Google Digital Garage offers 32 Digital Marketing Courses. Each of Google’s Digital Marketing courses focuses on different topics like fundamentals, web analytics, online marketing, SEO, etc. The most popular is the Fundamentals of Digital Marketing by Google.
Some of the Google Digital Garage courses are taught by Google trainers, while others are taught by instructors from various online platforms like Applied Digital Skills, Coursera, FutureLearn, OpenClassrooms and Skillshop.
Google digital marketing courses are free, and they include a certification. All of the courses can be completed within 2 days. Here, is the list of all digital marketing courses offered by Google Digital Garage.
| Courses | Duration |
|---|---|
| Fundamentals of Digital Marketing | 1 -2 days |
| Make Sure Customers Find You Online | 3 hours |
| Get a Business Online | 3 hours |
| Promote a Business with Online Advertising | 3 hours |
| Connect with Customers Over Mobile | 1 hour |
| Expand a Business to Other Countries | 1 hour |
| Understand Customers Need and Online Behaviors | 1 hour |
| Promote a Business with Content | 3 hours |
| How to Enhance and Protect Your Online Campaign | 7 hours |
Table of Contents
1.1 Course Content
2.1 Course Content
3.1 Course Content
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8.1 Course Content
9.1 Course Content
Fundamentals of Digital Marketing
Students will be able to master the basics of Digital Marketing through Google’s Fundamentals of Digital Marketing course. The course comes with a verified certificate from Google. It is accredited by the International Accreditation Board. There are a total of 26 modules created by Google trainers that are aimed at teaching the basics of Digital Marketing.
- Duration: 40 hours
- Modules: 26
- Recognized Certification by Google
- End-of-Topic Quizzes and Assessments
Enroll Now: Fundamentals of Digital Marketing
Course Content
Fundamentals of Digital Marketing by Google has the following course content or a list of topics.
| Module | Lessons | Duration |
|---|---|---|
| The Online Opportunity | 2 lessons | 15 minutes |
| Your First Steps to Online Success | 4 lessons | 30 minutes |
| Build your Web Presence | 6 lessons | 40 minutes |
| Plan your Business Strategy | 5 lessons | 30 minutes |
| Get Started with Search | 6 lessons | 45 minutes |
| Get Discovered with Search | 5 lessons | 35 minutes |
| Make Search Work for you | 3 lessons | 25 minutes |
| Be Noticed with Search Ads | 4 lessons | 25 minutes |
| Improve your Search Campaigns | 4 lessons | 30 minutes |
| Get Noticed Locally | 2 lessons | 20 minutes |
| Help People Nearby find you Online | 3 lessons | 25 minutes |
| Get Noticed with Social Media | 4 lessons | 30 minutes |
| Deep Dive into Social Media | 4 lessons | 30 minutes |
| Discover the Possibilities of Mobile | 3 lessons | 20 minutes |
| Make Mobile Work for you | 5 lessons | 35 minutes |
| Get Started with Content Marketing | 6 lessons | 35 minutes |
| Connect Through Email | 5 lessons | 30 minutes |
| Advertise on Other Websites | 3 lessons | 25 minutes |
| Deep Dive into Display Advertising | 3 lessons | 25 minutes |
| Make the Most of the Video | 6 lessons | 55 minutes |
| Get Started with Analytics | 3 lessons | 30 minutes |
| Find Success with Analytics | 3 lessons | 30 minutes |
| Turn Data into Insights | 5 lessons | 30 minutes |
| Build your Online Shop | 2 lessons | 25 minutes |
| Sell More Online | 3 lessons | 35 minutes |
| Expand Internationally | 7 lessons | 70 minutes |
Skills You Will Learn
Through Google’s Fundamentals of Digital Marketing course, students will learn professional Digital Marketing skills like SEO, Google Analytics, SEM, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| Google Analytics | E-commerce |
| Email Marketing | Data Insights |
| Mobile Marketing | SEO |
| Business Strategy | Social Media Marketing |
| Local Marketing | Video Ad Creation |
| Display Advertising | SEM |
| Content Marketing | Web Optimization |
Make Sure Customers Find You Online
This course is aimed at teaching ways that will make it easier for customers to find business online. It teaches how to optimize a business website using Search Engine Optimization (SEO) and SEM to boost awareness and sales.
