Digital Marketing can be learned for free from the top universities and experts from anywhere in the world in the form of online video lessons or tutorials. There are several free Digital Marketing courses online offered by universities, virtual learning platforms, and Digital Marketing experts.
Some of these free Digital Marketing courses are certification programs that offer a sharable certificate after the course is completed. This helps in portfolio development and demonstrates the area of expertise. But the majority of platforms require students to buy the premium version to get a sharable certificate.
There are a number of free Digital Marketing courses available online. The article contains the 10 best free Digital Marketing courses that are meant for all types of students, whether they are aspiring Digital Marketers or have some experience in the Digital Marketing field.
1. Fundamentals of Digital Marketing - Google
There is no better way to learn Digital Marketing than learning from Google itself. The free online digital marketing course covers all of the topics in Digital Marketing and is suitable for beginners as well as intermediate users. It features 26 modules that can be completed at your own pace. Each module consists of written material, video lessons, and quizzes to test the knowledge.
It also includes a free certificate from Google. Google certificate is the ideal way to get started with your digital marketing career and add to your professional skill set.
Enroll Now: Fundamentals of Digital Marketing - Google
2. Inbound Marketing Free Certification Course - Hubspot Academy
It is a 4-hour long industry-recognized program from Hubspot Academy. Made up of 10 lessons, 34 videos, and 9 quizzes, the course aims to teach the basics of inbound marketing.
The topics covered in the course include fundamentals of inbound marketing, planning content strategy, creating blog posts, growth strategies, and social media marketing. Students will get a certificate of completion for free from Hubspot Academy.
3. Become an Online Marketing Manager - LinkedIn Learning
It is a 24-hour long course for individuals who already are aware of the basics of digital marketing and want to grow in their career for managerial roles. The course discusses the best online marketing practices, using advanced digital marketing techniques and advertising on social media platforms.
The course is made up of 11 modules that cover growth hacking, SEO, Email marketing, Google Analytics, Facebook and Twitter marketing, UX design, etc. Students can take the course and earn a certificate for free if they sign up for the free 1 month trial of LinkedIn Learning.
Enroll Now: Become an Online Marketing Manager - LinkedIn Learning
4. Digital Marketing Strategy - edX
The course is offered by the University of Edinburgh through edX. The course is taught by two faculty members from the University of Edinburgh and it focuses on the basics of digital marketing at the strategic level. The course can be completed in 8 weeks by engaging for 4 - 6 hours a week.
The course can be audited for free. In order to get a certificate of completion, students need to purchase the edX membership.
Enroll Now: Digital Marketing Strategy - edX
5. Digital Strategy and Action - edX
The course is offered by Babson College through edX. It introduces students to what big companies like Amazon, Google, Netflix and Facebook have in common when it comes to digital marketing strategy. The course also includes case studies of the CEOs of these companies as well as tips and tricks on how to get started with digital marketing.
The course can be audited entirely for free. Students can also opt for the paid version if they want to get an instructor-signed certificate of completion.
Enroll Now: Digital Strategy and Action - edX
6. Digital Media and Marketing Strategies - Coursera
The course is offered by the University of Illinois through Coursera. It is one of the 7 parts of specialization in Digital Marketing. It is a 15-hour course that focuses on optimization, online marketing, the basics of email marketing, and social media marketing.
It can be completed in an audit mode for free. Students can opt for the paid version if they want to get a certificate of completion.
Enroll Now: Digital Media and Marketing Strategies - Coursera
7. Digital Marketing Strategy - Learn@Forbes
Learn@Forbes has a series of free online courses. It is a 3-hour course and is self-paced. It discusses the elements of developing a digital marketing strategy, including understanding the customer journey and the key legal and ethical issues in digital marketing.
The digital marketing strategy course can be accessed for free by signing up for a 14-day free trial of Learn@Forbes. Students can get the certificate of completion only if they keep their subscription beyond the trial period.
Enroll Now: Digital Marketing Strategy - Learn@Forbes
8. Digital Marketing: How to Build the Perfect Strategy - Skillshare
The course is taught by a digital marketing agency owner Alex Bodini. The course features 15 short lessons on how to build a perfect Digital Marketing strategy and includes topics such as CTAs, Email Marketing, Affiliate Marketing, cost-effective sales, etc.
The course can be accessed for free through the Skillshare platform. Skillshare offers a free two-month trial. Students can get the certificate of completion only if they keep their subscription beyond the trial period.
Enroll Now: Digital Marketing: How to Build the Perfect Strategy - Skillshare
9. Internet Marketing for Smart People - Copyblogger
Copyblogger is a blog known for curated information on marketing strategies. It features a free online course on internet marketing. The course is made up of 20 modules that will be delivered to the students via email. The free online digital marketing course also contains e-books and tons of resources on various topics around digital marketing.
Enroll Now: Internet Marketing for Smart People - Copyblogger
10. The Beginners Guide to Online Marketing - Quicksprout University
Quicksprout platform contains a lot of useful information on digital marketing and internet marketing. The Beginners Guide to Online Marketing is a part course and e-book aimed to help students master the basics of digital marketing. The course can be accessed for free. There is no certificate of completion but the students can learn at their own pace.
Enroll Now: The Beginners Guide to Online Marketing - Quicksprout University
Free Digital Marketing Courses With Certificate: FAQs
Ques. Are there any free digital marketing course in India?
Ans. Yes, there are lots of free courses available. Some of them are provided by Skillshare, Alison, Udemy, etc.
Ques. Is it possible to become a digital marketer without a degree or after pursuing a free digital marketing course in India?
Ans. Yes, you just need knowledge and skills to become a digital marketer, and can easily become one after successfully completing a free digital marketing course.
Ques. What is the initial salary in the field of Digital Marketing after completing a free digital marketing course?
Ans. According to Payscale the initial salary in Digital Marketing is INR 4,00,000 per annum in India.
Ques. Is Digital Marketing a good career option?
Ans. With the increase in Digitalisation, almost every business is going digital and this has increased demands for a digital marketer. Thus, it is a good career.
Ques. Is there any eligibility requirement for learning a free Digital Marketing course?
Ans. No, there is no eligibility requirement as you are learning for free and acquiring basic knowledge not a degree or a diploma but when you will do a diploma or a degree course eligibility requirement is there.
Ques. Which is the best free digital marketing course online in India?
Ans. The free digital marketing course by google is one of the best free digital marketing courses available online in India.
Ques. Does a free digital marketing course make sense?
Ans. Yes, a free digital marketing course not only allows you to learn about digital marketing at zero cost but also provides you with a certificate at the end of the course, which helps you with placements and finding good job opportunities, while learning some new digital marketing skills at the comfort of your home.
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