Digital marketing courses for beginners are educational programs that teach students about various digital marketing strategies and tactics. These courses are offered in multiple formats, such as online, in-person, self-paced, or instructor-led.
Professional Diploma in Digital Marketing, Certificate in Digital Marketing, The Complete Digital Marketing Course - Udemy, Digital Marketing Fundamentals - Google, etc are some of the top digital marketing courses for beginners. IIT Madras, IIT Roorkee, ISBM, Digital Scholar, YMCA, etc are some of the top institutes providing digital marketing courses in India.
Digital marketing courses for beginners cover a wide range of topics like SEO, PPC, different types of marketing, web analytics, conversion rate optimization, and marketing strategies. In this regard, Udemy, Google, Coursera, edX, etc are some of the top websites providing online digital marketing courses.
The average digital marketing fees for online courses range from INR 1,00,000 to INR 5,00,000 while, for certificates and diploma courses, it is INR 1,50,000 to INR 4,50,000. These courses cover a wide range of digital marketing topics which are useful for beginners as they provide a broader understanding of the field.
Table of Contents
2.1 Free Digital Marketing Course With Certificate
2.2 Free Digital Marketing Course Google
3.1 Udemy Digital Marketing Course Free
4.1 Coursera Digital Marketing Course Online
Digital Marketing Course For Beginners
Digital marketing courses for beginners focus on the fundamentals of the subject like definition, applications, and impact along with the basic concepts of SEO, analytics, etc. These courses are generally available as diplomas, certificates, or online courses. Some of the best diploma and certificate digital marketing courses for beginners are -
| Course Name | Provider | Fee |
|---|---|---|
| Advanced Certification in Digital Marketing and Analytics | IIT Madras - Intellipaat | INR 75,012 |
| Certificate Programme in Digital Marketing | IIT Delhi | INR 65,000 |
| Advanced Certification in Digital Marketing and MarTech | IIT Roorkee | INR 1,25,000 |
| Diploma in Digital Marketing | ISBM | INR 15,900 |
| Certificate Programme in Digital Marketing | Digital Scholar | INR 79,999 |
| Professional Diploma in Digital Marketing | NGASCE Mumbai | INR 60,000 |
| Diploma in Digital Marketing and Media Management | YMCA | INR 1,28,000 |
| Executive Development Program in Digital Marketing & Analytics | IIM Kashipur | INR 70,000 |
| Executive Programme in Digital Marketing | IIM Jammu | INR 51,250 |
Best Online Digital Marketing Courses For Beginners
Many online education platforms provide courses on digital marketing. Some of the best online digital marketing courses for beginners are -
| Course Name | Provider | Duration | Fee |
|---|---|---|---|
| The Complete Digital Marketing Course | Udemy | 22 hours | INR 3,499 |
| Digital Marketing Strategy and Planning | Coursera | 3 months | Free |
| Online Programme in Digital Marketing | Digital Scholar | 4 Months | - |
| Digital Marketing Mastery | Skillshare | 20 minutes | Free |
| Essentials of Digital Marketing and Lead Generation | Alison | 6 to 10 hours | - |
| Become a Digital Marketing Specialist | LinkedIn Learning | 19 hours | - |
| Digital Marketing Nanodegree Program | Udacity | 3 months | INR 58,257 |
| Digital Marketing Fundamentals | Google Digital Garage | 40 hours | Free |
| Digital Marketing Strategy | OpenSesame | 3 hours | INR 6,448 |
| Learn the Fundamentals of Digital Marketing | HubSpot Academy | 30 minutes | Free |
Free Digital Marketing Course With Certificate
Many online education providers offer certificates along with their courses upon completion. Some of the best free digital marketing courses with certificates are -
| Course Name | Provider | Duration |
|---|---|---|
| Digital Marketing Fundamentals | Google Digital Garage | 40 hours |
| Learn the Fundamentals of Digital Marketing | HubSpot Academy | 30 minutes |
| Introduction to Digital Marketing | Great Learning | 2 hours |
| Digital Marketing Certification | Semrush | 4 hours 54 minutes |
| Digital Marketing Mastery | Skillshare | 20 minutes |
| Become an Online Marketing Manager | LinkedIn Learning | 24 hours |
| Digital Marketing Strategy | edX | 8 weeks |
| Digital Media and Marketing Strategies | Coursera | 15 hours |
| Digital Marketing Strategy | Learn@Forbes | - |
| Digital Marketing: How to Build the Perfect Strategy | Skillshare | 1 hour 20 minutes |
Free Digital Marketing Course Google
Google offers some courses in digital marketing that are free and cover the basics of digital marketing. They are aimed at beginners and provide certificates upon completion of the courses. The courses are self-paced and are made up of videos, quizzes, and some hands-on exercises.
