The Post Graduate Program in Digital Marketing offered by Simplilearn is developed in collaboration with Purdue University. This program equips students with the most in-demand digital marketing skills and helps the candidates to become job-ready by the end of the course.
SEO, SEM, Social Media, AI, Automation, Email Marketing, Mobile Marketing, etc. are some of the main concepts covered in this course. All the concepts are taught by University experts and digital marketing professionals through live interactive sessions. Each concept is explained with real-world case studies from Harvard Business Publishing. After completing this program Candidates can secure a job in the top recruiting companies such as Google, Amazon, Microsoft, KPMG, Unilever, etc.
Course Highlights
| Particulars | Details |
|---|---|
| Next Batch Commencement Date | June 01, 2023 |
| Course Duration | 6 Months |
| Course Mode | Online |
| Course Rating | 4.5/5 |
| Course Certification | Purdue University via Simplilearn |
Key Features of the Program
Some of the key features of the program are listed below:
- The program provides job assistance and helps the candidates to get noticed by top hiring companies such as Google, GE Digital, Pidilite, Reliance Digital, Unilever, Microsoft, Amazon, etc.
- Upon completing the course, candidates will receive a joint Digital Marketer certificate from Purdue University and Simplilearn.
- Candidates will be qualified to be a part of Purdue University Alumni Association.
- Digital Marketing classes are taught by the faculty of Purdue University.
- The program covers the case studies of Harvard Business School.
- The program will teach candidates to build their own websites and equip them with in-demand digital marketing techniques.
- The program also covers master classes that are taught by a Meta Blueprint trainer.
- Candidates will receive 6 credit scores that are transferred to Purdue's online MS in Communication program.
- Candidates will receive INR 8,184 (USD 99$) worth of meta-certified digital marketing associate exam voucher.
- The course consists of 5 capstone problem statements, 15+ course-end projects, and 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- The program gives an in-depth knowledge of 35+ digital marketing tools.
- The program also consists of live classes taught by industry experts.
- The concepts of the program are taught by using Meta Business Coach Chatbot
- The program is designed to boost productivity with ChatGPT and AI tools such as Blue Willow, Stable Fusion, and Well Said Labs.
- The program provides IIM jobs pro-membership of 6 months for free.
- Upon the successful completion of the program, candidates can expect an average salary of INR 7,25,000.
Admission Process
Candidates have to follow a simple application process to get admission to the postgraduate program in digital marketing.
Step 1: Submit the Application
Candidates must fill out the application form and explain their purpose for joining the program.
Step 2: Review of Application
Once the application is submitted, a group of admission staff will go through the application and shortlist the candidates by analyzing their qualifications and interests.
Step 3: Admission
Shortlisted candidates will be given an admission offer. Candidates can pay the admission fee and join the program within 1-2 weeks.
Eligibility Criteria
The eligibility criteria for admission to the PGP in Digital Marketing are as follows
- Candidates must be a graduate of any discipline from a recognized university.
- Candidates must have 2+ years of work experience in any field.
Course Fee
- The total admission fee for the Post Graduate Program in Digital Marketing is INR 1,01,999 (incl. taxes).
- There are 2 learning modes available, live interactive sessions which are conducted on the weekends, and a self-paced learning mode from which candidates can complete the course at their own pace. Students can opt for their desired learning mode according to their requirements.
- Candidates can make the payment either through Internet banking or a credit/debit card.
- The program offers scholarships for students who are pursuing their graduate studies.
- The scholarship seats are available for INR 87,700 (incl GST).
- Candidates can pay the EMI in 3,6, and 9 months with zero interest cost.
Learning Outcomes
- Use the fundamental ideas and techniques of digital marketing to promote your business and increase your consumer base.
- Plan and implement digital marketing campaigns across different domains.
- Engage customers with mobile devices and various mobile marketing techniques.
- Create and implement a content strategy based on goals and objectives at every stage of the marketing funnel.
- Optimize your pages for SEO and rank your pages higher on search engines with keyword optimization techniques.
- Optimize your different campaign KPIs and metrics with the help of different analysis tools.
- Create a campaign and bidding strategy for your paid marketing campaigns.
- Explore the application of AI and emerging technology in digital marketing, and how it helps in automating campaigns and increasing productivity.
- Create content on platforms like Facebook, Instagram, LinkedIn, and Twitter, and run advertisements there.
- Leverage ChatGPT and other Generative AI tools for digital marketing.
