MBA in Rural Management is a 2-year postgraduate course. The course can be pursued after successful completion of graduation from a recognized university, with a minimum aggregate score of 45%, or equivalent qualification.
Top Institutes offering this course are:
- IIHMR, Jaipur
- KIIT School of Rural Management
- SRM University, Kanchipuram
- Institute of Management and Research, Ghaziabad
- Xavier University, Bhubaneswar
- Amity School of Rural Management, Noida
The average tuition fee charged for the course in India ranges between INR 5000 and 5 Lacs for a span of 2 years.
As an academic discipline, the course involves advanced lessons in the application of management principles to the rural sector, planning, organization, and control of cooperatives and related organizations in the field of agriculture, implementation of the developmental plans and projects directly or indirectly through non-governmental organizations, development needs and ground realities of the rural areas and framing of developmental strategies and policies.
As part of the course’s curriculum, students are exposed to practical learning via visits to rural areas, living with villagers as part of their team and internship for a hands-on experience of working in a rural setup.
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Such postgraduates are hired in capacities such as Sales/Business Development Manager, Rural Development Officer, Purchase/Vendor Development Manager, Business Development Executive, Sales Officer and National Sales Development Manager, etc. The average annual salary offered to successful professionals of the discipline in India ranges between INR 3 and 12 lacs, increasing with the candidate’s experience and skillset.
MBA in Rural Management: Course Highlights
Listed below are some of the major highlights of the course.
|Course Level||Post Graduation|
|Examination Type||Semester System/ Year wise|
|Admission Process||based on performance in entrance exam|
|Course Fee||INR 5,000 to 5 Lacs|
|Average Starting Salary||INR 3 to 12 lacs per annum|
|Top Recruiting Companies||Amul, Godrej Industrial Limited, Dabur India Ltd, PepsiCo India Holdings, Nestle India Pvt. Ltd, Britannia Industries Ltd, ITC Limited, Parle Products Pvt. Ltd, Agro Tech Foods, ICICI bank, HDFC Bank, Nandi Foundation, PRADHAN, CARE, SEWA, BAIF, Seva Mandir, etc.|
|Top Recruiting Areas||Insurance Companies, Academic Institutions, Research & Consultancy Firms, Banks, Tata Teleservices, Finance Institutions, ICICI Bank, Amul Shriram Group, Rural and Agriculture Financing, and such.|
|Job Positions||Sales/Business Development Manager, Rural Development Officer, Research Officer, Rural Executives, Rural Manager, Senior Program Officer, Trainer, Researcher, Consultant, Project Co-ordinator/ Project, Rural Minister, Purchase/Vendor Development Manager, Business Development Executive, Sales Officer, National Sales Development Manager, among others.|
MBA in Rural Management: What is it About?
The program is essentially about aspects such as rural States and urban communities of India. MBA in Rural Management includes projects and models that can help bring advancement in the rural areas of the nation.
The students enrolled are taught planning and management of this sector, effecting substantial changes in the system that affects the livelihoods of millions of rural Indian people and methodologies and tools for developing the nation and the rural sector.
MBA in Rural Management: Who should opt?
Ideal candidates for the course would possess:
- problem-solving skills.
- ability to work with clients with diverse interests.
- interest in farming, planning etc.
- willingness to work in rural areas.
- good communication skills.
- knowledge of local languages.
- ability to handle masses.
- analytical reasoning.
- leadership skills.
MBA in Rural Management: Top Institutes
Listed below are some of the top institutes in India that offer the course.
MBA in Rural Management: Eligibility
Listed below are the minimum criteria which candidates interested in pursuing the course are required to fulfil, in order to be eligible to apply for the course.
- Successful completion of graduation in any stream, from a recognized university.
- A minimum aggregate score of 45% (40% for SC/ST candidates) at the level of graduation.
MBA in Rural Management: Admission Process
Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the level of graduation.
Listed below are some of the entrance exams conducted in the country for admission to the course.
