Marketing Courses after 12th helps the students to learn and understand various concepts of marketing strategies, practises, and new techniques. Marketing courses also focus on Advertising, Segmentation, Positioning, Sale and Relations, etc.
Marketing courses are available at Certificate, Diploma and UG level, can be pursued after 12th and are offered through Online, Offline as well as Distance Learning modes. To pursue these courses one must complete their 10+2 with at least 50% marks from a recognized Board and may be required to qualify entrance exams. Marketing courses after 12th are offered as short-term and full-time courses and can be completed between a few hours to 2-3 years.
See More: Marketing Certification Courses
Marketing courses after 12th are offered by various popular Online platforms (Coursera, EdX, Udemy, etc.), Foreign and National colleges/universities including top Management colleges in India. The average fees for pursuing Marketing courses after 12th from top Marketing colleges in India can range between INR 2,000 - 24 lakhs. BBA (Marketing), Diploma in Sales and Marketing Management and MBA Marketing are some of the popular Marketing courses.
After completing Marketing courses after 12th, candidates can land a wide range of job opportunities in high and reputed profiles such as Marketing Manager, Brand Manager, Market Research Analyst, etc. The average salary ranges between INR 6 - 12 LPA which can grow up to INR 20 LPA with experience.
Check out: Top Marketing colleges in India
Check out: Digital Marketing Courses
Marketing Courses After 12th Highlights
| Course Name | Marketing Courses After 12th |
| Courses Types | Certificate, Diploma, UG and Masters |
| Duration | Few hours to 2-3 years |
| Mode | Online, Offline, Distance |
| Eligibility | Minimum requirement 10+2 with 55% or 60% |
| Popular Courses | BBA (Marketing), Diploma in Sales and Marketing Management and MBA Marketing |
| Average Fees | Free or Paid [INR 2,000 - 24 Lakhs (depending upon the course)] |
| Job Prospects | Marketing Manager, Brand Manager, Market Research Analyst, etc. |
| Average Salary | INR 6 - 20 LPA |
Also Check: Bachelor’s in Marketing courses
Types of Marketing Courses After 12th
Marketing courses after 12th are offered at various levels such as Certification, Diploma and UG level and their duration varies according to their level. Marketing courses are offered through Online, Offline and Distance Learning modes. Most of these courses are paid courses and average cost for pursuing them can be INR 2,000 - 24 lakhs depending upon the course. However there are some Marketing certification courses which are available for free of cost.
Certificate
- Marketing Certification courses help the students to learn Marketing Strategies & techniques to deliver and sell products to customers and also enhance necessary skills required to work in a professional environment.
- Marketing certification courses are available in Online and Offline modes and these courses are offered for a few hours to 6 - 12 months. Check: Offline Marketing Certifications
- Online Marketing certification courses can be free or paid or can cost up to INR 12,000 while for offline courses the average fees can range between INR 40,000 - 24,50,000.
- To pursue Marketing Certificate courses, aspirants must have to complete their graduation and may be as for some working experience.
- After completing Marketing Certificate courses one can find lucrative and highly paid job opportunities and can mention their certificate in their resume.
- The average salary one can expect to earn post completing Marketing Certification courses can be between INR 6 - 12 LPA which can grow up to INR 20 LPA with experience and expertise.
Tabulated below are some of the popular Certificate courses in Marketing with their important details:
| Course Name | Provider | Duration & Fees |
|---|---|---|
| Marketing Analytics Course | University of Virginia | Duration -5 weeks Fees -INR 5,140 |
| Digital Media Analytics: paid Media course | Purdue University | Duration -2 weeks Fees -INR 4,022 |
| Certificate Program in Digital Marketing | DigiGrad | Duration -12 weeks Fees -INR 30,000 |
| Manipal ProLearn | Manipal Global education | Duration -100 hours Fees -INR 55,000 |
| OMCP Digital Marketing Certification | OMCP | Duration -NA Fees -INR 29,419 |
| Facebook BluePrint Marketing Certification | Duration -NA Fees -INR 11,173 |
|
| Google Analytics Individual Qualification | Duration -1.5 hours Fees -FREE |
|
| Microsoft Advertising Certification | Microsoft | Duration -1.5 hours Fees -FREE |
| Google Ads Marketing Certification | Duration - Fees -FREE |
|
| Google Analytics Individual Qualification | Duration - Fees -FREE |
|
| YouTube Certified | YouTube | Duration -1.5 hours Fees -FREE |
Check out: Marketing Certification Courses Admission
Diploma
- Diploma and PG Diploma in Marketing are offered in Online as well as Offline mode and generally offered for the duration of 6 months to 1-2 years.
