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What is MBA Marketing?
MBA Marketing is a 2 year postgraduate course that enables you to get insights into brand management tricks, marketing tactics, leadership skills, and consumer behavior. Marketing aspirants study shopper’s conduct and make items that they will in all probability need to purchase. MBA Marketing syllabus covers subjects like advertising, branding, market research, advertising globally, and on the web, among numerous different themes.
The eligibility for MBA Marketing Admissions 2021 is similar to that of the general MBA course. One needs to secure a minimum score of 50% in a bachelor’s degree or equivalent CGPA to be eligible for the course. MBA Marketing Admission is based on the entrance exams score followed by further rounds of GD and PI.
Several colleges and universities offer this course full-time, from distance learning and online too. Moreover, one can also pursue MBA Marketing from Abroad. After completing the course, an aspirant can go for various job profiles like Marketing Manager, Brand Manager, Media Planner, SEO Manager, Sales Manager, and alike.
MBA Marketing Course Details
| Course Level | Masters Course |
| Duration | 2 Years |
| Semester Type | Annual/Semesters/Trimesters |
| Admission Process | Entrance Based + GD and PI |
| Eligibility | 50% marks in bachelor’s degree |
| Popular Entrance Exams | CAT, XAT, GMAT, MAT, and many more |
| Average Fee | INR 3 -10 Lakhs per annum |
| Average Salary | INR 6.74 Lakhs |
| Top Recruiters | McKinsey, P&G, Pepsico, Google, Nike, CocaCola, American Express, Starbucks, Johnson & Johnson, and Nestle |
| Job Profiles | Marketing Manager, Sales Manager, Marketing Analyst, Brand Manager, Media Planner, Research Analyst, Business Development Manager, and many more. |
Do I qualify for MBA Marketing Eligibility criteria?
You need to qualify the basic eligibility criteria for procuring admissions to this course. The educational qualifications for the same are discussed below:
- Graduation or Bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
- There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e. the passing percentage should be 45%.
What is the MBA Marketing Admission Process?
MBA Marketing admission process is the same as for general MBA courses. MBA Marketing is the 3rd year specialization offered in the course study. The admission process stages for the MBA Marketing course is discussed below:
Stage 1: Select the college in which you need to apply and check which induction tests they direct. Apply for those selection tests.
Stage 2: Appear for the selection test
Stage 3: Colleges waitlist aspirants based on scores acquired in the selection tests. A cut off list is produced by the college and the aspirant ought to have qualified for the following round included for the admission procedure.
Stage 4: Colleges conduct further rounds after the Entrance Test to additionally test an applicant's capacity and aptitudes like Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI).
Note: Due to the Coronavirus (COVID’19) outbreak, the admission process of a few of the colleges and universities are delayed and postponed for further dates. Moreover, a few of the colleges and universities also offer direct admission to this course based on the entrance exam percentile secured by the candidate.
Check detailed MBA Marketing Admission Process
What are the Top Entrance Exams for MBA Marketing?
There are some very popular and reputed entrance exams, for which an aspirant can appear for procuring admission to the MBA Marketing course. A few of those examinations are discussed below with their overview, registration process, and exam dates for your assistance:
| Exam Name | Conducting Body | Registration Dates | Exam Date |
|---|---|---|---|
| CAT | Indian Institute of Management (IIM) | August 08, 2020, to September 30, 2020 | November 29, 2020 |
| MAT | All India Management Association (AIMA) | 1st Week of July, to August 2021 (For September Exam) | September 2021 |
| XAT | XLRI, Jamshedpur | 3rd Week of August to 2nd Week of December 2020 | 1st week of January 2021 |
| GMAT | Graduate Management Admission Council (GMAC) | You can only submit applications till May 2020 | Dates selected by the candidate |
| ATMA | Association of Indian Management Schools (AIMS) | February 13, 2020, to June 24, 2020 | Postponed |
| CMAT | National Testing Agency (NTA) | 1st Week of November to 1st Week of December 2020 | 4th Week of January 2021 |
| SNAP | Symbiosis International (Deemed University) | 2nd Week of August to 3rd Week of November 2020 | 2nd Sunday of December 2020 |
| NMAT | Graduate Management Aptitude Council | August 01 to October 16, 2020 | October 06 to December 16, 2020 |
Based on the entrance score accepted by the college of your choice, appear for that entrance examination. It is encouraged to give CAT since practically all the universities acknowledge CAT scores. In 2019, more than 2.44 Lakhs aspirants applied for the CAT test, making it one of the top MBA selection tests.