- MAT (Management Aptitude Test)
- CAT (Common Admission Test)
- CMAT (Common Management Admission Test)
- XAT (Xavier Aptitude Test)
- GMAT (Graduate Management Aptitude Test –Abroad)
- SNAP (Symbiosis National Aptitude Test)
- N-MAT (Narsee Monjee Aptitude test)
- MH-CET (Maharashtra Common Entrance test
- IBSAT (ICFAI Business School Admission Test)
- IIFT (Indian Institute of Foreign Trade)
- ATMA (AIMS Test for Management Admissions)
- TANCET (Tamil Nadu Common Entrance Test)
- AMUCAT (Aligarh Muslim University AMU CAT)
- AMRITA (Amrita Vishwa Vidyapeetham)
- BMAT (Bharati Vidyapeeth Management Aptitude Test)
- FMS (Faculty of management Studies)
- APICET (AP ICET 2020 - Integrated Common Entrance Test)
- KIITEE (KIIT Entrance Examination)
- KMAT (Karnataka Management Aptitude Test)
- MICA (Mudra Institute of Communications, Ahmedabad Admission test)
- OPENMAT (IGNOU OPENMAT MBA Entrance Exam)
- RMAT (Rajasthan Management Aptitude Test)
- SRMCAT (SRM Common Admission Test)
- HPCAT (Himachal Pradesh Combined Aptitude Test)
- UPSEE (UP State Entrance Examination).
MBA in Rural Management: Syllabus and Course Description
A semester-wise breakup of the course’s syllabus is tabulated here.
|Semester I||Semester II|
|Essentials of Management||Financial Management|
|Quantitative Methods in Business||Research Methodology|
|Human Resource Management||E-Commerce|
|Managerial Economics||Indian Financial System|
|Computer Applications & MIS||Management of NGOs & Action Research|
|Rural Society and Institutions||Rural Development: Concepts, Models and Programs|
|Management of Social Empowerment||Management of Sustainable Agriculture|
|Financial & Managerial Accounting||Rural Markets and Marketing Management|
|Semester III||Semester IV|
|Business Laws||Organizational Effectiveness & Change|
|Environment and Natural Resource Management||Strategies for Sustainable Rural Development|
|Energy Requirement in Agriculture & its Management||Industry and Agri-Business|
|Management of Animal Husbandry, Dairying & Aquaculture||Rural Infrastructure|
|Watershed Management||High Tech Horticulture|
|Global Business Environment & Rural Management||Precisions Farming|
MBA in Rural Management: Career Prospects
The popular areas of recruitment for such postgraduates include:
- Government of India's rural development projects.
- rural-based voluntary agencies.
- international Non-Government Organizations (NGO).
- Non-Govt. organizations like Action Aid and Organization of Rural Development.
- high-end rural-based research facilities.
- projects funded by corporate houses for the purpose of rural development.
- social research agencies.
Some of the popular professional avenues open to successful postgraduates of the course are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay Scale in INR|
|Rural Development Officer||Rural Development Officers help the Senior Program Manager to oversee activities of work under the Rural Development Program, including the checking of venture implementation progress, administration, and management of agreements and contracts. Also, they oversee survey of venture reports, assistance of payments, assistance in administration, and workshops, and support of associations with key partners.||3,99,464|
|Business Development Manager||A Business Development Manager is responsible for enhancing the organization’s market position and achieving financial growth. They lay down the long-term organizational strategic goals, identify business opportunities, and build key customer relationships. Also, they negotiate and close business deals, and maintain extensive knowledge of current market conditions.||5,63,674|
|Research officer||Research Officers direct research ventures from the early stages to the last. They co-ordinate with colleagues and ensure that all ventures and errands are going to plan. They supervise, or help assemble information, with the role differing by the nature of the industry. Most research officers and directors report their findings to superiors or advisory groups.||4,00,333|
|Sales officer||Sales Officers offer retail items, merchandise and services to clients. They work for inside sales, which regularly includes cold calling for new customers in an office setting, while on the field, they interact directly with new or existing customers.||2,43,402|
|National Sales Development Manager||National Sales Development Managers are responsible for building up powerful techniques for promoting and marketing, co-ordinating with different executives of the organization.||11,73,806|