- Diploma courses in Marketing focuses on marketing management and imparts knowledge about the concepts of Advertising, Sale and Relations, Segmentation, Positioning etc.
- These courses also develop and enhance necessary skills, tips and tricks and Marketing techniques to run a business successfully.
- To pursue Diploma courses one must complete their 10+2 with a recognized Board while for PG Diploma in Marketing one must hold a bachelor's degree.
- After completing Diploma courses in Marketing, one can find jobs in top-notch companies and can earn around INR 4 - 8 LPA which increases with experience.
Some of the top Diploma courses in Marketing are given below along with their average fees and top colleges:
| Course Name | Top Colleges | Average Fees |
|---|---|---|
| Advance Diploma in Marketing Management (ADMM) | Bombay Academy of Management Studies, Mumbai, Indian School of Business Management and Administration, Mumbai | INR 45,000 |
| Diploma in Sales and Marketing Management | (AIIMAS) - Tamil Nadu, (BAMU) - Maharashtra, Vinayaka Missions Sikkim University - Sikkim | INR 4,000 to INR 1,00,000 |
| Post Graduate Diploma in Advertising, Marketing and Sales Management | Patna Women's College, Sachchidanand Sinha College, KC College of Management Studies | INR 50,000 |
| Post Graduate Diploma in Marketing and Sales Management | Bhavan's College of Communication and Management, Government Polytechnic, Indian Institute of Commerce and Trade - IICT | INR 1,00,000 |
| Post Graduate Diploma in Marketing Management | JK Business School, Gurgaon, New Directions International Institute of Management, Hyderabad, Bangalore University | INR 75,000 to INR 2,00,000 |
Bachelor's
- Bachelor's courses in Marketing are quite popular among the students, these courses generally offered for 2-3 years through Offline, Online as well as Distance Education modes.
- Bachelor's Marketing courses cover all the topics related to Marketing and focus on theories and principles of Marketing. Check: Top Undergraduate Marketing courses
- These courses also develop certain necessary skills related to Marketing and students also learn several tips and tricks or strategies for Marketing.
- UG courses in Marketing can be pursued after completing 10+2 with a minimum of 55% marks from a recognized Board and one may require to qualify the entrance exam.
- Admission to Marketing courses are done through merit-based and based on entrance exams such as NPAT, CUET, SET, IPU CET, etc. conducted at national, state or university level. Check: Entrance exams for Marketing courses
- UG courses in Marketing allow students to develop their career in private as well as government sectors and find lucrative job opportunities.
- The average salary students can expect to earn post completing bachelor's Marketing courses can be between INR 6 - 12 LPA which increases with experience.
The following table shows the popular bachelor's degree in Marketing with their important details:
| Course Name | Top Colleges | Average Fees |
|---|---|---|
| BBA (Marketing) | Flame University, Pune, International School of Management Excellence, Bangalore, ICFAI University, Dehradun, IMS Unison University, Dehradun | INR 2,00,000 to INR 6,00,000 |
| BBA (Digital Marketing) | Narsee Monjee Institute of Management Studies (NMIMS University), Christ University, Madras Christian College (MCC) | INR 50,000 to INR 3,00,000 |
| BCom (Marketing) | Jain University, Chandigarh University, Cochin University. | INR 15,000 to INR 5,00,000 |
Also read: Top MBA Marketing college in India
Marketing Courses After 12th: Admission Process
Marketing courses admission are done through merit-based and on the scores of various Entrance exams. For merit-based admission into Marketing courses, aspirants are selected based on their scores in 10+2 or graduation degree while for entrance exams based admission, candidates must have qualified entrance exam then take part in the counseling process.
