Digital Marketers develop, implement and manage online marketing strategies to promote products, services or brands through various digital channels. Increasing brand awareness, driving traffic, generating leads and engaging with the target audience are some of the top duties of a Digital Marketer. The average salary of a Digital Marketer in India is INR 3 LPA with the highest salary being INR 12 LPA - 15 LPA.
To become a Digital Marketer, candidates have to enrol in various digital marketing courses after class 12. BBA, BJMC and MBA in digital marketing are some of the most pursued courses by candidates aspiring to biome Digital Marketers along with similar diploma and certificate courses. IIM Ahmedabad, IIM Bangalore, IIM Lucknow and XLRI are some of the top colleges providing courses in digital marketing.
Table of Contents
- Digital Marketer Salary in India
- Digital Marketer Salary: Experience Wise
- Digital Marketer Salary: Designation Wise
- Digital Marketer Salary: Skill Wise
- Digital Marketer Salary: Qualification Wise
- Digital Marketer Salary: Company Wise
- Digital Marketer Salary: City Wise
- Digital Marketer Salary: Country Wise
- Digital Marketer Salary: FAQs
Digital Marketer Salary in India
The average salary of a Digital Marketer in India after significant years of experience is INR 3 LPA. The starting salary for a Digital Marketer is INR 0.3 LPA while the highest salary is INR 9.2 LPA. The estimated monthly salary in India for Digital Marketers is between INR 21,498 to INR 23,139.
Digital Marketers with experience of about 5 years are earning up to INR 4.1 LPA in India. Digital marketing manager and digital marketing consultant are top designations with average annual salaries of INR 6.5 LPA and INR 5 LPA respectively.
Digital Marketer Salary: Experience Wise
Experience is one of the determining factors for deciding a Digital Marketer’s salary in India. Experienced Digital Marketers are compensated more compared to new ones because of their expertise and skills. The following table highlights the Digital Marketer salaries based on years of experience.
| Experience Years | Average Annual Salary (INR) |
|---|---|
| 0 - 1 year | 2.2 L |
| 1 - 2 years | 2.5 L |
| 2 - 3 years | 3.1 L |
| 3 - 4 years | 3.5 L |
| 4 - 5 years | 4.1 L |
Digital Marketer Salary: Designation Wise
Digital marketing has many job titles similar to a Digital Marketer which are often involved in different aspects like content creation, online advertisement, data analysis and much more. Digital Marketer salaries for some of the top designations are mentioned in the table below.
| Designations | Average Annual Salary (INR) |
|---|---|
| Digital Marketing Intern | 2 L |
| Digital Marketing Manager | 6.5 L |
| Digital Marketing Executive | 2.7 L |
| Digital Marketing Associate | 3.2 L |
| Digital Marketing Analyst | 3.6 L |
| Digital Marketing Specialist | 4.6 L |
| Digital Marketing Consultant | 5 L |
| Senior Digital Marketing Executive | 4 L |
Digital Marketer Salary: Skill Wise
Digital marketing is a dynamic profession that requires professionals to have a varied set of skills and expertise. Digital Marketer salaries according to different skills are mentioned in the following table.
| Skill Set | Average Annual Salary (INR) |
|---|---|
| Digital Marketing | 3 L |
| SEO | 2 L |
| Social Media | 4 L |
| Consulting | 10.2 L |
| Google Analytics | 2.5 L |
| SEM | 13 L |
| Google Adwords | 2 L |
| PPC | 5.3 L |
Digital Marketer Salary: Qualification Wise
Digital Marketers often possess a high level of education and training to excel in their roles. Candidates with full-time degrees earn more than those with short-term courses. The following table highlights the salaries of Digital Marketers at different qualification levels.
| Degree Pursued | Average Annual Salary (INR) |
|---|---|
| Diploma | 3 L |
| Bachelor’s | 4 - 10 L |
| Master’s | 14 L |
Digital Marketer Salary: Company Wise
Many companies hire Digital Marketers in India to advertise their products and services in order to reach potential customers. The table below highlights the salary of some of the top recruiters of Digital Marketers in India.
| Name of the Companies | Average Annual Salary (INR) |
|---|---|
| Freelancer.com | 3.9 L |
| Cybage | 8.6 L |
| R G Technosolutions | 2.6 L |
| Accenture | 4.8 L |
| DigitalMarketing.com | 3.1 L |
| Forever Living Products | 2.2 L |
| Amazon | 5.4 L |
| TCS | 7.5 L |
| 7.8 L |
Digital Marketer Salary: City Wise
Because of the presence of industries across the country that demand their services, Digital Marketers have to work in different cities. Their salaries vary widely on the basis of location. Digital Marketer salaries from some of the top Indian cities are mentioned in the table below.
| Name of the Cities | Average Annual Salary (INR) |
|---|---|
| Bangalore | 5.1 L |
| Mumbai | 5 L |
| Pune | 4.3 L |
| Hyderabad | 4 L |
| New Delhi | 3.6 L |
Digital Marketer Salary: Country Wise
The demand for Digital Marketers is on the rise across the world as industries are realising the importance of marketing on the online medium. Candidates can also apply for digital marketing jobs in other countries after completing their education. Some of the top countries with good pay for Digital Marketers are mentioned in the table below.
| Name of the Countries | Average Annual Salary (INR) |
|---|---|
| USA | 51.46 L |
| UK | 29.30 L |
| Japan | 41.84 |
| Australia | 82 L |
Digital Marketer Salary: FAQs
Ques. What is the average salary of a Digital Marketer in India?
Ans. The average salary of a Digital Marketer in India is INR 3 LPA with the highest salary being INR 9.2 LPA
Ques. Do Digital Marketers in India receive any additional benefits along with their salary?
Ans. Yes, many digital marketing companies offer perks like health insurance, paid leaves, performance bonuses, flexible work hours and opportunities for professional development to their Digital Marketers.
Ques. What are the salary ranges for entry, mid and senior-level Digital Marketers in India?
Ans. An entry-level Digital Marketer earns between INR 3 - 5 LPA, a mid-level professional may earn between INR 5 - 10 LPA and a senior-level professional earns upwards of INR 10 LPA in India.
Ques. What factors influence the salary of a Digital Marketer in India?
Ans. Specialisation in particular aspects of digital marketing, company reputation, job location, demand and candidate knowledge are some of the major factors that affect the salaries of Digital Marketers in India.
Ques. How does the salary of a Digital Marketer vary based on experience in India?
Ans. Experienced Digital Marketers are compensated more compared to those with no to less experience because of their expertise and skills in different aspects of digital marketing.
Ques. Which industries are paying the most to Digital Marketers in India?
Ans. Internet, IT Services, Education, Financial Services and Marketing are some of the top-paying industries for Digital Marketers in India.
Ques. Which city is paying the most to Digital Marketers in India?
Ans. With an average annual salary of INR 5.1 LPA, Bangalore is the best city for Digital Marketers in India.
Ques. What skills are required to become a successful Digital Marketer?
Ans. SEO, marketing strategies, copywriting, communication and graphic design are some of the top skills that every Digital Marketer should have.
Ques. How much a digital marketing manager earns in India?
Ans. A digital marketing manager earns up to INR 6.5 LPA in India.
Ques. What is the salary of a Digital Marketer at Google?
Ans. A Digital Marketer at Google is earning up to INR 7.8 LPA.
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