edX Digital Marketing Courses: Online Free, With Certificate, and Google Courses

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Barun Upadhyay

Updated 3+ months ago

edX offers 33 Digital Marketing Courses in diverse specializations at introductory, intermediate, and advanced levels of study. These edX Digital Marketing courses come with diverse course content and prices with minimal discounts every month. The areas covered by Best Digital Marketing courses on edX include SEO, SEM, email marketing, brand management, etc. 

Students have the option to choose from paid and unpaid edX Digital Marketing Courses. For studying edX Digital Marketing Free Courses, students are required to simply enroll themselves on the platform. But, with the paid course in Digital Marketing by edX, students get a number of benefits like unlimited access to the course material, digital certification after completing the course, etc.

A number of institutions such as The University of British Columbia, CurtinX, The University of Maryland, etc. have their own edX digital marketing courses for reasonable prices. Digital Marketing Fundamentals, Introduction to Marketing, Digital Marketing Analytics: Tools and Techniques, etc. are some of the top edX Digital Marketing courses. Check the details about the Best edX Digital Marketing courses below.

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edX Digital Marketing Fundamentals

This program is a Professional Certificate in edX Digital Marketing Fundamentals by the University of Edinburgh.

Best edX Digital Marketing courses bring insight to the students about how they can develop their own edX digital marketing strategies through a number of digital marketing tools. The course also focuses on target audiences, segmentation, changes in the digital landscape, profitable marketing, etc. This program is subdivided into 2 further courses such as Introduction to Marketing and Digital Marketing Strategy. 

Course Details

  • Duration: 4 months (3 to 5 hours per week)
  • Level: Expertise 
  • Fees: INR 23,552

Learning Outcome

  • How successful brands are created and maintained in terms of profitable marketing, target audience, and segmentation. 
  • A clear understanding of the importance of Best edX Digital Marketing courses and the changes in the digital space. 
  • How edX Digital Marketing has value and influences loyalty, perception, and purchasing. 
  • Develop edX digital marketing strategies and learn to conduct a competitor audit and analysis. 

Check: Digital Marketing Tools

Marketing in a Digital World

This Best edX Digital Marketing course is a certified MicroMasters Program in Marketing in a Digital World brought to the platform by Curtin University. The main focus of this program is to develop in-demand marketing skills in their candidates by covering enough areas such as Brand Management, Buyer Psychology, Corporate Reputation Management, etc. 

This program is further subdivided into 5 courses, namely, Digital Branding and Engagement, Reputation Management in a Digital World, Buyer Behaviour and Analysis, Strategic Brand Management, and Online Marketing Strategies. 

Course Details

Duration Level Fees
1 year (7 to 9 hours per week) Expertise (Graduate level) INR 53,804

Learning Outcome

  • To understand and examine Brand Management strategies and decisions to manage brand equity.
  • Learn Buyer Psychology and Fundamentals of Consumer for developing effective marketing campaigns. 
  • Develop hands-on skills in reactive and proactive corporate reputation management in global public relations. 

Check: Digital Marketing Institutes

Digital Marketing Strategy

edX Digital Marketing Strategy by the University of Edinburgh is a certified Best edX Digital Marketing course. This course fully focuses on the strategic planning areas of edX Digital marketing in 'n' a number of businesses by understanding the future market trends, needs of the customers, etc. 

Course Details

Duration Level Fees Enrollment Date
8 weeks (4 to 6 hours per week) Intermediate INR 14,964 January 18th, 2023

Learning Outcome

  • Learn changes in the digital space. 
  • Create innovative content for edX digital marketing brands.
  • Get a clear understanding of the importance of edX Digital Marketing in current times. 
  • Develop edX digital marketing strategies on your own.

CheckDigital Marketing Course Fees

Introduction to Marketing

The Introduction to Marketing program is brought to Best edX Digital Marketing courses by The University of British Columbia. This is a self-paced course that entirely discusses Marketing, its changing forms, trends, customers, research, and everything that is a part of this industry.

Course Details

Duration Level Fees
6 weeks (3 to 5 hours per week) Beginner INR 11,280

Learning Outcome

  • Learn changes in the marketplace. 
  • Learn to develop pricing strategies for products that increase profits. 
  • Learn marketing metrics to run your business effectively. 
  • Understand consumer psychology for decision-making.

CheckBest Digital Marketing Courses

Reputation Management in a Digital World

This self-paced Best edX Digital Marketing course by Curtin University focuses on protecting, managing, and developing a firm's online reputation on social media platforms like Instagram, Facebook, Twitter, etc.

Course Details

Duration Level Fees Enrollment Date
6 weeks (3 to 4 hours per week) Intermediate INR 7,445 March 15, 2023

Learning Outcome

  • Learn to make key decisions as a Communications Manager to affect the online reputation of an organization. 
  • Manage social media issues based on real-life situations. 
  • Learn the positives to build a strong participatory culture.

Check: Digital Marketing Syllabus

Strategic Brand Management

This instructor-paced course is brought on Best edX Digital Marketing courses by Curtin University and brings insight to students about how they can develop different strategies to build, manage and measure brand equity for Brand Management. 

