The branch of Business Administration which mainly focuses on development brand building planning between media enterprises is known as Media Management. This course mainly trains candidates to initiate an experience and understanding in the field of production finance marketing and operations included in the field of management in media.
Media management is a fundamental area which includes research study of the organisation and its function in the media so that it can reach the need and what the society wants with the help of various resources and skills.
- The duration of these courses have vast diversity; it mainly ranges from 3 to 5 years at graduate level, 2 years at postgraduate level and one year in case of diploma, whereas certificate programs are usually of a few hours and at most they can take up to one year.
- Many online platforms like coursera, udemy, EdX also offer Media Management courses with zero fees. These programs are free and you can access them easily anywhere.
- You can do specialisation in Media Management in areas like Marketing, Advertising, Public Relations, Publishing, New Media and more.
- After completing graduation you can get jobs like Business Executive, Human Relations Manager, Marketing Executive, Advertising Executive, Public Relations Specialists, Meeting/Event Planner, College Alumni and Development Officers, Media Planner, Social Media Manager etc.
Media Management Courses Highlights
Students can pursue Media Management courses at many levels. Such as undergraduate, post graduate, short term certification, diploma, doctorate and more. These courses help candidates to improve their employability. Some of the highlights of the different Media Management courses offered in India are given below -
| Popular Courses |
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| Eligibility |
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| Average Fees |
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| Online Courses | Available |
| Types of Online Courses | Edx, Coursera, Udemy, etc. (Includes Paid and Unpaid courses) |
| Top Job Prospects |
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| Average Salary |
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Certificate Media Management Courses
There are many certificate programs in Media Management courses which are offered by both online and offline means. Nowadays online Media Management certificates are very trending and their popularity is increasing day by day. As I have stated before they can be of any time span ranging from few hours to few months.
- Certificate programs of Media Management courses are designed specially to impart candidates with some additional skills that they can use in their respective sector and it makes them able to be active with the daily world.
- The advancements they are doing everyday make them suitable to adjust with the upcoming environment. Those candidates who want to do their job along with their lives and who want to learn some extra skills help them in further advancement. This also improves their complex problems.
- Many of these courses are Advisor, Head available at self-pace so that they don't demand a lot of daily time from your regular life.
- Students who want to go for short term Media Management courses after 10th and 12th should also opt for certificate Media Management Courses.
Media Management Online Certificate Course
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Social Media management | Udemy | 8 Hours | INR 8,620 |
| Social Media management : For Entrepreneurs | Udemy | 3.5 Hours | INR 3,200 |
| Search Engine Optimization | University of California | 5 Months | Paid Certificate |
| Digital Marketing | University of illinois | 8 Months | Paid Certificate |
Offline Media Management Course Certificates Top Colleges with Fees
Given below are some of the best Media Management Courses Certificates for the interested candidates:
| Certificate Name | College Offering | Average Fees |
|---|---|---|
| Certificate Course in Media Management | V Skills, Aurora’s Business School, Hyderabad, Govindammal Aditanar College for Women, Tamil Nadu | INR 2,499 – 50,000 |
| Certificate Course in Media Management skills | IGNOU, Shreemati Nathibai Damodar Thackersey Women’s University, Mumbai | INR 5,000 -2,06,000 |
Media Management Certificate Programs Admission Process
The admission process is different for the online and offline certification courses in Media Management.
- If you wish to get yourself enrolled for an online certificate course, you will have to go to the official website of the course provider and get yourself enrolled.
- For offline courses, simply fill up the application form and get yourself enrolled for the course.
- For most of these courses, you simply have to pass 10+2 from a recognized board. The online courses, however, have no eligibility criteria.
Media Management Online Certificate Courses Top Colleges with Ranking
| Times Higher Education Global Ranking | College/ University Name |
|---|---|
| 59 | The University of Sydney, Australia |
| 214 | Stenberg College, Canada |
| 238 | National University of Ireland, Ireland |
| 250 | St. George's University of London, United Kingdom |
| 505 | University of Georgia, USA |
Colleges for Offline Media Management Offline Certificate Course with Admission Process
| College/ University Name | Admission Process |
|---|---|
| Aurora’s Business School, Hyderabad | Merit-Based |
| IGNOU, New Delhi | Merit-Based |
| Shreemati Nathibai Damodar Thackersey Women’s University, Mumbai | Merit-Based |
| NMIMS, Mumbai | Merit-Based |
Diploma and PG Diploma Media Management Courses
The eligibility of diploma courses is different in every institute. In some diploma courses students can pursue them after class 12, while for some diploma courses, you have to apply after post-graduation.
