BBA Sales and Marketing, Syllabus, Course, Eligibility, Scope, 2020-2021

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Sakshi Gupta

Content Curator | Updated on - Apr 8, 2021

BBA in Sales and Marketing is a graduation course, its duration is three years. it has been divided into 6 semesters (one semester consists of 6 months). BBA in Sales and Marketing programs provide students with a foundational education in business and management principles, with coursework in Marketing, Economics, Market research and analysis, Customer service, Communications, Sales.

Read more: BBA Courses in India

This course helps to prepare students at the undergraduate level by guiding them in professions such as teaching, media, and industry. Candidates who have passed 12th standard in a science stream with 55% of aggregate marks from a recognized board or institute are eligible for this course. The average fee of a BA (Sales and Marketing) course is 5,00,000 to 1 lakhs. After completing this program graduates can pursue a master’s degree in Sales and Marketing or they can do a job as a teacher, content writer, journalist, or public administrator.

Read more: Top BBA Colleges in India

BBA Sales and Marketing: Course Highlights

Some of the highlights of the BBA Sales and Marketing course are mentioned below:

Course Level Graduation
Full-Form Bachelors of Business Administration
Duration Three-years
Examination type Semester-system
Eligibility Must have passed 12th standard in a science stream with 55% of aggregate marks from a recognized board
Admission Process Merit/ Entrance Exam
Course Fee INR 1,00,000-7,00,000
Average Salary INR 2,00,000- 20,00,000
Top Recruiting Companies Yamaha Motor, Cisco, Asian Heart Institute, Zycus
Job Positions Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager
Recruiting Areas Academic institutions, Automobiles Retail sectors, Telecommunication

BBA Sales and Marketing: Eligibility Criteria

The aspirants of this course need to fulfill the eligibility criteria. the eligibility criteria are:

  • Candidates must pass the 10+2 examination with a minimum of 50%- 60% of marks, from a central/ state recognized board.
  • The candidates must clear the entrance examination (if any), and obtain a score above the college cut-off
Admission Process

BBA Sales and Marketing: Admission Process

Admissions in Bachelor courses are also done through both merit and entrance exams.

Direct Admission 

Candidates who are willing to get admission in this stream can apply to BBA Sales and Marketing colleges by both offline and online means.

  • You can either reach the official website of the institute or to this step admission office of the institute to fill the admission application form.
  • Fill the application form required and upload all the necessary documents which are asked in the form.
  • After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.

Entrance Exam Based Admission

Some of the colleges/ Universities admit their students based on their marks obtained in the 10+2 level examination. Other colleges/ Universities need the students to clear the entrance examination conducted by them, followed by a personal interview. Some of the Entrance Examinations are as follows:

  • GATA- Goenka Aptitude Test (GATA)
  • SPJET/SAT/ACT- SP Jain Entrance Test/ Scholastic Assessment Test/ American College
  • AIMA-UGAT-AIMA Under Graduate Aptitude Test
  • CET- Common Entrance Test

What are the top BBA Sales and Marketing Entrance Exams? 

Exam name Conducting body Exam level Mode of exam
GATA- Goenka Aptitude Test (GATA) GD Goenka University University level Online
SPJET- SP Jain Entrance Test SP Jain School of Global Management University level Online
AIMA-UGAT-AIMA Under Graduate Aptitude Test AIMA National level Offline
CET- Common Entrance Test NRA State-level Offline

BBA Sales and Marketing: Entrance Exam Preparation Tips

  • Divide your schedule: Studying without a deadline isn’t something that candidates can afford, therefore they must assign their days to certain topics and finish them within the deadline.
  • Keep your resources limited: It is a must for candidates to remain focused and having too many resources will only alleviate the stress. Therefore, they must research well and shortlist some resources for the study plan and stick to it. Remember, Candidates can’t cover everything from everywhere, therefore keep it simple and accurate.
  • Revision is the Key: Candidates should not keep revision for the last minute. They should keep revision sessions for regular intervals. They should make some crisp notes for the last minute reading and avoid unnecessary panic before the exam.
Why study?

Why study BBA Sales and Marketing? 

  • This course helps students to learn how to use the marketing process, through which the organization plans, can control, analyze and implement programs.
  • The students should use these skills to develop and maintain beneficial exchanges with the targeted buyers. They understand the systematic and objective approach to the search and analysis of the solutions for the marketing problems.
  • They also get familiarized with the fundamental practices, and strategies of the planning approach, for managing and developing the retail marketing mix.
  • BBA in Sales and Marketing includes the principles of advertising from a business-planning framework, it surveys the advertising field from the marketing-advertising- planning framework.

