Advertising is a clear way of conveying messages to the customers and creating awareness amongst them about the various products, services and campaigns for the organizations. A career in advertising is a profitable employment option to choose in the rapidly growing Indian economy.
Advertising courses are offered at Graduate level, Postgraduate level, and Doctorate level. Diploma & certificate courses are also available. Advertising managers are typically required to have an undergraduate degree in marketing, advertising, or a related major.
The Certification courses in Advertising are available in both online as well as offline mode. Various online Advertising certification courses are available in online sites like Udemy, edX and Coursera.
| Certificate course |
|
| Diploma & PG Diploma Courses |
|
| Bachelor courses |
|
| Master Courses |
|
| Doctorate Courses |
|
- The duration of these courses varies from level to level. For graduate level it's 3 years, for postgraduate level it's 2 years and 1-2 years in case of diploma courses.
- Certificate programs can be for 3-6 months.
- Some online platforms offer short term courses. Their programs are totally free and can be accessed, in some cases for unlimited time.
Table of Content
- Advertising Courses: Highlights
- Certificate Advertising Courses
- Advertising Diploma and PG Diploma Courses
- Advertising Bachelor Courses
- Master Advertising Courses
- Advertising Courses Doctorate Degree Top Colleges
- Advertising Courses Top Jobs
- Top Analytical Skills Courses
- Top Market Research Courses
- Advertising Courses Online Fees and Rating Comparison
- Advertising Courses: FAQs
Advertising Courses: Highlights
As advertising courses can be pursued at UG, PG, Doctorate levels; there are some certification and diploma courses available to enhance skills of students for better employment. Given below are some highlights of different courses offered in India:
| Popular Courses |
|
| Duration |
|
| Eligibility |
|
| Average Fees |
|
| Online courses | Available |
| Types of online courses | edx, Coursera, Udemy etc. |
| Top Job Prospects | Advertising Director, Advertising manager, Advertising Specialist, Digital Media Planner, Advertising Sales Representative, Creative Director, Media Planner, etc. |
| Average Salary |
|
Certificate Advertising Courses
These are short term courses which help you get skilled and eligible for employment within a short duration. These courses are offered mostly online. A very few institutes offer an offline course which is basically part-time and ranges for a period of 3-6 months.
Given below are some details related to the courses offered in both online as well as offline format;
Advertising Courses Online Certificates
| Certificate name | Provider | Duration | Fees |
|---|---|---|---|
| Digital Advertising strategy Specialization | Coursera | 5 months | Free (charges only for certificate) |
| Advertising and Society | Coursera | Approx. 12 hours | Free (charges only for certificate) |
| Online Advertising & Social Media | edx | 4 weeks | Free (charges only for certificate) |
Advertising Courses Offline Certificates
| Certificates Name | Colleges offering | Average fees |
|---|---|---|
| Certificate Course in Advertising Design | Bridge Academy for Media Studies, Dr. Zakir Husain Institute, Aartissan Academy of Animation and Multimedia | INR 50,000 to 1,00,000 |
| Certificate Course in Brand and Advertise management | Dharamjeevi Institute of Professional Education (DIPE) | INR 80,000 to 1,00,000 |
Advertising Certificate Courses Admission Process
Admissions to certificate courses are done on a general basis. There are no requirements for certification courses like those required for bachelors & masters. There are no particular entrance exams either.
- These courses help you enhance your career and get you skilled within a short duration.
- Enrollment in online certificate programs is done by simply applying for the program on the website of the course provider.
- In case of offline certificate programs, colleges might enroll you on a merit basis. Your score in Class X or XII (as applicable) will be considered in such a case.
