Marketing Courses focuses on various concepts of marketing strategies, practises, and new techniques that change in response to consumer demands and needs.
Marketing Courses is typically offered as a specialisation within a management programme that can be undergraduate, postgraduate, or diploma in nature, such as Master of Business Administration (MBA), M.Com, B.Com, Post Graduate Diploma in Management (PGDM), or Post Graduate Programme in Management (PGPM).
It takes around 1 to 2 years to complete a diploma in marketing and 2 to 3 years for a degree course. The PhD in marketing mainly has a duration of 3 to 5 years. The course fee is around INR 25,000 and INR 25,00,000 depending upon the colleges. After completing your course, you will be able to seek jobs at various reputed organizations. The average salary ranges from INR 5,00,000 to 10,00,000.
1.1 Online Marketing Course With Certificates
1.2 Offline Marketing Course With Certificates
1.3 Marketing Certificate Courses Admissions
1.4 Colleges for Online Marketing Course Certificates
2.1 Top Diploma in Marketing Courses
2.2 Top PG Diploma in Marketing Courses
2.3 Top Colleges Offering Diploma in Marketing
2.4 Colleges Ranking and Fees for Diploma Marketing Courses
2.5 Top Colleges Ranking and Fees for PG Diploma Marketing Courses
3.1 Top Undergraduate Marketing Courses
3.2 Entrance Tests for Bachelor Marketing Courses
3.3 Top Colleges Ranking and Fees for Bachelor Marketing Courses
4.1 Top Postgraduate (PG) Marketing Courses
4.2 Master Marketing Courses Admission
4.3 Colleges for Masters in Marketing Courses
Read More: MBA Marketing Course Jobs
Marketing Certificate Courses
Marketing certificate courses are mostly meant for beginners. They are short term and career-oriented courses and can be studied both online and offline.
- Marketing certificate courses are of 6 months to 1-year duration. During this span, you will become familiar with all the important techniques of marketing management.
- In Marketing certificate courses, you will learn the importance of marketing strategies in the field of business.
- After completing your marketing certification, you will be earning around INR 3,00,000 to 5,00,000 per annum.
The Marketing certificate courses are meant for those individuals who wish to step into the world of marketing and business.
Online Marketing Course With Certificates
Given below are some of the best online marketing course with certificates:
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Marketing: How to Market Yourself as a Coach or Consultant | Udemy | 3.5 hours | INR 8,640 |
| Branding & Marketing for Startups: Learn How To Stand Out | Udemy | 1.5 hours | INR 6,080 |
| Marketing Management | edX | 9 weeks | INR 11,000 |
| Introduction to Marketing | Coursera | 10 hours | INR 3,862 per month |
| Marketing Analytics: Stand Out by Becoming an Analytics Pro! | Udemy | 5 hours | INR 2,880 |
Offline Marketing Course With Certificates
| Certificate Name | Institute Offering | Duration | Average Fees |
|---|---|---|---|
| Certificate Course on International Marketing | Bombay Academy of Management Studies | 6 months | INR 20,000 |
Marketing Certificate Courses Admissions
The admission process is simple and involves only a few basic steps.
- To enroll yourself for an online course, you need to visit the website of the course provider and get yourself enrolled.
- The admission process for offline courses can also be done online. You need to fill the application form and submit it either in online or offline mode.
- There are no such eligibility criteria. However, some courses require you to pass 10+2 examinations from a recognized board.
Colleges for Online Marketing Course Certificates
| College Name | Location | Average Fees |
|---|---|---|
| Ferris State University | Michigan | INR 6 lakhs |
| Ozarks Technical Community College | Springfield | INR 10 lakhs |
| Thomas Edison State University | New Jersey | INR 8 lakhs |
| Northwest Technical College | Minnesota | INR 9 lakhs |
| Macomb Community College | Warren | INR 5 lakhs |
Diploma and PG Diploma in Marketing
Diploma and PG Diploma in Marketing is a popular course option for marketing enthusiasts.
- Diploma in Marketing mainly focuses on marketing management. The students will get an idea about the concepts of Advertising, Sale and Relations, Segmentation, Positioning etc.
- The candidates will learn about decision making at workplace and marketing techniques to run a business successfully.
- The salary of a diploma in marketing is around INR 3,00,000 per annum to INR 6,00,000 per annum.
These courses are especially suitable for those students who are about to start their career in the field of marketing.
