Marketing Management course focuses on various concepts of marketing strategies, practises, and new techniques that change in response to consumer demands and needs. Marketing Management is typically offered as a specialisation within a management programme, which can be UG, PG, or diploma in nature.
The course teaches students about the marketing process, which includes planning, pricing, and promoting goods and services to a specific market. The Marketing Management course focuses on activities such as promotional techniques, cost-cutting mechanisms, and customer creation and retention through careful market analysis and forecasting.
Those who complete the course can work for banks such as SBI and Deutsche Bank, as well as multinational corporations such as Nestle, Mudra, Deloitte, Amazon, Capgemini, TCS, Wipro Limited, and others. They can work in positions such as Marketing Executive, Advertising Executive, Sales Manager, Market Research Analyst, and so on. The typical starting salary is between INR 3-6 Lakhs.
- All About Marketing Management Courses
- Why study Marketing Management Courses?
- Types of Marketing Management Courses
3.1 Certification Courses for Marketing Management
3.2 Diploma Courses for Marketing Management
3.3 Undergraduate Courses for Marketing Management
3.4 Postgraduate Courses for Marketing Management
4.1 Coursera
4.2 edX
4.3 Udemy
6.1 Delhi
6.2 Mumbai
6.3 Kolkata
6.4 Chennai
6.5 Banglore
8.1 Top Recruiters
All About Marketing Management Courses
- Marketing Management is one of the top courses that focuses on topics such as market research, advertising, branding, and international markets.
- Apart from core marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.
- The common courses along with MBA, BBA in marketing include Marketing Management , sales, operations management, consumer strategy, digital marketing, social media marketing, and financial management.
- The course will provide you with knowledge and insights into the marketing strategies of top companies around the world, allowing you to work effectively in top management companies.
Why study Marketing Management Courses?
- Different job roles: Following a degree in Marketing, you have the option of transitioning into consulting or enterprising management, as the course curriculum prepares you for such roles.
- Salary: According to pay scale, the average salary of a marketing manager is INR 9,03,076 per year, which is higher than the salary of an HR manager- INR 7,82,489 or Operations manager - INR 7,82,489.
- Job opportunities: Marketing is one of the most popular and sought-after MBA specializations. Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, and Tech Mahindra are the top recruiters for MBA in marketing graduates.
- Positive Impact of the Career: Marketing Manager is considered to be one of the top designations in a company, hence they will be highly reputed and will have a lot of subordinates working under them which is a positive thing.
Who can pursue Marketing Management courses
Generally marketing management can be pursued by anybody who meets the course requirements. The requirements are given below:
- Candidates have to clear their Class 12 board exams with 40% - 45% aggregate marks from a recognized board
- For pursuing a Postgraduate degree in Marketing Management , students have to have a Bachelor degree in any discipline from a recognized University with minimum 50% aggregate marks.
Types of Marketing Management Courses
Online Courses: To be eligible for Online Marketing Management courses, students must have passed their class 12 board exams from a recognized board, and the duration ranges from 5 hours to 5 months.
- Graduate Degree Programs: If you have completed the 12th grade with at least a 50 percent grade point average, you can apply for the BBA and BCom courses in finance, accounting or banking. As part of the selection process, an aptitude test is administered.
- Postgraduate Degree Course: To be eligible for these courses, you must have received at least 60% of your final grade point average. However, a PG Degree will lead to a better salary package.
Certification Courses for Marketing Management
- Certificate Marketing Management Courses are short-term courses for a duration of a few hours to months, available either online or offline in colleges.
- These courses are meant for individuals who want to learn a new skill or upgrade their skills while working in the Marketing Management sector.
Certificate in Marketing Management Courses
| Certificate Name | Duration | Fees |
|---|---|---|
| Certificate in Marketing | 1 year | INR 14,160 |
| Advanced Certificate in Marketing Management | 6 months | INR 5,900 |
| Certificate in Commercial Marketing | 6 months | NA |
| Certificate Course in Marketing and Advertising | 6 months | 4,000 – 12,000 |
Certificate in Marketing Management: Admission Process
After selecting a course based on interests and skills, a student can enrol in a certificate course directly on the provider's website.
