Social Media Managers oversee and implement social media strategies for a company or an organisation. Their primary role is to maintain the company’s presence on social media platforms to achieve specific marketing and communication goals. Content creation, account management and analytics and reporting are some of the other duties performed by a Social Media Manager. The average salary of a Social Media Manager in India is INR 4 LPA with the highest salary being INR 16 LPA - 20 LPA.
To become a Social Media Manager, candidates have to enrol in different marketing or public relations courses after class 12. BA public relations, MBA media management and MA social media/ digital and creative marketing are some of the top courses pursued by candidates along with similar certificate and diploma courses. IIM Indore, IIM Udaipur, GD Goenka University and Manipal University are some of the top colleges for education in marketing or social media.
Table of Contents
- Social Media Manager Salary in India
- Social Media Manager Salary: Experience Wise
- Social Media Manager Salary: Designation Wise
- Social Media Manager Salary: Skill Wise
- Social Media Manager Salary: Qualification Wise
- Social Media Manager Salary: Company Wise
- Social Media Manager Salary: City Wise
- Social Media Manager Salary: Country Wise
- Social Media Manager Salary: FAQs
Social Media Manager Salary in India
The average salary of a Social Media Manager in India is INR 4 LPA. The starting salary for a Social Media Manager is 1.1 LPA while the highest salary is INR 10 LPA. The estimated monthly salary in India for Social Media Managers is between INR 29,531 to INR 30,852.
Social Media Managers with experience of about 5 years can earn up to INR 4.8 LPA in India. Social media strategists and social media specialists are top designations with an average annual salary of INR 4.2 LPA.
Social Media Manager Salary: Experience Wise
The salaries of Social Media Managers are greatly affected by their experience. Experienced Social Media Managers are compensated more compared to those with no or less experience because of the skills they possess. The following table highlights the Social Media Manager salaries based on years of experience.
| Experience Years | Average Annual Salary (INR) |
|---|---|
| 1 - 2 years | 2.9 L |
| 2 - 3 years | 3.5 L |
| 3 - 4 years | 4.2 L |
| 4 - 5 years | 4.8 L |
Social Media Manager Salary: Designation Wise
Depending on the organisation or industry, there can be several designations similar to Social Media Manager. The profession has varied salaries depending upon the various designations. Social Media Manager salaries for some of the top designations are mentioned in the table below.
| Designations | Average Annual Salary (INR) |
|---|---|
| Social Media Analyst | 3.4 L |
| Social Media Associate | 3.1 L |
| Social Media Strategist | 4.2 L |
| Social Media Executive | 2.8 L |
| Social Media Specialist | 4.2 L |
| Senior Social Media Executive | 4 L |
| Social Media Coordinator | 3.3 L |
Social Media Manager Salary: Skill Wise
Social Media Managers often require a varied set of skills to manage different pages and content across various social media platforms. Social Media Manager salaries according to different skills are mentioned in the following table.
| Skill Set | Average Annual Salary (INR) |
|---|---|
| Social Media | 4 L |
| Marketing | 7 L |
| Digital Marketing | 3 L |
| SEO | 2 L |
| Media Management | 7.2 L |
| Google Analytics | 2.5 L |
| Content Writing | 3 L |
Social Media Manager Salary: Qualification Wise
Social Media Managers are skilled professionals with a high level of education and training. Candidates with full-time degrees can earn more than those with short-term courses. The following table highlights the salaries of Social Media Managers at different qualification levels.
| Degree Pursued | Average Annual Salary (INR) |
|---|---|
| Diploma | 3 L |
| Bachelor’s | 5 L |
| Master’s | 6 - 10 L |
Social Media Manager Salary: Company Wise
Social Media Managers are hired by different companies to promote and update their products and services on social media to generate customer interest. The table below highlights the salary of some of the top recruiters of Social Media Managers in India.
| Name of the Companies | Average Annual Salary (INR) |
|---|---|
| Freelancer.com | 3.6 L |
| Times Internet | 9.5 L |
| ADG Online Solutions | 4.8 L |
| Zee Entertainment Enterprises | 6.8 L |
| POPxo | 7 L |
| Accenture | 4.7 L |
| TCS | 8.5 L |
| Internet Moguls | 4.2 L |
| NetBiz Systems | 6 L |
Social Media Manager Salary: City Wise
Social Media Manager salaries vary widely on the basis of location. Social media management as a profession offers candidates to work in different cities. Social Media Manager salaries from some of the top Indian cities are mentioned in the table below.
| Name of the Cities | Average Annual Salary (INR) |
|---|---|
| Bangalore | 6.5 L |
| Gurgaon | 6.1 L |
| Noida | 5.5 L |
| Mumbai | 5.4 L |
| New Delhi | 5.1 L |
Social Media Manager Salary: Country Wise
Because of their marketing and promotional skills, Social Media Managers are in demand all over the world. Candidates can also apply for social media management jobs in other countries after completing their education. Some of the top countries with good pay for Social Media Managers are mentioned in the table below.
| Name of the Countries | Average Annual Salary (INR) |
|---|---|
| USA | 39.01 L |
| UK | 38.65 L |
| Germany | 32.08 L |
| Australia | 67.17 L |
Social Media Manager Salary: FAQs
Ques. What is the average salary of a Social Media Manager in India?
Ans. The average salary of a Social Media Manager in India is INR 4 LPA with the highest salary being INR 10 LPA.
Ques. What are some key skills that contribute to higher salaries for Social Media Managers?
Ans. Content creation, strategy development, data analytics, community management and knowledge of social media platforms are some of the top skills that every Social Media Manager should have.
Ques. Are there any certification courses available online that can help candidates in becoming salary media managers?
Ans. There are many certification courses available online that candidates can pursue to become Social Media Managers. They can consider checking websites like Udemy, Coursera and edX for different courses.
Ques. What are the growth prospects for Social Media Managers in terms of salary?
Ans. With a solid track record of successful campaigns and the ability to demonstrate strong results, Social Media Managers can advance their careers and potentially earn higher salaries over time.
Ques. Can Social Media Managers earn higher income through freelancing?
Ans. By offering their services on a freelance basis or as independent consultants, Social Media Managers can charge higher hourly rates or project fees based on the expertise and value they provide to clients.
Ques. What factors influence the salary of a Social Media Manager in India?
Ans. Experience, educational qualification, industry expertise, responsibilities and performance are some of the major factors that affect the salaries of a Social Media Manager in India.
Ques. Which industries are paying the most to Social Media Managers in India?
Ans. Education, Internet, IT Services, Financial Services and Marketing are some of the top-paying industries for Social Media Managers in India.
Ques. Which city is paying the most to Social Media Managers in India?
Ans. With an average annual salary of INR 6.5 LPA, Bangalore is the best city for Social Media Managers in India.
Ques. Which company is offering the highest salary to Social Media Managers in India?
Ans. Times Internet is offering the highest salary to Social Media Managers in India of INR 9.5 LPA.
Ques. How much a social media coordinator earns in India?
Ans. A social media coordinator earns up to INR 3.3 LPA in India.
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