- Diploma courses basically offer detailed knowledge as compared to the elaborated teaching in bachelor or master’s degree (on full time basis) therefore by doing them you can save both money and time.
- The undergraduate diploma courses are of 1 year while diploma courses after post-graduation can consist of one or two years.
- These courses are basically preferred by students who want to join the job soon rather than investing their plenty of time into a detailed course.
- As certificate programs, diploma Media Management courses also provide you a huge flexibility so that you can choose from a wide set of specialisations. Candidates who are prepared to save their resources can do this career-oriented course such as diploma or PG diploma Media Management courses. The average salary after doing a diploma course is around INR 2,00,000 to 5,00,000 in India.
Media Management Top Diploma Courses
| Diploma Name | Colleges Offering | Duration | Average Fees |
|---|---|---|---|
| Advanced Diploma in Media Management | IBS, Bangalore, Indian School of Business Jaipur etc. | 1 – 2 years | INR 1,00,000 |
| Advanced Diploma in Mass Media | JNU, New Delhi, South Travancore Hindu College, Tamil Nadu etc. | 1 – 2 years | INR 54,750 |
| Diploma in Journalism and Mass Communication | Arena Animation, SAE, New Delhi | 1 – 2 years | INR 50,000 – 2,00,000 |
| Diploma in Mass Media | University of Mumbai, Mumbai, Changu Kana Thakur Arts Commerce and Science College, Maharashtra | 1 – 2 years | INR 50,000 – 2,00,000 |
Media Management Top PG Diploma Courses
| PG Diploma Name | Colleges Offering | Average Fees | Mode |
|---|---|---|---|
| Post Diploma in Media Management | Asian academy of film and television (Noida), Asian Business School Noida, Bhavans digital academy New Delhi, Brevity International Institute of Management and Technology Bangalore | INR 28,000 - 1,20,000 | Offline |
| Post Diploma in Advertising and Media | College of Events and Media, Pune, Garware Institute for Career Education and Development, Mumbai, University of Mumbai, Mumbai | INR 50,000 - 2,25,000 | Offline |
| Post Graduate Diploma in Communication and Media | Shreemati Nathibai Damodar Thackersey Women’s University, Mumbai | INR 50,000 - 1,01,750 | Offline |
| Postgraduate Electronic Media and Film Production | Ganpat Sahai Post Graduate College, Uttar Pradesh, Jahagirabad Media Institute, Uttar Pradesh, Mahatma Gandhi Antarrashtriya Hindi Vishwavidhyalaya, Maharashtra, UPRTOU, Uttar Pradesh | INR 50,000 - 1,47,000 | Offline |
| Post Graduate Diploma in Management Communication | Gujranwala Guru Nanak Khalsa College, Ludhiana, Mudra Institute of Communications, Ahmedabad, Shanti Business School, Ahmedabad | INR 50,000 - 2,25,000 | Offline |
These diploma courses can be pursued in various fields as per student’s need like Advanced Diploma in Consumer Behaviour, Diploma in Business Journalism and Corporate Communication etc.
Media Management Diploma and PG Diploma Courses Admission Process
The admission process is mostly similar for all the colleges and educational institutions. You need to fill the application form and apply for the course.
- There are certain academic institutes which hold an entrance test for the interested candidates.
- The students who clear the entrance test may also be called for an additional round of interview.
- However, in some cases, direct admission on the basis of merit may also take place.