Course Details

Duration Level Fees Enrollment Date
12 weeks (8 to 10 hours per week) Advanced INR 14,964 February 15, 2023 & July 19, 2023

Learning Outcome

  • Learn to establish and identify brand values.
  • Learn the evaluation of a Brand equity management system. 
  • Learn to implement and plan Brand marketing programs.

Check: Beginner Courses for Digital Marketing

Digital Branding and Engagement

Digital Branding and Engagement is a Curtin University program that focuses on how one can increase Brand Engagement using an owned digital approach by distributing of the digital content such as videos, audio, etc. 

Course Details

Duration Level Fees Enrollment Date
4 weeks (3 to 4 hours per week) Intermediate INR 7,445 February 15, 2023

Learning Outcome

  • Learn the relationship between paid media, owned media, and earned media.
  • Content marketing.
  • Learn about consumer change and the ways in which it is altering brand communications. 

Check: Instagram Marketing Courses

Buyer Behaviour and Analysis

In this course by Curtin University, students will learn about how they can develop effective marketing campaigns by just focusing on buyer behaviors.

Course Details

Duration Level Fees Enrollment Date
12 weeks (8 to 10 hours per week) Advanced INR 14,964 March 29, 2023 & August 30, 2023

Learning Outcome

  • Learn to create effective marketing strategies that attract customers and are beneficial for profits too.
  • Learn to analyze consumer behaviors for forming future market plans.
  • Learn to evaluate how the different groups can radically affect consumers' consumption. 

Check: Digital Marketing Jobs

Digital Marketing Analytics: Tools and Techniques

The Digital Marketing Analytics: Tools and Techniques course is brought on edX by the University of Maryland. This course entirely focuses on digital marketing tools and techniques such as SEO, SEM, Machine Learning, etc. that can be used to shape a brand or business in order to give better outcomes. 

Course Details

Duration Level Fees Enrollment Date
4 weeks (3 to 5 hours per week) Beginner INR 30,004 January 03, 2023

Learning Outcome

  • Keyword strategies in digital marketing: SEM and SEO
  • Big Data, Machine Learning, and AI Applications
  • Web Analytics 
  • Image and Text Analysis 
  • Recommendation Systems 
  • MMM or Attribution

CheckOnline Digital Marketing Courses

Fundamentals of Digital Marketing

This is another course in edXDigital marketing by the University of Maryland. This program entirely focuses on providing enough knowledge about omnichannel marketing, mobile marketing, and Marketing Mix Modeling (MMM) to shape an organization's digital marketing strategies.

Course Details

Duration Level Fees Enrollment Date
4 weeks (3 to 5 hours per week) Beginner INR 37,523 January 03, 2023

Learning Outcome

  • Introduction to Omnichannel Marketing 
  • Digital marketing strategies 
  • Applications and promotions: mobile marketing 
  • Social Media Marketing 
  • Multi-sided platforms

Digital Marketing Courses by edX: FAQs

Ques. Can I study multiple edX Digital Marketing courses at a time?

Ans. Yes, one can definitely pursue numerous edX Digital Marketing courses at a time.

Ques. Are there any free edX Digital Marketing courses?

Ans. Yes, almost all the edX Digital Marketing courses have the option to enroll for both paid and unpaid courses. Students who want to go for the unpaid option, which is free, can simply enroll themselves in the course.

Ques. Do all the edX Digital Marketing courses come with a free certification?

Ans. No, not all Digital marketing courses on edX provide a free certification. Students are required to go for the paid version of the course to get a free certification and unlimited access to the course content. 

Ques. What is the official website of edX?

Ans. edx.org is the official website of the online educational platform, edX.

Ques. What are the minimum requirements for enrolling in the edX Digital Marketing courses?

Ans. There's no set minimum requirement to pursue a Digital marketing course from edX. Anyone who is interested in pursuing the Digital Marketing course from edX can simply register on the website and can pursue the course of their choice. 

Ques. Are all the Digital Marketing courses on edX self-paced?

Ans. No, not all the Digital Marketing courses on edX are self-paced. Some advanced-level courses on edX are Instructor-paced and have a scheduled session for the enrollment period. 

Ques. Which is the best Digital Marketing course on edX?

Ans. Some of the best Digital Marketing courses on edX are namely, Digital Marketing and Data-Driven Analytics, Digital Marketing Analytics: Tools and Techniques, Fundamentals of Digital Marketing, Digital Marketing, and Customer Engagement, etc.

Ques. Is it worth it to study a Digital Marketing course from edX?

Ans. Yes, it is worth studying a Digital Marketing course from edX because of the recognition of this platform. With a digitally verified certification by edX, students may find a job in the digital marketing sector in a good position. 

Ques. What skills and knowledge will I gain upon completing a Digital Marketing course from edX?

Ans. Students who learn a Digital Marketing course from edX gain ample knowledge and skills about Digital Marketing such as SEO, Web Analytics, Search Engine Marketing, Brand Development, Content Marketing and Management, Mobile Marketing, etc.

Ques. What are the jobs in Digital Marketing after getting an edX certification?

Ans. Some of the top job profiles in Digital Marketing include SEO Analyst, Email Marketing Specialist, Digital Marketing Manager, Technical SEO Manager, etc.

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