Social Media has become a part of everyone’s life and is one of the most upfront platforms to take a business or firm at digital level to increase its growth on digital media platforms like Youtube, Instagram, Facebook etc. According to a survey by Statista, e-commerce has more than 2.14 Billion digital buyers connected through Social Media.
Social Media Marketing courses are a type of Marketing Courses where students are taught various techniques to grow a business or brand on digital platforms. The course structure of Social Media Marketing entirely focuses on the study of advertising, promoting brands, campaigns or products on social media by using Google Analytics, Google Ads and SEO.
Students can pursue Social Media Marketing courses at Certificate, Diploma, UG, PG etc. levels Some best courses include Social Media Marketing Certificate Courses, PGD in Digital Marketing, BBA in Digital Marketing, MBA Digital Marketing etc. The average course fee of Social Media Marketing courses range from INR 3,000 to INR 2,00,000.
Though there are no specific eligibility criteria for pursuing Social Media Marketing courses, candidates can directly apply for these courses after 12th. Most of the universities shortlist candidates on the basis of their marks in 10+2 from any stream or Bachelor’s courses in a relevant discipline, where at least 50% marks are required.
Top prestigious colleges in India that offer Social Media Marketing courses are IMT Ghaziabad, Times Pro, Jain University, GD Goenka University Gurgaon, INSD Pune, KC College of Management Studies Mumbai etc.
Apart from offline Social Media Marketing courses, students can also pursue these courses online from platforms like Coursera, Udemy, edX, etc. The duration of Social Media Marketing courses range from 2 hours to 7 months. Free Social Media Marketing courses can be directly pursued from Coursera, where no fee is required.
According to a survey by PayScale, the average salary offered after Social Media Marketing courses is INR 3,07,640 per annum in India. Candidates can get a job as a Social Media Manager, Social Media Specialist, SEO Analyst etc. in companies like Google, IBM, Insomniacs, TATA Strategic Management Group, etc.
- What are Social Media Marketing Courses?
- Social Media Marketing Courses Eligibility
- Top Social Media Marketing Courses
3.1 Certificate
3.2 Diploma
3.3 Undergraduate
3.4 Postgraduate
4.1 Udemy
4.2 Coursera
5.1 Delhi
5.2 Banglore
5.3 Pune
5.4 Mumbai
8.1 Top Job Profiles
What are Social Media Marketing Courses?
Social Media Marketing courses expose candidates to build social media strategy which in turn help build brand awareness, drive word of mouth leading to attract new buyers for company products.
- Social Media Marketing deals with use of social media and social networks for marketing a company’s products and services.
- Social Media Marketing courses in India are offered at various levels i.e. certifications, bachelor’s, and master’s courses in digital marketing along with online courses.
- Popular Social Media Marketing courses are Coursera Social Media Marketing courses, BBA in Digital Marketing, Advanced Social Media Certification by Simplilearn, MBA in Digital Marketing and EdX Social Media Marketing courses.
- Social Media Marketing course fee varies depending on the level of course. The Online Advertising and Social Media course offered by edX is one of the Free Social Media Marketing Courses.
- Courses in Digital Marketing from IIMs, DSIM and other Top Institutes cost around INR 3,000 - INR 2,00,000.
- Facebook Advertising, Instagram Advertising, Linkedin Marketing, Understanding Social Media and Marketing Fundamental are the core topics included in any Social Media Marketing Course Syllabus, the Best Social Media Marketing Courses are those which include these topics.
- After graduating, candidates can complete Social Media Marketing courses and can work as a social media manager, digital marketer, Social Media Marketing specialist, content creator, director of social media, and similar.
- The salary of a Social Media Marketing specialist in India is INR 3,50,000 - INR 8,00,000 per annum depending on experience.
How to Learn Social Media Marketing?
Here are few steps that you need to follow to start your Social Media Marketing career from scratch:
- Get to know Basics: It is advisable to know the basics of Social Media Marketing courses prior to enrolling for any paid or Free Social Media Marketing Courses. SEO, Facebook Marketing, Twitter Marketing, Engagement and Nurture Marketing Strategies are some of the core social media subjects that one should know of.
- Build Your Social Media Presence: Learning the theory does not work out in the industry until an individual tries his/ her hands on practical things. Thus after learning the basics of digital Social Media Marketing courses, you must create your profile in popular websites namely facebook, instagram, twitter etc.