Top Diploma in Marketing Courses
Few popular Diploma in Marketing Courses have been enlisted below:
| Diploma Name | Colleges Offering | Duration | Average Fees |
|---|---|---|---|
| Advance Diploma in Marketing Management (ADMM) | Bombay Academy of Management Studies, Mumbai, Indian School of Business Management and Administration, Mumbai, Ahimsa Women Polytechnic, New Delhi | 1 year | INR 45,000 |
| Diploma in Sales and Marketing Management | All India Institute of Management Studies (AIIMAS) - Tamil Nadu, Dr. Babasaheb Ambedkar Marathwada University (BAMU) - Maharashtra, Vinayaka Missions Sikkim University - Sikkim | 1 year | INR 4,000 to INR 1,00,000 |
Top PG Diploma in Marketing Courses
| PG Diploma Name | Colleges Offering | Duration | Average Fees |
|---|---|---|---|
| Post Graduate Diploma in Advertising, Marketing and Sales Management | Patna Women's College, Sachchidanand Sinha College, KC College of Management Studies | 1 year | INR 50,000 |
| Post Graduate Diploma in Marketing and Sales Management | Bhavan's College of Communication and Management, Government Polytechnic, Indian Institute of Commerce and Trade - IICT | 1 year | INR 1,00,000 |
| Post Graduate Diploma in Marketing Management | JK Business School, Gurgaon, New Directions International Institute of Management, Hyderabad, Bangalore University, Bangalore | 2 years | INR 75,000 to INR 2,00,000 |
Also read, PGDM Marketing course details
Diploma and PG Diploma Marketing Courses Admissions
The admission process is almost the same for both diploma as well as PG diploma courses.
- In most of the cases, the admission process is merit-based but for some colleges, you will have to sit for an admission test.
- The shortlisted candidates may have to undergo a counseling process.
- The candidates who have completed certification courses in marketing will always be given priority over other candidates.
Top Colleges Offering Diploma in Marketing
Some of the most popular colleges in India offering a Diploma and PG Diploma in Marketing are given below:
Colleges Ranking and Fees for Diploma Marketing Courses
| Collegedunia Rating | College Name | Average Fees |
|---|---|---|
| 9.2 | Indian School of Business Management and Administration | INR 14,900 |
| 8.1 | Jankidevi Bajaj Institute of Management Studies | INR 41,135 |
| 7.8 | Narsee Monjee Institute of Management Studies | INR 1,00,000 |
| 6.9 | Indian School of Business Management and Administration | INR 14,900 |
| 6.8 | Indian School of Business Management and Administration | INR 14,900 |
Top Colleges Ranking and Fees for PG Diploma Marketing Courses
| Collegedunia Rating | College Name | Average Fees |
|---|---|---|
| 8.4 | JK Business School | INR 5,00,000 |
| 8.3 | Institute of Management Technology | INR 10,00,000 |
| 8.2 | I.I.K.M Business School | INR 1,00,000 |
| 7.8 | Narsee Monjee Institute of Management Studies | INR 60,000 |
| 7.4 | Bangalore University | INR 30,000 |
Bachelors in Marketing
A bachelor in Marketing is quite popular among students. These are specialized courses in the field of marketing and management.
- The duration of the bachelor in Marketing is around 3 years. These courses cover all topics related to Marketing.
- Bachelor in Marketing courses will make the students familiar with all the important theories and principles related to marketing.
- The average CTC offered to the Marketing graduate students is around INR 3 LPA to INR 10 LPA. The salary will depend on your job role.
Top Undergraduate (UG) Marketing Courses
The table below shows some of the best Bachelor in Marketing courses for interested candidates:
| Course Name | Top Colleges | Duration | Average Fees |
|---|---|---|---|
| BBA (Marketing) | Flame University, Pune, International School of Management Excellence, Bangalore, ICFAI University, Dehradun, IMS Unison University, Dehradun | 2 years | INR 2,00,000 to INR 6,00,000 |
| BBA (Digital Marketing) | Narsee Monjee Institute of Management Studies (NMIMS University), Christ University, Madras Christian College (MCC) | 3 years | INR 50,000 to INR 3,00,000 |
| BCom (Marketing) | Jain University, Chandigarh University, Cochin University. | 3 years | INR 15,000 to INR 5,00,000 |
Bachelor Marketing Courses Admissions
The admission process for the Bachelor in Marketing courses occurs on the basis of the entrance test results.
- The candidates who wish to study for a Bachelor degree in Marketing need to complete their application form and submit it before the deadline.
- After that, they will be called for the entrance tests. Some of the popular entrance tests are NPAT, CUET, and many more.
