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Master of Business Administration [MBA] (Marketing)

  • STREAM

    MANAGEMENT

  • DURATION

    2 YEARS

  • COURSE

    Marketing

  • COURSE TYPE

    Post Graduation

Introduction

With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

What is Marketing all about?

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Key Characteristics of MBA in Marketing

Program Duration

2 years (4 or 6 semesters) for Regular Program

Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode

Varies from 1 year to 2 year for Executive Programs

Eligibility

Bachelor’s Degree in any Discipline

Work Experience is required for Executive Programs

Admission Process

Entrance Exam + Group Discussion/Personal Interview

Major Entrance Exams

CAT, XAT, MAT, CMAT, SNAP

Required Skills

Mathematical Ability

Good Communication Skills

Analytical and Leadership Skills

Reasoning Skills

Problem Solving Skills

What do you Learn?

Market Research and Analysis

Selling

Pricing

Advertising

Product Designing

Presentation

Communication

Program Fee

4 Lakh INR – 20 Lakh INR

Average Starting Salary

2.5 Lakh INR – 10 Lakh INR

Top Hiring Companies

HDFC, IBM, Cognizant, Accenture, TCS etc.

Who should opt for MBA in Marketing?

While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.

Which are the best Institutes for MBA in Marketing?

Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:

Rank

Name of Institute

Name of Marketing Course on Offer

1

Indian Institute of Management, Bangalore (IIM B)

PGP Specialization in Marketing

2

Indian Institute of Management, Calcutta (IIM C)

PGDM Post Graduate Program in Management – Marketing

3

Indian School of Business (ISB)

PGDM Post Graduate Program in Management – Marketing Major

4

Indian Institute of Technology (IIT), Bombay

Master of Management Program - Marketing

5

Faculty of Management Studies, University of Delhi

MBA in Marketing

6

Indian Institute of Management, Lucknow (IIM L)

PGDM Post Graduate Program in Management – Marketing Electives

7

Management Development Institute (MDI)

PGDM Post Graduate Program in Management – Marketing Specialization

8

Indian Institute of Technology (IIT), Delhi

MBA Specialization in Marketing – Department of Management Studies (DMS)

9

Loyola Institute of Business Administration, Chennai

PGDM Marketing

10

Institute of Management Technology (IMT), Ghaziabad

PGDM Marketing

What are the Electives for MBA in Marketing?

At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy
  • Marketing Services
  • Product and Service Design
  • Brand Management
  • Digital and Social Media Marketing
  • Analysis of Demand
  • Marketing Campaigns

Course Delivery Structure

All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.

Which is better – MBA in Marketing or MBA in Finance?

This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.

The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you.  MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.

PGP Vs. PGDM

PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.

Further Academic Opportunities

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.

Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.

Eligibility Of the Master of Business Administration [MBA] (Marketing)

Graduation or a Bachelor's Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.

How to Get Admission in Master of Business Administration [MBA] (Marketing)

Admission Process to MBA in Marketing

Most B-Schools in India offering an MBA degree in Marketing, intake students on the basis of their performance in one of the several National Level Entrance exams. The process of admission through entrance tests is better explained through the below given process.

  • 1st Step -  Online / Paper - based Entrance Test
  • 2nd  Step – Group Discussion / Personal Interview
  • Final Step – Final Offer of Admission 

On the basis of performance in Entrance Test, a handful of students are called for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Interview. On the basis of overall performance a student is offered admission at the institute. All the major B-Schools also give weightage to performance in Higher Secondary and Graduation level while preparing the final list of selected students.

Direct Admission

Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted.

List of Nationally Conducted Entrance Exams

Below is a list of the major Management Entrance Tests conducted in India and their conducting Institutes.

Name of Exam

Institute for which the exam is conducted

CAT

Indian Institute of Management (IIM)

XAT

XLRI (Xavier Institute of Management)

CMAT

Management Programs approved by AICTE

SNAP

Management Programs at Symbiosis International University

NMAT by GMAC

Narsee Monjee Institute of Management Studies

IIFT

Indian Institute of Foreign Trade

MICAT

MICA Institute of Strategic Marketing and Communication

Selection Process

As explained earlier, almost all institutes select students on the basis of their performance in Entrance Test, Group Discussion and Personal Interview. While not all institutes conduct a separate entrance test and might accept scores of any of the nationally conducted Entrance Test, each Institute does call students for rounds of Group Discussion and/or Personal Interview. An estimate of the weightage given to performance and Academic performance while preparing final list of selected candidates is given below.

Process

Weightage

Entrance Test

60-70%

GD/PI/Essay Writing

5-10%

Academic Performance

10-15%

Work Experience

5-10%

The weightage may vary among the Institutes.