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Amity University Noida BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Sector 125, NoidaPrivate UniversityEstd 2005NAAC Grade A+
4.0
(3061 Reviews)
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Collegedunia Team

Content Curator | Updated 3+ months ago

The Bachelor of Business Administration (BBA) in Digital Marketing is a 3-year full-time undergraduate programme offered by the Amity International Business School (AIBS) at Amity University, Noida. The programme is designed to equip students with skills in online marketing strategies, SEO, content marketing, social media, data analytics, and digital advertising. The total tuition fee for the programme is approximately Rs. 13.81 Lakhs (for non-sponsored category), and the course is offered in full-time on-campus mode. Admission is based on a Personal Interview, and the programme is popular among students aspiring to build careers in digital marketing, e-commerce, brand management, and online advertising.

Admissions for the 2026-27 academic year are currently open, with the current round of applications closing on 31st March 2026. Students are advised to apply early as seats are limited and offered on a first-come, first-served basis.

Key Points

  • Offered by Amity International Business School (AIBS), one of India's leading business schools with strong industry connections.
  • Programme Code: 101732
  • Curriculum covers specialised subjects including Introduction to SEO, Marketing in the Digital Age, Web & Social Media Analytics, Content Marketing, and Foundations of Analytics.
  • Includes a mandatory Summer Internship in Semester 5 and an Apprenticeship in Semester 6, providing extensive real-world exposure.
  • Elective options in Semester 5 include Cloud Computing in Business, Cyber Psychology, B2B Marketing, Marketing of Luxury Products, and Public Relations.
  • Career Aspirations-based courses are integrated from Semester 3 onwards to align learning with individual career goals.
  • Students can choose from a foreign business language (Arabic, Chinese, French, German, Japanese, Russian, Sanskrit, or Spanish) as part of the curriculum.
  • Average aggregate of admitted students in Class XII was 76% in the previous year, indicating a competitive intake.
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Amity University Noida Latest Updates and News

07 Aug, 2026 Amity University Noida BBA Digital Marketing Admission 2026-27 is open. Apply now!

Amity Noida BBA (Digital Marketing) Fees

The BBA (Digital Marketing) programme at Amity University Noida follows a semester-based fee structure. For the non-sponsored category, the 1st year semester fee is Rs. 2.19 Lakhs per semester (Rs. 4.38 Lakhs per year). The fee increases by approximately 5% each year. A one-time Academic Security Deposit of Rs. 20,000 is payable at the time of admission. The total tuition fee for the 3-year programme (non-sponsored) works out to approximately Rs. 13.81 Lakhs, with the security deposit and application fee taking the total outgo to approximately Rs. 14.03 Lakhs.

Fee Structure

Fee ComponentAmount (Rs.)
Tuition Fee - Year 1 (2 semesters x 2.19 Lakhs)4,38,000
Tuition Fee - Year 2 (approx. 5% increase)4,59,900
Tuition Fee - Year 3 (approx. 5% increase)4,82,895
Academic Security Deposit (one-time, refundable)20,000
Application Fee (one-time, non-refundable)1,500
Total Fees (Non-Sponsored, excluding hostel)14,02,295

Hostel Fees (Optional)

AC Room - Per Annum1,95,000
Hostel Security Deposit (one-time, refundable)15,000
Total Hostel Cost (3 years + security deposit)6,00,000
  • The Academic Security Deposit of Rs. 20,000 is refundable at the time of leaving the university.
  • The Hostel Security Deposit of Rs. 15,000 is refundable.
  • Hostel fee is inclusive of boarding and laundry charges. Food is available separately at multi-cuisine cafeterias on campus.
  • Fee payment can be made via Net Banking, Credit/Debit Card, Paytm, NEFT/RTGS, Demand Draft, or through EMI via GrayQuest (contact: amity@grayquest.com or 08044633885).
  • Students will be required to pay the full fees initially; scholarship amounts (if applicable) will be adjusted against Semester 2 payment.
  • For sponsored category students, the 1st year semester fee is Rs. 3.285 Lakhs per semester.
  • The fee mentioned is for the 1st semester and increases by approximately 5% every year.

Amity Noida BBA (Digital Marketing) Admission 2026

Admissions to the BBA (Digital Marketing) programme at Amity University Noida for the 2026-27 session are currently open. The selection process involves submission of an online application form followed by a Personal Interview. Amity accepts CUET-UG scores for scholarship purposes, and SAT scores are also accepted for admissions. Students can apply online through the Amity Admission Microsite (portal.amity.edu).