Media Management Diploma and PG Diploma Courses Top Colleges with Ranking and Fees
| NIRF Ranking | College/ University Name | Average Annual Fees |
|---|---|---|
| 8 | JNU, New Delhi | INR 11,151 |
| 18 | University of Delhi, New Delhi | INR 18,700 |
| 95 | University of Mumbai, Mumbai | INR 74,100 |
| - | ISBC, Bangalore | INR 28,950 |
Media Management Bachelor Courses
The duration of a bachelor Media Management course ranges from three to four years. These come in both general and specialization forms. You can take admission in bachelor’s degree courses by giving entrance exams at both National and state level. In these courses’ students are provided proper education by classroom programs.
Those college students who want to dedicate their time in that particular field and make it a long-time career should go for bachelor Media Management courses rather than diploma courses.
The graduates of Media Management courses can expect a salary ranging between INR 2,00,000 and 5,00,000 in the beginning depending upon the skills they have earned and also on the colleges from which they are graduating.
Media Management Top UG Courses
| Course Name | Top Colleges | Average Fees | Domain |
|---|---|---|---|
| BBA in Communication Management | Jain University Bangalore, Doon Business School Dehradun, Suresh Gyan vihar University Jaipur, Saint Joseph College of Commerce Bangalore, Amity University Noida, Mewar University Chittorgarh, Saint Teresa college Ernakulam etc. | INR 2,000 – 5,00,000 | Communication Management |
| BBA Media management | AAFT University, Raipur, MS Panwar Institute of Communication and Management, HP, Srinivas University, Karnataka, UPES, Uttarakhand. | INR 2,000 – 2,00,000 | Media management |
| BCom English and Media Management | Annapurna memorial modern degree College Andhra Pradesh, commerce and law college Gujarat, Guwahati Commerce College Assam, gobindgarh Public College Punjab etc. | INR 2,000 – 2,00,000 | English and Media Management |
Also check top BBA Media Management Colleges here.
Media Management Bachelor Courses Admission Process
- Admissions to the bachelor Media Management courses can be done through the entrance exam as well as merit list.
- Some of the top universities are providing undergraduate Media Management courses entrance exams which are Dayanand Sagar Admission Test (DSAT), Sharda University Admission Test (SUAT), Kalinga Institute of Industrial Technology Entrance Exam (KIITEE), CMR University Admission Test (CMRUAT), NPAT, IPUCET, BHU UET, Jain Entrance Test and more.
- Students who have completed their class 12th from a recognised educational board and should have obtained a minimum of 50% aggregate are eligible to apply for this exam.
Media Management Undergraduate Courses Top Colleges with Fees and Admission Process
| College/ University Name | Admission Process | Average Annual Fees |
|---|---|---|
| Bhagavan Mahavir Jain Degree College, Karnataka | Merit-Based | INR 48,500 |
| Annapurna Memorial Modern Degree College, Andhra Pradesh | Merit-Based | - |
| SGVU, Jaipur | Merit-Based | INR 28,700 |
Media Management Master’s Degree Courses
Masters Media Management courses are generally pursued by those candidates who want to long-time do specialization in major streams like MA Media Management, MBA Media Management, MBA Communication Management etc.
The duration of postgraduate Media Management courses is 2 years in most of the cases, but in some cases, it is three years.
Media Management Master’s Degree Courses Top Colleges with Fees
| Course Name | Top Colleges | Average Fees | Domain |
|---|---|---|---|
| MA Media Management | CMJ University, Meghalaya, GD Goenka University, Haryana etc. | INR 50,000 – 2,00,000 | Media Management |
| MBA Media Management | Amity University, Noida, Advance Institute of Integrated Media, Maharashtra, Galgotia University, Noida | INR 50,000 – 3,00,000 | Media Management |
| MBA Communication Management | Flame School of Communication, Symbiosis School of Media and communication, Pune, Symbiosis School of Media and Communication, Bangalore | INR 50,000 – 2,00,000 | Communication Management |
| MBA Design and Communication Management | Institute of management Studies (SAGE University), Virtual voyage (Indore) | INR 50,000 – 2,00,000 | Design and communication management |
Media Management PG Courses Admission Process
Admissions to the master Media Management courses are done through merit based as well as through entrance exams. The basic eligibility is the possession of bachelor’s degree in relevant discipline with a minimum percentage.
- URATPG, IPU CET, NIMCET, UPSEE, AP ICET, AMAT, SNAP, MAT, CAT and more are conducted for admission in the Master's programs of top colleges in India.
