The Google Digital Marketing & E-commerce Professional Certificate course on Coursera is one of the most enrolled digital marketing courses on Coursera. The course is suitable for beginners who wish to pursue a career in the field of digital marketing. Nevertheless, professionals can take up this course to upskill.
This professional course includes 7 professional certificate courses offered by Google. These courses cover various topics like marketing, e-commerce, SEO, social media bidding, customer engagement, email marketing analytics, etc. Candidates can complete this course in the duration of 6 months and become job-ready with in-demand skills.
The course is designed and taught by Google experts who have years of experience in Digital Marketing & E-Commerce. The course consists of high-quality video tutorials, quizzes, assessments, and additional course materials.
Course Highlights
| Key Highlights | Details |
|---|---|
| Duration | 6 Months |
| Rating | 4.8 |
| Enrollment | 3,54,619 |
| Course Level | Beginner Level |
Price and Enrollment Options
The Google Digital Marketing & E-Commerce Professional course offers additional benefits to enrolling students. The perks of this professional course are listed below:
- Unlimited access to all 7 courses
- EMI payment options
- 14-day refund period
- Shareable certificate of completion from Google
The pricing of this course is listed below with EMI options
| Duration | Estimated Study Time | EMI Options | Total Price |
|---|---|---|---|
| 1 Month | 20+ hours/week | INR 1,149/month | INR 1,149 |
| 3 Months | 16 hours/week | INR 766/month | INR 2,299 (33% off) |
| 6 Months | 8 hours/week | INR 575/month | INR 3,448 (50% off) |
Learning Outcomes
- Learn the fundamentals of Digital Marketing & E-commerce that aid to attain an entry-level position in the field of digital marketing.
- Learn how to analyze the performance of the market through various software tools, analytics, and insights.
- Learn how to attract and engage customers through digital marketing channels like search and email.
- Learn how to build e-commerce stores.
- Learn how to analyze online performance.
- Learn how to grow customer loyalty.
Skills You Will Gain
| Marketing | E-commerce |
| Display Advertising | Email marketing |
| Search Engine Optimization (SEO) | Customer Awareness |
| Marketing Analytics | Website Structure |
| - |
Course Content
| Name of the Course | Rating | Learning Outcomes |
|---|---|---|
| Foundations of Digital Marketing and E-commerce | 4.8 | Learn the concepts of Marketing Funnel |
| Understand the elements and goals of a digital marketing and e-commerce strategy | ||
| Define the fields of digital marketing and e-commerce | ||
| Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist | ||
| Attract and Engage Customers with Digital Marketing | 4.8 | Recognize strategies to build brand awareness among potential customers |
| Learn the purpose of SEO (search engine optimization) and essential SEO terms | ||
| Optimize website content for SEO | ||
| Understand search engine marketing (SEM) and how it benefits businesses | ||
| From Likes to Leads: Interact with Customers Online | 4.8 | Learn about social media marketing and its purpose |
| Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising | ||
| Understand the goals of a social media campaign | ||
| Write, design, and repurpose engaging content for social media | ||
| Think Outside the Inbox: Email Marketing | 4.8 | Measure and analyze email campaign results |
| Test, execute, and optimize an email marketing | ||
| Write effective email copy, subject lines, and preview text | ||
| Understand how email marketing fits into a digital marketing strategy | ||
| Assess for Success: Marketing Analytics and Measurement | 4.6 | Learn about media planning and strategies |
| Understand what defines a successful marketing campaign | ||
| Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy | ||
| Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights | ||
| Make the Sale: Build, Launch, and Manage E-commerce Stores | 4.8 | Understand essential e-commerce strategies and practices |
| Explain what e-commerce stores and platforms are and how they work | ||
| Create an engaging customer experience online using best practices | ||
| Set up a mock e-commerce store using Shopify | ||
| Satisfaction Guaranteed: Develop Customer Loyalty Online | 4.8 | Identify common strategies for building customer loyalty in e-commerce |
| Successfully manage client relationships and measure satisfaction | ||
| Find, apply for, and prepare for interviews and jobs | ||
| Put together a portfolio and/or resume to present to employers |
Instructor
- The instructor of this course is Google Career Certificates, an initiative of Google.
- Google has 20 years of history in building products, platforms, and services that aid in the growth of business and employment.
- Google Career Certificates has published around 265 professional certificate courses and has trained 63,64, 412 learners all over the world.
Reviews
- SS (5/5) : This is an very helpful course if u want learn digital marketing easily . this course explains many difficult concepts in very simple way which help you to get the concepts and information clear
- JT (5/5) : Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!
- AW (5/5) : I can finally understand how SEO is needed in digital marketing, even though I have to repeat the material presented several times because the discussion is quite complex.
- V (5/5) : A very helpful courses for a beginner like me. I really look forward to finishing this course! Thank you Coursera and Google for the opportunity.
- HV (5/5) : Thank you very much for your great job!\n\nLectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy of the instructors.
Google Digital Marketing & E-Commerce Professional Certificate Course: FAQs
Ques. Is this course available in other languages?
Ans. No, the course is available only in the English language, but the Google team is working on providing access to other languages too.
Ques. What is the cost of a Google Digital Marketing course?
Ans. The cost of the course varies according to the countries you are residing in, In India the cost of this course ranges between INR 1,149 - 3,500, and in U.S. and Canada, Coursera charges up to 49$ per month.
Ques. Can I just enroll in a single course?
Ans. Yes, you can enroll for just a single course that you are interested in and when you complete the course, you’ll get access to a shareable certificate.
Ques. What is the refund policy of Coursera?
Ans. After the subscription, Coursera provides a 7-day free trial. During the trial period you can cancel the course without paying a penalty. Coursera Subscription can be cancelled at any time, but Coursera won’t provide any refunds.
Ques. Is there any requirement of background knowledge to take up this course?
Ans. No, there is no requirement of background knowledge as the course is designed for complete beginners, who are new to the job-field.
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