MICA offers a total of 16 Digital Marketing courses in various specializations like Brand Management, Advertising, Search Engine Optimization, Marketing Strategies, etc. The online Digital Marketing courses by MICA are available at both national and international levels and the prices of the courses are available on the official website.
MICA in partnership with the Upgrad educational platform offers the 2 best Upgrad MICA Digital Marketing Courses. These courses are trained by skilled instructors and are self-paced. The Upgrad MICA Digital Marketing Course fees range from INR 1,00,000 to INR 1,50,000.
Some of the Best Digital Marketing Courses by MICA are Digital Marketing, Digital Marketing and Communication (International), and Digital Marketing and Communication with Specializations. Check the details of the MICA Digital Marketing Courses along with the course fees in the tabulation below:
Check:
| Google Digital Marketing Courses | Coursera Digital Marketing Courses | LinkedIn Digital Marketing Courses |
MICA is now the alma mater of professionals working in marketing, marketing research, advertising, media, and communications. MICA is one of India's top business schools and the best for all marketing, brand management, media, and communication courses. MICA, founded in 1991, is the Asia-Pacific region's only residential institute dedicated to developing leaders in Strategic Marketing and Communication. The MICA brand ensures that Strategic Marketing and Communication solutions are delivered effectively to the industry, government, and community.
| Course Name | Fees (INR) | Fees (USD) |
|---|---|---|
| Digital Marketing | INR 80,000 | USD 1,750 |
| Digital Marketing and Communication (International) | INR 1,47,000 | USD 1,999 |
| Digital Marketing and Communication with Specializations | Base Program + 1 Specialization: INR 1,05,045 Base Program + 2 Specializations: INR 1,22,745 Base Program + 3 Specializations: INR 1,40,445 Base Program + 4 Specializations: INR 1,58,145 |
Base Program + 1 Specialization: USD 1,421 Base Program + 2 Specializations: USD 1,660 Base Program + 3 Specializations: USD 1,900 Base Program + 4 Specializations: USD 2,139 |
Check: Digital Marketing Colleges
Table of Content
1.3 Course Schedule
2.2 Who can Pursue this Program?
2.3 Course Schedule
Digital Marketing
This online Digital Marketing course by MICA has been designed with the aim of familiarizing participants with key aspects of digital marketing. The participant should acquire practical knowledge in the field of digital marketing and develop an understanding of the framework of online marketing activities and their operations.
Check: Digital Marketing Training Institutes
Course Curriculum
This course is divided into 7 modules followed by additional tutorial classes and an end-term project. Below we have listed all the modules of the Digital Marketing course by MICA below:
- Business, Marketing & E-marketing
- Search Marketing
- Social Media Marketing
- Email Marketing
- Display Marketing
- Mobile Marketing
- Web Analytics
Check: Digital Marketing Courses in Bangalore
Eligibility Criteria
- For Indian participants: Bachelor (10 + 2 + 3) from a recognized university (UGC / AICTE / DEC / AIU / State Government) in any discipline.
- For international participants: Bachelor or equivalent from any university or recognized institution in the country concerned.
- For Indian and international participants: trainees or working professionals.
Check: Digital Marketing Courses in Delhi
Course Schedule
- Course Commencement: To be announced
- Duration of MICA Digital Marketing Course: 4.5 Months (November to April)
- Schedule of Classes: 1.5 hours on Saturday and Sunday each from 7.30 pm to 9.00 pm IST
Digital Marketing and Communication (International)
The Digital Marketing and Communication (International) program by MICA is an advanced level certification program where students get to solve case studies from HCL, Amazon, etc., learn Google Analytics, get an alumni status as a MICA executive, etc.
Check: Digital Marketing Courses in Mumbai
Course Curriculum
This course is divided into 3 Skill Tests and covers the Digital Marketing Landscape (Fundamentals of Marketing, Customer Centricity and Digital Marketing Channels and Metrics). Below we have provided a tabulation of the skill tests covered in the online Digital Marketing and Communication (International) program by MICA.
| Skill Test - 1 | Digital Channel Deep Dives - 1 | Designing and Building a Web Owned Presence, Social Media Marketing and SEO. |
| Skill Test - 2 | Digital Channel Deep Dives - 2 | Search Engine Marketing, Programmatic Ad Buying and Display Marketing, User Nurturing: Email, Remarketing, Lead Qualification and Content Marketing. |
| Skill Test - 3 | Marketing Analytics and Integrated Strategy | Web Analytics, Defining a Robust Marketing Strategy and Growth Hacking. |
Check: Digital Marketing Courses in Hyderabad
Who can Pursue this Program?