- Candidates need to have completed their bachelors in a computer subject along with 50% marked to be eligible for master Media Management courses.
- Certain colleges give admission on merit basis also, after considering the CGPA or Percentage obtained in graduation.
Media Management PG Courses Top Colleges with Fees and Ranking
| NIRF Ranking | College/ University Name | Average Annual Fees |
|---|---|---|
| 5 | IIT, Kharagpur | INR 2,31,500 |
| 39 | Alliance University, Bangalore | INR 13,50,000 |
| - | MPUAT, Udaipur | INR 1,18,000 |
Media Management Doctorate Courses
Doctorate Media Management courses are mostly pursued if you want to go in the research field.
The minimum duration to pursue these courses is two years but it can be extended according to a demand of research.
The average salary offered to doctorates in India is around INR 8,00,000 to 10,00,000.
Media Management PhD Courses
| Course Name | Top Colleges | Duration | Average Fees | Domain |
|---|---|---|---|---|
| PhD in Media Studies | Christ University, IGNOU, JNU, Chandigarh University, Makhanlal Chaturvedi National University of Journalism and Communication | 3 – 6 years (approx.) | INR 1,381 to 92,900 | Media Studies |
| PhD in Extension and Communication Management | College of Home Science (Hyderabad), USAD (Karnataka) | 3 – 6 years (approx.) | INR 50,000 – 2,75,000 | Extension and Communication management |
| PhD in Home Science Extension and Communication Management | College of Home Science (Bikaner) | 3 – 6 years (approx.) | INR 54,000 | Home Science Extension and Communication management |
Media Management PhD Courses Admission Process
The admission process is done on the basis of the rank acquired by the candidates in the PhD entrance exams.
- Admissions for the media management doctorate courses are done through entrance exams like CSIR-UGC NET, UGC NET, GATE, etc.
- Some of the colleges also conduct additional selection processes like the group discussion and personal interview after the entrance exams for shortlisting the candidates.
- The basic eligibility for this is the completion of master degree or the PG diploma degree.
Media Management Doctorate Courses Top Colleges with Fees
| College/ University Name | Average Annual Fees |
|---|---|
| College of Home Science, Hyderabad | INR 28,740 |
| Christ University, Bangalore | INR 35,000 |
| Chandigarh University, Chandigarh | INR 70,000 |
Media Management Courses Jobs and Salary
Numerous job opportunities are available after the successful completion of media management courses. A candidate can either take up the job in the medicine field or in the research field or as a scientist or as a professor based on his/her own interest. Some of the popularly known job roles are mentioned here along with their skills, average salary and job description.
Media Executive
The work of a Media Executive is to drive sales of a company by finding new clients and convincing previous clients to enhance the purchasing and offering. Media Executives also play a crucial role in enhancing a company's longevity. They familiarize themselves with all services and products which are offered in the company and thus show it to new clients by direct contact, by collaborating with the Marketing department, reviewing client's feedback and thus imparting changes according to that. They are responsible for maintaining grades according to the demand and interest, adding meaning to the relationship with the other companies, making business proposals, drawing revenue, negotiation and more.
Skills Required
- Degree in Media Management, marketing or any relevant field.
- Extensive sale experience
- Insightful and Intuitive regarding human behavior
- Generate revenues by finding pain points and on suitable services or products.
- Professional well-groomed appearance.
- Great networking skills.
- Interpersonal skills
- Resourceful
- Emboldened by challenges.
Starting Salary: INR 3,90,987 to 4,38,875
Human Relations Manager
The work of a human resource manager is to supervise in an organisation or company, participate in the hiring process from interviewing, recruiting and hiring new staff. They also help in connecting executives with employees thus building and connecting them with employees and executives, building a brand of employer, improving employee engagement, building strategy for finding talent resources.
Skills Required
- An undergraduate degree in Human resource Management or any relevant field.
- Experience in Human resource Management in any relevant field.
- Ability to build positive relationships among their co-workers.
- Should have experience in coaching and educating staff.
- Should experience in disciplinary process workpiece investigations and conflict resolution.
