The Digital Marketing Course UpGrad is offered by MICA, EMORY, and Deakin University. The Digital Marketing Courses on UpGrad are 100% online and offer 4 different types of programs. The eligibility criteria for 2 of the Digital Marketing Courses UpGrad are the acquisition of mandatory bachelor’s degree. The Digital Marketing Courses UpGrad are of various duration hence the syllabus for Digital Marketing Courses on UpGradare is also different.
The Digital Marketing Course Fees at Upgrad vary between INR 1,00,000 - INR 6,00,000. Some of the online platforms offer the Digital Marketing Course UpGrad for free such as,
| Google Digital Marketing Courses | LinkedIn Digital Marketing Courses | Coursera Digital Marketing Courses |
There are other online platforms that offer the Best Digital Marketing Courses on UpGrad and the course fees for them vary according to their duration and certifications. Here is a clear comparison between all the online Digital Marketing Courses UpGrad.
| Online Courses | Course Fees |
|---|---|
| Udemy Digital Marketing Courses | |
| SimpliLearn Digital Marketing Courses | INR 999 - INR 1,10,000 |
| EdX Digital Marketing Courses | INR 7,000 - INR 37,000 |
| Udacity Digital Marketing Courses | INR 50,000 - INR 70,000 |
| Henry Harvin Digital Marketing Courses | INR 11,000 - INR 13,000 |
| FutureLearn Digital Marketing Courses | INR 7,000 - INR 30,000 |
| Digital Scholar Digital Marketing Courses | INR 75,000 - (for Early Birds - INR 39,500) |
The various Best Digital Marketing Courses on UpGrad are Advanced Certificate in Digital Marketing & Communication, Advanced Certificate in Digital Branding & Advertising, Marketing Analytics Certificate Program, and Global MBA. There are various EMI options available for each course; one can start with INR 3000/month only.
Digital Marketing Course UpGrad
| Course Name | No. of Case Studies | Duration |
|---|---|---|
| MICA - Advanced Certificate in Digital Marketing & Communication | 15+ Courses | 32-50 weeks |
| MICA - Advanced Certificate in Digital Branding & Advertising | 10 Courses | 6 months |
| Marketing Analytics Certificate Program | 10 Courses | 4 months |
| Global MBA with a Specialization in Digital Marketing | 244 Courses | 21 months |
Table of Content
1.1 Who Is This Programme For?
1.4 Syllabus
1.5 Specializations
1.6 Fees
2.1 Who Is This Programme For?
2.3 Eligibility
2.4 Syllabus
2.5 Fees
3.1 Who Is This Programme For?
3.5 Syllabus
3.6 Fees
4.1 Who Is This Programme For?
4.5 Syllabus
4.6 Course Fees
MICA - Advanced Certificate in Best Digital Marketing & Communication - Overview
- If you successfully complete all of the modules, you will obtain an Advanced Certificate in Digital Marketing and Communication as well as Alumni Status. Join the thriving best digital marketing courses on the Digital Marketing Course UpGrad community and gain admission to one of India's top marketing institutes.
- After completing the Facebook module and conducting the Facebook campaigns, you will obtain an official Facebook certification and a Digital Marketing Course UpGrad in business growth with Facebook.
- Hubspot certificates can help you validate your knowledge. The course content provided by Digital Marketing Course UpGrad and MICA is comprehensive enough for you to pass their certification exams.
Check: Digital Marketing Courses Bangalore
- Certifications - MICA and Facebook
- Case Studies and Live Projects - 15+
- Alumni Status - MICA
- Video Library - 80+ Tools
- Coaching by Industry Mentors - Fortnightly
- No-Cost EMI Option
Check: Digital Marketing Courses Delhi
Who is This Programme For?
The Digital Marketing Course UpGrad is for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals are all welcome to apply.
Top Skills You Will Learn
SEO, SEM, Social Media and Content Marketing, Branding, and Marketing Analytics are some of the services available.
MICA - Advanced Certificate in Digital Marketing & Communication - Job Opportunities
The Job opportunities for Best Digital Marketing courses on UpGrad are Associate Consultant Business Analyst (Sr.) Associate - Digital Marketing, SEM Manager, SEO Specialist, Social Media, and Content Manager
Check: Digital Marketing Courses Mumbai
Minimum Eligibility for MICA - Advanced Certificate in Digital Marketing & Communication
The minimum eligibility for the Digital Marketing Course UpGrad by MICA – Advanced certificate is Bachelor's Degree or Equivalent
MICA - Advanced Certificate in Digital Marketing & Communication - Syllabus
Best-in-class information from world-class instructors and industry experts in the form of videos, cases and projects, assignments, and live sessions. The syllabus for the Digital Marketing Course UpGrad varies.