- The admission test mostly consists of aptitude-based questions and questions based on English and Mathematics.
Entrance Tests for Bachelor Marketing Courses
| Exam Name | Date of Examination |
|---|---|
| CUET | |
| SET | Click Here |
| NPAT | Click Here |
Top Colleges Ranking and Fees for Bachelor Marketing Courses
Given below are some of the best institutes in India for a bachelor degree course in Marketing:
| NIRF Ranking | College Name | Average Fees |
|---|---|---|
| 25 | ICFAI Foundation for Higher Education | INR 2,60,000 |
| 39 | Alliance University | INR 2,00,000 |
| 44 | Xavier University | INR 1,52,000 |
| 51 | Chandigarh University | INR 96,000 |
| 63 | Bharati Vidyapeeth University | INR 1,00,000 |
Check BBA marketing colleges
Masters in Marketing
The Master Marketing courses are offered by several top-notch institutes across India. The Marketing courses are for 2 years.
- The most popular Masters in Marketing course is MBA Marketing.
- Apart from MBA, various other master degree marketing courses are also available for interested students.
- The average salary for Masters in Marketing students is around INR 5 LPA to INR 12 LPA.
Top Postgraduate Marketing Courses
Given below are details of top Marketing courses after graduation:
| Course Name | Top Colleges | Average Fees |
|---|---|---|
| MCom Marketing | Veer Narmad South Gujarat University, Chhattisgarh University, St. Xavier’s College | INR 50,000 to INR 1,00,000 |
| MBA Marketing | Department of Management Studies, Indian Institute of Technology, Symbiosis Institute of Business Management, NIMS University | INR 2,00,000 |
| Master in Marketing Management | Jamnalal Bajaj Institute of Management Studies, Shailesh J Mehta School of Management IIT Bombay, SP Jain Institute of Management | INR 1,00,000 |
| MBA Digital Marketing | Graphic Era University, Manav Rachna International Institute of Research and Studies, Shoolini University | INR 75,000 |
Master Marketing Courses Admission
- The admission process is strictly based on the marks acquired by the candidates in the entrance tests.
- There are several popular entrance tests for master marketing students. Few of them include CAT, MAT, etc.
- After qualifying for the entrance test, the candidates may also have to sit for an interview.
Entrance tests for Master Marketing courses:
Few popular admission tests for the Master Marketing courses are mentioned below:
| Exam Name | Date of Examination |
|---|---|
| CAT | Click Here |
| MAT | Click Here |
| XAT | Click Here |
Colleges for Masters in Marketing Courses
The table below lists some of the best colleges for studying Master Marketing courses:
| NIRF Ranking | College Name | Average Fees |
|---|---|---|
| 7 | Indian Institute of Management | INR 7,86,100 |
| 15 | Indian Institute of Management | INR 9,15,000 |
| 17 | Indian Institute of Management | INR 17,00,000 |
| 18 | SP Jain Institute of Management and Research | INR 20,00,000 |
| 35 | National Institute of Technology | INR 97,250 |
Also read, Top MBA Marketing college in India
Doctorate Marketing Courses
Doctorate Marketing Courses are academic-based courses that are taken up by students for research purposes.
- The Doctorate Marketing course is a professional course which prepares the students to teach various aspects of marketing to the other students,
- The students, after completing their course, may become a professor at various educational organizations.
- Upon successful completion of the PhD Marketing course, the candidates will earn around INR 5 LPA to INR 10 LPA.
The courses are meant for those students who wish to impart knowledge on marketing to other students.
Top PhD Marketing Courses
The table below shows the most popular PhD Marketing courses in India:
| Course Name | Top Colleges | Duration | Average Fees |
|---|---|---|---|
| PhD (Marketing) | Delhi School of Management, HKBK College of Engineering, Amity University, GITAM University | 3 years | INR 4 lakhs |
Also read, PhD Marketing course details
PhD Marketing Courses Admissions
Admission to the doctorate in Marketing courses is done based on an entrance examination. In some cases, an interview may also be required.
- The application forms for the PhD entrance tests are mostly released in May. The candidates need to submit the form before the deadline.
- Few Doctorate Marketing entrance tests are UGC NET, CSIR UGC NET, and many more.
- After the interview process, the candidates will be able to become a part of the college of their choice.