Topics covered in free digital marketing courses by Google include SEO, PPC, Digital Analytics, Social Media, Mobile, Email, and Video Marketing. The course details are as follows -
| Course Name | Provider | Duration |
|---|---|---|
| Digital Marketing Fundamentals | Google Digital Garage | 40 hours |
| Foundations of Digital Marketing and E-commerce | Google - Coursera | 18 hours |
| Attract and Engage Customers with Digital Marketing | Google - Coursera | 21 hours |
Udemy Digital Marketing Course
Udemy offer various courses on digital marketing. Some of the top Udemy digital marketing courses are -
| Course Name | Duration | Fee |
|---|---|---|
| The Ultimate Digital Marketing Bundle - 33 Courses in 1 | 34 hours | INR 455 |
| The Ultimate Digital Marketing Guide - 11 Courses in 1 | 21 hours | INR 455 |
| The Complete Digital Marketing Guide - 22 Courses in 1 | 85 hours | INR 455 |
| Mega Digital Marketing Course A-Z: 12 Courses in 1+ Updates | 55 hours | INR 455 |
| VIP Digital Marketing Master Course: 31 Courses in 1 | 62 hours | INR 455 |
| The Complete Digital Marketing Course - 12 Courses in 1 | 22 hours | INR 455 |
| Digital Marketing Masterclass - 23 Marketing Courses in 1 | 34 hours | INR 455 |
| Growth Hacking with Digital Marketing (Version 7.4) | 7 hours 5 minutes | INR 455 |
| Digital Marketing Lead Generation and Sales Conversation Course | 6 hours 5 minutes | INR 455 |
| Digital Marketing: the Ultimate Guide to Strategic Marketing | 31 hours | INR 455 |
Udemy Digital Marketing Course Free
Udemy also offers digital marketing courses for free to those students who cannot afford to pay the fees for paid courses. Some of the top free Udemy digital marketing courses are -
| Course Name | Duration |
|---|---|
| SMstudy® Digital Marketing Associate Certification Course | 2 hours 26 minutes |
| Free Digital Marketing Basics Course | 5 hours 45 minutes |
| Digital Marketing Fundamentals with Live Projects | 3 hours 12 minutes |
| Digital Marketing Essentials Masterclass | 47 minutes |
| Online Digital Social Media Marketing & Sales Free Training | 1 hour 47 minutes |
| Understand and Evaluate Digital Marketing Channels | 1 hour 24 minutes |
| Free Basic Digital Marketing Course | 3 hours 29 minutes |
| Digital Marketing Leads Generator | 1 hour 29 minutes |
Digital Marketing Course Online
Digital Marketing courses are available online to help students learn about the basic know-how of digital marketing and its related topics. Many online course providers like Udemy, Coursera, and edX provide digital marketing courses online as mentioned in the following tables.