The program enables professionals to advance to roles in the digital marketing hierarchy, freshmen, traditional marketers, business executives, digital marketers, sales and marketing professionals, and those responsible for the brand and communication.
Course Schedule
- Enrollment Date: To be announced
- Course Duration: 6 months live lectures (online)
Digital Marketing and Communication with Specializations
- This intensive 6.5 months long Digital marketing program by MICA is designed to train students in key areas of digital marketing and communications and prepare them for the challenges of marketing in a digital world.
- The program exposes you to a combination of the best MICA faculties in marketing, digital and communications strategy as well as the best marketing professionals and their respective backgrounds.
- In this program, you can choose from 4 different specializations namely, Social Media and Content Marketing, Marketing Communications - PR, Marketing Analytics and Branding.
Check: Digital Marketing Courses in Kolkata
Course Curriculum
The Digital Marketing and Communication with Specializations online program by MICA is divided into 12 modules as tabulated below:
| Evolution of Marketing and Marketing Fundamentals | Digital Marketing Channels and Metrics |
| Designing and Building Web-Owned Presence | Social Media Marketing |
| Search Marketing: Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) | Display |
| Mobile App Marketing | Content Marketing |
| User Nurturing: Email, Remarketing, and Lead Qualification | Web Analytics |
| Growth Hacking | Defining a Robust Marketing Strategy |
Check: Digital Marketing Courses in Canada
Who can Pursue this Program?
Business Executives, Sales Professionals, Digital and Traditional Marketers, Entrepreneurs, etc. can pursue this Digital Marketing and Communication with Specializations online program by MICA.
Course Duration and Fees
Below we have provided detailed information regarding specialization-wise course duration and fees.
Base Program + 1 specialization (complimentary)
- Course Duration: 32 Weeks
- Course Fees: INR 1,05,045
Base Program + 2 specializations
- Course Duration: 38 Weeks
- Course Fees: INR 1,22,745
Base Program + 3 specializations
- Course Duration: 44 weeks
- Course Fees: INR 1,40,445
Base Program + All the 4 specializations
- Course Duration: 50 weeks
- Course Fees: INR 1,58,145
Check: Types of Digital Marketing Courses
Upgrad MICA Digital Marketing Course
Upgrad offers 2 MICA Digital Marketing Courses at advanced certification levels of study namely, Advanced Certificate in Digital Marketing and Communication and Advanced Certificate in Digital Branding and Advertising.
In the sections below, we have provided detailed information on both of the Upgrad MICA Digital Marketing Courses.
Check: Digital Marketing Tools
Advanced Certificate in Digital Marketing and Communication
More than 2 million candidates have enrolled themselves for the Advanced Certificate in Digital Marketing and Communication course on Upgrad by MICA. Check the further course details below:
Course Details
- Course Duration: 32 to 50 weeks (7 to 9 hours per week)
- Course Fees: INR 1,05,045
- Enrollment Date: To be announced
- No. of Hiring Partners: 300+
- Skills to Learn Marketing Analytics, Content Marketing, SEO, SEM, etc.
- Eligibility Criteria: Bachelor’s degree in a relevant discipline
- Total Specializations: 4
- Case Studies and Live Projects: 15+
- Total no. of Digital Marketing Tools: 70+
- No. of Tracks: 3
- Highest Salary Package Offered: INR 73,00,000 per annum
Check: Diploma in Digital Marketing
Who can Pursue this Program?
Freshers, Sales Professionals, Communication Managers, Entrepreneurs, etc.