Candidates seeking admission may also be required to face Group Discussion or Personal Interview round after their selection through merit or entrance based. For admission to Online or Distance mode the admission process is quite easy, aspirants just need to visit the office website of the course provider and pay for their desired course. Some of the popular entrance exams conducted for admission to Marketing courses are NPAT, CUET, SET, IPU CET, etc.
Check: Marketing Certificate courses Admission
Eligibility Criteria
- Candidates must have completed 10+2 in any stream preferably (Commerce or Accounting) with at least 55-60% marks from the recognized Board.
- As some courses are offered as a specialization with other Management courses, aspirants must have to qualify Management Entrance exams such as CAT, ATMA, MAT, GMAT, etc. conducted at national or state level or by the University.
- For Online or Distance Marketing courses after 12th there is no prescribed eligibility criteria; aspirants just need valid entrance exams scores and a bachelor's degree/ 10+2 marksheet.
- Candidates may also be asked for working experience in the same field, however it is not liable to MBA graduates.
Top Colleges
Most of the colleges/universities offer Marketing courses as a specializations to other Management or Commerce courses. The top Marketing colleges in India include the top IIMs and Top MBA colleges in India. Candidates prefer to pursue Marketing courses from Top Management colleges in India because of their high quality education, placements and highly qualified faculties.
Some of the best Marketing colleges in India offering Marketing courses after 12th are tabulated below based on along with their average fees:
| College Name | Average Fees |
|---|---|
| Indian School of Business Management and Administration | INR 14,900 |
| Narsee Monjee Institute of Management Studies | INR 1,00,000 |
| JK Business School | INR 5,00,000 |
| Institute of Management Technology | INR 1,00,000 |
| Bangalore University | INR 30,000 |
| Jain University, Pune | INR 15,000 to INR 5,00,000 |
| ICFAI Foundation for Higher Education | INR 2,60,000 |
| Bharati Vidyapeeth University | INR 1,00,000 |
| Symbiosis Institute of Business Management | INR 2,00,000 |
| Jamnalal Bajaj Institute of Management Studies, Mumbai | INR 1,00,000 |
| Shailesh J Mehta School of Management | INR 1,00,000 |
| SP Jain Institute of Management | INR 1,00,000 |
| Graphic Era University | INR 75,000 |
| Manav Rachna International Institute of Research and Studies | INR 75,000 |
| Indian Institute of Management, Ahmedabad | INR 23,00,000 |
| Indian Institute of Management, Bangalore | INR 23,00,000 |
Check: BBA marketing colleges
Marketing Courses After 12th Skills
An individual seeking to pursue Marketing courses after 12th and wishing to develop their career in Marketing must possess certain skills and abilities to tackle problems in their professional career. Candidates must learn tricks and techniques and develop skills for marketing. Tabulated below are some of the crucial skills required for Marketing courses:
| Interpersonal Skills | Marketing Skills | Accounting Skills |
| Communication Skills | Team management | Email Marketing |
| Problem-solving | Organizational Skills | Creativity |
| Presentation Skills | Attentiveness | Social media marketing |
| Market analytics skills | Product knowledge | Marketing trends knowledge |
Also Check: MBA Marketing Course Jobs
Marketing Courses After 12th Jobs
Marketing and Advertising offers a wide range of high profile job options with the advancement of technology. Marketing courses allow candidates to develop a good career through Digital Marketing and Affiliate Marketing. Apart from professional jobs, candidates can also set up their own business and develop a lucrative career.
