Internet Marketing is a way of promoting a product, services, business, or brand on online platforms. It is the most inexpensive way of promoting a product, services, business, or brand and to reach your targeted audience regardless of the Size of your business. There are many ways of marketing over the Internet including email marketing, Search Engine Optimization, Search Engine Marketing, etc.
These days Internet marketing is also called Content marketing because Content marketing is the present and future of Internet marketing.
Content marketing Institutes define Content marketing as
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Why is Internet marketing preferred over traditional Marketing?
- Internet marketing is of low cost as compared to traditional Marketing.
- Internet marketing gives a higher return on investment.
- Internet marketing is easy to share and can be measured easily.
- Internet marketing targets precisely the targeted marketing.
- With Internet marketing, one can reach a global market.
Why Internet Marketing?
- 91 percent of the businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on google, on average
What is needed for Internet Marketing?
- A content Marketing Strategy.
- Search Engine Optimization.
- Patience.
These Courses are offered offline as well as online. These courses are offered at certificate, bachelor, postgraduate level. Also, many of these courses are offered by Many Institutes offline as well as online. The top Specializations chosen are Search Engine Optimization, Search Engine Marketing, Content Marketing, etc.
| Certificate Programs |
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| Diploma & PG Diploma Courses |
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| Bachelor Courses |
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| Master Courses |
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| Doctorate Courses |
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- The duration of internet marketing courses varies i.e. certificates courses can take from hours to Years that is Bachelor Degree can be of 3 years (4 years in some cases), a master can be of 2 years, etc.
- These can be offline as well online and can be provided by institutes, universities, etc.
- These are paid courses but many courses available online can be availed for free.
After Graduating from Internet Marketing, a person can go on to become a Digital marketer, Market research analyst, Advertising manager, Branding Manager, etc., and can earn up to 10 LPA whereas a fresher can start from 2-3 LPA.
Internet Marketing Courses: Highlights
| Popular Courses |
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| Duration |
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| Eligibility |
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| Average Fees |
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| Online Courses | Available |
| Types of Online Courses | edx, Coursera, Udemy, Google Digital, Up Grad, etc. (Includes Paid and Unpaid courses) |
| Top Job Prospects | Social Media Executive, Social Media Manager, SEO Expert, Content Marketer, etc |
| Average Salary |
|
As we have given a brief idea of the courses, fees, and salary of Internet marketing let’s see each of the courses in detail.
Internet Marketing Courses Online With Certificates
Certificate courses are offered in both modes are Online mode and offline mode. Day by day Online courses is getting popularity due to various benefits which are: easy access, anytime anywhere Learning content, etc. The duration of a certificate course can range from 3 months to a year and can cost up to INR 8,000 to INR 50,000 while a fresher can earn up to 3 Lakhs by doing a certificate course.
- These courses are specially designed to equip the students with the basic skills required and to give them a basic understanding of the course opted.
- These are suitable for those who are working and want to be upgraded with knowledge along with a new skill to grow higher in positions. Also, it is suitable for those who want to learn a new skill to get an understanding of how the course will be.
- These courses do not require Much time, that is a person can learn these courses by just giving 2 to 3 hours a day.
Students who have completed 10th or 12th can opt for this type of course.
Top Internet Marketing Courses Online With Certificates
The table below shows some of the best online Internet Marketing course certificates available on different platforms.
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| The Ultimate Digital Marketing Course | Udemy | 23 Hours | INR 360 |
| Facebook Social Media Marketing | Coursera | 6 Months | INR 2,155 |
| Marketing in Digital World | Edx | 1 Year | INR 52,740 |
| Fundamentals of Digital Marketing | 40 Hours | Free | |
| Digital Marketing | NIIT | 12 weeks | INR 70,000 |
| Pay per click Certification | Simplilearn | 60 Hours | INR 21,000 |
| Professional Certificate Programme in Digital Marketing and Analytics | Indian Institute of Management, Kozhikode | 10 Months | INR 1,65,000+ GST |
These are just a few of the multiple certificate programs available online. Other key programs include Google Ads Keyword Planner, Affiliate marketing, etc.
Top Internet Marketing Courses Offline With Certificates
Many institutes and training centers offer Internet Marketing course certificates through classroom methods of teaching. Though the list of such courses is also endless, we have accumulated some of the top courses in the list below.
| Certificate Name | Colleges/ Institutes Offering | Average Fees |
|---|---|---|
| Pay per click Certification | Simplilearn, IIM Skills | INR 16,000-20,000 |
| Digital Marketing and data analytics | Digital Vidya, Simplilearn | INR 30,000-50,000 |
How are Admissions in Certificate Programs of Internet Marketing Courses Done?