BBA Sales and Marketing: Course Advantages

  • The BBA course offers its students an opportunity to have a deep look at all the possibilities to re-design the market processes, to make the strategies that will be environmentally sustainable.
  • It discusses the growing concern for the environment among Consumers, Shareholders, Employers, Supply chain members, Media, Non-profit organizations, Stakeholders. This course covers strategies that address Profitability, Product differentiation, Resources used in production, Brand reputation, Pricing, Distribution, Promotional strategy.
  • The primary goal of this course is to develop a thorough understanding of a more sustainable model of free-market capitalism.
  • It helps them to earn the maximum possible profit by using the current strategies, projects, and case studies, to examine the application of marketing processes in non-profit organizations particularly those addressing social issues relating to the environment, health, and community
Course Comparison

BBA Sales and Marketing: Course Comparison

Bachelor of Business Administration is an undergraduate degree in commerce and business administration which allows a student to derive fundamental knowledge of the core concept of business and its applications in the physical world. BBA is known to be a cornerstone for MBA aspirants.

See more: Top MBA Colleges in India

Course comparison between BBA Sales and Marketing and BBA (Human Resource Management) is listed below:

See Also: Top Bachelors of Business Administration (Human Resource Management) Colleges in India

Course BBA Sales and Marketing Bachelors of Business Administration (Human Resource Management)
Duration 3 years 3 years
Eligibility 10+2 qualified candidates from any recognized Board with 50 - 60% aggregate 10+2 qualified candidates from any recognized Board with 50 - 60% aggregate
Admission process Merit-based or Entrance-based Direct Admission or Entrance Exam Based
Average annual fee INR 1,000 to 2 lakhs INR 2,000 - INR 5,00,000
Average annual salary INR 2 to 10 lakhs INR 4,00,000 – INR 10,00,000
Colleges Chitkara university, Amity university, Lovely professional university, etc. Shri Ram College of Commerce, Delhi., Lady Shri Ram College for Women, Delhi., Loyola College, Chennai., St. Xaviers College, Mumbai., Institute of Management-Christ University, Bangalore., etc.
Job profiles Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager
Top Colleges

BBA Sales and Marketing: Top Colleges 

Many colleges are offering this course in India. Some of the top colleges offering this course are listed below –

Name of the College/ University Average Annual Fee
Chitkara university INR 3,00,000
Amity university INR 9,62,000
Suryadatta college of management INR 1,80,000
RIMT university INR 1,41,000
Lovely professional university INR 1,78,000

BBA Sales and Marketing: College Comparison

College Comparison between Chitkara University, Amity University and LPU is given below:

Basis Chitkara University Amity University LPU
Location Punjab Noida Jalandhar
Average Annual Fee INR 75,000 INR 20,460 INR 2.5 lakhs
Average Annual Placement Packages INR 6.85 lakhs INR 5 lakhs INR 6.5 lakhs
Top Companies Visited Yamaha Motor Cisco Asian Heart Institute, Zycus

BBA Sales and Marketing: Tips to get Best College 

  • To get admission into a good college one needs to ensure that they have scored more than 90% at the Intermediate level.
  • Apart from this, most of the institutes provide admission to this course on the basis of entrance examinations, hence preparing well for the entrance exam is a must to do a job for an aspirant to get admission in the best college.

Note: Before shortlisting and selecting colleges finally, they must ensure to check the placement rate of the college, method of course delivery, admission system, and the financial aid offered there.


BBA Sales and Marketing: Syllabus

The BBA (Sales and Marketing course) is a three years course. This has been divided into six semesters. The semester wise syllabus of the course is given in tabulated form below.

Semester I Semester II
English Second Language
MS Office & IT Principles and Practice of Management
Business Economics Self-Awareness Personality Development
Financial Accounting Cost and Management Accounting
Business Mathematics Business Statistics
Indian Business Environment Creativity and Innovation
Semester End Viva Semester end Viva
Outbound Training (OBT) Yoga
Semester III Semester IV
Indian Heritage & Culture Soft skills
Business Communication Banking Theory & Practice
MS Excel Organizational Behaviour
Human Resource Management Sales and Distribution Management
Fundamentals of Entrepreneurship Business Laws
Marketing Management Financial Management
Social Project/Rural Project Semester End Viva-Voce
Semester End Viva Current Business Affairs (CBA)
Current Business Affairs (CBA)
Soft skills
Semester V Semester VI
Business Plan Preparation Financial Aspects of Entrepreneurship
Production & Operations Management E-Commerce
Social Entrepreneurship Business Simulation
Family Business Management Families in Business
Consumer Behaviour Customer Relationship Management
Logistics and Supply Chain Management Advertising and Brand Management
Stock Market Operation Insurance Management
Indian Financial System Income Tax Law & Practice
Human Resource Development Industrial Relations
Performance management Employment Laws
Industrial Project Report & Viva-voce Semester End Viva-Voce
Semester End Viva Current Business Affairs
Current Business Affairs (CBA)
Soft skills

BBA Sales and Marketing: Important Books

Some of the important reference books are mentioned below:

Name Of The Book Author
Sales management C.L. Tyagi, ‎Arun Kumar
Principles of Management Mahajan J.P. & Mahajan Anupama
Sales and management Tapan Panda, ‎Sunil Sahadev
Job Prospects

BBA Sales and Marketing: Job Prospects

Candidates who have completed the BBA course, particularly in Sales and Marketing, are offered jobs that deal with the development of services and products of the business.