| Module | Duration | Assignment |
|---|---|---|
| Digital Marketing Landscape | 4 weeks | 1 Assignment |
| Digital Channels Deep Dive - I | 8 weeks | 4 Assignments |
| Digital Channels Deep Dive - II | 8 weeks | 3 Assignments |
| Marketing Analytics and Integrated Strategy | 3 weeks | 1 Assignment |
| Capstone Project and e-Commerce Bootcamp | 3 weeks | 1 Assignment |
| Specialization in Branding and Communications | 6 weeks | 2 Assignments |
| Specialization in Marketing Analytics | 6 weeks | 2 Assignments |
| Specialization in Social Media and Content Marketing | 6 weeks | 2 Assignments |
| Specialization in Marketing Communications (Focus on PR) | 6 weeks | 2 Assignments |
Check: Digital Marketing Courses Hyderabad
MICA - Advanced Certificate in Digital Marketing & Communication - Specializations
| Branding and Communications | Marketing Analytics |
| Social Media and Content Marketing | Marketing Communications - PR |
MICA - Advanced Certificate in Digital Marketing & Communication - Fees
The program fee for the Advanced Certificate in Digital Marketing Course UpGrad & Communication by MICA is INR 1,05,045 which includes all the taxes. The base program is free along with 1 specialization with a duration of 32 weeks.
| Program Specialization | Duration | Fees | |
|---|---|---|---|
| Fee for Base Program + 1 Specialisation | 32 Weeks | INR 1,05,045 | |
| Fee for Base Program + 2 Specialisation | 38 Weeks | INR 1,22,745 | |
| Fee for Base Program + 3 Specialisation | 44 Weeks | INR 1,37,495 | |
| Fee for Base Program + 4 Specialisation | 50 Weeks | INR 1,52,245 | |
MICA - Advanced Certificate in Digital Branding & Advertising - Overview
If you successfully complete all of the modules of the Digital Marketing Course UpGrad, you will be awarded a certificate as well as Alumni Status. Join a thriving network of marketing professionals by enrolling in one of India's top marketing universities.
- Certification - One of the top B-schools in India
- Specialize in - Branding and Advertising
- Top-rated teaching faculty and instructors
- Format - learn while you earn through 100% online
- Alumni status - MICA
- Placement - Assistance by upGrad
Check: Digital Marketing Courses Canada
Who is This Programme For?
The Digital Marketing Course UpGrad is ideal for executives with at least two years of experience in sales and marketing, copywriting, advertising, market research, public relations, and branding.
MICA - Advanced Certificate in Digital Branding & Advertising - Job Opportunities
The job opportunity after completing the Digital Marketing Course UpGrad is immense. Mid-management marketing and advertising professionals will be able to upskill themselves on traditional branding and communication components while also gaining a digital perspective on both tasks through a hands-on understanding of the latest tools and technologies.
MICA - Advanced Certificate in Digital Branding & Advertising - Eligibility
Bachelor's Degree or Equivalent
MICA - Advanced Certificate in Digital Branding & Advertising - Syllabus
- Brand Building
- Understanding Advertising and Advertising Channels
- Brand Management and Measurement
- Working with Teams
- Managing and Measuring Advertising Efforts
MICA - Advanced Certificate in Digital Branding & Advertising - Fees
The course fee for MICA - Advanced Certificate in Digital Branding & Advertising is INR 1,50,000 with GST and it also offers EMI starting from INR 8000.
Check: Types of Digital Marketing Courses
Marketing Analytics Certificate Program - Overview
Emory University's marketing analytics certificate (ranked #8 in Executive Education in the United States by the Financial Times 2020) can help you make informed business decisions. Use data and analytics to inform management choices and marketing strategies.
- Learning Duration - 100+ hours
- Job opportunities - Global Opportunity
- Project Industries - 10
- Curriculum - Industry-driven
- Queries - 24/7 support
Check: Digital Marketing Tools
Who is This Programme For?
Managers and aspiring managers who want to advance their careers in data-driven marketing. Is anyone interested in a career in digital marketing, brand management, category management, or profit and loss management.
- Mid-senior business professionals: Anyone interested in senior marketing or business careers. Anyone who wants to lead a team of consumer insights, market intelligence, or business intelligence.
- Senior business leaders: Anyone trying to apply marketing analytics to support overall business growth.
- Others include MBA grads, product managers, product marketing managers, and individuals working in high-growth internet areas such as EdTech, e-commerce, online gambling, and FinTech. Entrepreneurs and small business owners who want to use marketing data to their advantage.
Check: Digital Marketing Diploma Courses
Top Skills You Will Learn
Predictive modeling, conjoint analysis, clustering, text and image analytics, and SEO/SEM analytics are some of the technical skills required. Demand forecasting, CLV measurement, data visualization, and storytelling, testing marketing campaigns, maximizing return on investment (ROI), and analyzing organizational preparedness for a marketing analytics team are all examples of business skills.
Marketing Analytics Certificate Program - Job Opportunities
Product Marketer, Marketing Analyst, Marketing Manager, Digital Marketer, Influencer Marketing Analyst, Marketing Research Analyst, Growth Marketing Analyst
Minimum Eligibility for Marketing Analytics Certificate Program
Working knowledge of English is required, but no prior work experience is required.