- Create Business Accounts on Major Social Media Platforms: Open business accounts with popular social media platforms namely facebook, linkedin etc as such accounts allow you to keep all your profiles organized.
- Build Social Media Manager Skills: To excel in the field of Social Media Marketing, requires few essential skills viz. communication, time management and analytical skills. Master such skills and inculcate such skills for profit of your business and for personal growth.
- Learn Social Media Marketing Tools: Social Media Marketing tools help stay organized and streamline the business process. Thus mastering such tools namely Buffer, Hootsuite, Canva etc is essential to be a successful social media marketer.
- Find Social Media Marketing Jobs: Though a formal education or a certification in Social Media Marketing increases chances of getting a job but working on real life projects, dealing with varied clients, facing day to day business challenges in your job help you eventually to learn about Social Media Marketing courses from a wider perspective.
Check: SEO Courses
Social Media Marketing Courses Eligibility
Since Social Media Marketing courses are offered at various levels with varying duration, the eligibility criteria for any Social Media Marketing courses will be different.
Tabulated below are the eligibility criteria of different types of Social Media Marketing courses:
| Social Media Marketing Courses | Eligibility |
| Social Media Marketing Certifications | Candidates must have a minimum of 50% aggregate score in class 12th from any stream. |
| Social Media Marketing Courses Online | Students from class10 and class 12 with basic knowledge of the internet and social media can pursue any such courses. |
| Undergraduate Social Media Marketing Courses | Candidates with a minimum of 50% aggregate marks in class 12th are eligible to pursue bachelor level courses in digital marketing. |
| Postgraduate Social Media Marketing Courses | Candidates with a minimum of 50% aggregate marks in graduation (preferably marketing, commerce or arts) can pursue master level courses in digital marketing. |
Top Social Media Marketing Courses
- Online Social Media Marketing courses (Udemy, Coursera or other similar websites) are the best option for a candidate who has just started high school.
- At some later point of time candidates can go for a bachelor’s or master’s course in Social Media Marketing coupled with Social Media Marketing certification from reputed colleges like IIM Ahmedabad, to gain a competitive edge.
Social Media Marketing Certificate Courses
- Top institutes offer Social Media Marketing Certificate courses for a duration of 10 hours to even 6 months.
- Candidates can even pursue BBA or MBA in digital marketing specialization, admissions into which is either based on merit or entrance examinations conducted nationally or state based.
| Certificate Name | Average Course Fees | Duration |
|---|---|---|
| Digigrad & Social Beat Certified | INR 10,000 + GST | 4 weeks |
| NIIT Certified | INR 6,700 | 1 month |
| Digital Scholar Certification | INR 39,500 | 3 Months |
| Google, HubSpot, and Government of India | INR 11,900 + GST | 1 month |
| Simplilearn Certified | INR 15,999 | Self-paced learning |
| Certificate in Digital Marketing | INR 16,000 | 1 year |
Social Media Marketing Diploma Courses
| Course Name | Average Course Fees | Duration |
|---|---|---|
| PGD in Digital Marketing | INR 1,26,000 | 1 year |
| Diploma in Digital Marketing | INR 15,900 | 2 years |
| Professional Diploma in Digital Marketing Courses | INR 60,000 | 1 year |
Undergraduate Social Media Marketing Courses
| Course Name | Average Course Fees | Duration |
|---|---|---|
| BBA in Digital Marketing | INR 50,000 - INR 3,00,000 | 3 years |
| UG Program in Digital Marketing Courses | INR 21,00,000 | 3 years |
Postgraduate Social Media Marketing Courses
| Course Name | Average Course Fees | Duration |
|---|---|---|
| MBA Digital Marketing | INR 4,80,000 | 2 years |
| PG Diploma in Social Media Marketing by UpGrad | INR 9,749 | 6 months |
| PG Diploma In Social Media Marketing by GD Goenka University | INR 2,75,000 | 1 year |
Top Online Social Media Marketing Courses
Many online platforms namely Cousera, Udemy etc offer Social Media or Digital Marketing courses online for beginners, intermediate, and advanced level users, which are either free of cost or available at a nominal fee and can be pursued from the comfort of your home right away.