- Duration: 3 hours
- Modules: 4
- End-of-Topic Assessments
Enroll Now: Make Sure Customers Find You Online
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Get Started with Search | 6 lessons | 45 minutes |
| Make Search Work for you | 3 lessons | 25 minutes |
| Get Discovered with Search | 5 lessons | 35 minutes |
| Help People Nearby find you Online | 3 lessons | 25 minutes |
Skills You Will Learn
Through Google’s Make Sure Customers Find You Online course, students will learn professional Digital Marketing skills like SEO, SEM, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| Web Optimization | Analytics and Data Insights |
| SEO | SEM |
Get a Business Online
Through this course, students can learn how to start a business online, ways to build a digital presence and get noticed locally, keep the business safe from hackers, and strategies to increase sales through online marketing.
- Duration: 3 hours
- Modules: 7
- End-of-Topic Assessments
Enroll Now: Get a Business Online
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| The Online Opportunity | 2 lessons | 15 minutes |
| Your First Steps in Online Success | 4 lessons | 30 minutes |
| Plan your Online Business Strategy | 5 lessons | 30 minutes |
| Build your Online Shop | 2 lessons | 25 minutes |
| Sell More Online | 3 lessons | 35 minutes |
| Build your Web Presence | 6 lessons | 40 minutes |
| Get Noticed Locally | 2 lessons | 20 minutes |
Skills You Will Learn
Through Google’s Get a Business Online course, students will learn professional Digital Marketing skills like SEO, SEM, Display Advertising, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| Data Insights | Analytical Skills |
| E-Commerce | Display Advertising |
| Social Media Marketing | SEO |
| Business Strategy | SEM |
Promote a Business with Online Advertising
“Promote a Business with an Online Advertising Course” is centered around the right tools that anyone can use to promote their business online. The course modules are aimed at teaching the strategies to create an advertising campaign and how email marketing, video ads, and posts can help attract the right customers.
- Duration: 3 hours
- Modules: 5
- End-of-Topic Assessments
Enroll Now: Promote a Business with Online Advertising
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Deep Dive into Display Advertising | 3 lessons | 25 minutes |
| Connect Through Email | 5 lessons | 30 minutes |
| Advertise on Other Websites | 3 lessons | 25 minutes |
| Be Noticed with Search Ads | 4 lessons | 25 minutes |
| Improve your Search Campaigns | 4 lessons | 30 minutes |
Skills You Will Learn
Through Google’s Promote a Business with Online Advertising course, students will learn professional Digital Marketing skills like Video Marketing, SEO, SEM, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| SEO | SEM |
| Social Media Marketing | Display Advertising |
| Video Marketing | -- |
Connect With Customers Over Mobile
The main focus of this free digital marketing course by Google is to teach how businesses can grow their digital presence through mobile marketing.
- Duration: 1 hour
- Modules: 2
- End-of-Topic Assessments
Enroll Now: Connect With Customers Over Mobile
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Make Mobile Work for you | 5 lessons | 35 minutes |
| Discover the Possibilities of Mobile | 3 lessons | 20 minutes |
Skills You Will Learn
Mobile Marketing: Students will learn the difference between mobile marketing and web marketing strategies; how they are different and how mobile marketing works. Also Check: Internet Marketing Courses
Expand a Business to Other Countries
“Expand a Business to Other Countries Course” is aimed at providing insights on how one can expand their business globally through various business strategies.
- Duration: 1 hour
- Modules: 1
- End-of-Topic Assessments
Enroll Now: Expand a Business to Other Countries
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Expand Internationally | 7 lessons | 70 minutes |
Skills You Will Learn
Business Strategy: Learn how to define and implement business goals, segment audience and analyze business/market data to refine marketing strategies.
Understand Customers Needs and Behaviors
“Understand Customers Needs and Behaviors” is a course on how you can use web analytics to measure online marketing effectiveness and understand what your customers want.
- Duration: 1 hour
- Modules: 3
- End-of-Topic Assessments
Enroll Now: Understand Customers Needs and Behaviours
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Get Started with Analytics | 3 lessons | 30 minutes |
| Find Success with Analytics | 3 lessons | 30 minutes |
| Turn Data into Insights | 5 lessons | 30 minutes |
Skills You Will Learn
| Analytics and Data Insights | Business Strategy |
Promote a Business with Content
This course aims at providing vast knowledge about how one can easily promote their business using content marketing tools and strategies on social media platforms.