Colleges for PhD Marketing Courses
Here we are with some of the best institutes for a PhD in Marketing course:
| NIRF Rank | College Name | Average Fees |
|---|---|---|
| 2 | Indian Institute of Management | INR 22,00,000 |
| 3 | Indian Institute of Management | INR 20,00,000 |
| 15 | Indian Institute of Technology | INR 11,200 |
| 39 | Alliance University | INR 1,50,000 |
| - | SJMSOM | INR 25,000 |
Also read, Top PhD Marketing colleges in India
Top Job Options After Marketing Courses
| Job Profile | Job Description | Salary |
|---|---|---|
| Marketing Manager | The job role of a marketing manager is to develop, implement and execute various marketing strategies for various organizations and companies. They are responsible for attracting new customers to a company and also retain the existing customer base. | INR 6 lakh to INR 9 lakhs |
| Business Development Executive | A Business Development Executive discovers ideas for growing a particular business. They take the help of marketing strategies for the growth of a business. They also look after the sale of the products and the services that a company has got to offer to the customers. | INR 3 lakhs to 4 lakhs |
| Market Research Analyst | A Market Research Analyst carries out in-depth research related to the marketing and sale of products. They collect the data from other organizations and utilize it properly for the development of their own organization. | INR 3 lakhs to INR 5 lakhs |
| Brand Manager | A brand manager makes sure that the products and services offered by a company are in coherence with the brand value. The brand manager will ensure that the products are authentically presented before the customers so that a positive reaction is generated for the brand. | INR 5 lakhs to INR 10 lakhs |
Skills Required in Marketing Courses
To become an excellent marketing professional, you need to have really good communication skills. Some of the most important marketing skills have been given below:
|
Communication Skills |
Business Ethics |
| Interpersonal Skills | Adaptability |
| Creativity and Problem-Solving | Data Analysis & Analytics |
Marketing Courses Online Fees and Rating Comparison
Here we have drawn a comparison between some of the best online courses for Marketing.
| Course | Provider | Duration | Fee |
|---|---|---|---|
| Introduction to Marketing | Coursera | 10 hours | INR 3,659 per month |
| Marketing Strategy Specialization | Coursera | 6 months | INR 3,659 per month |
| Marketing Management | edX | 9 weeks | INR 11,000 |
| Marketing Fundamentals | Udemy | 1 hour | INR 1,280 |
| Marketing Analytics: Stand Out by Becoming an Analytics Pro! | Udemy | 5 hours | INR 2,880 |
| Marketing Analytics | edX | 12 weeks | INR 18,379 |
| Branding & Marketing for Startups: Learn How To Stand Out | Udemy | 1.5 hours | INR 6,080 |
| Marketing: How to Market Yourself as a Coach or Consultant | Udemy | 3.5 hours | INR 8,640 |
Comparison of Online Platforms Offering Marketing Courses
The table below compares two very popular course providers, Udemy and Coursera that provide online marketing courses.
| Parameters | Udemy | Coursera |
|---|---|---|
| Student Rating | 4.5 | 4.8 |
| Fees | INR 2,000 to INR 4,000 | INR 3,659 per month |
| Enrollment | 50,000 | 10,000 |
| Duration | 1 to 5 hours | 3 hours to 4 months |
| Created by | In house | In house |
Marketing Courses FAQs
Ques. What are some of the best online marketing courses?
Ans. The best online marketing courses are the digital marketing courses offered by online course providers.
Ques. Can I study Marketing abroad?
Ans. Yes, several foreign universities offer online certification courses in Marketing. Offline courses are also available.
Ques. Is there any specific Diploma course for Marketing in India?
Ans. Yes, both diploma and PG diploma courses are available but the PG diploma courses are more popular among the students.
Ques. What are the popular entrance tests for Marketing courses?
Ans. For management marketing courses, the popular entrance tests include CAT, MAT, XAT, etc.
Ques. What is the average salary of Marketing students?
Ans. The average starting salary of a marketing professional is around INR 3 LPA to INR 10 LPA.
Ques. What is the prospect of a Marketing course?
Ans. Marketing courses have really good career prospects as marketing professionals are required by almost every business.
Ques. Which is the most popular college for a course in Marketing?
Ans. If you wish to opt for an MBA in Marketing, the most popular colleges are the IIMS. Various other colleges also offer courses in marketing.
Ques. What is the average tuition fee for the Marketing courses?
Ans. The average tuition fee is around INR 25,000 to INR 25,00,000.
Ques. Can I take up a Marketing course after studying Science in 10+2?
Ans. Yes, there are no such stream specifications for the marketing courses. You can be from any stream.
Ques. What are the popular Commerce courses in Marketing\?
Ans. The popular Commerce courses include B.Com and M.Com in Marketing.
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