MBA Marketing Course, Admission Process, Subjects, Distance Education, Colleges, and Jobs 2021-22

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Sakshi Gupta

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What is MBA Marketing?

What is MBA Marketing?

MBA Marketing is a 2 year postgraduate course that enables you to get insights into brand management tricks, marketing tactics, leadership skills, and consumer behavior. Marketing aspirants study shopper’s conduct and make items that they will in all probability need to purchase. MBA Marketing syllabus covers subjects like advertising, branding, market research, advertising globally, and on the web, among numerous different themes.

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

The eligibility for MBA Marketing Admissions 2021 is similar to that of the general MBA course. One needs to secure a minimum score of 50% in a bachelor’s degree or equivalent CGPA to be eligible for the course. MBA Marketing Admission is based on the entrance exams score followed by further rounds of GD and PI. 

Alert: IFMR Graduate School of Business MBA round 2 applications are open up to April 14, 2021. Apply Now!

Several colleges and universities offer this course full-time, from distance learning and online too. Moreover, one can also pursue MBA Marketing from Abroad. After completing the course, an aspirant can go for various job profiles like Marketing Manager, Brand Manager, Media Planner, SEO Manager, Sales Manager, and alike. 

MBA Marketing Course Details

Course Level Masters Course
Duration 2 Years
Semester Type Annual/Semesters/Trimesters
Admission Process Entrance Based + GD and PI
Eligibility 50% marks in bachelor’s degree 
Popular Entrance Exams CAT, XAT, GMAT, MAT, and many more
Average Fee INR 3 -10 Lakhs per annum 
Average Salary INR 6.74 Lakhs
Top Recruiters McKinsey, P&G, Pepsico, Google, Nike, CocaCola, American Express, Starbucks, Johnson & Johnson, and Nestle
Job Profiles Marketing Manager, Sales Manager, Marketing Analyst, Brand Manager, Media Planner, Research Analyst, Business Development Manager, and many more.
Eligibility Criteria

Do I qualify for MBA Marketing Eligibility criteria?

You need to qualify the basic eligibility criteria for procuring admissions to this course. The educational qualifications for the same are discussed below:

  • Graduation or Bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
  • There’s a 5% relaxation for all the reserved category candidates (SC/STs)  i.e. the passing percentage should be 45%. 
Admission Process

What is the MBA Marketing Admission Process?

MBA Marketing admission process is the same as for general MBA courses. MBA Marketing is the 3rd year specialization offered in the course study. The admission process stages for the MBA Marketing course is discussed below:

Stage 1: Select the college in which you need to apply and check which induction tests they direct. Apply for those selection tests.

Stage 2: Appear for the selection test 

Stage 3: Colleges waitlist aspirants based on scores acquired in the selection tests. A cut off list is produced by the college and the aspirant ought to have qualified for the following round included for the admission procedure. 

Stage 4: Colleges conduct further rounds after the Entrance Test to additionally test an applicant's capacity and aptitudes like Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI).

Note: Due to the Coronavirus (COVID’19) outbreak, the admission process of a few of the colleges and universities are delayed and postponed for further dates. Moreover, a few of the colleges and universities also offer direct admission to this course based on the entrance exam percentile secured by the candidate.

Check detailed MBA Marketing Admission Process

Top Entrance Exams

What are the Top Entrance Exams for MBA Marketing?

There are some very popular and reputed entrance exams, for which an aspirant can appear for procuring admission to the MBA Marketing course. A few of those examinations are discussed below with their overview, registration process, and exam dates for your assistance:

