CBSE Class 12 Entrepreneurship Compartment Set 4 - (98/7) Question Paper 2026 PDF

Give the meaning of ‘sales strategy'. Explain two basic types of sales strategies.

‘A hair oil bottle of 100 ml of a company is priced at Rs. 50, while a 1000 ml/1 litre bottle is priced at Rs. 400.'
Also explain how the method of pricing identified in above functions in the real-estate market.

'Star Bakery Pvt. Ltd.' produces two types of cakes- Chocolate Cake and Vanilla Cake. The company wants to know the break-even point of each type of cake. For the same, the following information is available:

Total fixed cost is Rs. 1,15,600.
On the basis of the given text, answer the following questions -

Calculate the break-even point in units of sales mix.

‘A hair oil bottle of 100 ml of a company is priced at Rs. 50, while a 1000 ml/1 litre bottle is priced at Rs. 400.'
Identify and explain the method of pricing discussed above.

Calculate the number of units of each product at break-even point.

Give the meaning of 'Venture Capital'. Explain how entrepreneurs can seek venture capital at 'Early-stage financing' and 'Last-stage financing'.

State any six reasons why a substantial number of entrepreneurs prefer to form a private company in spite of certain restrictions imposed on it under the Companies Act.

Give the meaning of promotion as a ‘promotion strategy'. Explain any two approaches a company can use to promote its products.

Define ‘Capital Market'. Explain, by giving any three points, why capital markets are the most important source of raising finance for entrepreneurs. Also give the meaning of ‘Financial Intermediation'.

Explain any five elements of an operational plan.

Read the following text carefully :

Raghav loved baking and started a small café in his neighbourhood. He personally managed the menu, finances and customer orders. Word spread quickly and soon the café became a popular weekend spot. However, as the number of customers grew, Raghav found it difficult to handle supplies, accounts and marketing alone. He was also facing shortage of capital to meet customers' demands.

He discussed the matter with his friend, Vikas, who said that in today's era of specialization, expansion and diversification, it is not possible for a person to handle everything alone.

Vikas suggested that his sister, Mira, who was a chartered accountant with six years experience in hotel management, could join him. Mira would not only contribute capital but also her valuable experience to the business and help in expanding the café's reach. Raghav agreed and they decided to run the café jointly.

On the basis of the given text, answer the following questions -
Identify the forms of business organisation highlighted above.

Also calculate break-even point in rupees.

State any four features of each form of business organisation identified in above.

Explain the first five steps for preparing the marketing plan.

Read the following text carefully :

Reena opened a franchise of a well-known fast food chain. One of the main reasons she entered into this business was that it already had an accepted name. She did not have to spend resources trying to establish the credibility of the business as it already exists.

The franchisor also provided managerial assistance to her. She was offered training on all aspects of operating the franchise including accounting, personnel management, marketing and production.

The franchisor also offered her years of experience in business and knowledge of the market. However, she started facing challenges soon. The franchisor exerted a high degree of control which limited her ability to experiment with new ideas leaving her feeling over-guided or over-influenced. Moreover, apart from the original franchise fee, Reena has to share a percentage of her revenue as ongoing royalty. Additional costs were also charged for services like advertising and training. These expenses made the business model far more expensive than she had anticipated.

Identify and explain three advantages and two disadvantages of the franchise mode of expansion, as discussed above.