Amity University Noida Admission Dates

EventDate
Admission Process StartJanuary/February 2026
Current Round Application Closing Date31st March 2026
Application Form FeeRs. 1,500 (non-refundable)
Scholarship Application Deadline31st August 2026
Scholarship Document Submission Deadline31st October 2026
Programme Commencement (Tentative)July/August 2026

Accepted Entrance Exam Dates

ExamEventDate
CUET-UG 2026RegistrationJan 3 - Feb 26, 2026
CUET-UG 2026Admit CardMay 5, 2026 (Tentative)
CUET-UG 2026ExamMay 11 - May 31, 2026
CUET-UG 2026ResultJuly 4, 2026 (Tentative)
SATAccepted on rolling basis (DI Code: 9194)Multiple dates

Note: CUET score is accepted for scholarship eligibility at Amity Noida, not as a mandatory admission requirement. Admission is primarily through a Personal Interview.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must have passed Class XII from a recognised board.
  • Minimum aggregate of 55% in Class XII for Non-Sponsored category (calculated on English + 3 academic subjects, excluding Physical Education, Fine Arts, Performing Arts, or vocational subjects).
  • Minimum aggregate of 50% in Class XII for Sponsored category.
  • Students appearing in Class XII final exams may apply provisionally.

Admission Process

  • Fill and submit the online application form at portal.amity.edu (Application fee: Rs. 1,500).
  • Receive confirmation of application processing within 2-3 working days via Admission Microsite.
  • Appear for Personal Interview (conducted at the Noida campus or online as applicable).
  • Receive admission offer letter via Admission Microsite (no hard copy issued).
  • Pay the semester fee as per the due date mentioned in the admission letter.
  • Report to campus on the programme commencement date with all original documents.
  • Approach the Admissions office with original Class XII marksheets by 31st October 2026 for scholarship grant (if eligible).

Amity Noida BBA (Digital Marketing) Scholarships 2026

Amity University Noida offers one of India's most comprehensive scholarship programmes, with up to 100% academic fee waivers awarded to meritorious students. For the BBA (Digital Marketing) programme, scholarships are available based on Class XII performance (CBSE/ISC boards), CUET-UG scores, SAT/ACT scores, and sports achievements. All scholarships are valid for the 1st year only, with continuation subject to the university's scholarship policy (top 5% of merit list for 100% scholarship; top 10% for 50% scholarship).

Scholarships Available

Scholarship TypeScholarship %Eligibility Criteria
Merit-Based (Class XII - CBSE/ISC)100%95% and above aggregate in Class XII
Merit-Based (Class XII - CBSE/ISC)50%90% - 94.99% aggregate in Class XII
Merit-Based (IB Board)100%42 or higher score in Class XII
Merit-Based (IB Board)50%38-41 score in Class XII
Merit-Based (Cambridge A Level)100%At least 3 A* in Class XII
Merit-Based (Cambridge A Level)50%At least 3 A in Class XII
CUET-UG Based (2026)100%Class XII 85% + CUET percentile 90 and above in each section
CUET-UG Based (2026)50%Class XII 80% + CUET percentile 85-89.99 in each section
SAT Score Based100%SAT score 1500 and above
SAT Score Based50%SAT score 1400-1490
ACT Score Based100%ACT score 34 and above
ACT Score Based50%ACT score 31-33
Sports Scholarship100%International sports participants
Sports Scholarship50%National medal winners (Gold, Silver, Bronze)
Sports Scholarship25%National-level participants
Martyr's Scholarship100%Wards of deceased defence/paramilitary personnel
  • Scholarships are applicable only on academic fees and do not cover Security Deposit, Hostel, or Food charges.
  • All scholarships are valid for the 1st year only. Continuation from 2nd year onwards is subject to AUUP Scholarship Policy (top 5% for 100%; top 10% for 50%).
  • Students must apply (Amity Application Form) by 31st August 2026 to be considered for scholarship.
  • Original marksheets must be submitted to the Admissions office by 31st October 2026 for scholarship grant.
  • Students will be required to pay full fees initially; scholarship amount will be adjusted against Semester 2 payment.
  • CUET-based scholarship is applicable only for CBSE/ISC board students with Class XII and CUET scores of 2026.
  • Limited scholarship seats are available on a first-come, first-served basis.
  • Fast Track Admission (without appearing for selection process) is available for CBSE/ISC students with 95%+ in Class XII.
  • Sports scholarship last date to apply: 30th August 2026.

Amity Noida BBA (Digital Marketing) FAQs

Ques. Is BBA (Digital Marketing) at Amity Noida a good programme for building a career in digital marketing?

Ans. Yes, the programme is specifically designed for careers in digital marketing and is offered by AIBS, one of India's reputed business schools. The curriculum covers SEO, content marketing, social media analytics, and digital advertising. The mandatory Summer Internship and Apprenticeship in Semesters 5 and 6 provide strong industry exposure. However, students should supplement their learning with industry certifications like Google Ads, HubSpot, and Meta Blueprint to strengthen their profiles.