Exam Name Conducting Body Registration Dates Exam Date
CAT Indian Institute of Management (IIM) August 08, 2020, to September 30, 2020 November 29, 2020
MAT All India Management Association (AIMA) 1st Week of July, to August 2021 (For September Exam) September 2021
XAT XLRI, Jamshedpur 3rd Week of August to 2nd Week of December 2020 1st week of January 2021
GMAT Graduate Management Admission Council (GMAC) You can only submit applications till May 2020 Dates selected by the candidate
ATMA Association of Indian Management Schools (AIMS) February 13, 2020, to June 24, 2020 Postponed
CMAT National Testing Agency (NTA) 1st Week of November to 1st Week of December 2020 4th Week of January 2021
SNAP Symbiosis International (Deemed University) 2nd Week of August to 3rd Week of November 2020 2nd Sunday of December 2020
NMAT Graduate Management Aptitude Council August 01 to October 16, 2020 October 06 to December 16, 2020

Based on the entrance score accepted by the college of your choice, appear for that entrance examination. It is encouraged to give CAT since practically all the universities acknowledge CAT scores. In 2019, more than 2.44 Lakhs aspirants applied for the CAT test, making it one of the top MBA selection tests.


What is MBA Marketing Syllabus?

Toward the termination of the accomplishment of the 1st year, all students need to experience a late spring program or internship which is intended to give hands-on understanding to the students about how an association works. 

At the beginning of the 2nd year, students need to select their specialization. The MBA Marketing prospectus includes core subjects and elective courses. While the core courses spread a wide cluster of streams concerned with Business Administration, Elective Courses concentrate around the particular zone of Marketing.

The foundation subjects that this MBA Marketing syllabus involves are listed below:

Stream Subject and Papers Involved
Finance/Economics/Statistics Business Statistics
Corporate Finance
Management Accounting
Managerial Economics
Financial Accounting
Marketing Marketing Management
Competition and Strategy
Operations Operations Management
Business Communication Managerial Communication
Human Resource/Organizational Behaviour Managing people and their performance in an organization
Managing Organizations

Note: The elective subjects differ from specialization to specialization.

You will likewise become familiar with the correspondence aptitude, logical expertise, capacity to coordinate projects or thoughts, business morals, and administration while your course finishes.

MBA Marketing Colleges

What are the top MBA Marketing Colleges?

There are plenty of colleges and universities offering MBA Marketing courses. A few of them are listed below with their average fee, NIRF ranking, and admission process:

NIRF Ranking 2020 College/University Name Institute Location Admission Process Average Fee Charged (INR in Lakhs)
12 Department of Management Studies, Indian Institute of Technology Roorkee CAT INR 8.19 Lakhs
17 Indian Institute of Management Udaipur CAT INR 4.35 Lakhs
22 Symbiosis Institute of Business Management Maharashtra SNAP INR 19 Lakhs
25 ICFAI Foundation for Higher Education Hyderabad IBSAT INR 14.04 Lakhs
29 Department of Management Studies, Indian Institute of Technology Dhanbad CAT INR 3.41 Lakhs
57 University School of Management Studies, GGSIPU Delhi IPU-CET INR 1.34 Lakhs
58 BITS, Mesra Jharkhand CAT OR MAT INR 5.54 Lakhs
- NIMS University Rajasthan CAT/MAT/CMAT OR GMAT INR 1.2 Lakhs
- Chandigarh University Chandigarh CAT/MAT/GMAT/ CUCET INR 3.6 Lakhs
- Prestige Institute of Management and Research Indore CMAT INR 2.38 Lakhs
- Ramaiah Institute of Technology Bangalore MAT/CMAT/Karnataka PGCET/KMAT INR 1.08 Lakhs

View More: Top MBA Marketing Colleges

A Distance Education MBA Marketing degree is a standard decision. Since the industry is quickly changing and requesting, the necessity of the degree has gotten more grounded by the highest enlisted people. Here is a list of top distance learning colleges you can enlist yourself into and fit in your bustling corporate life. 

College/University Name City Average Fee (INR in Lakhs)
Suresh Gyan Vihar University Rajasthan INR 84,500
Annamalai University Tamil Nadu INR 26,850
Sikkim Manipal University Sikkim INR 85,000
Lovely Professional University Jalandhar INR 50,000
University of Madras Madras INR 36,450

Source: Official Websites of Colleges and Universities

One can opt for the distance education college of their choice according to their location, average fees, and admission process.