| Course Name | Duration | Course Fees |
|---|---|---|
| DigitalVidya: Social Media Marketing | 1 month | INR 11,900 |
| edX: Strategic Social Media Marketing | 1 - 2 months | INR 29,697 |
| Simplilearn: Social Media Marketing | 65 hours | INR 20,999 |
| Udemy: Social Media Marketing | 3 hours | INR 1,920 |
Social Media Marketing Courses on Udemy
- Udemy Social Media Marketing Courses aim to teach students about the fundamentals of SEO and social media advertising. There are over 20 courses developed by Udemy under various categories from fundamentals to advanced namely Social Media Marketing- Complete Certificate Course, How to build a brand on Social Media etc.
- Udemy Social Media Marketing courses are easy to access, with no prerequisites, and take only a few hours to complete.
- The topics that are covered in Udemy Social Media Marketing – Content Marketing Masterclass 2021 are: Understanding Social Media Marketing, Marketing As A Business Priority, Understanding The Buyer Journey, Social Media Marketing And Search Engine Optimisation – SEO, Social Media Marketing Platforms, Social Media Posting Ideas, Community Based Marketing, Email Marketing - Building Your Email List etc.
- Udemy Social Media Marketing courses are designed as per prevailing market trends, easily affordable and add value addition to the resume, leading to career boost, and salary hike.
| Course Name | Duration | Course Fees |
|---|---|---|
| Social Media Marketing – Content Marketing Masterclass 2021 | 18.5 hours | INR 8,640 |
| Social Media Marketing- Complete Certificate Course | 3.5 hours | INR 1,920 |
| How to build a Brand in Social Media | 2 hours | INR 1,600 |
| Go Viral on 6 Social Media Marketing Platforms | 2.5 hours | INR 8,640 |
| Introduction into Facebook Marketing & Facebook Advertising | 9.5 hours | INR 8,640 |
Social Media Marketing Courses on Coursera
Social Media Marketing Course at Coursera is known for its excellent instructors and online courses at free of cost, easy to access, with no prerequisites with the option of certification available at a minimal cost.
| Course Name | Duration | Course Fees |
|---|---|---|
| Social Media Marketing Specialization | 7 months | Free Enrollment |
| What is Social | 7 hours | Free Enrollment |
| The importance of Listening | 8 hours | Free Enrollment |
| Engagement & Nurture Marketing Strategies | 9 hours | Free Enrollment |
| Content, Advertising & Social MIC | 8 hours | Free Enrollment |
| The business of Social | 6 hours | Free Enrollment |
| Social Marketing Capstone Project | 7 hours | Free Enrollment |
Social Media Marketing Free Courses
While you can pursue these Social media or Digital marketing courses for free, some websites might ask for a minimal fee to add a certificate after the completion of the course. But to access the below-mentioned courses, candidates simply need to enrol themselves without spending on that course.
| Course Name | Provider | Duration |
|---|---|---|
| Social Media Marketing Specialization | Coursera | 7 months |
| Learn to succeed at Social Marketing | Hootsuite | 6 months |
| Viral Marketing and how to craft contagious content | Coursera | 4 hours |
| Social Media Monitoring | Udemy | 4 hours |
| Marketing through Social Media | Alison | 3 hours |
| Social Media Marketing strategy | Subscription |
Top Social Media Marketing Colleges in India
There are numerous Social Media Marketing institutes in India, below we have mentioned some based on the city or region they are located in along with the course and course fee.
