Digital Advertising is the most popular form among the marketing channels and their consumers to promote or advertise various products, brands or events through the digital platform. All the advertisements that we see on social media, internet sites, blog posts or various applications are digital advertisements created by the well-skilled and trained Digital Advertisers.
Digital Advertising Courses are a sub-type of Advertising Courses in which the course structure is designed in such a way to cover all the topics that cover advertising at digital platforms such as Google, YouTube, FaceBook, Instagram etc.
Digital Advertising Courses are offered both in Online and Offline mode at certification, undergraduate as well as postgraduate level of study. The online courses are pursued by candidates after high school to learn the basics of Digital Advertising.
Students who wish to earn a Bachelor’s or Master’s degree in Digital Advertising can pursue a BBA or an MBA in Digital Advertising. The minimum eligibility criteria for Digital Advertising courses is to score a minimum of 50% marks in 10+2.
After completing Digital Advertising Courses, one becomes eligible to work as a Digital Advertiser, Digital Advertising Associate, Digital Media Specialist, Advertising Operations Manager, Media Buyer etc.
According to Glassdoor, the average annual salary offered after Digital Advertising courses in India is INR 4,01,040 per annum which can go as high as INR 30,00,000 per annum depending upon one’s experience in the field.
Table of Content
- What is a Digital Advertising Course?
- What are the qualifications required for a Digital Advertising Course?
- How to Learn Digital Advertising?
- Digital Advertising Courses
4.1 Digital Advertising Courses after 12th
5.1 Digital Advertising Certificate Courses
6.1 Delhi
6.2 Bangalore
6.3 Pune
6.4 Mumbai
- Digital Advertising Courses Syllabus
- Skills Required for Becoming a Digital Advertiser
- Scope of Digital Advertising Courses
- Digital Advertising Job Profiles
10.1 Jobs for Freshers
What is a Digital Advertising Course?
- Digital advertising, conjointly called on-line promoting, Online advertising, net advertising, or net advertising, may be a sort of promoting and advertising that uses the net to deliver promotional messages to shoppers.
- Digital advertising is created by a company to advertise its product, or service victimisation on varied platforms and digital channels. It consists of actions in net browsers, social media pages, blogs, apps, or other sort of contact through the net. With the digital transformation, more options arise for communicating to speak with the market and, of course, its audience.
- This way, everything that's done victimisation of digital platforms and resources will be thought of as digital advertising. Digital advertising may be a method of migration and adaptation. It's helpful to connect the world and offers many ways to succeed in and have interaction with customers.
- After all, if 4.18 billion people victimise their smartphones to attach to the web, their business additionally must be gifted during this channel, strengthening its connectedness and complete awareness. Digital advertising is the follow of delivering promotional content to users through varied on-line and digital channels.
Check Out: Advertising Courses After 12th
What are the Qualifications Required for a Digital Advertising Course?
As courses in digital Advertising are available at so many levels, and they have a various duration, the eligibility criteria for any digital Advertising courses will be different.
Tabulated below are the eligibility criteria of different types of Digital Advertising courses:
| Type of Digital Advertising Courses | Eligibility |
|---|---|
| Digital Advertising Certifications | Students have 50% marks in class 12th from any board. |
| Digital Advertising Courses Online | Students after class 10 or class 12 can pursue any digital Advertising online courses, they know basic concepts of the internet and social media. |
| Diploma in Digital Advertising | 50% marks in class 12 from any board, for diploma in digital Advertising courses, or graduation with 50% marks for PG Diploma for digital Advertising courses. |
| Undergraduate Digital Advertising Courses | Students with 50% marks in 10+2 from a recognized board can pursue bachelor’s level courses in digital Advertising. |
| Postgraduate Digital Advertising Courses | A candidate with a merit of 50% in any bachelor's course can take admission in master’s level courses in digital Advertising. |
How to Learn Digital Advertising?
Here are few steps that you need to follow to start digital advertising career:
- Get to know Basics: Before you enroll yourself in any paid or Free Digital advertising Courses, know the basics of digital advertising courses, net browsers, social media pages, blogs, apps, or other sort of contact through the net subjects that one should know of.
- Start Your Own Website: After you learn the basics of digital advertising courses, you must start your own website. Use google ads, social media to make a community on your website.
- Learn About Google Ads: from Google Ads, candidates can start getting paid clicks on their own website and that helps to generate more income.
- Master Facebook Ads Certification: As a digital advertising expert, candidates need to know about Twitter, Instagram, Pinterest, and LinkedIn. Facebook Advertising is one of the integral aspects of social media advertising and is widely discussed in any digital advertising course syllabus.
- Find Freelance Digital advertising Jobs: You will get an idea about the job profile, get work experience with different companies that will help you eventually to learn about digital advertising courses from a wider perspective.
