Bachelor of Business Administration [BBA] (Media Management) - Course Overview




    3 YEARS


    Media Management



    Bachelor of Business Administration (B.B.A) in Media Management

    Sakshi Gupta Sakshi Gupta
    Content Curator

    B.B.A in Media Management is a graduation course that specialized in Media Management. Its duration is of three years divided in 6 Semesters. It aims to provide deeper exposure in understanding the entertainment, Journalism, broadcasting and advertisement industry.

    Top Institutes offering BBA in Media Management are:

    • AJK Mass Communication Research Center (AJKMCRC)
    • Symbiosis Institute of Media and Communication
    • Xavier Institute of Communication

    The average course fee ranges between INR 6 Lakhs to INR 10 Lakhs depending upon the institute offering the course. The basic criterion to get enrolled in this course is having passed 10+2 in Science / Commerce stream with 50% marks in registered or recognized university.

    The average annual salary offered in India for the successful Graduates ranges from INR 1.25 Lakhs to 6 Lakhs, depending upon the candidate’s expertise and efficiency in the field. After acquiring the hands on experience the salary may range upto15 Lakhs per annum.

    Top Colleges for Bachelor of Business Administration [BBA] (Media Management)

    B.B.A in Media Management: Course Highlights

    Course LevelGraduation
    DurationThree Years
    Examination TypeSemester wise
    EligibilityPassing 10+2 in Science/ Commerce Stream with minimum score of 50% marks, depending upon the colleges.
    Admission ProcessCounseling after taking Entrance Examination/ direct admission process depending upon the college selected
    Course FeeINR 6 Lakhs to 10 Lakhs (depending upon university/ college / institution)
    Average Starting SalaryINR 1.25 Lakhs to 6 Lakhs per annum(depending upon the experience and exposure in the field)
    Top Recruiting Fields/Areas
    • College / Universities
    • Public Relation/PR (private or government Sector)
    • Media Sales/ Marketing sector
    • Media production

    B.B.A in Media Management: Eligibility

    Candidates wishing to apply for the course need to meet the following minimum eligibility criteria:

    • Candidate should have passed 10+2  in Science/ Commerce stream
    • Candidate should acquire a minimum of 50% marks from any registered or recognized university /College/ Institute
    Top Media Management Colleges In MaharashtraTop Media Management Colleges In DelhiTop Media Management Colleges In Uttar PradeshTop Media Management Colleges In Madhya Pradesh

    B.B.A in Media Management: Admission Process

    Marks for admission of this course may vary from institute to institute and few Top institutes may have entrance test and personal interview for the admission of students. Students will be selected on the merit basis.

    Scholarship will be provided to the candidates who have got good score in the entrance exam. Other institutes intake the students on direct admission basis.

    B.B.A in Media Management: Top Institutes

    UPES universityDehradun6 Lakhs-8 Lakhs
    Amity UniversityLucknow6Lakhs- 8 Lakhs
    Mass communication collegeDelhi5Lakhs-7 Lakhs
    AJK Mass Communication Research Center (AJKMCRC)New Delhi 86,000
    Symbiosis Institute of Media and CommunicationPune, Maharashtra2,50,000
    Xavier Institute of CommunicationMumbai, Maharashtra1,85,000
    Indian Institute of Journalism and New Media (IIJNM)Bangalore3,60,000
    Sophia College for WomenMumbai, Maharashtra-
    Amity School of CommunicationNoida, Uttar Pradesh1,62,000
    Delhi Film InstituteNew Delhi57,000

    B.B.A in Media Management: What is it about?

    B.B.A in Media Management Course is the study which provides with the tools pertaining to professional network, media industries, changing marketing strategies and technologies to advance in professional success.

    Students in this course get the in-depth knowledge of managing both organizational and commercial aspects in the media industry.

    The Course gives exposure to the trends of emerging media viz. television, advertisement, social media and print media. The course deals with the real time scenario subjects like intellectual property rights, economic policies, business strategies etc.  

    Masters in Business Administration or M.B.A gives additional mileage in professional career.

    B.B.A in Media Management: Syllabus and Course Description

    (Subjects covered in various institutions and universities)

    FIRST SemesterSECOND Semester
    Introduction to Management & Leadership (online)Business Economics II
    Business Economics IBusiness Statistics
    Business MathematicsFinancial Management
    Business AccountingBusiness Communication II
    Business AccountingMarketing Management
    Business ComputingMedia and culture
    Business CommunicationCommunity Service II
    Community Service I-
    THIRD SemesterFOURTH Semester
    Brand ManagementHuman Resource Management
    Organizational BehaviorAdvertising and Sales Promotion
    Franklin GothicResearch Methodology & Report Writing
    Communication TheoriesIndustry visit
    Event ManagementDigital Communication and New Media
    Open Elective 1Open Elective 2
    Evolution of MediaProgram Elective 1
    FIFTH SemesterSIXTH Semester
    Customer Relationship ManagementBusiness information System
    Business policy & StrategyEntrepreneurship & Venture Management
    Summer InternshipDissertation II
    Dissertation IProgramme Elective III
    Publishing books, Magazines and Websites-
    TV production and programming-
    Programme Elective II-

    B.B.A in Media Management: Who Should Opt?

    The course B.B.A in Media Management has been designed for those candidates who wish to focus in Media and Media Management. A person who is drawn to Mass Media industry, this course is best combination of media viz. television, newspapers, film and radio blended with Business Administration exposure.

    The students can study post graduation in M.B.A in this field to get a career boost. They can opt for M Phil/PhD to get opportunities for professors in universities, research projects etc.

    B.B.A in Media Management: Career Prospects

    Bachelor of Business Administration (B.B.A) in Media Management annual salary
    ProfessorTeaching BBA Subjects in universities/Colleges/ Institutions4.8 Lakhs to 6 Lakhs
    Event ManagerManagement professional organizing / managing the events1.8 Lakhs to 3.7 Lakhs(on experience the salary may go upto 6 Lakhs)
    TV correspondentCorrespondents collect the news stories for general public. It includes investigation of cases, interviewing, attending events etc1.25 Lakhs to 5.90 Lakhs
    TV / Film ProducerThe producer has to work very closely with actor, directors, writers, and studio heads to come out with final movie/ serial / ad film to be presented to general public2.50 Lakhs to 5 Lakhs
    EditorSkills associated with this job are technical writing, project management, and web content management.1.80 Lakhs to 5.20 Lakhs

    Bachelor of Business Administration [BBA] (Media Management) Fee Structure in India

    60 K (Minimum Fee)PRIVATE COLLEGES6 L (Maximum Fee)
    2.1 L (Average Fee)



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