Top Social Media Marketing Colleges in DelhI
| College Name | Course Name | Average Course Fees |
|---|---|---|
| IMT Ghaziabad | MBA Digital Marketing | INR 1,27,000 |
| PG Diploma in Digital Marketing | INR 4,80,000 | |
| IIT Delhi | MPhil Digital Marketing | INR 30,300 |
| MBA Digital Marketing | INR 9,60,000 | |
| Hansraj College | Graduate Diploma in Digital Marketing | INR 60,000 |
| YMCA New Delhi | MBA Digital Marketing | INR 86,496 |
| PG Diploma in Digital Marketing | INR 1,17,230 |
Top Social Media Marketing Colleges in Bangalore
| College Name | Course Name | Average Course Fees |
|---|---|---|
| RCM Bangalore | BBA Digital Marketing | INR 2,70,000 |
| MBA Digital Marketing | INR 6,45,000 | |
| Sindhi Institute of Management, Bangalore | MBA Digital Marketing | INR 4,00,000 |
| Jain University, Bangalore | BBA Digital Marketing | INR 2,42,250 |
| MBA Digital Marketing | INR 1,90,000 |
Top Social Media Marketing Colleges in Pune
| College Name | Course Name | Average Course Fees |
|---|---|---|
| Lexicon MILE, Pune | MBA Digital Marketing | INR 8,30,000 |
| Graduate Certificate in Digital Marketing | INR 50,000 | |
| PA Inamdar College of Visual Effects, Design & Arts, Pune | Graduate Certificate in Digital Marketing | INR 10,000 |
| PG Diploma in Digital Marketing | INR 40,000 | |
| INSD Pune | MBA Digital Marketing | INR 1,50,000 |
| Graduate Certificate in Digital Marketing | INR 69,000 |
Top Social Media Marketing Colleges in Mumbai
| College Name | Course Name | Average Course Fees |
|---|---|---|
| KCCMS Mumbai | Graduate Certificate in Digital Marketing | INR 36,000 |
| MBA Digital Marketing | INR 45,000 | |
| RIMSR Mumbai | MMS in Digital Marketing | INR 2,15,000 |
| Executive MBA in Digital Marketing | INR 2,00,000 | |
| upGrad, Mumbai | BBA Digital Marketing | INR 1,50,000 |
| Graduate Certificate in Digital Marketing | INR 1,85,000 |
Social Media Marketing Courses Syllabus
The actual Social Media Marketing course syllabus will vary depending on the program level as well as the Social Media Marketing institution, but certain core Social Media Marketing subjects are covered in all courses in Social Media Marketing.
Check: Best Digital Marketing Courses
Facebook Advertising
- Facebook advertising deals with managing business profiles in facebook along with understanding various types of facebook campaigns.
- Through Facebook Marketing one can make around INR 2,50,000 to INR 3,00,000 annually in the beginning and with years of experience can earn around INR 2,50,000 to INR 3,00,000 annually.
| Fundamentals of Facebook Advertising | Understanding Various Types of Facebook Campaigns |
| Learn to manage business profiles | Learn how to use Custom Audience |
| Understanding Facebook Power Editor | Facebook live stream for live videos |
Content Marketing
- Content Marketing exposes candidates to blog posts, infographics and hands on experience with content marketing tools.
| Blogging | Article Marketing |
| Guest Blogging | Content Marketing Tools |
| CTC via Content | Promotions |
Twitter Marketing
- Twitter Marketing helps students gain knowledge on using twitter as a platform for brand building along with undertaking paid campaigns using twitter among many of the facilities offered by twitter.
| Understanding the Fundamentals of Twitter Marketing & Its Value as a Platform for Brand Building | Driving Engagement through twitter marketing |
| Learn how to build conversations on twitter | Understanding Paid Campaigns on Twitter |
Instagram Advertising
- If you are planning for a paid advertising on instagram or integrating content strategy with instagram marketing or planning brand building using instagram then instagram advertising is the ideal course choice for you.
| Understanding how to achieve high user engagement | Optimizing your instagram profile |
| Integrating Content Strategy with instagram marketing | Understanding paid advertising on instagram |
| Crack the instagram Marketing Tactics for Brand Building | - |
Check: Google Ads
Skills Required for Social Media Marketing
Some of the key skills required to start a career in Social Media Marketing field are mentioned below:
| Content Marketing | Instagram Marketing |
|---|---|
| Twitter Marketing | Facebook Marketing |
| Youtube Marketing | Familiarity with Social Media Platforms |
| Analytics | LinkedIn Marketing |
| Customer Service | Seo |
| Email Marketing | Pinterest Marketing |
Scope of Social Media Marketing Courses
The gradual use of the Internet along with social media in personal and business deals have opened new avenues for Social Media Marketing jobs. Yet, some candidates prefer to pursue master's courses such as MBA in digital marketing specialization or post graduate diploma in Social Media Marketing for increased chances of employability.
- Students can pursue online certificate courses in Social Media Marketing along with MBA in Digital Marketing or post graduate diploma in Social Media Marketing after graduation.