Check Out: MBA in Advertising Management
Courses in Digital Advertising
As somebody who had just started high school, Digital Advertising courses online (Google, Udemy, or other similar websites) is the first step to learn about the basics of digital Advertising.
Later they can go for bachelor’s or master’s courses in digital Advertising along with a digital Advertising certification from some colleges like IIM Ahmedabad, to gain a competitive knowledge.
Digital Advertising Courses After 12th
- Top colleges offer Digital Advertising certifications for a duration of 2 days to some months.
- You can pursue BBA or MBA in Digital Advertising, the admission to which may be based on institute level entrance exams (BBA in Digital advertising) or national level MBA Entrance Exams (MBA in Digital Advertising).
Digital Advertising Courses Online
Digital Advertising courses online offer many added benefits such as they are suitable for beginners, intermediate, and advanced level users, they may be free of cost, and can be started right away. Know More About Digital Advertising Courses Online.
- Digital Advertising Courses aim to teach students about the fundamentals of DigitalAdvertising.
- Google Digital Advertising Courses include some modules on digital Advertising that are all prepared by digital Advertising industry experts.
- Google digital Advertising courses are easily accessible, with no prerequisites, and take some hours to complete.
- The topics that are covered in Google Digital Advertising Courses are: fundamentals of digital Advertising, google ADs fundamentals, and google search ADs.
- Google digital Advertising courses are highly recommended for value addition to the resume, gain a competitive edge over other candidates, career boost, and salary hike.
Digital Advertising Certificate Courses
| Course Name | Provider | Average Fees |
|---|---|---|
| Digital Advertising Strategy | University of Colorado, Boulder | INR 3,649 |
| Advertising and Society | Duke University | INR 2,159 |
| Introduction to the Digital Advertising Landscape | University of Colorado, Boulder | INR 3,649 |
| Leading the Modern Day Business | BCG University of Virginia | Free |
| Google Data Analytics | Free |
Top Colleges Offering Digital Advertising Courses
There are numerous digital Advertising institutes in India, but here we have mentioned the four most popular ones.
Top Digital Advertising Colleges in Delhi
| College name | Average Fees |
|---|---|
| Institute of Management and Technology | INR 1,27,000 |
| IIBM (Institute of Business Management) | INR 52,000 |
| K.K Modi International Institute | INR 6,40,000 |
| Indian Institute of Technology (IIT), New Delhi | INR 42,900 |
| Hansraj College | INR 60,000 |
| Gurudeva Media and Animation College | NA |
| YMCA New Delhi | INR 86,496 |
| CG Mantra Digital Media Academy | NA |
Top Digital Advertising Colleges in Bangalore
| College Name | Average Fees |
|---|---|
| Learn Digital Academy | INR 25,000 |
| Internet Academy | INR 20,000 |
| eMarket Education | INR 50,000 |
| IMRI | INR 2,50,000 |
| IIM Skills | INR 29,000 |
| Avagmah Business School | INR 1,04,000 |
| Jain University | INR 2,40,000 |
| Chee-Ron’s | NA |
| Sindhi Institute of Management | INR 4,00,000 |
Top Digital Advertising Colleges in Pune
| College Name | Average Fees |
|---|---|
| Lexicon MILE Pune | INR 8,30,000 |
| PA Inamdar College of Visual Effects, Design and Arts | INR 40,000 |
| International School of Design | INR 1,50,000 |
Top Digital Advertising Colleges in Mumbai
| College Name | Average Fees |
|---|---|
| Indian Institute of Digital Education | INR 3,30,000 |
| Walk in Educate | INR 32,400 |
| National Institute of Computer Arts | INR 27,200 |
| upGrad | INR 1,50,000 |
| NMIMS Global Access School for Continuing Education | INR 1,31,000 |
| St Pauls Institute of Communication Education | INR 36,200 |
| Rizvi Institute of Management Studies and Research | INR 2,15,000 |
| KC College of Management Studies | INR 36,000 |
| Rustomjee Business School | INR 1,74,000 |
| VES Institute of Management Studies and Research | INR 2,90,000 |
Digital Advertising Courses Syllabus
The actual digital Advertising course syllabus will vary depending on the program level as well as the digital Advertising institution, but certain core digital Advertising subjects are covered in all courses in digital Advertising.
| Introduction to Digital Advertising | Planning and Creative a Website |
| Search Engine Optimisation | Social Media Advertising |
| Web Analytics | Design Essential |
| E-mail Advertising | Content Strategy |
| Financial Management | Decision Science |
| Brand Planning | Consumer Insights |
| Enterprise Performance Management | Business Systems and Procedures |
| Human Resource Management | Business Research Methods |
Check Out: Digital Marketing Courses
Skill Required for Becoming a Digital Advertiser
Some of the skills required for becoming a Digital Advertiser are tabulated below:
| Data Analysis | Writing and Editing Skills |
| SEO and SEM Skills | Listening Skills |
| Email Advertising Skills | CRM Skills |
| Social Media Skills | Paid Social Media Advertising Skills |
| Basic Design Skills | Mobile Advertising |
Scope of Digital Advertising Courses
The employment opportunities after digital Advertising courses are high. Yet, some candidates pursue master's or doctoral courses such as MBA or PhD in digital Advertising specialization.