Advertising Certificate Online Courses Top Colleges with Ranking
| Ratings/ World Rank | College name | Admission Process |
|---|---|---|
| 230 | University of Colorado Boulder, USA | Merit-Based |
| 42 | Duke University, USA | Merit-Based |
| 9 | University system of Maryland, USA | Merit-Based |
Advertising Certificate Offline Courses Top Colleges with Fees
| College/ University Name | Admission Process | Average Annual Fees |
|---|---|---|
| Bridge Academy for Media Studies, Chennai | Merit-Based | INR 7,400 |
| Aartissan Academy of Animation and Multimedia, Ahmedabad | Merit-Based | INR 15,870 |
| DIPE, Haryana | Merit-Based | INR 3,158 |
Advertising Diploma and PG Diploma Courses
Diploma and PG diploma differ in terms of eligibility criteria and are done on a different level just like that of bachelors and masters.
- As for a candidate opting for a diploma he or she must have completed 12th grade and as for PG diploma or PGDM students are expected to have completed graduation to be eligible.
- Diploma is considered to be a 1 year program and PG diploma is considered to be for 1-2 years. These courses give candidates various options for specializations
Candidates who are planning to save on resources and pursue a more career-oriented course should go for Diploma and PG Diploma courses.
Advertising Courses Diploma Courses
Diploma courses are to be pursued by students after completing 12thclass, given below are the details regarding top courses;
| Diploma name | College Offering | Average fees |
|---|---|---|
| Diploma in Advertising & Brand Management | Amity University | INR 12,000 to 50,000 |
| Diploma in Advertising and Marketing Communications | Xavier Institute of Communications (XIC) | INR 50,000 to 1,50,000 |
| Diploma in Advertising and Media | College of Events and Media – COEM, EMDI Institute of Media and Communication | NA |
Advertising PG Diploma Courses
PG Diploma courses are to be pursued by students only after one has completed his or her graduation or some diploma course. Given below are the details regarding top courses;
| Diploma name | College offering | Average Annual Fees |
|---|---|---|
| PGDM in Advertising & Brand Management | MICA, IMM, Pearl academy, Amity University | INR 2,50,000 to 6,00,000 |
| PG Diploma in Advertising and Public Relation | Amity University, Indian Institute of Mass Communication,University of Lucknow | INR 2,00,000 to 7,00,000 |
| Post Graduate Diploma In Advertising | Xavier Institute of Communications, Indian Institute of Mass Communication | INR 2,00,000 to 8,00,000 |
Advertising Diploma and PG Diploma Courses Admission Process
- An admission to diploma level requires XII score and enrollment is merit based.
- As for admissions to PG diploma you require a graduation score and is also merit based.
- The process of selection for online and offline procedure is almost the same. However, students need to satisfy the eligibility criteria for a certain course in order to be considered for the program.
Advertising Courses Diploma & PG Diploma Top Colleges
Given below are some of the Diploma and PG diploma courses offered in the best colleges of India.
Advertising Diploma Courses Top Colleges
| NIRF Ranking | College/ University Name | Admission Process |
|---|---|---|
| 41 | Amity University, Noida | Merit-Based |
| - | EMDI Institute of Media and Communication, Mumbai | Merit-Based |
| - | COEM, Pune | Merit-Based |
Advertising PG Diploma Top Colleges
| College name | Admission Process | Average Annual Fees |
|---|---|---|
| MICA, Ahmedabad | Merit-Based | INR 51,200 |
| IMM, New Delhi | Merit-Based | INR 78,000 |
| Pearl Academy, New Delhi | Merit-Based | INR 1,00,000 |
Advertising Bachelor Courses
The duration of bachelor or UG courses ranges in the period of 3-4 years. Bachelor or UG courses come in both formats, General as well as Specialized form. These courses are mostly available full time as students are comfortable with proper classroom learning programs.
Advertising Courses: Undergraduate Programs Top Colleges
The table below shows some of the best Bachelor Advertising courses for interested students:
| Course Name | Top Colleges | Average Fees | Domain |
|---|---|---|---|
| BBA Marketing | NMIMS,Nirma University,Symbiosis University, Christ University, Khandwa Institute of Professional Studies | INR 22,500 to 3,00,000 | Advertising |
| BCom Marketing |
|
INR 30,000 to 1,00,000 | Advertising |
Advertising Courses Bachelor Degree Admission Process
First the students applying to the bachelor’s program should fulfill the basic eligibility criteria of passing in their class 12 in school from a recognized board of education. And the admission for the eligible students are carried out through entrance exams in most of the cases.