Course Curriculum
The detailed course curriculum of the Upgrad MICA Digital Marketing Course: Advanced Certificate in Digital Marketing and Communication is tabulated below:
| Modules | Duration | No. Of Assignments |
|---|---|---|
| Digital Marketing Landscape | 4 weeks | 1 |
| Digital Channels Deep Dive- 1 | 8 weeks | 4 |
| Digital Channels Deep Dive- 2 | 8 weeks | 3 |
| Marketing Analytics and Integrated Strategy | 3 weeks | 1 |
| Capstone Project and E-commerce Bootcamp | 3 weeks | 1 |
| Specialization in Branding and Communication | 6 weeks | 2 |
| Specialization in Marketing Analytics | 6 weeks | 2 |
| Specialization in Social Media and Content Marketing | 6 weeks | 2 |
| Specialization in Marketing Communications (Focus on PR) | 6 weeks | 2 |
Advanced Certificate in Digital Branding and Advertising
More than 5,000 candidates have enrolled themselves for the Advanced Certificate in Digital Branding and Advertising course on Upgrad by MICA and are currently placed in top organizations like Flipkart, Kotak Mahindra Bank, TCS, etc. Check the further course details below:
Course Details
- Course Duration: 6 months
- Course Fees: INR 1,50,000 + GST
- Enrollment Date: To be announced
- No. of Hiring Partners: 300+
- Skills to Learn Brand Management, Social Media Marketing, Branding Fundamentals, etc.
- Eligibility Criteria: Bachelor’s degree from a recognized university in any discipline.
- Case Studies: 10
- Capstone Projects: 3
- No. of Live Sessions: 35
Check: Digital Marketing Certificate Courses
Who can Pursue this Program?
Ideal for professionals with more than 2 years of experience in leadership roles in sales and marketing, copywriting, advertising, market research, public relations and branding.
Course Curriculum
The detailed course curriculum of the Upgrad MICA Digital Marketing Course: Advanced Certificate in Digital Branding and Advertising is enlisted below:
- Brand Building
- Brand Management and Measurement
- Understanding Advertising and Advertising Channels
- Managing and Measuring Advertising Efforts
- Working with Teams
MICA Digital Marketing Course: Placements
According to the official website of MICA (as of the batch 2018 to 2020), the placement data for these years is provided in the tabular representation below:
| Parameters | Details |
|---|---|
| Batch Strength | 180 |
| Total No. Of Candidates Placed | 179 |
| Total No. Of Hiring Companies | 88 |
| Top Recruiters | Lenskart, Amazon, IBM, Google, Intel, Hero, etc. |
| Average Salary Offered | INR 13,90,000 per annum |
| Highest Salary Offered | INR 58,20,000 per annum |
Check: Digital Marketing Internships
In India, the average annual salary for a Digital Marketing Manager (entry-level) is INR 5,48,755. A Senior Digital Marketing Manager's salary in India ranges between INR 7,09,800 and INR 10 lakhs for someone with 5 to 9 years of experience.
MICA Digital Marketing Courses: FAQs
Ques. How is MICA for digital marketing?
Ans. MICA is now the alma mater of professionals working in marketing, marketing research, advertising, media, and communications. MICA is one of India's top business schools and the finest for all marketing, brand management, media, and communication degrees.
Ques. What is MICA marketing?
Ans. MICA, founded in 1991, is the Asia-Pacific region's only residential institute committed to developing leaders in Strategic Marketing and Communication. The MICA brand ensures that Strategic Marketing and Communication solutions are delivered effectively to the business, government, and society.
Ques. What is the salary of a digital marketer?
Ans. In India, the average annual income for a Digital Marketing Manager (entry-level) is 5,48,755. A Senior Digital Marketing Manager's pay in India is from 7,09,800 and 10 lakhs for someone with 5 to 9 years of experience.
Ques. Is Digital Marketing a good career?
Ans. Yes, digital marketing is a well-paying profession. The typical income for a digital marketer at an executive level ranges from INR 2,50,000 to INR 5,00,000. And the typical beginning salary for a manager is between INR 8,00,000 and 10,00,000.
Ques. Is a certificate in digital marketing worth it?
Ans. When it comes from a globally renowned business, a digital marketing accreditation is worthwhile. Some companies, such as Google, are so enormous that certifications and courses from them will stand out on your CV. Take a look at Google Analytics Academy, for example.
Ques. Is MBA from MICA good?
Ans. The PGDM-C, which is comparable to an MBA, is one of the country's top programmes. MICA ranks highly among India's best B-Schools and MBA programmes. Of course, it is regarded as the best institute for Strategic Marketing and Communication.
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