Marketing Analytics Certificate Program - Syllabus
Best-in-class information in the form of videos, cases, and projects created by top instructors and industry experts.
| Module | Assignment |
|---|---|
| Introduction to Marketing Analytics | 1 week |
| Getting Started with Marketing Data and Visualization | 1 week |
| Segmentation and Targeting | 2 weeks |
| Customer Analytics | 3 weeks |
| Content Analytics | 1 week |
| Digital Marketing Analytics | 2 weeks |
| Measuring Marketing Effectiveness | 1 week |
| Turning Marketing Data into Decisions | 1 week |
| Implementing Marketing Analytics in your Organization | 2 weeks |
| Capstone Project | 2 weeks |
Check: Digital Marketing Courses for Beginners
Marketing Analytics Certificate Program - Fees
The course fee for Marketing Analytics Certificate Program is INR 2,25,000
Global MBA with Specialization in Digital Marketing - Overview
Join the global and robust alumni network of one of Australia's top business schools, Deakin Business School. If you successfully complete all of the modules, you will be awarded an Advanced Certificate as well as Alumni Status. Join a thriving digital marketing community and gain admission to one of India's top marketing institutes. After completing the Facebook module and conducting the FB campaigns, you will obtain an official Facebook certification and a Digital Marketing Course UpGrad in business growth utilizing FB.
- MBA Degree - MBA (Global) Degree from Deakin Business School
- Certifications - MICA and Facebook
- DBS - Among the Top 1% B-Schools Worldwide
- Alumni Status - Deakin University and MICA
Check: Digital Marketing Courses Agencies
Who is This Programme For?
Working professionals seeking a specialization in Digital Marketing with an MBA from a renowned business school
Global MBA with Specialization in Digital Marketing - Top Skills You Will Learn
SEO, SEM, Social Media, and Content Marketing, Branding, Marketing Analytics, Business Growth Strategies, Leadership, Strategic Thinking, and Planning Capabilities Design Thinking, Integrated Business Strategy Formulation
Global MBA with Specialization in Digital Marketing - Job Opportunities
Management consulting, strategy, operations, business development/sales, marketing, finance, and human resource management are all areas of expertise.
Minimum Eligibility for Global MBA with Specialization in Digital Marketing
A bachelor's degree with a minimum of 50% grades/marks is required. 3 years of relevant work experience in business-related jobs such as People Management, Project Management, Planning, Financial Management, Sales, Strategy, Operations, and Leadership roles, among others, besides meeting Deakin's English Language requirements.
Global MBA with Specialization in Digital Marketing - Syllabus
Best-in-class information from world-class instructors and industry experts in the form of videos, cases and projects, assignments, and live sessions.
| Module | Assignment |
|---|---|
| Digital Marketing Landscape | 4 weeks |
| Digital Channel Deep Dives 1 | 8 weeks |
| Digital Channel Deep Dives 2 | 8 weeks |
| Marketing Analytics and Integrated Strategy | 3 weeks |
| Capstone Project and e-Commerce Bootcamp | 3 weeks |
| Business Communication | 4 weeks |
| Accounting and Finance | 2 weeks |
| Decision Sciences | 2 weeks |
| Business Economics | 2 weeks |
| Sales and Distribution Management | 2 weeks |
| Operations & Supply Chain Management | 2 weeks |
| Strategy Formulation | 8 weeks |
| Disruption, Innovation, and Change | 8 weeks |
| Financing your Strategy | 8 weeks |
| International Business | 8 weeks |
| High Performing Organizations | 8 weeks |
| Global Capstone Project | 6 weeks |
Check: Digital Marketing Courses Internships
Global MBA with Specialization in Digital Marketing - Course Fees
The course fee for its Global MBA with a Specialization in Digital Marketing is INR 5,29,800 along with taxes and there are various EMI options available for the course.
Digital Marketing Course UpGrad FAQs
Ques. Which is the Digital Marketing Course UpGrad?
Ans. Master's Degree in Business Administration, Executive Postgraduate Program in Data Science, Executive Postgraduate Program in Business Analytics, Executive Postgraduate Program in Machine Learning and Artificial Intelligence, Digital Marketing Certificate.
Ques. Is digital marketing a good career?
Ans. When you first start out in the digital marketing profession, you may expect to earn between INR 25K and INR 35k per month. Because things change so quickly in the digital marketing field, you must always be on your toes and produce excellent results.
Ques. Is Digital Marketing Course UpGrad Wes approved?
Ans. It does, indeed. Every certificate course and diploma you have completed will be counted if you have it assessed by an organization that assists with Educational Credentials Assessment (ECA), such as WES.
Ques. Does Digital Marketing Course UpGrad provide placements?
Ans. This demonstrates why Digital Marketing Course UpGrad and IIIT-PG B's program in Data Science has assisted over 400+ working people in managerial roles in transitioning to a role in Data Science, with placements in firms such as Oracle, Microsoft, and Adobe.
Ques. Is Digital Marketing Course UpGrad accredited?
Ans. Digital Marketing Course UpGrad, an online skills provider, has been approved by the National Skill Development Corporation and is now a member of the government's Skill India project. The government intends to use this program to provide vocational training and certification opportunities for Indian youth, with a focus on employment generation.
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