- Should have experience in maintaining and following workplace privacy.
- Should be able to present.
- Computer skills.
Starting Salary: INR 4,42,242 to 7,12,547
Sales Representative
The work of a sales representative is to sell products and present services to business, organisations, and government agencies. They also contact with potential buyers, present services and products, discuss price and answer queries, generate leads exceeding or meeting sales, negotiating with clients, helping in promotions, showing monthly or weekly reports, giving sales presentation, coordinating with staff and marketing programs, obtaining balance and deposit of payment from clients, visiting clients and evaluating the services and products.
Skills Required
- Undergraduate degree in marketing, Business, economics or any relevant field.
- Experience in the field of sales.
- Understanding dynamics of the sales process.
- Great interpersonal skills
- Should be able to deal with customers and build a rapport with them.
- Should know basic computer applications .
- Must be adaptable in working in any kind of environment.
Starting Salary: INR 3,04,720 to 4,04,323
Media Reporter
The work of a Media reporter is to collect information, write articles and generate new species, and present news in a balanced and honest manner. Apart from this they also investigate and report current events, work on influencing public opinion from writing articles, featuring updates. They checkout leads and right stories to the editors ensuring that they all reach a particular deadline. They also review and edit work for editor's approval. They create trustworthy relationships and contacts with sources which can be used in future research. They keep themselves up-to-date on the latest news, developments by attending events, studying different papers, opinion pieces, and social media, Collect, verify and decipher data.
Skills Required
- Bachelor’s degree in Communications, journalism, English for any relevant field.
- Should have 2 years of working experience as a reporter or journalist at least.
- Should be able to maintain objective standards and ethics in reporting.
- Should be able to meet information and deadlines.
- Excellent observer.
- Great interpersonal skills.
Starting Salary: INR 5,00,000 to 7,88,111
Lecturer
Lecturers are also known as subject experts who are designed to develop and deliver study material using a wide range of platforms and methods. It basically includes making lesson plans, course material, curriculum, and conducting research in field work. They also engage with students, attend interviews, conference process applications and meetings. Their work in many settings.
Skills Required
- A Ph.D. in the relevant discipline.
- Previous teaching experience.
- Published work would be advantageous.
- Ability to inspire students with your passion.
- Flexibility, resilience, and willingness to work long hours.
- Strong interpersonal, presentation, and written and verbal communication skills.
Starting Salary: INR 1,75,000 to 9,00,000
Media Management Courses Skills Required
With the increase in competition every employer looks for candidates who have more than one skill, especially when it comes to great opportunities, transferable skills are given more importance than general skills.
It is necessary that candidates must know everything regarding Media Management courses along with their essential skills as it will give their job more security in their field. Some of the skills are mentioned below. These skills are in demand by employers.
Video Editing Skills Course
Video editing is the arrangement of various short videos including manipulation and editing in them. Video editing is used to provide a structure to present all the videos in a manner full form. Video editing is used to present video information, television shows and films, comedies, advertisements and more. Nowadays videos are acting as a powerful demonstration tool and by this, it is providing a great career opportunity. Video softwares, graphic designs, and many more tools are used to edit a video.
Top Video Editing Courses
Some of the best courses in Video Editing Skills have been listed below:
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Mastering Final Cut Pro | Coursera | 40 Hours | Paid Certificate |
| Adobe Premiere Pro | Udemy | 10 Hours | INR 8,640 |
| Video Editing Complete course | Udemy | 14.5 Hours | INR 1,600 |
| Video editing Techniques | Udemy | 3.5 Hours | INR 8,320 |
Video Editing Skills Course Syllabus
| Textual elements and manipulation | Color Theory |
| Textual elements | Online design |
Top Video Editing Skills Job Profiles
- Video Editor
- Videographer
- Director
- Advertising Executive
Average Salary: INR 2,00,000 to 4,00,000
Marketing Analytics
The study of the market by analysing various types of organisation and platforms is called marketing analytics. Data is collected by observing various patterns, campaigns, computer contribution and conversion, consumer behaviour, preferences, racial preferences, customer ideology and much more. Marketing analytics is a tool which optimises these data and creates a strategy which ensures success in their field.