Read More about MBA Marketing Distance Learning

What after MBA Marketing?

What after MBA Marketing?

Marketing graduates searching for work possibilities in the Public Sector can discover openings in PSUs (Public Sector Undertakings). They can likewise secure positions with different semi-government banks and money related associations. 

While the FMCG part is one of the famous alternatives, graduates get utilized in a few different areas in the wake of landing MBA Marketing positions. An average starting salary of an MBA Marketing graduate is INR 6.74 Lakhs per annum. 

The following table gives the details of various job profiles along with their average salary and job description:

Job Profile Job Description Average Salary Offered
Marketing Manager They are responsible for developing, implementing, and executing marketing strategies for companies and organizations. The purpose is to attract new customers while retaining the former ones. INR 9 Lakhs per annum
Business Development Executive A business development executive is responsible for finding new business leads and growing the business. They work on proposals and presentations dealing with a company’s product/service. INR 4 Lakhs per annum
Media Planner They devise campaigns to advertise the product with pre-defined marketing objectives. They help announce and facilitate message conveyance through an assortment of stages to feature new contributions, updates, changes, or other significant data an association wishes to arrive at the most noteworthy number of invested individuals. INR 3.76 Lakhs per annum
Market Research Analyst Their fundamental objective of Market Research Analyst is to enable the organization's benefits to develop after some time by utilizing accessible information. They break down meetings, gather forthcoming purchaser information utilizing studies, and remember significant measurements for the last report for their customers or supervisory crew. Most examiners work during ordinary business hours in an office setting, albeit additional time might be required on time-touchy ventures. INR 3.56 Lakhs per annum
Brand Manager Brand managers ensure that products/services are in coherence with the company’s brand value and comply in every aspect. The Brand Manager’s main responsibility is to just control and deal with all the manners in which that specific brand is presented to people in general. The director attempts to guarantee that purchasers partner positive reactions with the brand, which additionally help drive publicizing and showcasing activities. INR 10 Lakhs per annum

Source: Payscale

After course completion, you can not only go for jobs but you can also opt for higher education courses. You can opt for doctorate courses like a Ph.D. in Marketing.

Ph.D. Marketing

Ph.D. Marketing prepares the career profession of the students in research. Regular courses that understudies can take in Marketing Ph.D. programs are microeconomics, shopper conduct, and information examination. Marketing is the activity or business of advancing and selling items or administrations. 

In Ph.D. (Marketing) candidates learn purchaser conduct (for the most part brain science-based) and quantitative displaying (because of financial matters) and factual considerations. The course plan is for three years yet its schedule is divided into two semesters. An average fee charged from this course is up to INR 4 Lakhs.

View More: MBA Marketing Job Prospects


MBA Marketing: FAQs

Ques: What is the salary of an MBA Marketing graduate?

Ans: The average salary an MBA Marketing graduate can expect is around INR 6.74 Lakhs per annum.

Ques: Is there maths in MBA Marketing?

Ans: No, there’s no maths in the MBA marketing syllabus. Though in the first and second years of the course, you have to study accounts and statistics.

Ques: Is MBA Marketing difficult?

Ans: No, It generally relies upon your advantage that MBA Marketing specialization is difficult or simple. When all is said in done terms it's anything but a troublesome specialization. MBA in Marketing is a functional specialization and everybody is going from it in their day by day life. Everybody is doing promotion in everyday life in various ways.

Ques: Who earns more MBA Marketing or MBA Finance graduate?

Ans: You procure more in Finance since you work more hours. In marketing, you'll have a better way of life as you'll be straightforwardly in contact with deals which is practically the juice of any business.

Ques: Is MBA Marketing course expensive?

Ans: An MBA in Marketing course costs around INR 3-10 Lakhs per annum.

Ques: Who can do an MBA Marketing course?