There is no set admission process for certificate courses, but students who have completed class 10+2 will find it easier to understand the hotel management course.
Certificate Marketing Management Top Colleges
| College Name | Fees |
|---|---|
| Indian School of Business Management and Administration ISBM, Bangalore | INR 8000 |
| NMIMS | INR 4000 |
Diploma Courses for Marketing Management
- Diploma courses range in duration from 6 months to 2 years. These are industry-focused courses designed to prepare students for careers in the marketing sector.
- Marketing Management diploma courses can be pursued after completing the tenth grade, or after graduating in the case of a postgraduate diploma.
- It is an excellent course for students who want to start working in the Marketing Management Sector right away rather than pursuing a higher education.
Diploma in Marketing Management Courses and Details
| Course Name | College | Fees |
|---|---|---|
| Diploma in Sales and Marketing Management | AIIMAS Tamil Nadu BAMU Maharashtra MIIT Mumbai | INR 4,000 – 1,00,000 |
| Diploma in Sales and Marketing Management | NMIMS | INR 70,000 |
| PG Diploma in Marketing Management | IIM Kozhikode Chandigarh University IIM Tiruchirappalli | INR 1,00,000 – 10,00,000 |
Diploma in Marketing Management: Admission Process
- Some colleges admit students after they have completed their Graduation, while others admit students after they have completed Class 12, depending entirely on the norms established by the colleges and institutes.
- To gain admission, candidates must pass a written test or an entrance exam administered by the department in order for qualified students to be selected for the course.
- This is not a necessary factor because some colleges admit students solely on the basis of merit.
- To further select candidates for admission, some colleges prefer to conduct a personal interview.
Top Colleges Offering Diploma in Marketing Management
| College Name | Average Fees |
|---|---|
| NMIMS | INR 51,200 |
| Chandigarh University | INR 1,95,000 |
| SRM IBS | INR 5,10,000 |
| IIMR, Indore | INR 65,000 |
| Parul University | INR 95,000 |
Undergraduate Courses for Marketing Management
- Marketing Management bachelor's degree programmes are full-time programmes lasting 3 to 4 years.
- These courses, which can be pursued after the 12th grade, focus on comprehensive teaching of marketing management subjects.
- Students who want to study Marketing Management in depth in order to get better job opportunities should enrol in bachelor marketing management courses.
- It is also an excellent choice for students who want to pursue a career as a professor or further their education.
Bachelor’s in Marketing Management Courses and Details
| Course Name | Duration | Fees |
|---|---|---|
| BA Hons Business Marketing Management | 3 years | INR 1,75,000 |
| BBM Marketing | 3 years | INR 40,000 |
| BBA Marketing | 3 years | INR 50,000 |
| BBA HR Management | 3 years | INR 1,90,000 |
Bachelor’s in Marketing Management Courses Admissions
- Various universities offer admission to BBA programmes based on a merit list. Numerous institutes and colleges also admit candidates through entrance exams.
- Different institutes and colleges hold entrance exams at the national, state, and college levels. Admission is based on a merit list.
- The merit list will be compiled based on the results of the qualifying examination or entrance test.
Top Colleges
| College Name | Average Annual Fees |
|---|---|
| NMIMS | INR 3,02,000 |
| IIM Rohtak | INR 5,00,000 |
| Kalinga University | INR 1,30,250 |
| NIRMA University | INR 2,75,000 |
| AGBS | INR 2,70,000 |
| Alliance University | INR 6,00,000 |
Postgraduate Courses for Marketing Management
- Marketing Management master courses are two-year full-time programmes.
- These courses specialize in hotel management subjects taught during graduation and can be pursued after earning a bachelor's degree in banking.
- Students who want to study Marketing Management in depth in order to get better job opportunities should enrol in master hotel management courses.
- It is also an excellent choice for students who wish to pursue a career as a professor.
Master’s in Marketing Management Courses Admissions
- MBA admissions are typically based on a candidate's performance in management exams such as the CAT, MAT, XAT, and ATMA, etc.
- However, several institutes, such as IGNOU, hold their own entrance exam for admission to a distance learning MBA programme.