- The average salary of a Social Media Strategist in India is INR 3,00,000 - INR 11,00,000 per annum. According to Glassdoor, the social media strategist on average earns INR 5,00,000 per annum.
- A graduate with an MBA in Digital Marketing or post graduate diploma in Social Media Marketing can earn INR 8,00,000 - INR 20,00,000 on an average.
- Degrees earned after completing certification in Social Media Marketing courses add up to your career and salary increment.
- Top recruiters who hire graduates with Social Media Marketing certification are Cognizant, Google, Freelancer, etc.
- Startups and even MNCs also look for experienced social media marketers as they are shifting their businesses online. Thus these companies devise new online marketing methodologies in order to improve their branding.
Check: Diploma in Management
Top Job Profiles
- Social Media Marketing being one of the most demanding job roles today, employers often look for candidates who are skilled in the latest tools and methodologies of Social Media Marketing.
- Here we have discussed some of the common and popular job roles after Social Media Marketing courses, and the average salary:
| Job Profile | Average Annual Salary |
|---|---|
| Social Media Manager | INR 4,00,000 |
| Content Manager | INR 6,00,000 |
| Social Media Analyst | INR 3,00,000 |
| Social Media Strategist | INR 8,00,000 |
| Digital Marketing Manager | INR 5,00,000 |
Check: Career as an SEO Analyst
Social Media Marketing Jobs For Freshers
- The most significant element in deciding compensation is the degree of experience. Naturally, the greater the pay, the more years of experience.
- In general, individuals with 2 to 5 years of experience earn 32% more than freshmen and juniors across all businesses and specialties.
- Professionals with more than five years of experience earn 36% more than those with 5 years or less of job experience.
| Company Name | Average Annual Salary |
|---|---|
| Insomniacs | INR 4,50,000 |
| Freelancer | INR 8,00,000 |
| FashionTV | INR 4,20,000 |
| IBM | INR 9,00,000 |
| TATA Strategic Management Group | INR 4,50,000 |
| INR 10,00,000 |
Social Media Marketing Salary in India
- Candidates with graduation and holding Social Media Marketing certifications can work in the digital marketing field with a starting salary between INR 25,000 and 30,000.
- Earnings for Social Media Marketing Certificate holders will range from INR 90,000 to 1,00,000 annually.
- Even their salaries could reach more than INR 1,00,000 per month depending on their skills and experience. Digital marketers are paid equivalent to software engineers or other professionals.
Check: Top Digital Marketing Colleges in India
Experience Wise Salary
Here we have mentioned the salary after pursuing Social Media Marketing courses for freshers to social media managers who have work experience of more than 10 years.
| Years of Experience | Average Annual Salary |
|---|---|
| 0 - 1 year | INR 1,00,000 - INR 4,00,000 |
| 3 - 5 years | INR 4,00,000 - INR 10,00,000 |
| 5 - 10 years | INR 10,00,000 - INR 30,00,000 |
Social Media Marketing Courses: FAQs
Ques. Can I learn Social Media Marketing Courses Online?
Ques. Can I learn about Social Media Marketing courses without joining any classes?
Ques. Please discuss the course syllabus of Diploma in Social Media Marketing.
- Introduction to Marketing and Social Media Marketing
- Getting to Know Social Media Platforms
- Deciphering Your Target Audience
- Social Media Strategy
- Optimizing Your Social Media Profiles
- Basic Data Analysis and Reporting
- Content Creation
- Introduction to Social Media Management
Ques. What are the job responsibilities of a Social Media Manager?
Ques. Does IIM Bangalore offer courses on Social Media Marketing?
Ques. What job profiles are available after completing courses on Social Media Marketing?
Ques. What are the advantages of enrolling in an Online Advertising and Social Media course at edX?
Ques. What is the scope of ‘The Complete Facebook Marketing Masterclass’ offered by Udemy?
Ques. Is it relevant to pursue MBA in Digital Marketing Courses from top B schools to start a career in Social Media Marketing?
Ques. Suggest a few handbooks every social media marketer must read to excel in the field of Social Media Marketing?
- The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI written by Carlos Gil
- See You On The Internet: Building Your Small Business With Digital Marketing written by Avery Swartz
- Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition) written by Jason McDonald
- Digital Trust: Social Media Strategies to Increase Trust and Engage Customers written by Barry Connelly
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