Admissions in the Internet Marketing certificate courses are not done in a properly organized manner like that in bachelor and master courses. There are no particular entrance exams either which are conducted for admission in these courses.
- Enrolment in online certificate programs is simply done by applying on the website of the course provider.
- Some premier institutes do analyze your profile and then answer to questionnaires asked.
- In the case of offline certificate programs, colleges might admit you on a merit basis. Your score in Class X or XII (as applicable) will be considered in such a case.
Colleges for Offline Internet Marketing Course Certificates
| College Name | Duration | Location |
|---|---|---|
| Aditya Institute of Management Studies | 6 Months | Mumbai |
| Institute of Integrated Digital Marketing Nagpur | 90 days | Nagpur |
| LIBA | 8 weeks | Chennai |
| Talentedge | 4 months | Gurgaon |
| Delhi School of communication | 3-6 months | Delhi |
Internet Marketing Diploma Courses
These courses give you a wide briefing about the course which can help you decide the field for your graduation. These courses can be preferred by those who want to enter the Job Sector soon or those who do not want to dive deep and give 3 to 4 years for those courses.
Some Institutes offer Diploma Courses (3 years) as well as Post Graduate Diploma Courses (2 years). The Diploma Courses can be pursued after you have completed 12th or 10th class while Post Graduate Diploma can be done after one has completed Graduation.
The average salary of a Diploma Candidate can be INR 2 - 5 LPA in India.
Top Internet Marketing Diploma Courses
Some of the popular diploma courses which can be pursued in the field of Internet Marketing are given below.
| Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Diploma in Internet Marketing | Indian School of Business Management and Administration, University of Technology | INR 5,000-30,000 |
| Diploma in Social Media Management | Indian School of Business Management and Administration, Centre for Design Excellence | INR 5,000-50,000 |
Diploma courses can be pursued in multiple fields according to your need like Email Marketing, Google Ads, etc.
Check: Email Marketing Courses
Top Internet Marketing PG Diploma Courses
PG Diploma courses are pursued after one has completed his or her graduation. Some of the top PG Diploma Internet Marketing Courses in India are given below.
| PG Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Post Graduate Diploma in Internet Marketing | Indian School of Business Management and Administration, Delhi School of communication, Symbiosis Centre for Learning | INR 30,000-1,00,000 |
| Post Graduate Diploma in Digital Marketing | TISS Kolkata, NMIMS, EMDI Institute of Media and Communications | INR 40,000-1,00,000 |
| PG in Branding and Digital Media | Pearl Academy | INR 4,00,000- 7,00,000 |
How are Admission in Diploma and PG Diploma Internet Marketing Courses Done?
Admission for diploma courses is solely done based on merit. The cut off list is released by the concerned college after all the applicants have filed their applications.
- For the Diploma courses, the merit of the Class XII score is considered, while the Graduation score is considered for PG Diploma.
- In the case of a few online diploma courses, as mentioned in the table above, the selection process is almost the same.
Top Colleges Offering Diploma and PG Diploma in Internet Marketing Courses
Given below are the colleges in India which offer Internet Marketing courses as both diploma and PG diplomas.
Colleges for Diploma Internet Marketing Courses
| College Name | Location | Fees |
|---|---|---|
| Indian School of Business Management and Administration | New Delhi | INR 7,900 |
| University of Technology | Jaipur | INR 80,000 |
| Asia Pacific Institute of Management | New Delhi | INR 40,000 |
Colleges for PG Diploma Internet Marketing Courses
| College Name | Location | Fees |
|---|---|---|
| Institute of Business Management | Meerut | INR 32,000 |
| Marwadi University | Rajkot | INR 40,000 |
| Pearl Academy | Mumbai | INR 4,66,000 |
| iBAX | Chennai | - |
| GGS College of Modern Technology | Kharar | INR 50,400 |
Internet Marketing: Bachelor Courses
These courses are Pursued by those who want to get a good Knowledge of the said course and to earn a graduate degree. This degree enables a candidate to get a deep knowledge of the course readying them for good employable benefits.
- A Bachelor’s degree can qualify degree holders for careers in Digital Marketing, Web Development, Social Media Marketing, etc.
- This course can range from a duration of 3 to 4 years. Also, A person can opt for some specializations.
- These courses can cost from INR 3 to 4 lakhs.