Ans: MBA in marketing course can be pursued by those aspirants who qualify the basic eligibility criteria of having a bachelor’s degree in any discipline with a score of national or university level entrance exams.

Ques: Why do you choose MBA Marketing?

Ans: Seeking after an MBA in Marketing is very testing and tedious however it is a renowned degree that opens up a few new profession openings, encourages you to advance to higher positions, land lucrative positions, empowers you to switch vocation fields and sets you up for the business world.

Master of Business Administration [MBA] (Marketing) : 8 answered questions


Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Debdeep Majumder on 09 Mar 21

Ans. Well, the answer is always a big yes; however, one of my friends has told me about the promising scenarios, considering this question. The followings are the list of that possible synopsis. Suppose a student got a job offer with 6 LPA CTC (although he or she is a fresher and has an upright educational background). It will be better if they try again to get an opportunity to study in good IIMs. Suppose a student has several years of experience, approximately 3 years, and has a good educational score. But he or she is not interested to do MBA in ongoing years, then it will be better if they try to get admission in IIMS, or else they can take admission in IMT. Besides, if the student is not satisfied with the job he or she gets and is interested in a marketing profile, they can grab the opportunity to join IMT. If the student wants to get knowledge in marketing and sales profile, obviously, they join IMT. One thing should always be remembered that the student has to hard work to achieve his or her ultimate goals, and then they will definitely get a good hike in their previous salary.Read more
1 Answer

Ques. Which college is best for MBA/PGDM in marketing amongst BIMM Pune, MNIT Jaipur, BIT Mesra and IMS Ghaziabad?

● Top Answer By Praver Katyal on 18 Jan 21

Ans. You can judge for yourself, which is the best college for an MBA based on certain parameters.  Deciding Factors: Some of these parameters are as follows. College ranking in India Competition for admission Cutoff required Syllabus and the project time duration Industry interface  MoUs and international collaborations Top recruiters in the campus placement Past placement record CTC offered yearly from maximum to minimum Comparison: A brief comparison between BIMM Pune, MNIT Jaipur, BIT Mesra, and IMS Ghaziabad is given below.  Category BIMM Pune MNIT Jaipur BIT Mesra  IMS Ghaziabad Ranking 11th Times B- School 2020 71st by NIRF 2020 85th by NIRF 2020 14th Times B-School Average CTC 6 LPA 4.66 LPA 4.5 LPA 6 LPA Highest CTC 14 LPA 5.79 LPA 10.2 LPA 16.5 LPA Top recruiters  Andhra Bank, Bluestar, Britannia, Dabur, Deloitte Goldman Sachs, Walmart, Salesforce, Accenture,  TATA AIG, Bandhan Bank, ICICI Bank, Prism Johnson, ICICI Prudential Deloitte, Federal Bank, ITC, Ernest and Young, ICICI Group Entrance CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT/MAT/XAT CAT cutoff 70 percentile - 40 percentile 75 percentile Fees Rs. 8.75 lakhs Rs. 3.18 lakhs Rs. 5.54 lakhs Rs. 7.95 lakhs All the colleges are good for an MBA and have something unique to offer. Based on the given information, you can decide which college meets your needs and preferences.Read more
1 Answer

Ques. Which is better, TAPMI PGDM core or IMT Nagpur marketing?

● Top Answer By Akanksha Gupta on 05 Jan 21

Ans. IMT Nagpur Marketing is the better choice as the faculty is great and the institute offers good placement opportunities. Faculty:  According to the student reviews the marketing faculty is great at IMT Nagpur for every subject of marketing like brand marketing, rural marketing, service marketing.  Placement: TAPMI offers good placement overall, however, for the marketing domain, IMT Nagpur is better. At IMT Nagpur for the 2020 batch, the highest package offered was 16 LPA and the average package was 7.94 LPA. A total of 90 companies visited for the recruitment process. Most of the offers that were made were for marketing. Marketing had 44% function-wise offers. Although PGDM Core at TAPMI has good placement and academics. If you have an interest in marketing you should definitely choose IMT Nagpur.Read more
1 Answer

Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sahil Sachdeva on 11 Nov 20

Ans. IMT Ghaziabad is known for its excellence in management studies. It ranks 37th in the management category by NIRF 2020. It has a faculty strength of 66 members. It offers PGDM degrees in Marketing, Finance, Dual Country, Banking and Financial Services and Executive. IMI Delhi is one of the 5 Business schools in India to receive accreditation from the very agency, AMBA. It ranks 27th among management institutes in India by NIRF 2020. It offers PGDM degrees in Human Resource Management and Banking and Financial Services. Tabulated below is a brief overview of the both institutions: Categories IMT Ghaziabad IMI Delhi Placement Percentage 53% 80% Highest CTC 34 LPA 20.7 LPA Average CTC 13.7 LPA 13 LPA Placements  IMT Ghaziabad  179 companies participated in the placement program. 12 were international offers. The median salary package offered was 11 LPA. The recruiting companies include Adobe, AgroTech, Absolut Data, E&Y, Fidelity, Genpact, HSBC, Honeywell, Reliance, Trident, Virtusa, Infosys, etc. IMI Delhi More than 100 companies participated in the placement program. 308 students were recruited. The top recruiting companies include Google, Deloitte, Wipro, Capgemini, Mindtree, Barclays, Aditya Birla Capital, JP Morgan Chase & Co., Goldman Sachs, E&Y, KPMG, Sony Pictures, Asian Paints and many more. Admission  IMT Ghaziabad  The Admission Process of IMT Ghaziabad has 3 stages after students get selected through their CAT, XAT and GMAT scores. This will be followed by Critical Thinking (CI), Group Exercise (GE) and Personal Interview (PI). The final selection will be based on the student’s collective performance in CI, GE, PI and Valid entrance exam scores. IMI Delhi  The Admission Process of IMI Delhi also has 3 stages after the CAT and GMAT scores are determined. It will be followed by a written test, a personal interview and an extempore round. The final selection will depend on the performance of the students in all these exams and the CAT and GMAT. Faculty  IMT Ghaziabad  They have a faculty strength of 66 members. They are well qualified and most of them have great industry experience. Marketing Management has the highest number of professors, followed by Finance. IMI Delhi Their faculty includes 42 members, most of them being Ph.D. holders. They have 3 visiting faculty for Strategy and General Management. They also have 1 adjunct faculty member for Strategy and General Management. Both the institutes are reputed in India. IMI Delhi though has a higher placement record than IMT Ghaziabad. If location is not your primary concern you can opt for IMI Delhi for the postgraduate diploma course in management.Read more
1 Answer

Ques. How do I get into XLRI for MBA in marketing?

● Top Answer By Abhijeet Singh on 10 Nov 20

Ans. XLRI is a well-reputed university known for its management courses all across the country. NIRF ranked it at #9 in the management category, The Week at #4, and India Today at #3 for its MBA Course. The PGDM courses offered by this university have a dedicated focus on marketing and international business. PGDM for General Management Program and Business Management have Marketing Management as one of their main subjects. Below mentioned are some of the highlights of the PGDM for Marketing courses offered by XLRI: Particulars PGDM – General Management Program (GMP) PGDM – Business Management (BM) Fees INR 20,95,000 INR 23,06,000 Entrance Criteria UG Degree & XAT/GMAT UG Degree & XAT/GMAT Duration 1 Year 3 Months 2 Years Total Seats 120 360 Admission and Entrance Criteria: General Management Program (GMP): The students seeking admission in the General Management Program of XLRI must have a UG Degree in the relevant discipline and a full-time job experience of 5 years. Business Management (BM): For admission in BM and HRM programs, students must have passed 3 years of Bachelor’s Degree exams from an AICTE recognized university and should have a work experience of 3 years. XLRI accepts XAT or GMAT as its entrance exams for its PGDM programs, where the candidates are shortlisted based on their sectional and overall scores. The cut-off for XAT first round in the recent examinations was 96. Further, the selected candidates are required to undergo the GD and PI rounds, based on these rounds the final admissions are granted. Tips for Preparation: The percentile in XAT exam is calculated based on three major sections VALR, QADI, and DM. So one should concentrate on these three sections while preparing for XAT. It is essential to prepare as per the proper XAT pattern and indulge in as many mock tests as possible. Try to solve as many sample tests as possible in real time as time management is a key issue. For GD & PI round, hone your communication skills and surf the web for previously asked topics to prepare accordingly. Campus Placement: Average placement rate has been around 90% Highest CTC offered was 48 LPA Average salary offered was 22.6 LPA Some of the leading recruiters are Accenture strategy, Dell, HCL, Amazon and Axis Bank XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. Getting into any college matters on how well prepared one is and how diligently the individual has worked for it. It is on the individual to carefully scrutinise the course in a particular college and then decide.Read more
1 Answer

