Digital Marketing Course : Syllabus, Subjects, Semester-wise, Books

Digital Marketing Course Syllabus

Professional diplomas in digital marketing, free online digital marketing courses with certificates, and short-term digital marketing courses are popular courses in digital marketing. No matter what digital marketing course you opt for; every digital marketing course syllabus will cover the following topics in brief or detail depending on duration and learning outcome. 

Download: Digital Marketing Course Syllabus in Hindi

Diploma in Digital Marketing Syllabus

The duration of a Diploma in Digital Marketing Course is usually 1 year. The subjects are taught over a year which is distributed into 2 semesters. The major subjects covered in a diploma in digital marketing course are mentioned below. To see the complete diploma in digital marketing syllabus, download the Diploma in Digital Marketing Syllabus PDF.

BBA Digital Marketing Syllabus

The BBA Digital Marketing syllabus focuses on the subjects and concepts related to digital marketing, business communication, financial accounting, cost and management accounting, and general media. The major subjects covered in a BBA digital marketing course are mentioned below. To see the complete BBA digital marketing syllabus, download the BBA Digital Marketing Syllabus PDF.

MBA Digital Marketing Syllabus

A 2- year MBA in Digital Marketing Course covers digital marketing subjects like social media marketing, digital advertising, business planning, web analytics, and e-commerce, in a semester-wise mode. The major subjects covered in an MBA digital marketing course are mentioned below. To see the complete MBA digital marketing syllabus, download the MBA Digital Marketing Syllabus PDF.

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Digital Marketing Subjects

Though the actual digital marketing course might have a different curriculum, all levels of such programs address certain essential digital marketing topics. The following are top digital marketing subjects or topics:

• Introduction to Digital Marketing
• Introduction to CRM
• Affiliate Marketing
• Paid Ads Optimization Strategies
• Social Media Marketing
• Digital Marketing Project Management
• Market Research & Niche Potential
• SEO Optimization
• Introduction to Web Analytics
• Mobile Marketing
• Email Marketing
• Product Marketing (Facebook, Instagram, Google Ads)
• Digital Marketing Budgeting, Planning & Forecast
• Website Data Analytics
• Neuro-Marketing Fundamentals
• Competitor and Website Analysis
• Content Creation, Management & Promotion

Introduction to Digital Marketing

Introduction to Digital Marketing covers the basic definition and concept behind digital marketing. It talks about the importance of digital marketing, how it is different from traditional marketing techniques and how it can be a successful tool in today’s business world. Almost all online platforms have an introduction to digital marketing course that covers all the topics in less than a week.

The major sub-topics covered under Introduction to digital marketing are:

Planning and Creating a Website

Planning and creating a website cover tutorials to build a basic WordPress account or a complete website. It covers the importance of having your website for brand engagement, how to add content to the website, and how to optimize the website for traffic generation. Almost all online platforms have website creation courses that cover all the topics in less than a week.

The major sub-topics covered under planning and creating a website are

SEO Syllabus

Search Engine Optimisation is the most important aspect or sub-topic of digital marketing. By definition, SEO comprises strategies and techniques that are used to optimize any article/page/website/blog for traffic generation and revenue. On-page optimization, off-page optimization, keywords, Google AdWords and google analytics are subtopics that are covered under SEO. Almost all online platforms have SEO Courses that cover all the topics in less than a week.

The major sub-topics covered under the SEO syllabus are:

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SEM Syllabus

Search Engine Marketing(SEM) is a digital marketing strategy that is used to increase the visibility of websites in SERPs. SEM may incorporate SEO, which adjusts website content and site architecture to achieve a higher ranking in search engine results pages and increase the Call to action on the website. SEM covers various topics such as:

Social Media Marketing Syllabus

Social Media Marketing is also one of the most important aspects of the sub-topics of digital marketing. The majority of traffic is supposedly coming from social media, hence maintaining a good social media strategy is important. Almost all online platforms have Social Media Marketing Courses that cover all the topics in less than a week.

The major sub-topics covered under the Social Media Marketing Syllabus are:

Content Strategy

A content strategy refers to a plan in which audio, visual, and/or written is used to achieve the business goals. A successful content strategy is also essential for organizations to establish themselves as leaders in their industry. This strategy helps in planning, executing, and measuring the effectiveness of the efforts. The major sub-topics covered under the Content Strategy Syllabus are:

Web Analytics Syllabus

Web Analytics focuses on analytics of a website i.e. Traffic Reports, Content reports, Daily Traffic and Revenue Generation, and Real-Time Data. Understanding Web Analytics is important, as it helps optimize your website for better traffic and revenue generation. Udemy features Web Analytics Courses for INR 500 – INR 600 that covers all the topics in less than a week.

The major sub-topics covered under the Web Analytics syllabus are:

Email Marketing Syllabus

Email marketing means a marketing channel. It is a strategy that helps business to engage with customers, nurture leads, and drive conversions through emails. It can also be defined as an act of sending a commercial message, using email. The email marketing syllabus covers the following subjects:

Read More:  Email Marketing Courses

E-commerce and Digital Marketing Syllabus

E-commerce and Digital marketing are interconnected. Digital marketing connects brands with people, while e-commerce helps several brands in selling products. An E-commerce specialist's objective is to grow online sales. The subjects covered in the E-commerce and Digital Marketing syllabus are as follows:

Internet Marketing Syllabus

Internet marketing is a subset of digital marketing. To qualify an Internet marketing strategy, it require the Internet to work and connect with leads. Its goal is to reach and engage with the target audiences in a cost-effective and measurable way. Topics covered under the Internet Marketing syllabus are as follows:

Digital Marketing Books & Study Material

Digital marketing books help students to understand the concepts of digital marketing in-depth and theoretically. Most digital marketing books are written by industry experts who have written about their experience and insights about their field. Explore the table below to find out the list of bestselling digital marketing books & study material.