- Various entrance exams are present like national level entrance exams for the highly rated, well known colleges like IIMs and state level entrance exams for the other private and self-financing institutions.
- Entrance exams like MAT/ CAT etc. are compulsory for the admission into the institutions discussed above.
Advertising Courses Bachelor Degree Top Colleges with Ranking
The table below shows some of the best colleges in India offering advertising courses for you to pursue at UG level.
| NIRF Ranking | College/ University Name | Admission Process | Average Annual Fees |
|---|---|---|---|
| 24 | NMIMS, Mumbai | Merit-Based | INR 1,97,000 |
| 151 | Nirma University, Ahmedabad | Entrance-Based | INR 75,000 |
| 151 | Christ University, Bangalore | Merit-Based | INR 1,02,000 |
Master Advertising Courses
Masters programs are pursued by students in order to specialize and enhance their skills. Some key specializations for becoming an advertisement manager are Business studies in any of the fields Marketing & Advertisements, Mass Media & Communications.
- Various specialized and general courses are available at masters/PG level.
- The duration of programs offered are for 2 years and the eligibility criteria for students is to graduate in a related field with 50-55% or CGPA according to the requirements of the University/ Institute.
- Admissions are done on the basis of entrance exams and are merit based as well.
Advertising Courses PG Degree Top Colleges
The table given below shows some of the top PG courses in India for you to pursue.
| Course Name | Top Colleges | Average Fees | Domain |
|---|---|---|---|
| MBA Advertising Management |
Devi Ahilya Vishwavidyalaya, Agasthya College of Management Studies – ACMS,College of Events and Media COEM, RNB Global University |
INR 1,00,000 to 11,00,000 | Advertisement |
Advertising Courses PG Courses Admission Process?
Admissions in master or PG courses are also done through both entrance exams and merit.
- Students must have a score of 50% in their Undergraduate or bachelor’s level in order to be eligible for the Master or PG course.
- Certain colleges give admission on merit basis after considering the CGPA or Percentage obtained in graduation.
Advertising Courses Master Degree Top Colleges
| NIRF Ranking | College/ University Name | Admission Process | Average Annual Fees |
|---|---|---|---|
| 63 | Amity University, Noida | Entrance-Based | INR 2,30,000 |
| - | School of Broadcasting and Communication, Maharashtra | Entrance-Based | INR 2,50,000 |
| - | People’s University, Bhopal | Merit-Based | INR 85,000 |
Advertising Courses Doctorate Degree
Doctorate programs are generally pursued in order to enter a research field.
Candidates must have cleared post-graduate (PG) degree or equivalent of minimum duration of 2 years from a recognized Indian / foreign university with a score of minimum 55% or equivalent CGPA.
Duration of these programs is 2-4 years.The average salary after doctorate courses is around INR 10,00,000 to 20,00,000 in India.
Advertising Courses Doctorate Degree Top Colleges
| Course name | Top colleges | Domain | Average fees |
|---|---|---|---|
| PhD Mass Communication | Maulana Azad National Urdu University, Lovely Professional University – LPU, Amity university, Savitribai Phule Pune University | Mass communications | INR 20,000 to 1,00,000 |
| PhD Media Studies | Christ University, Indira Gandhi National Tribal University (IGNTU), Jawaharlal Nehru University (JNU) | Advertising | INR 10,000 to 90,000 |
Advertising Courses PG Degree Admission Process
The admission process is done on the basis of the rank acquired by the candidates in the PhD entrance exams.
- Admissions for the Advertising doctorate courses are done through entrance exams like CSIR-UGC NET, UGC NET, GATE etc.
- Some of the colleges also conduct additional selection processes like the group discussion and personal interview after the entrance exams for shortlisting the candidates.