Also Check: Job Options After Marketing Courses
Marketing courses graduates are mostly hired by Advertising and Marketing companies like Dentsu Inc., Performics, HubSpot, Search Engine Land, Hindustan Unilever, ITC Limited and many others. The average one can earn at the starting of their career can be around INR 6 - 12 LPA, however there is no limit for their earning. Some of the high profiles jobs with their job description and average salaries are tabulated below:
| Job Profile | Job Description | Average Annual Salary |
|---|---|---|
| Marketing Manager | They are responsible for designing and developing marketing strategies. Marketing Manager's work is to analyse the marketing needs and reframe the business strategies. They also craft the messages and handle the campaigns. | INR 6 - 9 Lakhs |
| Digital Marketing Manager | A digital marketing manager is responsible for planning and executing all SEO/SEM related tasks, database marketing, social media marketing. They evaluate the market trends and prepare apt marketing strategies. | INR 7 - 8 Lakhs |
| Business Development Executive | They are responsible for growing a particular business by implementing various marketing strategies for the growth of a business. They also look after the sale of the products and the services that a company has got to offer to the customers | INR 3 - 4 Lakhs |
| Marketing Research Analyst | Their duty is to conduct research for managing funds for new investments and also to analyze the current cash flows and company’s financial conditions. Their duty also includes managing the everyday portfolio and fund investment. | INR 6 - 7 Lakhs |
| Marketing Strategy Designer | Marketing strategic designers set specific objectives to come up with a comprehensive and profitable marketing strategy. They may be required to design marketing campaigns, perform market research. | INR 7 - 8 Lakhs |
| Brand Manager | They make sure that the products and services offered by a company are in coherence with the brand value. Also they ensure that the products are authentically presented before the customers so that a positive reaction is generated for the brand. | INR 5 - 10 Lakhs |
Read About: How to become Marketing Research Analyst
FAQs
Ques. How can I become a marketing professional after 12th?
Ans. To become a Marketing professional, one should have to opt Marketing courses offered at UG, PG, Diploma and Certificate level. These courses can be pursued through Online, Offline or Distance Learning modes.
Ques. Can 12th pass digital marketing?
Ans. Yes, candidates after completing their 12th can pursue Digital Marketing courses at Diploma, UG or Certification level. To enroll in such courses one must match the eligibility requirements for their desired course.
Ques. Which course is best for marketing after 12th?
Ans. BBA Marketing, BMS Marketing are considered as the best Marketing courses after 12th.
Ques. Is digital marketing a good career after 12th?
Ans. Digital Marketing is one of the fastest emerging industries across the world. The demand for digital marketers is increasing day by day also it provides flexibility of time making it one of the best careers to choose.
Ques. Can we do BBA after 12th?
Ans. Yes, one can pursue BBA after 12th if they fulfill the eligibility criteria for the course. For pursuing BBA from top Management colleges in India, aspirants must have to qualify entrance tests or may require to face GD/PI round.
Ques. Is marketing a good career?
Ans. Marketing is definitely a very good career, candidates with innovative ideas and techniques in Marketing can make a very good career in this field. Also it allows time flexibility and there is no limit for earning.
Ques. Is marketing hard in college?
Ans. Marketing is considered as one among the most difficult majors. A career in this field is not only hard because of its theories and concepts but it also requires candidates to learn several strategies, skills and techniques to become professional and develop a good career.
Ques. Can BCom students do digital marketing?
Ans. Yes, BCom students can pursue various Digital Marketing courses. Either they can pursue Digital Marketing as specializations in BCom or they can pursue Diploma, Certification or Masters courses in Digital marketing after completing their BCom.
Ques. What qualifications are needed for marketing?
Ans. For Marketing one needs to opt various Marketing courses, aspirants need to complete their 10+2 as a minimum eligibility and any degree or certificate in Marketing. Apart from academic qualifications one must also possess certain skills and abilities for Marketing.
Ques. How much does a Brand Manager earn?
Ans. According to Glassdoor, the average salary of a Brand Manager in India is around INR 14,06,853 per annum which can grow upto INR 27 LPA or even more with experience and expertise.
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