Top UG Internet Marketing Courses
| Courses | Colleges | Duration | Fees |
|---|---|---|---|
| BBA in Digital Marketing | ASM Group of Institution, IIM Calcutta | 6 Months- 3years | INR 75,000-2.5L |
| BBA in Social Media Marketing | Ajeenkya DY Patil University | 3 Years | INR 2,00,000 |
| BBA in Digital Business and Marketing | Indira Institute of Management | 3 Years | INR 50,000 |
How to Get Admission in Bachelor Internet Marketing Courses?
Admission to this course is done based on the score obtained in various entrance exams. These entrance exams are taken at the national, state, or university level. Also, Students are selected on a merit basis and They can also avail themselves scholarships based on their scores.
Colleges for Bachelor Internet Marketing Courses
| Colleges | Location | Fees (INR) |
|---|---|---|
| ASM Group of Institution | Pune | 72,000 |
| Quantum School of Business | Roorkee | 84,000 |
| Ajeenkya DY Patil University | Pune | 2,00,000 |
Internet Marketing: Masters Courses
Earning a master’s degree helps individuals gain the advanced training and leadership skills necessary to conduct research and supervise technological teams. Master’s programs typically require 2-3 years.
Top PG Internet Marketing Courses
| Courses | Colleges | Duration | Fees |
|---|---|---|---|
| MBA in Digital Marketing | Thadomal Shahni Centre for Management, Sunstone Eduversity | 2 Years | INR 3,00,000-5,00,000 |
MBA in Digital Media & Communication Marketing |
AISSMS | 2 Years | INR 1,00,000 |
MBA in Digital Marketing & Customer Analytics |
Amity University | 2 Years | INR 1,67,000 |
How to Get Admission in PG Internet Marketing Courses?
Admission to this course is done based on the score obtained in various entrance exams. These entrance exams are taken at the national, state, or university level. Also, Students are selected on a merit basis and They can also avail themselves scholarships based on their scores.
Top Colleges for PG Internet Marketing Courses
| Colleges | Location | Fees (INR) | Average Salary |
|---|---|---|---|
| Indian Institute of Digital Education | Mumbai | 3.9L | INR 5L |
| Graphic Era University | Dehradun | 2.5L | INR 4.4L |
| Shoolini University | Solan | 2.21L | INR 6.2L |
Internet Marketing: PhD Courses
A Doctor of Philosophy is the highest university degree that is conferred after a course of study by universities and to those who want to do some research work in a particular field.
This course is opted by those who want to dive deep into a particular area of their study, who want to do research-oriented works.
Research is a systematic investigation into the phenomenon that results in the development of significant insights. The work of the thesis is an original and significant contribution to the advancement of world knowledge.
For PhD in Internet Marketing, a candidate should possess a Master’s Degree from a Recognized University.
| Course Name | College Name | Average Fees |
|---|---|---|
| PhD in Internet Marketing | KIIT Bhubaneswar, Gitam Institute of Management Visakhapatnam, YBN University Ranchi, Alliance University Bangalore, Nirma University Ahmedabad, Amity University Mumbai | INR 40,000 - 1,50,000 |
How to Get Admissions in Doctorate Internet Marketing Courses?
Most of the colleges offer admission to PhD Fine Arts courses based on Entrance Exams. After the entrance exam, the candidates are generally called for a personal interview where they are asked about their research ideas and art skills.
Doctorate Internet Marketing Courses Entrance Exams
Top Colleges for Doctorate Internet Marketing Courses
| Colleges | Location | Average Fees |
|---|---|---|
| Alliance University | Bangalore | INR 1,50,000 |
| Nirma University | Ahmedabad | INR 40,000 |
| Amity University | Mumbai | INR 80,000 |
What are the Job Options After Internet Marketing Courses?
Candidates Desirous of Pursuing a career in Internet Marketing have Plethora of Job opportunities for them in these sectors such as Market research, Market Analyst, Lead Generator, etc. but the type of job one can secure after obtaining a degree/ diploma/ certificate in Digital Marketing varies as per the chosen specialization. Check out the different job profiles available for Internet Marketing below:
Market Research Analyst
The job of a market research analyst is to study the conditions of the market & observe the possibility of a sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand the sale of their products & services.
Average salary: INR 3.5 LPA
Skills Required
- Confident Presentation Skills
- Commercial Awareness
- Have a strong IT Skill
- Ability to notice patterns within statistics
Content Marketer/Manager
A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized.
Average Salary: INR 7 LPA
Skills Required
- Understanding of SEO
- Understanding of Social media
- Good Writing Ability
SEO Executive
An SEO Manager is responsible for developing and implementing adequate search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media.
Average Salary: INR 4 LPA
Skills Required:
- Critical Thinking
- Speaking and Writing Ability.