- The basic eligibility for this is the completion of master degree or the PG diploma degree.
Advertising PhD Courses Top Colleges with Fees
| NIRF Ranking | College/ University Name | Admission Process | Average Annual Fees |
|---|---|---|---|
| 8 | JNU, New Delhi | Entrance-Based | INR 1,390 |
| 58 | SRM IST, Kanchipuram | Merit-Based | INR 16,000 |
| 151 | Christ University, Bangalore | Merit-Based | INR 35,000 |
| 151 | MRIIRS, Faridabad | Merit-Based | INR 1,65,000 |
Advertising Courses Top Jobs
Since there are a lot of job opportunities in advertising courses most candidates prefer to pursue them. Employers seek candidates with excellent skill sets.
Below we have discussed some of the most popular job roles after this course along with their average salary and skills sets employers seek.
Source: College Websites
Advertising Manager
Advertising Managers are responsible to manage company's advertising activities and staff members. They also monitor and supervise the employees in order to reach companies goals.
Starting Salary: INR 1,50,000 to 7,00,000
Skills Required:
- Analytical skills
- Excellent Leadership
- Good communication
- Time and Project management
Media Planner
They select media platforms that suit best for the product and examine the strategies of the market also; conduct analytical reports along with effective ad campaigns to the target audiences.
Starting Salary: INR 2,00,000 to 8,00,000
Skills Required:
- Analytical skills
- Research market skills
- Strategy building
- Good communication
Advertising Media Director
They meet with the clients and manage the team of media planners. They ensure the team is effectively promoting the company and targeting the correct audience by developing and establishing strategies.
Starting Salary: INR 3,00,000 to 4,90,000
Skills Required:
- Problem-solving
- Good communication
- Public relations
- Monitoring performances
Advertising Account Executive
Account Executives are responsible to negotiate budgets and deadlines; also they are in close contact with the clients to ensure about the business activities.
Starting Salary: INR 1,60,000 to 4,00,000
Skills Required:
- Negotiating skills
- Public relations
- Time management
- Good Communication
Creative Director
Creative Directors are responsible to create advertising campaigns and oversee projects keeping to deadlines. Also, they hire and manage the creative team.
Starting Salary: INR 3,52,000 to 5,00,000
Skills Required:
- Creativity thinking
- Good communication
- Time management
- Project planning
Advertising Courses Skills Required
Since advertising plays an important role, employers look for unique skill sets in order to hire. It’s necessary for students to learn in-demand skills for better employment.
Given below are some details of the required skills along with tips on how to master them.
Analytical Skills
Analytical Skills are problem solving skills which allow you to find solutions to various problems and take necessary action. It also helps you to be precise in your working.
Top Analytical Skills Courses
In order to have a good foundation in analytical skills, the following courses can be pursued by the aspirants.
| Course | Provider | Duration | Fees |
|---|---|---|---|
|
Marketing Analytics |
Columbia University (coursera) | 8-10 hours | Free (certificate charges only) |
| Demand Analytics | Rutgers the State University of New Jersey (Coursera) | 9 hours | Free |
| Design Thinking and Predictive Analytics for Data Products | University of California San Diego (Coursera) | 8 hours | Free |
Analytical Thinking Course Syllabus
The syllabus covered in Analytical Thinking courses are mentioned below.
| Pricing Analytics and Optimization | Consumer Choice Models |
| Market Segmentation | Predicting Trend |
| Predicting the Impact of Price and Other Environmental Factors | Supervised Learning & Regression |
Analytical Thinking Skills Job Profiles
- Data Analyst
- Advertising Traffic Manager
- Media Research Analyst
- Advertising Specialist
Market Research Skills
Having good market intelligence helps minimize risks when making an important decision and also makes it easy to spot opportunities. They are responsible for conducting surveys so that they can assist the creative and production team on consumer behaviour.