Top Courses
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Marketing Analytics | Coursera | 16 Hours | Paid Certificate |
| Marketing Analytics : Standing out by becoming an analytics pro | Udemy | 5 Hours | INR 6,080 |
| Marketing Analytics: Pricing Strategies and price analytics | Udemy | 5.5 Hours | INR 8,640 |
| Marketing Analytics and Retail business management | Udemy | 11 Hours | INR 8,640 |
Syllabus
| Marketing Experiments | Customer Lifetime Value |
| Regression Analysis | Marketing Analytics |
Job Profile
- Marketing Analytics
- Media Planner
- Social Media Manager
Social Media Management Skills Course
The process of publishing, creating and analysing content on various social media platforms like Instagram, Facebook, twitter and rest is called social media management. Social media management is a paid or free tool which is used professionally to manage social media well.
Media Management Skills Courses
Some of the best courses in Social Media Management Skills have been listed below:
| Certificate Name | Provider | Duration | Fees |
|---|---|---|---|
| Social Media Management | Coursera | 11 hours | Paid Certificate |
| Social Media Management | Udemy | 8 Hours | INR 8,640 |
| Social Media Management : Tools and Hacks | Udemy | 1.5 Hours | INR 6,400 |
| Social media management made simpler for beginners | Udemy | 2.5 Hours | INR 1,280 |
Social Media Management Skills Course Syllabus
The topics covered in the Communication Skills course syllabus are mentioned below.
| Marketing Content Development | Social Media Marketing |
| Content Development | Content Marketing |
Social Media Management Skills Job Profiles
- Social Media Manager
- Human Relations Manager
- Marketing Executive
Average Salary: INR 3,00,000 to 6,00,000
Media Management Courses Online Fees and Rating Comparison
For a detailed study about online courses, refer to the following tabulation. The online Media Management courses in order of rating are mentioned with the duration of the course.
| Course | Provider | Duration | Fees | Rating |
|---|---|---|---|---|
| Social Media Management | Coursera | 11 hours | Paid Certificate | 4.9 |
| Social Media Management | Udemy | 8 hours | INR 8,640 | 4.7 |
| Social Media Management : Tools and Hacks | Udemy | 1.5 hours | INR 6,400 | 4 |
| Social media management made simpler for beginners | Udemy | 2.5 hours | INR 1,280 | 4.5 |
| Marketing Analytics | Coursera | 16 hours | Paid Certificate | 4.7 |
Media Management Courses Online Platforms Comparison
Online Media Management courses offered by two different online courses providing platforms like Udemy and Coursera are compared with each other based on some parameters. The famous courses in each of the websites are compared.
| Parameters | Udemy | Coursera |
|---|---|---|
| Fees | INR 5,670 | Paid Certificate |
| Student Rating | 4.4 | 4.9 |
| Enrolment | 20,060 | 22,333 |
| Duration | 8 hours | 11 hours |
| Created By | Lottie Mosely | Anke Audenaert |
Media Management Courses: FAQs
Ques. What is the purpose of Media Management?
Ans. The purpose of Media Management includes -
- The capability to motivate and supervise employees
- Knowledge to operate resources and Management in a profitable manner
Ques. What is a media management course?
Ans. A Media Management course is a course which teaches her how to manage media to optimise our growth by analysing methods dealing common types of media competitive strategies, communicative strategies, corporate responsibility, marketing models, intellectual property law and more.
Ques. What areas are involved in Media Management?
Ans. Media Management involves the area in Business Administration which deals with supervising and organising teams of professionals in media communication channels, media Technology, entertainment production and more.
Ques. How social media improves channel management?
Ans. Media management teaches companies to be authentic, creative, transparent and honest and their approaches in sustainability communication towards social platforms and media. They offer an opportunity to respond and listen to their audience actively by providing them to stakeholders with the help of social media.
Ques. What is Media Management?
Ans. Media Management teaches us to manage our communication in front of the media, how to handle the reputation of an organisation or a company in front of the media, how to communicate with the audience directly, knowing their behaviour, their interest, their reviews and making a strategy according to their audience.
Ques. Where is the media used?
Ans. Media is the communication outlet or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), and advertising.
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