- Technical and Programming Skills
Social Media Manager
A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post, and comment on relevant blogs, engage in online conversations, and attend to customer feedback and queries.
Average Salary: INR 4 LPA
Skills Required:
- Community Management.
- Writing Skills.
- Know the latest Internet marketing trends
Email Marketer
The main responsibilities of an email marketer include identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization, and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job.
Average Salary: INR 3 to 5 LPA
Skills Required:
- Strategic Thinking
- Copywriting
- Basic HTML and CSS knowledge
What Skills are Required in Internet Marketing Courses?
There are many courses to opt for and of varying durations but Pursuing those require few skills though they are not of that highly technical requirement a student with such technical skills will always be preferred. We have curated the basic skills required for this course along with the syllabus and providers. Have a look below:
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Skill Required
- Planning Skills
- Content Creation Skills
- Editing Skills
- Research Skills
Top Content Marketing Courses
| Courses | Offered By | Platform | Duration | Fees |
|---|---|---|---|---|
| Content Marketing Masterclass | Brad Merrill | Udemy | 3.5 Hours | INR 360 |
| Brand and Content Marketing | Pedro Cifuentes Huertas | Coursera | 15 Hours | INR 2898 Per Month |
| Develop in-demand marketing Skills | Curtin University | Edx | 1 year | INR 52,740 |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Skills Required
A person wanting to become a Social Media Manager
- Should be Good in Innovative writing
- Should be creative
- Should be well aware of Latest Trends in Digital Marketing
Top Social Media Marketing Courses
| Courses | Offered By | Platform | Duration | Fees |
|---|---|---|---|---|
| Social Media Marketing Specialization | Randy Hlavac | Coursera | 7 Months | INR 3641 per month |
| Fundamentals of Digital Marketing, Social Media and E-commerce | Wharton University | Edx | 6 weeks | INR 43,121 |
| Social Media Marketing Mastery | Course Envy | Udemy | 8 hours | INR 360 |
SEO Specialist
An SEO expert (also known as an “SEO specialist”) is someone that optimizes websites to achieve higher search engine rankings. Put another way: An SEO expert is someone that knows how to get more traffic from search engines.
Skills Required
A person choosing a career in Search Engine Optimization must be
- A Good thinker
- Research Minded
- Good with Decision Making
Top Courses for Social Engine Optimization
| Courses | Offered By | Platform | Duration | Fees |
|---|---|---|---|---|
| Beginner to advance in SEO | Tariq SP | Udemy | 5.5 hours | INR 360 |
| Search Engine Optimization Specialization | Rebekah may | Coursera | 5 Months | INR 3641 per month |
| SEO Training Course | Simplilearn | Website | 3 months | INR 21,000 |
Internet Marketing Courses: FAQs
Ques: How good is a career in digital marketing?
Ans. A career in Digital Marketing is very Exciting and Promising and depends on the interest of a person. There are various specializations to choose from and a Candidate can get Numerous opportunities to grow.
Ques: How do I start a career in digital marketing?
Ans. There are many specializations to choose from to start a career in Digital Marketing. One can choose from this wide variety of options.
Ques: Is Digital Marketing useful for MBA?
Ans. An MBA in Digital Marketing is a course that can allow you to appreciate better career opportunities due to better industry exposure and the foreseeable growth of the market.
Ques: Should I do an MBA in Digital Marketing or a Short Course in Digital Marketing?
Ans. Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.
Ques: IS a Post Graduate Diploma in Digital Marketing a Good Choice after Graduation?
Ans. Digital marketing has been growing at an exponential rate and by learning digital marketing through a complete post-graduate program, you can create a lucrative career for yourself. Since the demand for digital marketers is higher than the supply, companies will compensate you generously.
Ques: Is an MBA in Digital Marketing after Engineering a Good Option?
Ans. Every stream has a scope and once you enter the professional world, you will have to build success on your own and your MBA discipline will not be a major factor in that success. Having said that, you should listen to your heart and go for the course if it interests you.
Ques: Which Field is best in Digital Marketing?
Ans. Content Marketing, Search Engine Optimization, and Social Media Expert are some of the common departments.
Ques: How useful it is to Pursue a PhD in Marketing Program
Ans. It is useful if you want an academic career or want to work in the education field or if you want to work as a consultant in doing research related projects with marketing consultancy firms.
Ques: Which Universities in India offer PhD Marketing Courses?
Ans. Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University, etc. are some of the top universities offering PhD Marketing programs in India.
Ques: What would a PhD in Marketing get You?
Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative business methods might be able to find success in job hunting in the financial world.
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