Top Market Research Courses
In order to have a great foundation in Market Research skills, the following courses can be pursued by the aspirants.
| Course | Provider | Duration | Fees |
|---|---|---|---|
| Market Research Specialization | University of California (Coursera) | 4 months | Free |
| A Complete Introduction to Online Market Research | In house (Udemy) | 8 hours | INR 455 |
| Market Research and Consumer Behavior | IE Business School (Coursera) | 6 hours | Free |
Market Research Course Syllabus
The syllabus covered in Market Research courses are mentioned below.
| Qualitative & Quantitative Research | Effective Problem-Solving and Decision-Making |
| Research Proposal: Initiating Research | Marketing Research Data Collection & Analysis |
| Market Research Industry Overview | Analyzing your data |
Market Research Job Profiles
- Media Research Analyst
- Interactive Media Planner
- Advertising Manager
- Advertising Director
Average Salary: INR 3,00,000 to 7,00,000
Advertising Courses Online Fees and Rating Comparison
In order to know in detail more about advertising courses, give a look at the table given below. We have listed some of the best online courses in order of ratings along with the number of students enrolled. The fees and duration of these online courses are also mentioned.
| Course | Provider | Duration | Ratings | Fee |
|---|---|---|---|---|
| Bing Ads & PPC Advertising: Beginner to Advance | Udemy | 1 hour | 3.1 | INR 455 |
| Advertising and Sales Promotion | Udemy | 2 hours | 4.0 | INR 455 |
| After Effects: Create Advertisement From an Image | Udemy | 1 hour | 4.7 | INR 455 |
| Native Advertising | Coursera | 7 hours | 4.5 | Free |
| Content, Advertising & Social IMC | Coursera | 8 hours | 4.7 | Free |
| Digital Advertising Strategy Specialization | Coursera | 5 months | 4.5 | Free |
Advertising Courses Online Platform Comparison
Given below are some points for you to compare regarding the online courses offered by the two most popular agencies, Coursera and Udemy.
| Parameters | Coursera | Udemy |
|---|---|---|
| Fees | Free | INR 455 |
| Student rating | 4.7 | 4.7 |
| Enrollment | 188,765 | 3,971 |
| Duration | Approx. 8 hours | 1 hour |
| Created by | Northwestern university (Coursera) | In house |
Advertising Courses: FAQs
Ques. Can I advertise a Udemy course on Google AdWords?
Ans.Yes, you can advertise Udemy courses on Google Adwords.
Ques. What should you do after graduating in Mass Communication (Advertisement)?
Ans. Well, depending on your interest you can either pursue higher education or apply for a job in the advertisement agencies.
Ques. What's better for advertising a course, Instagram or Facebook?
Ans. Well, you can use both but if you’re looking for leads then Facebook is the best option. However, if you want to spread a word then Instagram is a good option as it's great for impressions.
Ques. What is the difference between digital marketing and creative advertising courses?
Ans. The difference is that Digital is a tool used for spreading any marketing message of a brand whereas, advertising is more about what that message should be.
Ques. What are the advertising courses after 10th?
Ans. Well, after 10th you need to choose the arts stream in order to get into advertisement. After 12th you can have wide options to enter advertisement fields.
Ques. How can I pursue a digital advertising course in India?
Ans. There are many courses offered online in the field of Digital Advertising. Some of the short term certificate courses are mentioned in the article above.
Ques. Is Amity good or AAFT for an MA in Advertising course?
Ans. Well, both are good as they provide the same course and as per reviews Amity is known to be a better choice.
Ques. I just started an online store for training courses. How do I convince merchants to advertise their courses in my store?
Ans. Well, you need to have some skills in order to advertise. The highlighted skills required for advertisements are given in the article above.
Ques. How many seats are available for the advertising and marketing course at XIC Mumbai?
Ans. Every batch has 60 seats in XIC, Mumbai.The admission process includes entrance and interview.
Ques. Which is the best Advertising course according to the new generation?
Ans. Since the world has become more digital than ever, Digital Advertising course is chosen to be one of the best courses for the new generation.
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