.5 Hour | INR 455 |
Public Relations Courses: FAQs
Ques. What is Public Relations?
Ans. Public Relations is the type of communication between an organisation or a public figure and Public. They are responsible for making the Brand Image of a company or its product. They work together with mass media professionals by writing and distributing press releases or by organising and managing press conferences to generate publicity.
Ques. Is PR a Good Career?
Ans. A PR Personnel is the one that makes the brand image of a Product and is responsible for Publicity of the product so if your interested in making a brand image or being a link between Public and an organisation then it is a good career.
Ques. Is PR well paid?
Ans. PR is a well paid career with lots of opportunities for progression for ambitious individuals. One can go on to become a Public Relation Manager, Industry Crisis Manager, Director of External Affairs of an organisation, etc. All these roles pay differently. One can easily earn INR2,50,000 to 3,00,000 as a fresher.
Ques. How can I Get a PR Job?
Ans. To be eligible for a PR Job one needs to do a Degree or atleast a Certificate Course in Public Relations.
Ques. What qualifications do you need for public relations?
Ans. One needs to have Certificate, diploma or Bachelor in Public Relations and atleast 50% in 10th and 12thClass.
Ques. What is the minimum Percentage Required for BA in Public Relations?
Ans. Minimum Percentage required in XII for BA in Public Relation is 50% whereas for SC/ST candidates it is 45%.
Ques. What fields of Public Relations are in demand?
Ans. Event manager, Director of External Affairs, Media Relations Manager are some of the top Fields in demand.
Ques. Can I learn courses in Public Relations at home?
Ans. Yes one can learn the courses in Public Relations at home there are many website and institutes that provide online education in Public Relations. One can do short term certificates and diplomas in Public Relations.
Ques. How much will it cost me to learn any course in Public Relations?
Ans. The cost varies on the course chosen. A candidate can opt for certificate, diploma, bachelor, master as well as Ph D courses all having different expenses.
-
Certificate courses can cost INR 5000 to INR 15000
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Diplomas can cost up to INR 1 Lakhs
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Degrees can cost anywhere between INR 1L to 3L
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