Ques. What is the difference between BBA (Digital Marketing) and BBA (Digital Marketing) Honours/Honours with Research at Amity?

Ans. The BBA (Digital Marketing) is a 3-year programme, while the Honours/Honours with Research variant is a 4-year programme. The 4-year programme includes additional research components and a more in-depth study of the subject. Both programmes have the same 1st year semester fee of Rs. 2.19 Lakhs (non-sponsored). Students who wish to pursue research or a more rigorous academic track can opt for the Honours variant.

Ques. Does Amity Noida accept CUET scores for BBA (Digital Marketing) admission?

Ans. Amity Noida accepts CUET-UG scores primarily for scholarship purposes, not as a mandatory admission requirement. Admission is based on the application and Personal Interview. Students with strong CUET scores (90 percentile and above in each section) along with 85%+ in Class XII (CBSE/ISC) can avail a 100% scholarship on academic fees for the first year.

Ques. What industry certifications can I pursue alongside this BBA programme?

Ans. Students can pursue certifications like Google Analytics, Google Ads, HubSpot Content Marketing, Meta Blueprint (Facebook/Instagram Ads), SEMrush Academy, and Hootsuite Social Media Marketing. These certifications are highly valued by employers and can significantly boost placement prospects in digital marketing roles.

Ques. What are the career options after BBA (Digital Marketing) from Amity Noida?

Ans. Graduates can work as Digital Marketing Executives, SEO Analysts, Social Media Managers, Content Strategists, Performance Marketing Analysts, and E-commerce Managers. Top recruiters in the digital marketing space include companies like Amazon, Flipkart, Dentsu, Publicis, WPP, and various digital agencies. Many students also pursue an MBA in Marketing or Digital Business after this programme.

Ques. Is the fee for BBA (Digital Marketing) at Amity Noida higher than other BBA specialisations?

Ans. Yes, the BBA (Digital Marketing) at Amity Noida has a higher fee structure compared to some other BBA specialisations. The 1st year semester fee is Rs. 2.19 Lakhs (non-sponsored), compared to Rs. 1.31 Lakhs for BBA (BFSI) for example. This is because the programme is offered by AIBS, which has a different fee structure than ASIBAS. Students should factor in the total 3-year cost of approximately Rs. 14 Lakhs when planning their finances.

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Amity University Noida: 5 Answered Questions

Is BAMS available in amity university noida

Vinima Bhola

BAMS (Bachelor of Ayurvedic Medicine and Surgery) is not currently offered at Amity University Noida, according to the university's official course listings and accredited education portals.

Courses Offered

Level

Example Programs Offered

UG

B.Tech, B.Sc., BA, BBA, BCA, B.Com, B.Arch, BPT, B.O.Th, B.Des, BFA, B.Ed

PG

MBA, M.Tech, M.Sc., MA, MCA, LLM, M.Des, MPT, M.O.Th

Integrated

Integrated B.Tech-M.Tech, Integrated BA-MA, Integrated B.Sc-M.Sc

Doctoral

PhD (various disciplines)

Diploma

Diploma in various fields
...Read More
0
0

How is MBA in retail mangment course in Amity Noida ? Is it worth joining and what about the placment ?

Vinima Bhola

The prestigious Amity Business School at Amity University Noida offers a two-year postgraduate programme called the MBA in Retail Management. The curriculum aims to give pupils the abilities and information needed to succeed in India's rapidly expanding retail industry.

Feature

Details

Duration

2 years

Tuition Fee

714,000–790,000

Hostel Fee

185,000 (optional)

Admission Criteria

Graduation (50%) + CAT/MAT/XAT/NMAT/CMAT + PI/GD

Accreditation

A+ NAAC

Highest Salary

6,175,000 (exceptional cases)

Average Salary

4–10 lakhs per annum (typical for Amity MBA)

Industry Exposure

Strong, with internships and company visits

Placement and Career Prospects

  • Placement Record
  • Highest Salary
  • Average Salary
  • Placement Process
  • Internships

For those who want to work in retail, Amity University Noida's MBA in Retail Management programme is a good option. The programme is a respectable option among private universities in India because it provides a robust curriculum, good industry exposure, and reliable placement chances.

...Read More
0
0

How is the BBA course at Amity University, Noida?

Mohit Sarohi
Neetu Mishrastudied at Amity University, Noida

If you're considering universities for your BBA degree, it's important to make an informed decision based on the reputation and academic excellence of the institution. While there are many universities to choose from, it's important to consider the factors that matter most to you.

Amity University and Christ University are two universities that are often compared when it comes to BBA programs. While opinions may vary, it's important to gather accurate information before making a decision.

