Bachelor of Business Administration [BBA] (Sales and Marketing) - Course Overview




    3 YEARS


    Retail Management



Sakshi Gupta Sakshi Gupta
Content Curator

Bachelor of Business Administration in Sales and Marketing Top Colleges, Syllabus, Scope and Salary

BBA in Sales and Marketing is a three-years full-time graduate course which is divided into 6 semesters. BBA in Sales and Marketing programs provide students with a foundational education in business and management principles, with coursework in

  • Marketing
  • Economics
  • Market research and analysis
  • Customer service
  • Communications
  • Sales

Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities.

An effective marketing is critical for the long-term success of any business organization because this function ensures that the firm retains, attracts, and grows customers by delivering, creating, and communicating superior customer value

Students study marketing research, consumer behaviour, advertising, and international marketing. Some other programs may require students to take liberal arts courses to help them develop their communication skills. 

This course helps students:

  • Understand marketing process through which organizations analyse, implement, plan, and control programs to develop and maintain beneficial exchanges with target buyers.
  • Provide them with a systematic and objective approach to the search for and analysis of information relevant to the identification and solution of marketing problems.
  • Familiarize them with fundamental retailing concepts, practices and strategic planning approach for developing and managing the retail marketing mix.

BBA in Sales and Marketing includes:

  • The principles of advertising from a business-planning framework.
  • It surveys the advertising field from the marketing-advertising- planning framework.
  • It discusses the targeting of advertising, media planning and buying, and types of media, creative planning, and creative formats for each medium. Evaluation of advertising and the production of efficient ads are also discussed.
  • It contains comprehensive study of problems involved in managing a sales force and includes motivation, organizations, and performance evaluation. Case analysis is emphasized.
  • It examines the strategies, concepts, and applications involved in direct marketing.

The course offers valuable insights as to how to win new customers using various promotional tools. A Sales section has been included which is essential in the current challenging business environment.

Internet marketing tools are examined and a practical Marketing Communications project is added which students will find highly rewarding.  Setting up a plan to include cutting edge online marketing tools to include Google campaigns can be included in your project.

The average annual course fee ranges anywhere between INR 1,00,000 to 7 lakhs depending upon the institute offering the course.

 The average salary offered for this course in India to successful graduates of the course ranges between INR 2 lakhs to 20 lakhs depending upon the candidate’s expertise in the field.

Top Colleges for Bachelor of Business Administration [BBA] (Sales and Marketing)

BBA in Sales and Marketing: Course Highlights

Shown below are some of the major highlights of the course.

Course LevelUnder Graduate
Examination TypeSemester System
Admission ProcessCounselling after taking Entrance Examination
Top recruiting organizationsSubex, Montek Tech services, CADD centre, Hucon solutions
Top recruiting areasAcademic institutions, Automobiles Retail sectors, Telecommunication
Top job profilesSales specialist, Assistant manager, Planning executive, Marketing executive, Business development manager
Course FeeINR 1,00,000 to 7 lakhs
Average Starting SalaryINR 2 to 20 lakhs

BBA in Sales and Marketing: Eligibility

Candidates securing minimum 50% marks in 10+2 are eligible for this course admission process.


Top Institutes Offering BBA in Sales and Marketing

Some of the institutes or colleges offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.

Chitkara universityPunjabINR 3,00,000
Amity universityNoidaINR 9,62,000
Lovely professional universityDelhiINR 4,45,000
Suryadatta college of managementPuneINR 1,80,000
RIMT universityPunjabINR 1,41,000
Lovely professional universityJalandharINR 1,78,000
RNB global universityBikanerINR 1,85,000
Jagannath universityJhajjarINR 2,10,000
D.Y. Patil UniversityMumbaiINR 2,25,500
Institute of business studies and researchMumbaiINR 2,10,000
GD Goenka universityGurgaonINR 7,80,000
Acharya Bangalore schoolBangaloreINR 2,41,000
Manipal universityManipalINR 3,62,000
GIBS business schoolBangaloreINR 2,50,000
KIIT school of managementBhubaneswarINR 7,85,000
SP Jain school of global managementMumbaiINR 99,500
GLA universityDelhiINR 2,37,000

BBA in Sales and Marketing: What is it all about?

This course provides students with an in-depth look at re-designing marketing processes and strategies for environmentally sustainable and socially responsible products and services.  It discusses the growing concern for the environment among

  • Consumers
  • Shareholders
  • Employers
  • Supply chain members
  • Media
  • Non-profit organizations
  • Stakeholders

This course covers strategies that address

  • Profitability
  • Product differentiation
  • Resources used in production
  • Brand reputation
  • Pricing
  • Distribution
  • Promotional strategy 

Primary goal of this course is

  • To develop a thorough understanding of a more sustainable model of free-market capitalism. 
  • To make a profit while making a difference using current events, case studies, and projects.
  • To examine the application of marketing processes in non-profit organizations particularly those addressing social issues relating to environment, health, and community.
  • To consider the most effective ways to influence target market behaviour to create positive outcomes.
  • To apply marketing concepts such as segmentation, branding, positioning, and the marketing mix.