Master of Business Administration [MBA] (Marketing) Fee Structure in India

11 K (Minimum Fee)PUBLIC COLLEGES13.50 L  (Maximum Fee)
2.56 L (Average Fee)
1.40 K (Minimum Fee)Private COLLEGES18.80 L (Maximum Fee)
2.33 L (Average Fee)

Master of Business Administration [MBA] (Marketing) Fee Structure By state

Uttar Pradesh

1.64 L
2.20 KPrivate COLLEGES18.60 L
2.03 L

Tamil Nadu

1.78 L
26 KPrivate COLLEGES14.48 L
2.02 L

Delhi NCR

4.23 L
31.40 KPrivate COLLEGES11 L
2.67 L


5.87 L
45 KPrivate COLLEGES16.20 L
3.85 L


3.88 L
57 KPrivate COLLEGES18.80 L
3.17 L

Madhya Pradesh

1.67 L
44 KPrivate COLLEGES3.50 L
1.09 L


96 K
1.40 KPrivate COLLEGES14.10 L
1.65 L

Andhra Pradesh

43.90 K
8.04 KPrivate COLLEGES13.86 L
1.28 L


3.53 L
10.21 KPrivate COLLEGES8.27 L
2.26 L


2.67 L
12 KPrivate COLLEGES10.04 L
1.80 L


3.21 L
60 KPrivate COLLEGES11 L
2.56 L


2.64 L
1.17 LPrivate COLLEGES8.28 L
2.18 L


2.44 L
49.56 KPrivate COLLEGES6.60 L
2.85 L


2.96 L
1 LPrivate COLLEGES6.46 L
2.09 L

West Bengal

4.18 L
1.80 LPrivate COLLEGES9.35 L
4.78 L


3.49 L
80 KPrivate COLLEGES13.34 L
3.19 L


1.19 L
37.50 KPrivate COLLEGES5.60 L
2.23 L


1.41 L
85 KPrivate COLLEGES5.89 L
2.58 L
1.56 L
38.23 KPrivate COLLEGES4.80 L
1.80 L

Himachal Pradesh

1.94 L
38.40 KPrivate COLLEGES11.75 L
3.37 L
1.34 L
70 KPrivate COLLEGES3.40 L
1.75 L


3.31 L
1.57 LPrivate COLLEGES8.28 L
4.41 L


85.12 K
84.35 KPrivate COLLEGES1.10 L
97.17 K


4.33 L
85 KPrivate COLLEGES5.50 L
2.98 L



Master of Business Administration [MBA] (Marketing) Colleges IN INDIA

View All
11.25 L Total fees
3.14 L first year fees
1.54 L first year fees
4.24 L first year fees
NIT Trichy
Tiruchirappalli, Tamil Nadu
97.25 K first year fees
3.43 L first year fees
5.22 L first year fees
Christ University
Bangalore, Karnataka
3.8 L first year fees