Coursera Digital Marketing Course Online
Some of the popular digital marketing courses from Coursera are as follows -
| Course Name | Duration | Fee |
|---|---|---|
| Introduction to Social Media Marketing | 15 hours | Free |
| Facebook Social Media Marketing | 7 months | Free |
| Google Data Analytics | 6 months | Free |
| Introduction to Digital Marketing | 9 hours | Free |
| Viral Marketing and How to Craft Contagious Content | 4 hours | Free |
| Digital Marketing | 8 months | Free |
| Facebook Marketing Analytics | 6 months | Free |
| E-Marketing | 3 months | Free |
| Create a Business Marketing Brand Kit Using Canva | 1.5 hours | Free |
EdX Digital Marketing Course Online
Some of the popular digital marketing courses from edX are as follows -
| Course Name | Duration | Fee |
|---|---|---|
| Fundamentals of Digital Marketing, Social Media and E-commerce | 6 weeks | INR 47,705 |
| Digital Marketing Fundamentals | 4 months | INR 25,540 |
| Digital Marketing Strategy | 8 weeks | Free |
| Fundamentals of Digital Marketing | 4 weeks | Free |
| Digital Marketing Analytics: Tools and Techniques | 4 weeks | Free |
| Digital Marketing and Data-Driven Analytics | 4 weeks | Free |
| Digital Branding and Engagement | 4 weeks | Free |
| Basics of Digital Marketing for All | 4 weeks | Free |
Skillshare Digital Marketing Course Online
Some of the popular digital marketing courses from Skillshare are as follows -
| Course Name | Duration | Fee |
|---|---|---|
| Social Media Marketing Agency: Digital Marketing + How to Start a Marketing Agency & Business View | 11 hours 43 minutes | Free |
| Digital Marketing- 10 Complete Digital Marketing Basic Courses in 1 | 10 hours 20 minutes | Free |
| Digital Marketing: Copywriting & Blogging | 40 minutes | Free |
| How to Create a Digital Marketing Strategy for Your Small Business | 43 minutes | Free |
| Start a Career in Digital Marketing: Digital Marketing Fundamentals & Strategy | 40 minutes | Free |
| Digital Marketing 101: Get Good at Marketing Your Business | 1 hour 47 minutes | Free |
| Fundamentals You Need To Know About Digital Marketing | 1 hour | Free |
| Digital Marketing: How to Build the Perfect Strategy | 1 hour 20 minutes | Free |
| Digital Marketing For Coaches: Email, Social Media Marketing & Content Marketing Explained | 2 hours 26 minutes | Free |
Digital Marketing Courses for Beginners FAQs
Ques. How can a beginner learn digital marketing?
Ans. There are many options for beginners to learn digital marketing in India. They can pursue a diploma or certificate course in digital marketing provided by many colleges and institutions. They also have an option of opting for online courses which is one of the best ways for beginners to learn digital marketing.
Ques. Name some digital marketing courses offered by Udemy.
Ans. Top digital marketing courses that Udemy provides include -
- The Ultimate Digital Marketing Bundle - 33 Courses in 1.
- The Ultimate Digital Marketing Guide - 11 Courses in 1.
- Free Digital Marketing Basics Course.
- Digital Marketing Fundamentals with Live Projects.
- Digital Marketing Essentials Masterclass.
Ques. Does Google provide any courses in digital marketing?
Ans. Digital Marketing Fundamentals by Google Digital Garage is a digital marketing course aimed at beginners to teach them the fundamentals of Digital Marketing. Foundations of Digital Marketing and E-commerce and Attract and Engage Customers with Digital Marketing are two other digital marketing courses provided by Google via Coursera.
Ques. What is the average salary after completing any digital marketing courses?
Ans. The average starting salary for digital marketing professionals is in the range of INR 3 to 5 lakh per annum. For senior job profiles, the salary can go up to INR 12 lakh per annum.
Ques. Name some platforms from where digital marketing can be learned online.
Ans. Udemy, Google Digital Garage, Coursera, edX, and Skillshare are some of the best online platforms to learn digital marketing.
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