Skills and Tools Covered in PGP in Digital Marketing
| Skills Covered | Tools Covered |
|---|---|
| Website Creation | SE Ranking |
| Search Engine Optimization | Hootsuite |
| Social Media Marketing | Blue Willow |
| Content Strategy | ChatGPT |
| AI Automation and Emerging Technology | Google Ads, Google Keyword Planner, Google Trends, Google Page Speed Insights |
| Behavioral Marketing | Facebook for Business, Facebook Creative Hub, Facebook Ads |
| Search Engine Marketing | YouTube Analytics, YouTube Advertising |
| Mobile Marketing | Canva |
| Strategies for Paid Campaigns | Feng-GUI |
| Keyword Research | Linkedin Ads, Linkedin for Business |
| Campaign Management | SpyFu |
| Content Marketing | ahrefs |
| Analytics ROI and Evolution | Keyword Tool |
| - | Apptweak |
| - | Hubspot |
| - | Unbounce |
| - | TweetDeck |
Course Content
| Lessons | Electives | Case Studies and Projects |
|---|---|---|
| Induction Session for Purdue Digital Marketing | Digital Marketing Meta Master Session | Project 1: Air France Internet Marketing |
| PG DM - Website Creation: First Step in Your Digital Marketing Journey | Digital Marketing with ChatGPT and other Generative AI tools | Project 2: Engage with Youth with skullCandy |
| PG DM - Digital Marketing Landscape | Affiliate Marketing | Project 3: Unveil Adidas New Product |
| PG DM - Behavioral Marketing | Blogging | Project 4: Grand Savings Bank DM Strategy |
| PG DM - Search Engine Optimization (SEO) | E-commerce Listing | Project 5: Increase Customer Reach |
| PG DM - Search Engine Marketing (SEM) | B2B Marketing | Project 6: Reach out to New Customers |
| PG DM - Social Media Marketing (SMM) | Purdue Digital Marketing Masterclass | - |
| PG DM - Email Marketing | - | - |
| PG DM - Mobile Marketing | - | - |
| PG DM - Content Strategy | - | - |
| PG DM - Strategies for Paid Campaigns | - | - |
| PG DM - Analytics, ROI & Evaluation | - | - |
| PG DM - AI, Automation & Emerging Technology | - | - |
| PG DM - Digital Marketing Capstone | - | - |
Download the complete syllabus Here
Instructors
- Bernadette D Chambers: Instructor Senior Analyst at Accenture with 20+ years of experience.
- Jayant Nandan: Digital Marketing Trainer with 20 years of experience.
- Marc Campman: Social Media Playmaker with 35+ years of experience.
- CM Manjunath: Digital Marketing Trainer with 6+ years of experience.
- Sachin Sehgal: Digital Marketing Instructor with 8+ years of experience.
- Pranav Parekh: Digital Marketing Trainer with 11+ years of experience.
Certification
- This postgraduate program in Digital Marketing certification from Simplilearn is in collaboration with Purdue University and Meta Blueprint.
- This postgraduate certification certifies the candidate’s skills as an expert in digital marketing.
- This postgraduate certification proves the candidate’s expertise in the field of digital marketing.
- Purdue University is one of the most prestigious universities and ranks as the 7th most innovative University in the US. Therefore, obtaining this certification is another plus for the candidate's CV.
- This certification program helps the candidate to secure a dream job and increases the chances of landing a successful career path.
Reviews
- Eshan Gambhir (5/5): This course helped me in multiple ways. First, it helped me expand my knowledge immensely. Second, it got me a new job with a salary increment of 30%. Third, the course boosted my self-confidence as a marketing professional and ignited a spark for learning within me.
- Ashish Kumar Biswas (5/5): I took the PGP in Digital Marketing from Simplilearn to improve my skills in this domain. The course was enriching. My instructor illustrated the topics with numerous examples and practical applications. His extensive knowledge and method of explaining things made the learning experience enjoyable. Thank you, Simplilearn!
- Sanchita Chowdhury (5/5): I took the PGP in Digital Marketing course to upskill myself and prepare myself for new job opportunities in this field. The course content is up-to-date, and comprehensive and provides in-depth knowledge on the topics. Faculties are friendly and always ready to repeat the concepts or answer a query.
- Saloni Priyadarshini (5/5): I am grateful to Simplilearn and Purdue University for providing a platform where learning with hands-on practice is so easy and enjoyable. I am also thankful to all my trainers, CM Manjunath, Pranav Parekh, Marc Campman, Vivek Kumar, and Rushikesh Pandit, for their timely support and for making this journey easy.
- Satish Jha (5/5): I have enrolled in the PG program in Digital Marketing with Simplilearn. My tutor, Pranav, is highly knowledgeable, engaging, and experienced. He makes the learning process easy and enjoyable.
Post Graduate Program in Digital Marketing: FAQs
Ques. Does the digital marketing job assist program guarantee me a job?
Ans. This JobAssist program doesn’t guarantee you a job but helps in land your dream job in the field of digital marketing by providing you with the right skills and guidance.
Ques. What are the benefits of Simplilearn’s post-graduate program in digital marketing?
Ans. Simplilearn’s post-graduate program in digital marketing provides expertise in the field of digital marketing. The program covers a wide range of concepts and also includes 5 capstone problem statements, 35+ digital marketing tools, case studies, and self-paced learning and makes the candidate job-ready with the most in-demand digital marketing skills.
Ques. Is there any financial aid available for a graduate program in digital marketing?
Ans. Yes, Simplilearn’s post-graduate program in digital marketing provides financial aid for learners. The program provides EMI options and candidates can pay as low as INR 3,471 per month. For more information check out the ‘Admission fee and financing’ section of the course.
Ques. What is the total duration of a post-graduate program in digital marketing?
Ans. The duration of the post-graduate program in digital marketing is 6 months. Candidates have to dedicate 5-10 hrs/week to complete this course.
Ques. Are there any prerequisites to taking up a post-graduate program in digital marketing?
Ans. There are no prerequisites to take this course. Candidates with both marketing and non-marketing backgrounds can easily follow this course.
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