- Although the minimum eligibility criteria for applying to a business school are the same for almost every institute, i.e. a 50 percent academic aggregate in 10+2.
- Some colleges have additional requirements for admission to an MBA in Finance in distance mode.
- For example, a valid CAT score or two or more years of work experience.
Top Colleges
| College Name | Average Annual Fees |
|---|---|
| IIM Bangalore | INR 23,00,000 |
| IIM Ahmedabad | INR 28,00,000 |
| IIM Kolkata | INR 27,00,000 |
| IIM Lucknow | INr 19,00,000 |
| IIM Indore | INR 16,00,000 |
| XLRI Jamshedpur | INR 20,95,000 |
| IIM Kozhikode | INR 22,50,000 |
| DMS IITD Delhi | INR 4,80,000 |
| MDI Gurgaon | INR 23,58,000 |
Top Online Marketing Management Courses
There are a few online courses available for one to help become a Marketing Manager. However these courses will not guarantee the job role. One has to do these courses to enhance their credibility and upgrade their skills.
Coursera
| Certificate Name | Duration | Fees |
|---|---|---|
| Introduction to Marketing | 10 hours | Free |
| Marketing Strategy | 5 months | Free |
| Marketing Analytics | 16 hours | Free |
| Marketing Management I | 16 hours | Free |
edX
| Certificate Name | Duration | Fees |
|---|---|---|
| Marketing Management | 9 weeks | Free |
| Marketing Management | 7 weeks | Free |
| Introduction to Marketing | 6 weeks | Free |
| Fundamentals of marketing | 4 weeks | Free |
Udemy
| Certificate Name | Duration | Fees |
|---|---|---|
| Marketing Fundamentals | 36 hours | INR 525 |
| Marketing and Business | 6.5 hours | INR 1280 |
| How to price FMCG | 42 hours | INR 8,640 |
| Marketing Psychology | 1.5 hours | INR 1925 |
Marketing Management Syllabus
The Marketing Management Syllabus includes topics from finance, information technology, and advertising. The following stable will provide a brief overview of the subjects taught in an Marketing Management course.
| Principles & Practices of Marketing | Management Concepts |
| Marketing Management | Strategic Marketing |
| HR Management | Advertising Management |
| Business Economics | Marketing Research |
| Business Marketing | Information Systems for Managers |
| Organizational Behavior | Business Communication and Etiquette |
Stream Comparisons
Marketing vs. Finance
| Factors | Marketing | Finance |
|---|---|---|
| Degree | Bachelor in Marketing | Bachelor of Science in Finance |
| Duration of the Course | 3 years | 3 years |
| Eligibility | 10+2 in any discipline with 50% marks | 10+2 in any discipline with 50% marks |
| Admission Process | Entrance and Merit | Entrance and Merit |
| Course Fees | INR 8,00,000 | INR 2,00,000 |
Marketing vs. Insurance
| Factors | Marketing | Insurance |
|---|---|---|
| Degree | BBA in Marketing | BBA in Insurance |
| Duration of the Course | 3 years | 3 years |
| Eligibility | 10+2 in any discipline with 50% marks | 10+2 with 50% marks |
| Admission Process | Entrance and Merit | Merit & Entrance |
| Course Fees | INR 8,00,000 | INR 20,631 |
Top Marketing Management Course Colleges in India
Delhi
| College | Average Fees |
|---|---|
| Delhi Institute of Advanced Studies | INR 1,20,000 |
| Hindu College, New Delhi | INR 5400 |
| Delhi College of Arts & Commerce | INR 30,000 |
| Sri Guru Gobind Singh College of Commerce, Delhi | INR 54,800 |
| National Institute of Financial Markets, Delhi | INR 46,000 |
Mumbai
| College | Average Fees |
|---|---|
| Indian School of Business Management and Administration, Mumbai | INR 20,900 |
| ITM Business School, Navi Mumbai | _ |
| Bombay Stock Exchange Institute, Mumbai | INR 2,00,000 |
| SP Jain Institute of Management and Research | INR 9,00,000 |
| University of Mumbai, GICED | INR 3,00,000 |
| BSS Foundation, Mumbai | INR 3,00,000 |
Kolkata
| College | Average Fees |
|---|---|
| NMIMS Global Access School for Continuing Education (NMIMS) | INR 66,200 |
| Times Pro | INR 6,59,000 |
| ICA Edu Skills | NA |
| The George Telegraph Training Institute | INR 24,80,000 |
| Brainware University | INR 1,77,000 |
| Adams University | INR 2,01,000 |