- Duration: 3 hours
- Modules: 4
- End-of-Topic Assessments
Enroll Now: Promote a Business with Content
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Get Noticed with Social Media | 4 lessons | 30 minutes |
| Deep Dive into Social Media | 4 lessons | 30 minutes |
| Make the Most of the Video | 6 lessons | 55 minutes |
| Get Started with Content Marketing | 6 lessons | 35 minutes |
Skills You Will Learn
Through Google’s Promote a Business with Content course, students will learn professional Digital Marketing skills like web optimization, social media, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| Social Media | Web Optimization |
| Video Marketing | Content Marketing |
How to Enhance and Protect Your Online Campaign?
This course aims at providing insights on how a business can take its digital presence to its customer's attention whilst keeping it safe from cyber attacks.
- Duration: 7 hours
- Modules: 12
- End-of-Topic Assessments
Enroll Now: How to Enhance and Protect Your Online Campaign
Course Content
The topics covered in the following Google Digital Marketing course are mentioned below.
| Module | Lessons | Duration |
|---|---|---|
| Get Started with Search | 6 lessons | 45 minutes |
| Get Discovered with Search | 5 lessons | 35 minutes |
| Improve your Search Campaigns | 4 lessons | 30 minutes |
| Make Search Work for you | 3 lessons | 25 minutes |
| Discover the Possibilities of Mobile | 3 lessons | 20 lessons |
| Get Noticed with Social Media | 4 lessons | 30 minutes |
| Deep Dive into Social Media | 4 lessons | 30 minutes |
| Make the Most of Video | 6 lessons | 55 minutes |
| Get Started with Analytics | 3 lessons | 30 minutes |
| Find Success with Analytics | 3 lessons | 30 minutes |
| Turn Data into Insights | 5 lessons | 30 minutes |
| Improve your Online Business Security | 4 lessons | 22 minutes |
Skills You Will Learn
Through Google’s How to Enhance and Protect your Online Campaign course, students will learn professional Digital Marketing skills like Cyber Security, Mobile Marketing, SEO, SEM, etc. The complete list of skills that students will learn under the Google Digital Marketing course is mentioned below.
| Online Cyber Security | Analytics |
| Content Marketing | Creativity |
| Social Media Marketing | Video Marketing |
| SEM | SEO |
| Data Insights | Mobile Marketing |
Google Digital Marketing Course: FAQs
Ques. Is the Google Digital Marketing course valuable if I want to have a career in Digital Marketing?
Ans. Google Digital Marketing certification is valuable if you are a beginner. Google Digital Marketing course covers the basics of Digital Marketing. A lot of companies or recruiters do not consider Google Digital Marketing certification valuable if you are applying for a senior-level position. You can consider pursuing the Google Digital Marketing course as it is free of cost and also it is from a valuable source, Google.
Ques. Can Google's free Digital Marketing certification help me kickstart my career as a Digital Marketer?
Ans. Yes, Google’s free Digital Marketing certification certainly helps to learn about the fundamentals of Digital Marketing. The key is to put all of the learning into practical use. You can connect with the agencies or work as a freelancer to gain experience in this domain. This will help in portfolio development and will help you kickstart your career as a Digital Marketer.
Ques. How difficult is the Google Digital Marketing course?
Ans. The Google Digital Marketing course is not at all difficult. It covers the basic concepts of Digital Marketing such as SEO, SEM, keyword research, online blogging, content marketing, etc.
Ques. Should I do the Google Digital Marketing course or a Digital Marketing course from any institute?
Ans. It depends on your requirement – if you want to add a Google career certificate to your resume then go for the Google Digital Marketing certification but if you want to learn Digital Marketing from scratch and also imply the knowledge to practical use then you should pursue a Digital Marketing course from any training institute. When you choose to do an online Digital Marketing course from an institute you get to work on live industry projects under the guidance of mentors.
Ques. What is google digital garage?
Ans. Google digital garage is a free training program created by Google. It offers a wide range of courses from basics of digital marketing to advanced topics like SEO, SEM, and Analytics. These courses contain video lectures, quizzes and practical exercises. Anyone can access these courses.
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