What is MBA Marketing Syllabus?
Toward the termination of the accomplishment of the 1st year, all students need to experience a late spring program or internship which is intended to give hands-on understanding to the students about how an association works.
At the beginning of the 2nd year, students need to select their specialization. The MBA Marketing prospectus includes core subjects and elective courses. While the core courses spread a wide cluster of streams concerned with Business Administration, Elective Courses concentrate around the particular zone of Marketing.
The foundation subjects that this MBA Marketing syllabus involves are listed below:
| Stream | Subject and Papers Involved |
|---|---|
| Finance/Economics/Statistics | Business Statistics |
| Corporate Finance | |
| Management Accounting | |
| Managerial Economics | |
| Financial Accounting | |
| Macroeconomics | |
| Marketing | Marketing Management |
| Competition and Strategy | |
| Operations | Operations Management |
| Business Communication | Managerial Communication |
| Human Resource/Organizational Behaviour | Managing people and their performance in an organization |
| Managing Organizations |
Note: The elective subjects differ from specialization to specialization.
You will likewise become familiar with the correspondence aptitude, logical expertise, capacity to coordinate projects or thoughts, business morals, and administration while your course finishes.
What are the top MBA Marketing Colleges?
There are plenty of colleges and universities offering MBA Marketing courses. A few of them are listed below with their average fee, NIRF ranking, and admission process:
| NIRF Ranking 2020 | College/University Name | Institute Location | Admission Process | Average Fee Charged (INR in Lakhs) |
|---|---|---|---|---|
| 12 | Department of Management Studies, Indian Institute of Technology | Roorkee | CAT | INR 8.19 Lakhs |
| 17 | Indian Institute of Management | Udaipur | CAT | INR 4.35 Lakhs |
| 22 | Symbiosis Institute of Business Management | Maharashtra | SNAP | INR 19 Lakhs |
| 25 | ICFAI Foundation for Higher Education | Hyderabad | IBSAT | INR 14.04 Lakhs |
| 29 | Department of Management Studies, Indian Institute of Technology | Dhanbad | CAT | INR 3.41 Lakhs |
| 57 | University School of Management Studies, GGSIPU | Delhi | IPU-CET | INR 1.34 Lakhs |
| 58 | BITS, Mesra | Jharkhand | CAT OR MAT | INR 5.54 Lakhs |
| - | NIMS University | Rajasthan | CAT/MAT/CMAT OR GMAT | INR 1.2 Lakhs |
| - | Chandigarh University | Chandigarh | CAT/MAT/GMAT/ CUCET | INR 3.6 Lakhs |
| - | Prestige Institute of Management and Research | Indore | CMAT | INR 2.38 Lakhs |
| - | Ramaiah Institute of Technology | Bangalore | MAT/CMAT/Karnataka PGCET/KMAT | INR 1.08 Lakhs |
View More: Top MBA Marketing Colleges
A Distance Education MBA Marketing degree is a standard decision. Since the industry is quickly changing and requesting, the necessity of the degree has gotten more grounded by the highest enlisted people. Here is a list of top distance learning colleges you can enlist yourself into and fit in your bustling corporate life.
| College/University Name | City | Average Fee (INR in Lakhs) |
|---|---|---|
| Suresh Gyan Vihar University | Rajasthan | INR 84,500 |
| Annamalai University | Tamil Nadu | INR 26,850 |
| Sikkim Manipal University | Sikkim | INR 85,000 |
| Lovely Professional University | Jalandhar | INR 50,000 |
| University of Madras | Madras | INR 36,450 |
Source: Official Websites of Colleges and Universities
One can opt for the distance education college of their choice according to their location, average fees, and admission process.
Read More about MBA Marketing Distance Learning
What after MBA Marketing?