- Students can pursue MBA in Digital Advertising or PhD in Digital Advertising after graduation or digital Advertising certifications.
- The average salary of a Digital Advertising professional is INR 4,00,000 - INR 7,00,000 per annum. According to payscale, the Digital Advertiser on average earns INR 5,40,000 per annum.
- PhD in Digital Advertising degree can help the professionals earn INR 7,00,000 - INR 20,00,000 annually on an average basis.
- The job scope increases further with an MBA degree or a PhD degree for any digital Advertiser.
- Every other degree that you earn after the certificate in digital Advertising courses adds up to your career and a salary increment.
Digital Advertising Job Profiles
Digital Advertising being the most preferred job option these days, employers often look for candidates that are upskilled with the latest digital trends and all other related fields.
Here we have discussed some of the common and popular job roles after digital Advertising courses, and the average salary:
| Job Title | Job Description | Average Annual Salary |
|---|---|---|
| Media Buyer | They manage media bookings and secure the best airtime slot. | INR 8,12,000 |
| Media Supervisor | They are guiding research and development of media plans. | INR 7,60,000 |
| Digital Media Specialist | They are responsible for leading digital marketing efforts. | INR 4,80,000 |
| Advertising Operations Manager | They lead a team of advertisers | INR 10,90,000 |
| Digital Strategist | They understand all the points that a consumer interact with every day | INR 5,70,000 |
Digital Advertising Jobs For Freshers
- The most significant element is the degree and experience. More experience, greater pay, individuals with two to five years of experience earn 32% more than freshmen.
- Professionals with more than 5 years of experience earn 36% more than those with five years or less of job experience.
Check Out: Digital Marketing Certificate Courses
Digital Advertising Salary in India
- Candidates who have completed their graduation and are looking for work in the Digital Advertising field can expect to earn between INR 30,000 and INR 32,000 as a starting monthly salary.
- Earnings after Digital Advertising Certifications can range anywhere between INR 90,000 to INR 1,00,000 per annum..
- Digital Advertiser earns more than a lakh per month depending on skills and experience.
Here we have tabulated the annual salary after pursuing Digital Advertising courses:
| Years of Experience | Average Annual Salary |
|---|---|
| 0 to 1 year | INR 1,80,000 to INR 3,00,000 |
| 1 to 5 years | INR INR 2,40,000 to INR 6,00,000 |
| 6 to 8 years | INR INR 3,60,000 to INR 7,20,000 |
| 8+ years | INR 8,00,000 to INR 30,00,000 |
Digital Advertising Courses: FAQs
Ques. What is a Digital Advertising course?
Ans. There are many different types of ads like display, video, audio, sponsored, native, social media and search. This course covers the basic concept of digital advertising to search for cutting-edge programmatic advertising concepts.
Ques. How can I learn Digital Advertising?
Ans. Different ways to learn Digital Marketing are:
- Enroll in paid digital marketing courses.
- Read digital marketing books.
- Read digital marketing blogs.
Ques. Is Digital Advertising difficult?
Ans. Like many professions, digital Advertising requires both a core set of hard skills and a list of career attributes that might take years to master.
Ques. What are some examples of Digital Advertising?
Ans. Platforms: Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest (etc.) Social media ads appear on these platforms.
Ques. What are the benefits of Digital Advertising?
Ans. Some benefits of digital Advertising-
- Increase Customer Loyalty with Frequent Communications.
- Engage the Customer at Every Buying Stage.
- Target the Right Audience.
Ques. How do you create a digital ad?
Ans. How to make an ad in minutes.
- Select a size for your ad.
- Choose illustrative and eye-catching icons.
- Add some impactful images.
- Choose a font and add some text.
- Share or download your advertisement.
Ques. What are the disadvantages of digital?
Ans. Disadvantage of digital-
- Data Security.
- Crime and Terrorism.
- Complexity
Ques. Which company is best for digital advertising?
Ans. List of Best Digital Advertising Companies
- Conklin Media.
- Markitors.
- WebFX.
Ques. Where can I get a free digital advertising course?
Ans. You can find many digital advertising courses on Coursera and Google.
- PPC University from WordStream
- Official Certification for Inbound Digital Advertising Course
- Alison is offering a free diploma in online-business
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