MBA in Media and Entertainment is a two-year full-time postgraduate course the minimum eligibility for which is a Bachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university. Admission to the course is based on a candidate’s competence and score in the relevant entrance examination followed by a group discussion round and a personal interview.
Some of the colleges in India providing admission in the MBA in Media and Entertainment course are enlisted below:
MBA in Media and Entertainment is a good choice especially for the ones inclined towards the entertainment industry. The course lends a holistic view of the management aspect of the media. The main focus lies on the core industries as in Media, entertainment, design, lifestyle etc.
The average tuition fee charged for this course ranges from INR 80,000 to INR 3,00,000 per year. MBA in Media and Entertainment postgraduates get to work as Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. for the leading media and entertainment companies. The average starting annual salary of such postgraduates ranges between INR 5,00,000- INR 6,50,000 which increases with an increase in experience and expertise.
|Course Level||Post Graduate|
|Duration of the course||2 years (11 months in Welingkar)|
|Eligibility||Bachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university|
|Admission Process||Entrance Exam based|
|Course Fee||INR 80,000 – INR 3,00,000 annually|
|Average Starting Salary||INR 5,00,000 – INR 6,50,000|
|Top Recruiting Companies||ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti etc.|
|Job Positions||Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc.|
MBA in Media and Entertainment is a course designed for in such a way so as to keep the candidates on their toes to handle all the verticals of media and entertainment industry. The course will polish the candidate’s skills to understand all the forms of media and reap financial benefits out of it.
The course is designed to give an edge to the students inclined towards the media and entertainment industry. It helps the visual thinkers and statistical analysts to understand the entire industry and make the most out of it financially as well as experience wise whilst giving them a creative approach towards handling things.
The main aim of MBA in Media and Entertainment course is to help the candidates in understanding the aspects of media and make a profound career in that. It lends a comprehensive amalgamation of knowledge, skills, and ability in the candidates thus making them industry ready.
|Name of The Institute||Location||Annual Course Fee|
|Ganpat University||Gujarat||INR 81,000|
|Bharath Institute of Higher Education and Research||Chennai||INR 1,00,000|
|Hindustan Institute of Technology, Science and Management||Gwalior||INR 2,53,000|
Candidates willing to take admission in the MBA Media and Entertainment course need to fulfill the below-mentioned eligibility criteria:
Most of the institutes provide admission in the MBA in Media and Entertainment course on the basis of a candidate’s performance in the respective entrance examination. It is followed by a round of group discussion and personal interview where a candidate’s general knowledge, confidence, personality and communication skills are tested.
Admission process varies from college to college. While some colleges take the marks of a common entrance test into account, the others conduct their own entrance exams to admit candidates in the course. Some of the entrance tests conducted to admit candidates in MBA in Media and Entertainment course are as follows:
|SEMESTER 1||SEMESTER 2|
|Principles of Management||Media Management|
|Quantitative Techniques in Management||Media and Entertainment Business|
|Managerial Economics||Marketing Management|
|Managerial Accounting||Financial Management|
|Organizational Behavior||Media and Entertainment Planning|
|Managerial Communication||Human Resource Management|
|-||Business Research Methodology|
|SEMESTER 3||SEMESTER 4|
|Strategic Management||Entrepreneurship and Management of Innovations|
|Management Information System||Comprehensive Project|
|Consumer Behavior||Sound Production and Music industry Management|
|Integrated Marketing Communications||Film and TV Production Programming Management|
|Social Media and Digital Media||Strategic Marketing and Brand Management|
|Censorship, Ethics and Media Law||-|
Successful postgraduates of MBA in Media and Entertainment course get to work as Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. They work in big media and entertainment companies like ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti etc.
The candidates who wish to continue their studies further can go for the Ph.D. programs in the subject of their choice and further work as a professor or lecturer in a good management college.
|JOB PROFILE||JOB ROLE||AVERAGE ANNUAL SALARY|
|Media Strategist||Responsible for developing solutions to meet the objectives of the company based on consumer’s data and insight||INR 3,00,000|
|Digital media Producer||Advises the team on ideation,equipments and overall production||INR 4,50,000|
|Digital Media Assistant||Provides the administrative and clerical support to the media team||INR 3,00,000|
|Media Manager||Responsible for managing and developing media’s communication activity||INR 5,00,000|
|Channel Head||Maintaining and expanding professional relationships with assigned channel partners||INR 10,00,000|