Chennai
| College | Average Fees |
|---|---|
| VELS | INR 2,26,000 |
| Bharat Institute of Higher Education | INR 2,00,000 |
| Hindustan Institute of Technology and Science | INR 2,58,000 |
| LIBA Chennai | INR 1,00,000 |
| Guru Nanak College | INR 19,450 |
Bangalore
| College | Average Fees |
|---|---|
| Jain Deemed to be University | INR 2,66,000 |
| Indian Academy | INR 1,71,000 |
| Bangalore University | INR 85,110 |
| Christ University | INR 2,45,000 |
| Alliance School of Business | INR 2,45,000 |
| MS Ramaiah University | INR 2,45,000 |
Marketing Management : Skills Required
| Commercial awareness | Analytical skill |
| Technical skills | Confidence |
| Stress management | Creativity |
| Determination skill | Good communication skill |
| Leadership skill | Discipline |
Scope of Marketing Management
Any firm requires Marketing Management graduates to develop effective marketing and promotion strategies for the company's growth. Some people can pursue higher education as well.
This course allows you to learn about brand management, marketing tactics, leadership and consumer behaviour. It covers topics such as advertising, branding, market research, global and Internet advertising, among many different topics.
Job Designations After Marketing Management Courses
| Job Profile | Job Description | Avg Salary |
|---|---|---|
| Marketing executive | Marketing managers employ coordinated marketing strategies to boost profits and to promote companies and services. | INR 21,500 |
| Brand manager | The Brand Managers are responsible for the development of brand strategy, brand development and extension support, brand planning, and the use of a range of data to drive volume and profits. | INR 14,09,288 |
| Sales Manager | You can achieve growth and achieve sales targets by managing sales staff successfully. Create and implement a comprehensive sales plan to build and ensure continued success in the company's customer base. | INR 6,65,000 |
| Market Research Analyst | Market research analysts are marketing experts who help businesses determine their market position so that they can sell their products and services more effectively. | INR 4,47,000 |
| Advertising Manager | Advertising managers work with advertising departments to conduct research and create effective advertising and outreach programmes. | INR 4,88,730 |
| Marketing communication Manager | This position is in charge of creating, coordinating, and executing marketing strategies to increase market share. To increase market share, you must increase brand awareness and familiarity. | INR 6,00,000 |
Top Recruiters
Top marketing companies who recruit marketing managers.
| Hindustan Unilever | PepsiCo |
| ITC Ltd | |
| Microsoft | P&G |
| Amazon | Coca-Cola Company |
| Nestle | Colgate Palmolive |
| Marico | L’Oreal |
| Airtel | Asian Paints |
| Flipkart | |
| Kellogg | Dabur |
| Pidilite | Titan |
| Amul | Zomato |
| Future Group | Viacom 18 |
Salary After Marketing Management Courses in India
The salary structure of a marketing manager in India depends upon the experience level of a manager and in which company they are working.
Experience Wise
| Experience level | Average Salary (INR) |
|---|---|
| Intern | INR 1,68,000 |
| 1-4 years | INR 2,97,000 |
| 5-9 years | INR 8,20,000 |
| After 9 years | INR 12,93,000 |
Marketing Management Courses: FAQs
Ques. How much do Marketing Management courses cost?
Ques. Can I study Marketing Management Course after passing the tenth grade?
Ques. How long will it take to finish a Marketing Management course?
Ques. Is it possible for me to take a Marketing Management course online?
Ques. What are the exams required to get a job in the Marketing Management industry?
Ques. Is Marketing Management a good career option in India?
Ques. Which institutes offer MBA in Marketing in India?
Ques. What are some of the books to refer to?
Ques. What are the fees for an MBA in Marketing?
Ques. Where can one get employed as a Marketing Manager?
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