The candidates can work for the betterment of the business for which they work, by improving the public relations for a company, they make new and innovative strategies in order to increase sales through useful and creative incentives.

Some of the career options are:

  • Sales Specialist
  • Market Executive
  • Assistant Manager
  • Business Development Manager
  • Planning Executive
Job Position Average Annual Salary
Sales specialist INR 6,00,115
Marketing executive INR 2,47,000
Assistant manager INR 5,81,000
Business development manager INR 5,63,000
Planning executive INR 3,97,000
Salary vs Job
Future Scope

BBA Sales and Marketing: Future Scope 

The BBA Sales and Marketing graduates can prefer to do jobs on completion of this program or can go for higher studies. The most popular choices of education on completion of a BBA Sales and Marketing degree are as follows.

  • MBA: Students who wish to get into the field of management can opt for PGDM or MBA course. Admissions to such courses are offered through a national level exams. Having a BTech degree together with an MBA in a specialization of choice is highly advantageous and many companies offer a handsome amount of salary to the candidates.

Check out top MBA Colleges and PGDM Colleges in India.

  • PhD: If a student wants to continue in the same field of education, the first program of choice is a PhD Design Engineering. It is a three to five year duration course and the eligibility criteria include having a MBA Degree in related disciplines.

See Also: Top PhD Colleges in India


BBA Sales and Marketing: FAQs

Ques. Which is the best college in India for the BBA (Sales and Marketing) course?

Ans. Candidates who wants to do their graduation in BBA (Sales and Marketing) in one of the best colleges in India, can go for Amity University, or Lovely Professional University, but all the above-stated colleges have good faculty, and placement record

Ques. What is the duration of the course BBA (Sales and Marketing)?

Ans. The course duration of BBA (Sales and Marketing) is three-years. It is offered both as part-time and full-time courses.

Ques. Is the BBA (Sales and Marketing)course the same in every college?

Ans. The BBA (Sales and Marketing) course, syllabus, and exam pattern is the same in every college. The value of the BBA (Sales and Marketing) degree is the same throughout every college.

Ques. Is there any provision for Distance Education for BBA (Sales and Marketing)?

Ans. The BBA (Sales and Marketing)course is provided in Distance Education. This is provided as both part-time and full-time courses. Some of the colleges that provide distance education facility in this course are NIMS University, Integral University

Ques. Do the aspirants need to sit for any Entrance Examination for getting admission in BBA (Sales and Marketing) course in any college?

Ans. The Entrance Examination is conducted in some colleges like SPJET, GATA, etc. Although there are some colleges, Universities which admit the students for the course on the basis of the last qualifying examination marks.

Ques. What is the educational qualification required for being eligible for the course BBA (Sales and Marketing)?

Ans. The aspirants of the BBA (Sales and Marketing)must have passed their 10+2 level examination from a state or central recognized university, with not less than 50% of marks.

Ques. What is the admission Procedure of the BBA (Sales and Marketing) course in colleges?

Ans. The Admission process may be either Online or Offline, it varies from colleges. The candidate must keep a check on the desired college website so that they don't miss the important dates.

Ques. What is the average annual fee for the BBA (Sales and Marketing) course?

Ans. The average annual fee of BBA (Sales and Marketing) course in most of the colleges, lies within the ranges of INR 1,00,000-9,00,000. It may vary from colleges to colleges

Ques. What are the job profiles to which I can apply after completing a BBA (Sales and Marketing)?

Ans. The candidates those who pass with BBA (Sales and Marketing) degree can opt for the job profiles The job position offered to them are Planning executive, Business development manager, Assistant Manager, Sales Specialist, Market Executive, etc

Ques. What is the average salary I will get after choosing any of the job profiles on completing a BBA (Sales and Marketing)?

Ans. The average salary of a BBA (Sales and Marketing)pass out will be around INR 2,00,000-20,00,000 Per Annum, though the salary depends upon one's experience. More experience one can gain, the higher will be their salary.

Bachelor of Business Administration [BBA] (Sales and Marketing) Fee Structure in India

6.84 K (Minimum Fee)PUBLIC COLLEGES1.90 L  (Maximum Fee)
98.42 K (Average Fee)
3.10 L (Minimum Fee)Private COLLEGES10.62 L (Maximum Fee)
4.94 L (Average Fee)



Bachelor of Business Administration [BBA] (Sales and Marketing) Colleges IN INDIA

View All
Amity University
Noida, Uttar Pradesh
3.44 L first year fees
ICFAI University
Ranchi, Jharkhand
80 K first year fees
2 L first year fees
1.2 L first year fees
1.31 L first year fees
2 L first year fees