Firstly, it's important to note that Amity University doesn't have a good reputation when it comes to colleges, according to some sources. On the other hand, Christ University is known for its academic excellence and has a good reputation in the education sector.

When it comes to rankings, it's important to take them with a grain of salt. Some rankings are based on paid advertisements and may not accurately reflect the quality of education offered by the institution. It's recommended that you do your own research and gather information from reliable sources before making a decision.

If you're considering BBA programs, there are many other universities that you can consider, such as Narsee Monjee, Symbiosis, IP University, and Christ University. These universities are known for their academic excellence and have a good reputation in the education sector.

If you have the opportunity to enroll in Christ University, it's recommended that you go for it. However, it's important to note that the university has strict rules and regulations that need to be followed throughout your graduation. These rules are in place to maintain academic excellence and ensure that students are able to achieve their full potential.

...Read More
0
0

Can you please rank these B-schools: IBS Hyderabad, IMI Kolkata, IMT Nagpur, Bimtech (PGDM IB Course), SIMS Pune, Amity Noida?

Rashi SrivastavPGDM Marketing & Operations Management, Institute of Management Technology, Nagpur (2018)

Many coaching institutes publish many different rankings of B schools across the country every year based on several different parameters. Which in most situations aren’t reliable and trustworthy. But the Times ranking or Career Launcher ranking is more realistic and based on practical parameters. According to these rankings, the preference order of the institutes is as follows. 

  1. SIMS Pune (Symbiosis tag, good average package)
  2. IMT N (IMT tag and brand value, good placement, good faculty, and campus life)
  3. IMI K (Decent placement)
  4. BIMTECH (Location factor)
  5. Amity Noida (Brand value, beautiful campus)
  6. IBS H (More number of students, only location advantage)

The table below gives a brief overview of the institutes in the question.

Institution 

Average CTC 

Course Fee

SIMS Pune

9.2 LPA

9.20 lakhs

IMT N

7.94 LPA

12.1 lakhs

IMI K

10.25 LPA

12.41 lakhs

BIMTECH

8.13 LPA

12 lakhs

Amity Noida

4.5 LPA

6.80 lakhs

IBS H

7.97 LPA

14.04 lakhs

This list and ranking are unbiased based solely on reasons that are practical, realistic, and are only facts combined with different student reviews.

...Read More
1
1

Which is better for a pharmacy course: Sharda University or Amity University?

Sudeshna Bhar
Sankhomitra RoyStudied at Sharda University

Sharda University is a private university situated in Greater Noida, established in the year 2009. The college has been accredited with NAAC ‘B’ grade. It has 250+ global tie-ups with various institutions and organizations. The college offers three courses in pharmacy with fees ranging from 2.23 Lakhs to 7.28 Lakhs.

Amity University, Noida is a private university, established in the year 2005. The college has been ranked number one by India Today in the category not-for-profit private universities. The college has been approved by the AICTE and has been accredited ‘A+’ grade by NAAC. The college offers various courses under pharmacy, with its fees ranging from 2.4 Lakhs and 7.2 Lakhs for its full period.

Admission Procedure

  • Sharda University: The eligibility criteria for undergraduate and postgraduate courses in pharmacy is scoring 50% in 10+2 and undergraduate examinations respectively. Students are also required to appear for SUAT examinations. Further, candidates are required to appear for the GD & PI round.
  • Amity University: The selection criteria for an undergraduate degree in pharmacy at the college is a 10+2 (PCM/B) examination score. For a postgraduate degree, the eligibility criteria is 60% in under graduation degree.

Facilities

  • Sharda University: The college is built over a humongous 63-acre campus. The college is home to a number of cafeterias and fast-food restaurants. The college also has a well-equipped library, on-campus hostels, laboratories, sports facilities, a convenience store, and a gym. The college also runs a shuttle service for its students
  • Amity University: The college is built over a 60-acre campus. The college has a variety of fast-food joints on the campus and cafeterias. The college has state-of-the-art sporting grounds and facilities. The whole campus has Wi-Fi facilities for the students and many recreation rooms. On-campus hostels for both girls and boys are available and subject dedicated laboratories are also available.

Placements

  • Sharda University: Companies such as Cipla, Sun Pharma, and Himalaya offer placements. The placement rate for the course is 75%. The average package offered is 3.5LPA, with the highest package going up to 7LPA
  • Amity University: The course has a placement rate of over 90%. Companies such as Pfizer, Himalaya, and Sun Pharma offer placements. The package offered ranges between 2.5 LPA and 7LPA.

Both colleges score the same on all levels as their admission procedure, fees, infrastructure, facilities, rankings, and placements are nearly identical. The choice between the two should depend on securing admission, scholarship, and convenience of going to the campus.

...Read More
0
0
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