Marketing graduates searching for work possibilities in the Public Sector can discover openings in PSUs (Public Sector Undertakings). They can likewise secure positions with different semi-government banks and money related associations.
While the FMCG part is one of the famous alternatives, graduates get utilized in a few different areas in the wake of landing MBA Marketing positions. An average starting salary of an MBA Marketing graduate is INR 6.74 Lakhs per annum.
The following table gives the details of various job profiles along with their average salary and job description:
| Job Profile | Job Description | Average Salary Offered |
|---|---|---|
| Marketing Manager | They are responsible for developing, implementing, and executing marketing strategies for companies and organizations. The purpose is to attract new customers while retaining the former ones. | INR 9 Lakhs per annum |
| Business Development Executive | A business development executive is responsible for finding new business leads and growing the business. They work on proposals and presentations dealing with a company’s product/service. | INR 4 Lakhs per annum |
| Media Planner | They devise campaigns to advertise the product with pre-defined marketing objectives. They help announce and facilitate message conveyance through an assortment of stages to feature new contributions, updates, changes, or other significant data an association wishes to arrive at the most noteworthy number of invested individuals. | INR 3.76 Lakhs per annum |
| Market Research Analyst | Their fundamental objective of Market Research Analyst is to enable the organization's benefits to develop after some time by utilizing accessible information. They break down meetings, gather forthcoming purchaser information utilizing studies, and remember significant measurements for the last report for their customers or supervisory crew. Most examiners work during ordinary business hours in an office setting, albeit additional time might be required on time-touchy ventures. | INR 3.56 Lakhs per annum |
| Brand Manager | Brand managers ensure that products/services are in coherence with the company’s brand value and comply in every aspect. The Brand Manager’s main responsibility is to just control and deal with all the manners in which that specific brand is presented to people in general. The director attempts to guarantee that purchasers partner positive reactions with the brand, which additionally help drive publicizing and showcasing activities. | INR 10 Lakhs per annum |
Source: Payscale
After course completion, you can not only go for jobs but you can also opt for higher education courses. You can opt for doctorate courses like a Ph.D. in Marketing.
Ph.D. Marketing
Ph.D. Marketing prepares the career profession of the students in research. Regular courses that understudies can take in Marketing Ph.D. programs are microeconomics, shopper conduct, and information examination. Marketing is the activity or business of advancing and selling items or administrations.
In Ph.D. (Marketing) candidates learn purchaser conduct (for the most part brain science-based) and quantitative displaying (because of financial matters) and factual considerations. The course plan is for three years yet its schedule is divided into two semesters. An average fee charged from this course is up to INR 4 Lakhs.
View More: MBA Marketing Job Prospects
MBA Marketing: FAQs
Ques: What is the salary of an MBA Marketing graduate?
Ans: The average salary an MBA Marketing graduate can expect is around INR 6.74 Lakhs per annum.
Ques: Is there maths in MBA Marketing?
Ans: No, there’s no maths in the MBA marketing syllabus. Though in the first and second years of the course, you have to study accounts and statistics.
Ques: Is MBA Marketing difficult?
Ans: No, It generally relies upon your advantage that MBA Marketing specialization is difficult or simple. When all is said in done terms it's anything but a troublesome specialization. MBA in Marketing is a functional specialization and everybody is going from it in their day by day life. Everybody is doing promotion in everyday life in various ways.
Ques: Who earns more MBA Marketing or MBA Finance graduate?
Ans: You procure more in Finance since you work more hours. In marketing, you'll have a better way of life as you'll be straightforwardly in contact with deals which is practically the juice of any business.
Ques: Is MBA Marketing course expensive?
Ans: An MBA in Marketing course costs around INR 3-10 Lakhs per annum.
Ques: Who can do an MBA Marketing course?
Ans: MBA in marketing course can be pursued by those aspirants who qualify the basic eligibility criteria of having a bachelor’s degree in any discipline with a score of national or university level entrance exams.
Ques: Why do you choose MBA Marketing?
Ans: Seeking after an MBA in Marketing is very testing and tedious however it is a renowned degree that opens up a few new profession openings, encourages you to advance to higher positions, land lucrative positions, empowers you to switch vocation fields and sets you up for the business world.
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