Some other topics will include developing long-term relationships with donors and other stakeholders and creating partnerships with for-profit organizations.

BBA in Sales and Marketing: Syllabus and Course Description

A Semester - wise syllabus of the course is tabulated below.

EnglishSecond Language
MS Office & ITPrinciples and Practice of Management
Business EconomicsSelf-Awareness Personality Development 
Financial AccountingCost and Management Accounting 
Business MathematicsBusiness Statistics
Indian Business EnvironmentCreativity and Innovation
Semester End VivaSemester end Viva
Out Bound Training (OBT)Yoga
Indian Heritage & CultureSoft skills
Business CommunicationBanking Theory & Practice
MS ExcelOrganizational Behaviour
Human Resource ManagementSales and Distribution Management
Fundamentals of EntrepreneurshipBusiness Laws
Marketing ManagementFinancial Management
Social Project/Rural ProjectSemester End Viva-Voce
Semester End VivaCurrent Business Affairs (CBA)
Current Business Affairs (CBA)
Soft skills
Business Plan PreparationFinancial Aspects of Entrepreneurship 
Production & Operations ManagementE-Commerce 
Social EntrepreneurshipBusiness Simulation
Family Business ManagementFamilies in Business
Consumer BehaviourCustomer Relationship Management
Logistics and Supply Chain ManagementAdvertising and Brand Management
Stock Market OperationInsurance Management
Indian Financial SystemIncome Tax Law & Practice
Human Resource DevelopmentIndustrial Relations 
Performance managementEmployment Laws 
Industrial Project Report & Viva-voceSemester End Viva-Voce 
Semester End VivaCurrent Business Affairs
Current Business Affairs (CBA)
Soft skills

BBA in Sales and Marketing: Career Prospects

People who have degrees in business administration with a concentration in marketing can find careers that deal with the development of products or services of a business.

They may work with teams that create ad campaigns for businesses, or might be in charge of developing good public relations for a company. They work with various other departments of a corporation to try to increase sales through creative and useful incentives. 

Demand for sales and marketing professionals will continue to increase as companies are offering wider ranges of product and introduce improved and new technologies. Many organizations rely on sales and marketing professional’s intelligence and effectiveness in face-to-face interaction.

Some of the top professional positions open to such graduates are listed below with the corresponding salaries offered for the respective positions.

Bachelor of Business Administration in Sales and Marketing annual salary
Job PositionJob DescriptionAverage Annual Salary In INR
Sales specialistFinancial specialists may sell insurance, certificates of deposits and/or other financial instruments. They are generally offered by the banks and insurance companies where the majority of financial specialists work. These professionals also evaluate costs and revenue, contact prospective customers, make financial presentations and review business trends.INR 6,00,115
Marketing executiveMarketing managers create strategies that help companies meet their sales objectives. They also conduct research, establish pricing strategies, evaluate product demand, identify a target audience, and they determine the best way to reach that audience. They also participate in package design, and choose media outlets, develop advertising campaigns, such as television, billboards, or newspapers, radio to promote their company's products. They also build brand awareness through e-mail campaigns, newsletters, contests, celebrity endorsements and product placement in television shows and movies. INR 2,47,000
Assistant managerAssistant managers are usually the ones responsible for recruiting and interviewing quality people, making sure these new employees transition runs as smoothly as possibly. They help employees who are having difficulty picking up new skills. Their job is to be attentive to employees by motivating them to succeed and improve. Keep their staff in high spirits and be as helpful as possible to customers and clients.INR 5,81,000
Business development managerA business development manager's main task is to facilitate the growth of the business for which he or she works. They work primarily with the sales and marketing departments; these experienced professionals develop training plans to educate and motivate employees of a company to perform at their most profitable level. Planning for future development is a key part of this job. It requires thorough knowledge of the marketplace and of the company's competitors.INR 5,63,000
Planning executiveOne of the most important duties for any production and planning officer includes constant communication with team leaders. They must tell procurement officers how many supplies will be needed to complete an order. They must also let distribution supervisors know when an order will be completed and ready to ship out. Officers attend frequent weekly or daily meetings to discuss overall production; they may also submit orders and updates to other officers through inner office mailing systems, e-mails and phone calls.INR 3,97,000



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