Master of Business Administration [MBA] (Media and Entertainment) - Course Overview

  • STREAM

    MANAGEMENT

  • DURATION

    2 YEARS

  • COURSE

    Media Management

  • COURSE TYPE

    Post Graduation

    Master of Business Administration (MBA) in Media and Entertainment Top Colleges, Syllabus, Scope and Salary

    Pranjal Singhal Pranjal Singhal
    Content Curator

    MBA in Media and Entertainment is a two-year full-time postgraduate course the minimum eligibility for which is a Bachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university.  Admission to the course is based on a candidate’s competence and score in the relevant entrance examination followed by a group discussion round and a personal interview.

    Some of the colleges in India providing admission in the MBA in Media and Entertainment course are enlisted below:

    MBA in Media and Entertainment is a good choice especially for the ones inclined towards the entertainment industry. The course lends a holistic view of the management aspect of the media. The main focus lies on the core industries as in Media, entertainment, design, lifestyle etc.

    The average tuition fee charged for this course ranges from INR 80,000 to INR 3,00,000 per year. MBA in Media and Entertainment postgraduates get to work as Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. for the leading media and entertainment companies. The average starting annual salary of such postgraduates ranges between INR 5,00,000- INR 6,50,000 which increases with an increase in experience and expertise.

    Top Colleges for Master of Business Administration [MBA] (Media and Entertainment)

    MBA in Media and Entertainmen: Course Highlights

    Course LevelPost Graduate
    Duration of the course2 years (11 months in Welingkar)
    Examination TypeSemester
    EligibilityBachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university
    Admission ProcessEntrance Exam based
    Course FeeINR 80,000 – INR 3,00,000 annually
    Average Starting SalaryINR 5,00,000 – INR 6,50,000
    Top Recruiting CompaniesABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti etc.
    Job PositionsMarketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc.

    MBA in Media and Entertainment: What is it About?

    MBA in Media and Entertainment is a course designed for in such a way so as to keep the candidates on their toes to handle all the verticals of media and entertainment industry. The course will polish the candidate’s skills to understand all the forms of media and reap financial benefits out of it.

    The course is designed to give an edge to the students inclined towards the media and entertainment industry. It helps the visual thinkers and statistical analysts to understand the entire industry and make the most out of it financially as well as experience wise whilst giving them a creative approach towards handling things.

    The main aim of MBA in Media and Entertainment course is to help the candidates in understanding the aspects of media and make a profound career in that. It lends a comprehensive amalgamation of knowledge, skills, and ability in the candidates thus making them industry ready.

    MBA in Media and Entertainment: Top Institutes

    Name of The InstituteLocationAnnual Course Fee
    Ganpat UniversityGujaratINR 81,000
    Bharath Institute of Higher Education and ResearchChennaiINR 1,00,000
    Hindustan Institute of Technology, Science and ManagementGwaliorINR 2,53,000

    MBA in Media and Entertainment: Eligibility

    Candidates willing to take admission in the MBA Media and Entertainment course need to fulfill the below-mentioned eligibility criteria:

    • Candidates must possess a Bachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university.

    MBA in Media and Entertainment: Admission Process

    Most of the institutes provide admission in the MBA in Media and Entertainment course on the basis of a candidate’s performance in the respective entrance examination. It is followed by a round of group discussion and personal interview where a candidate’s general knowledge, confidence, personality and communication skills are tested.

    Admission process varies from college to college. While some colleges take the marks of a common entrance test into account, the others conduct their own entrance exams to admit candidates in the course. Some of the entrance tests conducted to admit candidates in MBA in Media and Entertainment course are as follows:

    • CAT – Common Aptitude Test
    • XAT – Xavier Aptitude Test
    • CMAT – Common Management Admission Test
    • MAT – Management Aptitude Test
    • GMAT – Graduate Management Admission Test
    • MAT – Media Admission Test

    MBA in Media and Entertainment: Syllabus and Course Description

    SEMESTER 1SEMESTER 2
    Principles of ManagementMedia Management
    Quantitative Techniques in ManagementMedia and Entertainment Business
    Managerial EconomicsMarketing Management
    Managerial AccountingFinancial Management
    Organizational BehaviorMedia and Entertainment Planning
    Managerial CommunicationHuman Resource Management
    -Business Research Methodology
    SEMESTER 3SEMESTER 4
    Strategic ManagementEntrepreneurship and Management of Innovations
    Management Information SystemComprehensive Project
    Consumer BehaviorSound Production and Music industry Management
    Integrated Marketing CommunicationsFilm and TV Production Programming Management
    Social Media and Digital MediaStrategic Marketing and Brand Management
    Censorship, Ethics and Media Law-
    Event Management-

    MBA in Media and Entertainment: Career Prospects

    Successful postgraduates of MBA in Media and Entertainment course get to work as Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. They work in big media and entertainment companies like ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti etc.

    The candidates who wish to continue their studies further can go for the Ph.D. programs in the subject of their choice and further work as a professor or lecturer in a good management college.

    MBA in Media and Entertainment annual salary
    JOB PROFILEJOB ROLEAVERAGE ANNUAL SALARY
    Media StrategistResponsible for developing solutions to meet the objectives of the company based on consumer’s data and insightINR 3,00,000
    Digital media ProducerAdvises the team on ideation,equipments and overall productionINR 4,50,000
    Digital Media AssistantProvides the administrative and clerical support to the media teamINR 3,00,000
    Media ManagerResponsible for managing and developing media’s communication activityINR 5,00,000
    Channel HeadMaintaining and expanding professional relationships with assigned channel partnersINR 10,00,000

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